Greater Tulsa Reporter

Transcription

1 Media Kit Greater Tulsa Reporter Newspapers Online Coverage eeditions Promoting Your Product Is Our Business Oklahoma s largest monthly news group. Six monthly papers for the price of one. Audited readership of over 200,000 including website, Earned value benefits including articles, photos and website placement. Direct home delivery included. Locally owned and operated since Office: Fax:

2 Demographics Look Who s Reading The GTR Newspapers The Greater Tulsa Reporter Newspapers, the Union Boundary, Jenks District Gazette, Owasso Rambler, Broken Arrow Express, Bixby Breeze, and Midtown Monitor, serve the highly educated readers in the suburban metropolitan Tulsa area. The GTR Newspapers are the most extensively distributed news-paper group in greater Tulsa. The Union Boundary, Jenks District Gazette, Owasso Rambler, Bixby Breeze, and Broken Arrow Express are distributed to nearly every home in the huge Union, Jenks, Owasso, Bixby, and Broken Arrow school districts, and the Midtown Monitor is distributed to homes in the Tulsa school-district area and also to over 500 newsstand locations throughout the greater Tulsa area. Our research tells us that more than 83% of our readers read our advertising, and 75% use ads to plan their shopping. Our readers are often college-educated (56%), are usually married (77%), and usually own their own homes. The GTR Newspapers work hard to give our readers a quality jour-nalistic product. We also endeavor to give our advertisers a seg-mented marketing product to reach an affluent and educated Tulsa area audience. Distribution Unique Zone Coverage Union Boundary Jenks District Gazette Midtown Monitor Broken Arrow Express Owasso Rambler Bixby Breeze The Greater Tulsa Reporter Newspapers, consisting of the Union Boundary, Jenks District Gazette, Midtown Monitor, Owasso Rambler, Broken Arrow Express, and Bixby Breeze, blanket the metropolitan Tulsa area with interesting news and information. The Union Boundary, Jenks District Gazette, Owasso Rambler, Broken Arrow Express, and Bixby Breeze are distributed directly to nearly every house in those school districts. The Midtown Monitor is distributed in the downtown, central, midtown, and south-central areas.

3 Best Exposure Our distribution reaches greater Tulsa s upscale suburban areas; your advertisement will be seen by more potential prospects than any other local publication. Our coverage is almost three times the size of any other periodical publication in the greater Tulsa area. Direct Delivery Most of our newspapers are delivered directly to your prospect s home, eliminating the need to make the extra effort to find a newspaper at a newsstand. Lowest Cost Per Impression The Greater Tulsa Reporter Newspapers can deliver your mes-sage directly to your customer for less than half the cost of most publications. Customized Advertising Advertisers can reach one or more areas to fit any marketing plan. Advertising to south Tulsa and the Jenks area can be accomplished through the Jenks District Gazette, which reaches the entire Jenks School district, including lucrative south Tulsa; the Union Boundary reaches southeast Tulsa and northwest Broken Arrow; the Midtown Monitor reaches central and near-south Tulsa. The Broken Arrow and Owasso school districts are covered by the Broken Arrow Express and Owasso Rambler. The Bixby Breeze includes far-south Tulsa and the growing Bixby area. A custom-advertisement program is possible, using a combination of these geographical areas. Advertisers pay only for the coverage they want. Targeted Prospects GTR Newspapers are delivered to affluent areas of the greater Tulsa area, including ZIP code areas (Broken Arrow), (Owasso), (Jenks), (Bixby), 74105, 74114, 74133, 74136, and 74137, which means you can reach prospects with the greatest buying power and the most disposable income.

4 What Our Advertisers Are Saying I am amazed at the breadth and depth of your publications. Lauren Brookey Vice President of Marketing & Communications Tulsa Community College Formerly Partner of Schnake Turnbo Frank Inc. Public Relations Thank you for a job well done!! I believe your newspapers have given us an excellent marketing tool. We appreciate your tireless efforts and enthusiasm. Susan Frame Vice President for Marketing Community Bank and Trust Company of Tulsa Your papers continue to grow in interest, quality and vision. These newspapers offer a much needed feel of community by giving the individual reader a sense of belonging. Tulsa is a great place to live and it is always a blessing when some-thing collectively brings us together. Sharon King Davis Owner KingsPointe Village Shopping Center We get great positive feedback from your papers, from all ages and from all over Jenks, Union, South Tulsa, Owasso, Bixby, Sapulpa, even Glenpool. And when you put in those extra pictures and articles, we always have customers, new or repeat, tell us they see it. Sylvia Rocha Owner Sol Mar Hair Design & Salon at the Shops of Seville We are very appreciative of the kind of favorable response to some of our accomplishments here at the DoubleTree Hotels in Tulsa that we have received from your papers. I ve been receiving calls from a lot of people. Michael J. Hughes Former Area General Manager DoubleTree Hotels, Tulsa The GTR Newspapers have been instrumental in the success of our spring football camps. David Rader Former Head Football Coach The University of Tulsa

5 2017 Deadlines and Publishing Dates Effective Jan Issue Space Reservation Ad Submission Distribution December 2016 Nov. 25 Nov. 28 Dec. 2 January 2017 Dec. 16 Dec. 19 Dec. 26 February 2017 Jan. 20 Jan. 23 Jan. 27 March 2017 Feb. 17 Feb. 20 Feb. 24 April 2017 March 17 March 20 March 24 May 2017 April 14 April 17 April 21 June 2017 May 19 May 22 May 26 July 2017 June 9 June 12 June 17 August 2017 July 14 July 17 July 21 September 2017 Aug. 18 Aug. 21 Aug. 25 October 2017 Sept. 15 Sept. 18 Sept. 22 November 2017 Oct. 20 Oct. 23 Oct. 27 December 2017 Nov. 24 Nov. 27 Dec. 1 January 2018 Dec. 22 Dec. 26 Dec. 29 The GTR Newspapers are published mid-monthly, 12 times annually. Publishing dates are subject to change without notice. In addition to monthly themes, the GTR Newspapers have regular monthly sections, including: Civics, Economics, AutoScene, Education and Student News, Variety, Dining, Home and Garden, Sports, Health and Wellness, Community Calendar, Features.

6 Print Advertising Specifications All ads submitted must have a minimum resolution of 200 dpi. We prefer that ads be in.pdf format, but we accept others such as.jpeg,.tiff and.eps as well. All GTR Newspapers print without bleed. Ad Size Width Depth Full Page /4 Page /3 Page /2 Page (H) /2 Page (V) /3 Page (H) /3 Page (V) /4 Page (H) Ad Size Width Depth 1/4 Page (V) /6 Page 4 6 1/8 Page (H) /8 Page (V) /12 Page 4 3 1/16 or Card (H) 4 2 1/16 or Card (V) 2 4 1/ Full Page 3/4 Page 2/3 Page 1/2 Page (H) 1/2 Page (V) 1/3 Page (H) 1/3 Page (V) 1/4 Page V H 1/8 Page 1/6 Page 1/12 Page 1/16 Page 1/32 Page H V

7 Advertising Rates Six Papers for The Price of One Display advertising spaces: prices are for all six GTR Newspapers Rates listed are for black and white. Add $200 for full color. Size: Full 3/4 2/3 1/2 1/3 1/4 1/6 1/8 1/12 Card 1/32 TimesRun Cost per run* Open Rate 2,619 2,569 2,399 1,949 1,569 1, ,299 2,249 2,099 1,849 1,499 1, ,199 2,069 1,899 1,789 1, ,069 1,959 1,799 1,699 1, ,959 1,809 1,699 1,599 1, *To advertise in one paper, 50% of the above rates; two papers 75%; and three papers 85%. All rates are NET rates subject to change. Classified Advertising Rates Regular Classified Rates (rates per run) $39 for the first 3 lines approximately 90 characters (spaces included) at 8 point size, $9 for each additional line. $10 to create your own category (in addition to regular classified rates). Display Classifieds (rates per run) $69 2 x 2 (1/32 page) $138 2 x 4 or 4 x 2 (1/16 page) Internet Advertising Rates Let us link your site to Listed are the most popular ad sizes and prices. Link is FREE (for the length of the print ad contract if 1/8th page ad or greater runs six months or more). Location* Size in pixels Price per month** Masthead banner 728 X 90 pixels $999/month (max 3) Top article banner 468 X 60 pixels $999/month (max 3) Sideliners 120 X 135 pixels $175 Top right banner 220 X 110 pixels $199/month *Ads rotate unless reserved **Includes color and link. Ads can be animated at no charge. Ask your sales representative for a complete internet rate card. Pieces Distributed Rate/Piece Up to 14, ,000 & Greater.06 We offer targeted distribution at no additional charge. Pre-Printed Inserts Audited Circulation Verified Readership Online eedition and website

8 GTRNews.com Web Pricing All Web Ads Include a Link to Your Website * An advertising month on gtrnews.com or with an ebanner is defined as the first and last day of the months within the time span of the contract. If an ad is purchased before or after the first, the cost of the space will be prorated appropriately for that month. ** Pick em banners are a one-time price paid upon the insertion order. Masthead Banner (size = 728 X 90 pixels) $999/month* (Max 3) Located above the masthead of the entire site. Top Article Banner (size = 486 X 60 pixels) $999/month* (Max 3) Located above the title of all articles. Sideliners (size = 120 X 135 pixels) $175/month* Seven sideliner ads run on every page down the right side. Top Right Banner (size = 220 X 110 pixels) $199/month* Located above the masthead of the entire site. Pick em Banners** Pick 5: Run five banner ads in the body of five articles of the advertiser s choice Pick 1: Run a banner ad in the body of one article of the advertiser s choice $50 per article $75 per article ebanner (size = 468 X 60 pixels) $100/month* One of two ad locations in the masthead of all six GTR eeditions. ebanner (468 X 60 pixels) ebanner (468 X 60 pixels) Masthead Banner (728 X 90 px) Top Right Banner (220 X 110 px) Top Article Banner (400 X 80 px) Sideliners (135 X 120 px)

9 CVC Audit Summary for GTR Newspapers 37,500 Paper / Month 2.1 Readers / Issue 81.1% Readership 79.3% Plan purchases from GTR Advertisings 50,000 Readers/month purchase from our advertisers 96% Will read and use ad inserts in the Newspaper Reader Demographics: (Annual Household Income) 17% - Under $25,000 30% - $25,001 - $49,999 20% - $50,000 - $74,999 30% - $75,000 - $99,999 18% - Over $100,000 8% Years 21% % % % - 55 and Over 41% Male / 59% Female Distribution 68% Home deliver or 25,655 homes/month higher disposable income zip codes 28% Controlled bulk delivery 600 newsstands with less than 2% unclaimed If we can help with any other questions, please don t hesitate to ask info@gtrnews.com

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