2012 Rate Card. Look inside to leverage MPR s multi-channels for reaching your audience.

Transcription

1 2012 Rate Card Look inside to leverage MPR s multi-channels for reaching your audience. 114 West 26th Street, 4th Floor, New York, NY Tel: (646) Fax: (646) empr.com

2 empr.com = Concise, up-to-date drug information online for additional opportunities and specs, please contact your empr.com is the online version of the comprehensive MPR databases, the source of concise, up-to-date drug information health-care professionals have relied on for more than 26 years. It includes more than 4,000 product monographs based on FDA-approved labeling. With industry-leading search and drug-comparison features, empr.com is designed to improve patient safety by offering clinicians immediate access to MPR drug information online. SuPPORtED ad units Note: MPR will undergo a redesign in 2012, so these specs are subject to change. StatS* Web Average Monthly Page Views 410,000 Average Monthly Unique Visitors 145,000 combination HayMaRkEt DiScOuNt Any 2 Haymarket sites 2.5% Any 3 Haymarket sites 5% Leaderboard Medium Rectangle additional fees Expandable or video banners 5% Half-page ad ( ) 10% Half Page Geotargeted campaigns (available based on estimated inventory to the selected geographies) 10% *Average Omniture, 2011 Slim IMU (3:1 Rectangle) Navigation Bar Ad Most IAB Rising Star ads accepted 21 empr.com empr.com 22

3 empr.com = Concise, up-to-date drug information online For additional opportunities and specs, please contact your Online Opportunities cpm price (net/net) CONTEXTUAL OPPORTUNITIES (continued) cpm price (net/net) Run of Site (ROS) Banner Ads 50,000 impressions/month to any visitor of the site (Physicians, Nurse Practitioners, Physician Assistants, Pharmacists, etc.) A minimum of two ad units is required $77 $3,850/mo Site Takeover 100% SOV for the entire Website Site Takeover takes precedence over Subsection Takeover and Specialty Home Page A minimum of 2 ad units is required $1,000/day Profession-Targeted Banner Ads 50,000 impressions/month to the validated profession of your choice (MD, NP, PA, pharmacists, nurses, etc.) A minimum of two ad units is required Specialty-Targeted Banner Ads 50,000 impressions/month to validated physicians within a specific specialty (e.g., pediatrics, Ob/Gyns, cardiology) Campaigns targeted to other professions (eg, NP, PA, pharmacists) may be available based on inventory. Some professions (pharmacists and nurses) are self-reported A minimum of two ad units is required List Match Targeted Banner Ads Match your list to MPR s list of validated physicians or other healthcare professionals (HCPs) Deliver your ads only to the HCPs you are targeting or that your reps can t get in to see 50,000 impressions/month (dependent on the results of list match) A minimum of two ad units is required Note: Creation of a unique list by combining data points (multiple professions and/or specialties, prescribing data, ICD-9 or CPT codes, etc.) will be billed at the List Match Targeted Banner Ad price plus costs to create the list $95 $4,750/mo $150 $7,500/mo $200 $10,000/mo Search Key Words 100% SOV on the Search Result Page whenever your key word is searched; search works on all pages of site and in all fields in the monograph Ad unit for search = 728x90 only Value added: Your ad also appears on any page that contains your Key Word in the brand name, generic name, pharmacologic class, or manufacturer, no matter how the page is accessed (after clicking on results, or if the page is accessed in another way e.g., by browse). These are the only fields that browse works on. Subsection takeover or sponsorships take precedence over browse by Key Word HOME PAGE OPPORTUNITIES Home Page Takeover (Roadblock) 100% SOV own all ad inventory on home page for one week Cannot run at same time as Home Page Peel ad, unless same brand buys both Available for maximum 2 weeks each month A minimum of 2 ad units is required Prestitial 100% SOV sits over the site, and all pages are routed through the ad Appears once per visitor per 24 hours e-newsletter days are highest traffic days $1,100/mo per word Packages available $4,725/week $1,050/day Content Posting Post your preapproved promotional webcast, podcasts, supplements, clinical studies, whitepapers, etc. 100% exclusivity on posting page Specs available upon request CONTEXTUAL OPPORTUNITIES Therapeutic-Subsection Takeover Exclusive sponsorship of a single subsection for the first 2 weeks of any 1 month (100% SOV within a therapeutic subsection) If no competing product contracts impressions in the same therapeutic subsection that month, the takeover campaign continues for remainder of the month If a competing ad campaign starts that month, BOTH your campaign and the competitor s are delivered as ROS for remaining 2 weeks of the month Sold on a first-come, first-served basis each month Enhanced Online Monograph 150 characters and up to 6 lines in your monograph Plain text only; no bold, underline, italics or different fonts Combo buy Per month for web + mobile + one MPR print edition (except single-sponsored editions) Multi brand discounts available dependent on number of brands (ask publisher) Specialty Home Page Sponsor any specialty landing page on empr.com for 30 days 50% SOV (only 2 advertisers can sponsor a landing page at any time) Video $1,500/mo Static $7,875/mo $500/mo Home Page Peel Back Grab immediate attention with this unique ad unit Cannot run at same time as Home Page Road Block TEXT ADS ROS Text Ads Client provides one text ad, which appears on every page of the site Use as a resource to drive clinicians to specific offerings (samples, study reprint, trial recruitment, adherence programs) Use your Google Search Ad for copy Home Page Text Box Put your Text Ad on the home page for one month Includes image, text, and up to 2 links 50,000 impressions/month Use your Google Search Ad for copy Note: Does not accept third-party ad tags Online Text Ad Combination Includes ROS Text Ad + Home Page Text Box Custom Projects Online Resource Center See Resource Center Fact Sheet Alerts See Alert Fact Sheet $3,675/mo $550/mo $1,100/mo $1,350/mo Ask Publisher Ask Publisher 23 empr.com empr.com 24

4 MPR Mobile = Fast, portable, available at the moment of decision for additional opportunities and specs, please contact your MPR App The MPR App includes the comprehensive MPR databases. It s compatible with iphone, ipad, Android, and BlackBerry; as well as all desktops, laptops, tablet PCs, and smartphones running Microsoft OS. MPR App contains downloadable drug information for over 4,000 products. MPR Mobile Website The MPR Mobile Website is optimized for mobile browsers. It provides a convenient way to access the MPR database, live from web-enabled smartphones. In 2012, an HTML5 version of the site will be built that will provide increased functionality. StatS MPR App Average Monthly Page Views >600,000 Mobile Website Average Monthly Page Views >20,000 Value Added: In 2012, all MPR App campaigns will include ROS on the MPR Mobile Website for free!! Supported Ad Units: See Spec sheet MPR app and MObilE WEbSitE cpm price (net/net) Run-of-App Banner Ads 100% SOV on any page at any given time Ads change when the page is refreshed Ads appear on drug monographs, news, calculators, etc. Guarantee: 50,000 impressions per month SSM ad placements takes precedent over Run-of-App ads Create your own mobile ad, or use the approved copy from your Google text ad(s) We can create Click to Dial ads that connect to a phone number of your choice We recommend that your mobile ads link to a mobile optimized Website or landing page. Profession-Targeted Ads 50,000 impressions/month to validated only to the profession of your choice (MD, NP/PA, RPh, RN, etc) Specialty-Targeted Ads 50,000 impressions/month to validated physicians within a specific specialty (eg, pediatrics, Ob/Gyns, neurology) Campaigns targeted to other professions (e.g., nurse practitioners, physician assistants, pharmacists) may be available based on inventory A minimum of 2 ad units is required List Match-Targeted Ads Match your list to MPR s list of validated physicians or other healthcare professionals (HCPs) Deliver your ads only to the HCPs you are targeting or that your reps can t get in to see 50,000 impressions/month (dependent on the results of list match) A minimum of 2 ad units is required Note: Creation of a unique list by combining data points (e.g., multiple professions and/ or specialties, prescribing data, ICD-9 or CPT codes, etc.) will be billed at the List Match Targeted Banner Ad price plus costs to create the list. $77 $3,850/mo $95 $4,750/mo $150 $7,500/mo $200 $10,000/mo MPR app and MObilE WEbSitE (continued) cpm price (net/net) Prestitial 100% SOV Appears once per visitor per 24 hours Search Key Words 100% SOV on the Search Result Page contextual OPPORtuNitiES Section/Subsection/Monograph Page Ads are contextually tied to content Ads appear on the section page, subsection page, and on your monograph page (not on other monographs in the subsection) Only the monograph ad is exclusive to the sponsor; the section and subsection ads rotate with other ads Not sold on a CPM basis Each brand retains the right to place an ad on its own monograph Enhanced Mobile Monograph 150 characters and up to 6 lines in your monograph Plain text only; no bold, underline, italics, or different fonts Combo buy $1,500 per month for mobile + web + one MPR print edition (except single sponsored editions) Multibrand discounts available dependent on number of brands (ask publisher) Therapeutic Subsection Takeover Exclusive sponsorship of a single subsection for (100% SOV within a therapeutic section) If no competing product contracts impressions in the same therapeutic subsection that month, the takeover campaign continues for remainder of the month If a competing ad campaign starts that month, BOTH your campaign and the competitor s are delivered as ROS for remaining 2 weeks of the month Sold on a first-come, first-served basis each month Calculator Over 30 Clinical Calculators and Treatment Algorithms 100% SOV and exclusive to one sponsor Or, we can also create a custom calculator: On MPR For download from your brand site From the App Store Content Posting Post your preapproved promotional webcast, podcasts, supplements, clinical studies, whitepapers, etc. Note: Hosted content is hosted outside the App and the end user must have a live Internet connection custom PROjEctS Download /Single-Sponsored Edition Exclusive 100% SOV each month Customized landing page for chosen specialty and sponsored by message on Website Splash screen each time App opens Includes SSM Mobile Resource Center See Mobile Resource Center Fact Sheet Mobile Alert See Mobile Alert Fact Sheet $1,000/day per word Packages available $1,500/mo $500/mo $7,875/mo Video $1,500/mo Static $7,500/mo For an additional fee, we can market to your list See Fact Sheet See Fact Sheet 25 empr.com empr.com 26

5 Newsletters = Timely, relevant news & clinical content delivery for additional opportunities and specs, please contact your MPR Weekly News Brief, Seasonal Spotlight & First Look: These free, opt-in weekly newsletters offer the latest pharmaceutical product news, written in the same concise and informative manner as MPR. Each newsletter contains new products, news, the latest drug updates (with links to important monograph updates on our Website) and CME spotlight. MPR Weekly News Brief Distributed every Monday morning to over 60,000 opted-in HCPs. It delivers new-product reviews and other important product news to the HCPs inbox in a timely manner, so that this clinical knowledge can be implemented quickly. MPR First Look The MPR First Look newsletter highlights a new, recently approved drug product each week. Featuring comprehensive yet concise drug monographs, MPR First Look helps clinicians stay up-to-date and aware of new and available therapeutic options to improve patient care. MPR Seasonal Spotlight Distributed monthly to over 60,000 opted-in HCPs. It delivers a variety of resources about specific diseases from MPR and other sources to build disease awareness and help clinicians optimize treatment. Leaderboard Medium Rectangle January: Musculoskeletal Disorders February: American Heart Month March: National Colorectal Cancer Awareness Month April: Irritable Bowel Syndrome Awareness Month, Sexually Transmitted Infections Awareness Month May: Arthritis Awareness Month, Mental Health Month, National Osteoporosis Awareness and Prevention Month June: National Headache Awareness Week July: Skin Cancer August: National Immunizaton Month September: Prostate Cancer Awareness Month, Leukemia & Lymphoma Awareness Month October: National Breast Cancer Awareness Month November: American Diabetes Month December: World AIDS Day (1st) E-NEWSlEttER OPPORtuNitiES Editorial e-newsletters 60,000+ opted-in validated HCPs Weekly News Brief First Look (weekly) Season Spotlight (monthly) Specialty Targeted e-newsletters Deliver your ad to just the specialty you want to reach Ads run on existing editorial e-newsletter; content is not changed Sponsored Seasonal Spotlight e-newsletter Disease-specific content from the empr.com Website 100% SOV only your advertising appears on the newsletter price (net/net) Banners $3,000 Text Ads $500 $2,000 $5,000 use your web ads on MPR ! MPR supports animated GIFs in and we can include ISI as text below a ad unit, in a uniquely formatted that allows you to use your web ads on newsletters! Expert e-newsletter Series Create a series of newsletters for your product Written by experts you recommend, on topics you choose Distributed to your target list using MPR branding Includes ads and/or sponsored by message Distributed daily, weekly, or monthly 500 to 1,000 words per e-newsletter Archived on Website for 6 months for value-added exposure Ask Publisher 27 empr.com empr.com 28

6 Live Digital Conference Coverage & Marketing MPR has two ways to deliver messages and content through targeted delivery channels. Live Digital Conference Coverage is a great way to be part of the latest scientific findings (see description below). Targeted Marketing Programs can reach HCPs with the right message, at the right time (see description below). MPR First Report: Live Digital Conference Coverage Multisponsored digital-advertising opportunity; editorial coverage will appear concurrently on all Haymarket sites that are relevant Ideal program to reach HCPs that cannot attend in-person or cannot attend all the sessions they would like to Haymarket editorial staff will report on innovative, late-breaking news presented at the conference Guarantees: 200,000 impressions for the first 3 months; program will also be archived for 3 months and the advertiser will receive another 20,000 impressions Advertisers must supply all four digital-ad positions Haymarket will do all promotion pre- and post-conference to improve online attendance by blasts and other online promotion E-NEWSlEttER OPPORtuNitiES cpm (net/net) Price (net/net) MPRxPress Distribute pre-approved material to target list of HCPs Leverage the strength of MPR to cut through the inbox clutter Minimum 4,000 addresses Note: Additional fees apply if newsletter needs legal review, tracking codes added, etc. MPRAlert Set-Up Fee $1,000 + $0.75 per name; sponsor provides content; list-matching charges apply Haymarket creates content; consult Account Manager for details and pricing Conferences to be covered: American College of Cardiology, March 2012 American Academy of Nurse Practitioners, April 2012 National Kidney Foundation, April 2012 Oncology Nursing Society, April 2012 American Urological Association, May 2012 American Pain Society, May 2012 American Academy of Physician Assistants, May 2012 American Society of Clinical Oncology, June 2012 AAFP, September 2012 American College of Nurse Practitioners, October 2012 American Academy of Pediatrics, October 2012 American Society of Nephrology, November 2012 American Society of Hematology, December 2012 cpm (net/net) Price (net/net) Live Digital Conference Coverage $40,000/track; Max of 4 advertisers/track Marketing Programs marketing provides timely and cost-effective message delivery Use MPR to target your called on or no see HCPs Quickly measure ROI, including s delivered, bounces, opens, click-throughs, etc. Include specific links to your branded site/portal MPR has the proven ability to deliver messages across a variety of media options 29 empr.com empr.com 30

7 114 West 26th Street, 4th Floor, New York, NY Tel: (646) Fax: (646) empr.com