2013 Sponsor Information Packet

Transcription

1 2013 Sponsor Information Packet

2 The Event On Thursday, March 14, 2013, the Nashville State Community College Foundation, in conjunction with the Randy Rayburn School of Culinary Arts, will host the 2 nd Annual Tennessee Flavors food and beverage tasting event on the college s White Bridge Road campus. During the inaugural event held on March 8, 2012, over 450 attended sampling appetizers, wine, beer, and numerous other products made in Tennessee courtesy of 45 locally owned restaurants and area merchants. Due to the enormous success of the event, we anticipate an attendance exceeding 600 this year. Proceeds from the event provide scholarships and critical program needs for Nashville State Community College students. In 2012, 100% of the proceeds went to the foundation. Getting the Word Out As a sponsor of this premier event, you will be prominently featured in event literature and on the Tennessee Flavors website with live links to sponsor sites. Based on 2012 attendance, demographics of the event participants are: Men and Women ages Friends of Nashville State Community College and Foundation Nashville restaurateurs Members of Nashville s Hospitality community Working Professionals Philanthropists A unique opportunity The target audience for Tennessee Flavors is Nashville-area businesses and individuals devoted to Nashville State s mission to provide comprehensive educational programs and partnerships, exemplary services, an accessible, progressive learning environment, and responsible leadership to improve the quality of life for the community it serves. You and/or your company will be featured on customized event promotional materials and on the TN Flavors website. Event promotional materials will be targeted throughout Nashville to advertise the event. Marketing materials and press releases highlighting the event and its sponsors will be targeted to more than 300,000 people in the Nashville area.

3 2012 COVERAGE Targeted advertising for the inaugural event was as follows: Southcomm PRINT ADS: (1) ½ page- 4-color ad- Her Nashville (March issue) 20,000 issues (1) ½ page- 4- color ad- Nashville Scene (02/23 issue)- 50,000 issues (1) ½ page- 4- color ad- Nfocus Magazine (March Issue)- 16,000 issues (1) FULL PAGE 4-color ad- Nashville Scene (3/01 issue)- 50,000 issues Southcomm Online: (2)Nashville Scene blast ads (Content Spot in Promo newsletter sent on 2/29 & 3/07) 25,000 impressions on Bites blog 30,000 impressions on NashvilleScene.com Southcomm Social Media: Facebook/Twitter mentions via Nashville Scene & Her Nashville accounts Ticket giveaway to Nashville Scene and Her Nashville Readers OTHER ONLINE Tnflavors.org 4494 unique visitors from launch thru March Sunsetgrill.com; FB & Twitter 7,709 Unique visitors to website Feb. 1st- March 8 th Midtowncafe.com; FB & Twitter 4,650 Unique visitors to website Feb. 1 st - March 8 th Cabananashville.com; FB & Twitter 6,394 Unique visitors to website Feb. 1 st - March 8 th Nashville Facebook Page (WV Magic Design) 90,000+ subscribers Williamson County Facebook Page (WV Magic Designs) 30,000+ subscribers IDigitout Facebook Page & Twitter TELEVISION Talk of the Town

4 Tennessee Flavors Sponsorship Opportunities $10,000 PRESENTING SPONSOR Company Name and logo included on website, in all advertising and promotional materials, including all print advertising, radio spots, posters/postcards and blasts. Mention of company in all press releases. Logo and link to sponsor s website displayed on official website. Multiple points of recognition before, during and after the event as one of our top sponsors. 20 Tickets to the event plus two reserved tables for your guests. Custom signage at the event and ability to display your company s own signage. Ability to include giveaways or coupons to all participants. $3,000 PARTICIPATING SPONSOR Inclusion of company name and logo in all event literature, including blasts. Logo and link to sponsor s website displayed on official website. Multiple points of recognition before, during and after the event as one of our sponsors. 10 Tickets to the event plus one reserved tables for your guests. Custom signage at the event and ability to display your company s own signage. Ability to include giveaways or coupons to all participants. $1,500 CONTRIBUTING SPONSOR Inclusion of company name and logo in all event literature, including blasts. Multiple points of recognition before, during and after the event as one of our sponsors. 5 Tickets to the event for your guests. Custom signage at the event and ability to display your company s own signage. Ability to include giveaways or coupons to all participants. $500 FRIEND SPONSOR Inclusion of company name and logo in all event literature, including blasts. 2 Tickets to the event for your guests. Ability to display your company s own signage. Ability to include giveaways or coupons to all participants.

5 MEDIA SPONSORSHIP Media Sponsor Benefits: $10,000+ in donated media services and/or placement Company Name and logo included on website, in all advertising and promotional materials, including all print advertising, radio spots, posters/postcards and blasts Media category exclusivity Two banners on-site of the event (supplied by sponsor) Complimentary event tickets for 10 guests. Logo and link to sponsor s website displayed on official website. Multiple points of recognition before, during and after the event as one of our top sponsors. Media Sponsor Responsibilities: Produce and Televise PSA s with Event s Guest Host Event Coverage Supply Logo and Two Banners

6 SPONSORSHIP APPLICATION COMPANY NAME: CONTACT NAME: TELEPHONE: MAILING ADDRESS: SPONSORSHIP LEVEL I would like to sponsor at the level of (please check one): o Presenting Sponsor $5,000 o Participating Sponsor $3,000 o Contributing Sponsor $1,500 o Friend Sponsor $500 o Media Sponsor In-kind PAYMENT INFORMATION o Check Enclosed (Please make check payable to NSCC Foundation) o Invoice Me o Charge to Credit Card Credit Card Number: Verification Code (on Back of card): Zip Code: Name as it appears on Card: Please complete and fax, or mail to: Foundation@nscc.edu Phone: Fax: NSCC Foundation, 120 White Bridge Road, Nashville, TN 37209

7 February 1, 2012 For immediate release Tennessee Flavors Salutes Culinary Arts Program, Local Food and Drink New event benefits Tennessee s chefs in training Allan Benton of Madisonville, Tenn., whose famed Benton s Bacon has become an honored staple in restaurants around the country, will be the guest of honor March 8 at a new event that promises to be one of Nashville s premier food and beverage celebrations. Tennessee Flavors, which benefits the Culinary Arts Program at Nashville State Community College, will feature more than two dozen of the area s outstanding chefs, wine and beverage producers and food sources. Some 500 are expected to attend the inaugural party in the handsome NSCC Student Services Building on White Bridge Road. The Nashville food community is always happy to give generously to Nashville s charities, arts organizations and other worthy causes, but Tennessee Flavors provides a unique chance to support the future of our own profession, says restaurateur Randy Rayburn. One hundred percent of the proceeds will go to scholarships for NSCC culinary students our future colleagues and to much-needed kitchen equipment. The culinary arts program at NSCC was founded in It enrolls more than 200 students, and in fall 2011 was forced to turn down another 30 applicants for lack of space. During Tennessee Flavors, professional chefs will be paired with students who will help prepare and serve the evening s cuisine. This is a wonderful opportunity for our students, who appreciate the support of professionals as they begin their careers, says Keith Ferguson, NSCC Foundation executive director. Tennessee Flavors participants include Jimmy Kelly's, Cabana, Sunset Grill, Midtown Cafe, Tayst, Boscos, Jackson's, Rumba, Provence, Noshville, Fido, Germantown Café, Germantown Cafe East, Bluebird Cafe, Copper Kettle, Chef Deb Paquette s new Echo, 1808 Grille, Loews Hotel, The Wild Hare, Flyte, Chef Michael Osborne, CEC, Middle Tennessee Chapter of the American Culinary Federation, Chef Anna Notardonato-Hicks, Tutto Bene Bakery, Chef Cathy Hoormann, Kickin Coffee & Tea. Tickets, $50 per person in advance, are available online at and can be purchased the day of the event for $60 pp.

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9 Pictures from 2012 Event