A"Total"Marke,ng"Solu,on"to"Grow"Your"Business"Cost"Effec,vely!! Local! Print! Mobile! Local! Online!

Transcription

1 A"Total"Marke,ng"Solu,on"to"Grow"Your"Business"Cost"Effec,vely!! Mobile! Local! Online! f! Local! Print!

2 Why!do!you!NEED!to!adver:se?! When!Times!are!Tough,!The!Tough!Get!Going!! Firms that marketed through this recession (and recovery) experienced 256% growth over competition..businesses that focused on strong marketing during this down economy, took business away from (their) less aggressive competitors!.. recessionary markets provide opportunity to build a greater share of market through aggressive advertising.. If!you re!not!marke:ng..!odds!are!your!compe:tor!is!!

3 Why!adver:se!in!Newspapers!Locally?! America!loves!the!PRINTED!NEWSPAPER!! 61%$American$Adults$read$a$newspaper$each$week$ 49%$18934$year$old$Americans$read$a$newspaper$each$week$ 66%$35+$year$old$Americans$read$a$newspaper$each$week$ 58%!earn$more$than$$50,000$household$income/year *$ 45%!aCended$college * $$ 48% $$$$$$$$$$$$$52%$ $ Source:$Scarborough$USA+$2012$Release$2$Total$(Aug$2011$9$Sep$2012)$ $*$Scarborough$Research,$USA+,$Release$1,$2010,$12$Months$ $$ $ $$

4 Why!adver:se!Online!Locally?! You ll!find!young,!affluent!americans!online!! 85%$Americans$access$the$Internet$each$week$ 98%$18929$year$olds$access$the$Internet$each$week$ 92%$30949$year$olds$access$the$Internet$each$week$ 83%$40964$year$olds$access$the$Internet$each$week$ 92%$of$those$who$aCended$college$are$online$each$week$ 94%!of$households$that$earn$more$than$$50k/$year$are$online$each$week$ 51% $$$$$$$$$$$$$49%$ $ Source:$Pew$Research$Center s$internet$&$american$life$project$april$179may$19,$2013$

5 Local!Print!&!Online!keeps!you!compe::ve!! Our!Combined!Newspapers!=!45,000+!PRINT!Readers!per!day*!! 79%$readers$took$some$acZon$as$a$result$$of$adverZsing$seen$in$a$newspaper **! 46%!of$readers$bought$something$adverZsed$in$a$newspaper **! Our!COMBINED!sites!=!!218,000+!ONLINE!Unique!Readers/month ***!! 48%!of$Consumers$went$online$in$past$7$days$for$Shopping$and$Planning$Decisions ****! 66%!of$US$newspaper$Website$readers$take$an$acZon$from$Online$Ads **** $ $57!Billion$adverZsing$dollars$will$be$spent$online$by$the$end$of$2014 **** $ Print! Online! 72%** Market! Reach! Source: *EchoMedia circulation report multiplied by NAA Pass Through Rate (2012) of 3.3/ copy **How America Shops and Spends 2011, Frank Magid Report. *** Google Analytics local Website audience metrics ****Emarketer U.S. Online Ad Spend Jan., 2012

6 REACH!local!customers!with!daily!FREQUECNY!! Your!Online!Ad!displays!50,000!:mes!a! month!!!$ Online$ads$rotates$evenly$$ as$a$medium$rectangle$(300x250)$ $ on!our!3!websites!!combined!!

7 Local!GeogTargeted!Audience! Your!Online!Ad!also!displays!25,000!:me!a!month! LOCALLY!on!the!top!NATIONAL!sites!$ Ad!displays!via! Desktop!&!Mobile! And!on!Facebook!too!$ Ads$are$Geo9targeted$$to$our$ pre9determined$local$dma.$or,$ to$an$area$of$a$minimum$of$5$ combined$$zip$codes,$or$larger.$ Facebook$Image$size$=$254x133$ Ads$may$not$include$images$comprised$of$ more$than$20%$text.$headline$limited$to$25$ characters$(including$spaces).$body$text$ limited$to$90$characters$(including$spaces)$ Network$Online$ads$rotates$evenly$on:$ Desktop$as$a$Leaderboard$(728x90)$&$Medium$Rectangle$(300x250)$ Mobile$as$a$Mobile$Leaderboard$$(320x50)$

8 Your$Geo9Targeted$ads$on$naZonal$Websites,$can$be$placed$three$ways: Local!GeogTargeted!Audience! Contextually!Targeted!! Ads$appear$on$naZonal$pages$$ with$content$that$relates$$ to$your$product/$service.$$ Ads$are$placed$on$pages$that$fall$into$a$pre9determined$contextual$category$defined$by$the$Internet$AdverZsing$Bureau$(IAB).$$ Search!Re9Targeted$ Ads$appear$on$naZonal$pages$ to$readers$who$recently$ searched$for$your$product/$ service.$ Search$ keywords $are$pre9determined$by$above$categories.$ads$are$served$within$15$minutes$to$309days$&$capped$at$4$ads/$ day.$ Site!Re9Targeted$ Aier$readers$visit$your$Website$$ we$place$an$ad$$on$nazonal$ pages$they$visit$later.$$ A$ re9direct$code $must$be$placed$within$adverzser s$website$for$re9targezng$to$become$enabled.$$ All$ads$are$Geo9targeted$$to$our$pre9determined$local$DMA.$$ Or$to$an$area$of$a$minimum$of$5$combined$$zip$codes$or$larger.$

9 REACH!local!adults!with!Print!FREQUENCY!! Your!newspaper!ad!appears!each!week!! Choose!your!local!publica:on:$ ad$runs$$$ each!week!! for$a$full$year$

10 Expand!your!SOCIAL!MEDIA!Reach! Your$social$posts$to! Appear$24x7$on$our$3$Websites$too!$ Your$content$streams$in$our$new$ Social$MarkeZng$Tool$ &!! Our$readers$will$see$what$you re$up$ to$on$$facebook,!twijer,!! YouTube!&!Instagram!$ Readers$can$click$to$view$ALL$posts"

11 Costg!effec:ve!marke:ng!=!Massive!ROI! 900,000!TOTAL!Local!Online!Impressions!$ 50k/mo.!! on!our!local!websites!!! 25k/mo.!LOCALLY!! on!top!na:onal!sites!! 52!Print!Ads$ 2!x!4!(black$&$white)!! $each$week$ 2015$Diamond!MulZmedia$Program$ Your!! Social!Posts! stream!on:!! $169/week $ *! REGULAR$PRICE$=$$$$$299/week *Open$rate$for$full$package$$ ALL)Mul-media)Programs) LIMITED"to"20" )adver-sers)only"

12 Make!an!investment!to!GROW!your!business! Program Details: -> Online Banner Ads (300x250) achieving no less than 50,000 impressions/month on our local newspaper Websites: peninsuladailynews.com, sequimgazette.com & forksforum.com. -> Online Geo-Targeted Desktop & Mobile Banner Ads (Desktop as 728x90 & 300x250. Mobile as a 168x28 achieving no less than 25,000 impressions/month on top National Websites that can be served using Contextual, Search and/or Site Re-targeting -> Weekly 2 column x 4 inch Black & White Print Ad in your publication of choice (circle one): Peninsula Daily News, Sequim Gazette or Forks Forum -> Social Media Posts will appear on our Follow Our Friends Newsfeed on all 3 local Websites. Special notes: Advertiser agrees to pay a weekly fee of $ to be billed in 12 monthly installments. The agreement is for 12 consecutive months commencing on The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below. Media Company: (Sales Representative) (Management) Advertiser (Firm Name) (Authorized Signature) 2015$Diamond$MulZmedia$Program$ (Print Name and Title of Signer) ( Address) (Street Address/P.O. Box) (City, State and Zip) (Telephone Number) By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the publication s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser paying prevailing rate for all inventory used. Agreement will be automatically renewed on a month to month basis after term until instructed to discontinue.

13 Costg!effec:ve!marke:ng!=!Massive!ROI! 900,000!TOTAL!Local!Online!Impressions!$ 50k/mo.!! on!our!local!websites!!! 25k/mo.!LOCALLY!! on!top!na:onal!sites!! 52!Print!Ads$ 2!x!2!(black$&$white)!! $each$week$ 2015$Pla:num$MulZmedia$Program$ Your!! Social!Posts! stream!on:!! $149/week $ *! REGULAR$PRICE$=$$$$$279/week *Open$rate$for$full$package$$ ALL)Mul-media)Programs) LIMITED"to"20" )adver-sers)only"

14 Make!an!investment!to!GROW!your!business! Program Details: -> Online Banner Ads (300x250) achieving no less than 50,000 impressions/month on our local newspaper Websites: peninsuladailynews.com, sequimgazette.com & forksforum.com. -> Online Geo-Targeted Desktop & Mobile Banner Ads (Desktop as 728x90 & 300x250. Mobile as a 168x28 achieving no less than 25,000 impressions/month on top National Websites that can be served using Contextual, Search and/or Site Re-targeting -> Weekly 2 column x 2 inch Black & White Print Ad in your publication of choice (circle one): Peninsula Daily News, Sequim Gazette or Forks Forum -> Social Media Posts will appear on our Follow Our Friends Newsfeed on all 3 local Websites. Special notes: Advertiser agrees to pay a weekly fee of $ to be billed in 12 monthly installments. The agreement is for 12 consecutive months commencing on The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below. Media Company: (Sales Representative) (Management) Advertiser (Firm Name) (Authorized Signature) 2015$Pla:num$MulZmedia$Program$ (Print Name and Title of Signer) ( Address) (Street Address/P.O. Box) (City, State and Zip) (Telephone Number) By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the publication s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser paying prevailing rate for all inventory used. Agreement will be automatically renewed on a month to month basis after term until instructed to discontinue.

15 Costg!effec:ve!marke:ng!=!Massive!ROI! 900,000!TOTAL!Local!Online!Impressions!$ 50k/mo.!! on!our!local!websites!!! 25k/mo.!LOCALLY!! on!top!na:onal!sites!! 2015$Diamond!DIGITAL!ONLY!MulZmedia$Program$ Your!! Social!Posts! stream!on:!! $139/week $ *! REGULAR$PRICE$=$$$$$249/week *Open$rate$for$full$package$$ ALL)Mul-media)Programs) LIMITED"to"20" )adver-sers)only"

16 Make!an!investment!to!GROW!your!business! Program Details: -> Online Banner Ads (300x250) achieving no less than 50,000 impressions/month on our local newspaper Websites: peninsuladailynews.com, sequimgazette.com & forksforum.com. -> Online Geo-Targeted Desktop & Mobile Banner Ads (Desktop as 728x90 & 300x250. Mobile as a 168x28 achieving no less than 25,000 impressions/month on top National Websites that can be served using Contextual, Search and/or Site Re-targeting --> Social Media Posts will appear on our Follow Our Friends Newsfeed on all 3 local Websites. Special notes: Advertiser agrees to pay a weekly fee of $ to be billed in 12 monthly installments. The agreement is for 12 consecutive months commencing on The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below. Media Company: (Sales Representative) (Management) Advertiser (Firm Name) (Authorized Signature) 2015$Diamond$DIGITAL!ONLY$MulZmedia$Program$ (Print Name and Title of Signer) ( Address) (Street Address/P.O. Box) (City, State and Zip) (Telephone Number) By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the publication s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser paying prevailing rate for all inventory used. Agreement will be automatically renewed on a month to month basis after term until instructed to discontinue.

17 Costg!effec:ve!marke:ng!=!Massive!ROI! 600,000!TOTAL!Local!Online!Impressions!$ 50k/mo.!! on$our$local$websites!$$ Your!! Social!Posts! stream!on:!! 52!Print!Ads$ 2!x!4!(black$&$white)!! $each$week$ 2015$Gold$MulZmedia$Program$ $129/week$ REGULAR$PRICE$=$$$$$249/week *! *Open$rate$for$full$package$$ ALL)Mul-media)Programs) LIMITED"to"20" )adver-sers)only"

18 Make!an!investment!to!GROW!your!business! Program Details: -> Online Desktop & Mobile Banner Ads (Desktop as 300x250. Mobile as a 320x50 achieving no less than 50,000 impressions/ month on our local newspaper Websites: peninsuladailynews.com, sequimgazette.com & forksforum.com. -> Weekly 2 column x 4 inch Black & White Print Ad in your publication of choice (circle one): Peninsula Daily News, Sequim Gazette or Forks Forum -> Social Media Posts will appear on our Follow Our Friends Newsfeed on all 3 local Websites. Special notes: Advertiser agrees to pay a weekly fee of $ to be billed in 12 monthly installments. The agreement is for 12 consecutive months commencing on The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below. Media Company: (Sales Representative) (Management) Advertiser (Firm Name) (Authorized Signature) 2015$Gold$MulZmedia$Program$ (Print Name and Title of Signer) ( Address) (Street Address/P.O. Box) (City, State and Zip) (Telephone Number) By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the publication s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser paying prevailing rate for all inventory used. Agreement will be automatically renewed on a month to month basis after term until instructed to discontinue.

19 Costg!effec:ve!marke:ng!=!Massive!ROI! 600,000!TOTAL!Local!Online!Impressions!$ 50k/mo.!! on$our$local$websites!$$ Your!! Social!Posts! stream!on:!! 52!Print!Ads$ 2!x!2!(black$&$white)!! $each$week$ 2015$Silver!MulZmedia$Program$ $109/week$ REGULAR$PRICE$=$$$$$209/week *! *Open$rate$for$full$package$$ ALL)Mul-media)Programs) LIMITED"to"20" )adver-sers)only"

20 Make!an!investment!to!GROW!your!business! Program Details: -> Online Banner Ads (300x250) achieving no less than 50,000 impressions/month on our local newspaper Websites: peninsuladailynews.com, sequimgazette.com & forksforum.com. -> Weekly 2 column x 2 inch Black & White Print Ad in your publication of choice (circle one): Peninsula Daily News, Sequim Gazette or Forks Forum -> Social Media Posts will appear on our Follow Our Friends Newsfeed on all 3 local Websites. Special notes: Advertiser agrees to pay a weekly fee of $ to be billed in 12 monthly installments. The agreement is for 12 consecutive months commencing on The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below. Media Company: (Sales Representative) (Management) Advertiser (Firm Name) (Authorized Signature) 2015$Silver$MulZmedia$Program$ (Print Name and Title of Signer) ( Address) (Street Address/P.O. Box) (City, State and Zip) (Telephone Number) By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the publication s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser paying prevailing rate for all inventory used. Agreement will be automatically renewed on a month to month basis after term until instructed to discontinue.

21 Costg!effec:ve!marke:ng!=!Massive!ROI! 600,000!TOTAL!Local!Online!Impressions!$ 50k/mo.!! on$our$local$websites!$$ Your!! Social!Posts! stream!on:!! 2015$Gold!Digital!Only!MulZmedia$Program$ $89/week$ REGULAR$PRICE$=$$$$$189/week *! *Open$rate$for$full$package$$ ALL)Mul-media)Programs) LIMITED"to"20" )adver-sers)only"

22 Make!an!investment!to!GROW!your!business! Program Details: -> Online Banner Ads (300x250) achieving no less than 50,000 impressions/month on our local newspaper Websites: peninsuladailynews.com, sequimgazette.com & forksforum.com. -> Social Media Posts will appear on our Follow Our Friends Newsfeed on all 3 local Websites. Special notes: Advertiser agrees to pay a weekly fee of $ to be billed in 12 monthly installments. The agreement is for 12 consecutive months commencing on The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below. Media Company: (Sales Representative) (Management) Advertiser (Firm Name) (Authorized Signature) 2015$Gold!Digital!Only!MulZmedia$Program$ (Print Name and Title of Signer) ( Address) (Street Address/P.O. Box) (City, State and Zip) (Telephone Number) By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the publication s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser paying prevailing rate for all inventory used. Agreement will be automatically renewed on a month to month basis after term until instructed to discontinue.

23 Our Pledge to You: Our!Guarantee!of!Service! $$ We$will$provide$all$the$soluZons$we$have$locally$craied$as$promised.$$And$provide$ any$updates$and$modificazons$that$are$necessary$to$meet$the$changing$ technologies$of$the$ever9changing$digital$landscape.$ $ We$will$check$in$with$you$no$less$than$once$each$month$to$review$the$performance$ of$these$soluzons.$and$if$necessary,$modify$those$offerings$on$an$ongoing$basis$to$ opzmize$your$results!$$ $ $$ $ Newspaper$$RepresentaZve:$$$ $ $ Date:$$ $ $ $ $$