2016 DIGITAL ADVERTISING

Transcription

1 Banner Advertising Contextual Opportunities and Takeovers CPM (net/net) SPONSORSHIP (net/net) Run of Site (ROS) 1,2 $99 Topic/Department Sponsorship $2,500/mos Profession Targeted 1,2 $125 Specialty Targeted 1,2 $190 Topic/Department/Section Takeover + Monthly Spotlight Newsletter Brand Connect +PLUS $5,500/mos $125,000/6 months List Match Targeted 1,2,3 $260 Geo targeted 4 HCP-Level Data 5 0.5x premium on banner ad rates 2x premium on banner ad rates Advisor Channels Conference Coverage American Academy of Pain Medicine, American Pain Society, American PAINWeek Academy of Pain Management American College of Rheumatology $75,000/year 50% SOV $135,000/year 100% SOV $15,000 (50% SOV) $30,000 (100% SOV) VISIT US AT TheCardiologyAdvisor.com Native Advertising Opportunities SPONSORSHIP (net/net) SPONSORSHIP (net/net) Brand Connect Homepage Opportunities Homepage Takeover Prestitial Targeted Prestitial $100/CPC SPONSORSHIP (net/net) $500/day $2,000/week (buy 4 days get 3 free) $350/CPM $600/CPM Editorial e-newsletters* (38,000 HCPs) $3,500 Specialty Targeted e-newsletters* $2,500 Spotlight e-newsletter* $3,500 The Cardiology Advisor Direct Sponsored s 6 * Publisher content Native App $0.35/name ($1,500 set-up charge) CPM (net/net) Run of App (ROA) 1,2 $99 Profession Targeted 1,2 $125 Specialty Targeted 1,2 $190 List Match Targeted 1,2,3 $260 Notes: 1. A minimum of two ad units is required; campaigns with only one ad unit available are subject to a premium % viewability 3. Creation of a unique list by combining data points (e.g., multiple professions, prescribing data, ICD-9 codes, etc) will be billed at the List Match Targeted Banner Ad price plus pass through costs to create the list). 4. $1,000 minimum per campaign 5. Provides HCP data (name, profession, etc) for impressions and clicks on targeted ad campaigns 6. Minimum: $3,500 ($2,000 list fee plus $1,500 set-up) For more information, please contact: JASON SKOYLES (714) jason.skoyles@haymarketmedical.com

2 BRAND CONNECT +PLUS Asset syndication of existing, pre-approved content (video or static) through Haymarket s networks and channels Multi-touchpoint marketing plan that efficiently connects Haymarket s audiences with client materials Can be targeted to profession, specialty or list match HCP level data provided (name, profession, specialty, NPI#, address) Content BUY INCLUDES: Hosting of client resource center containing assets and links for six months 25k ROS impressions per month Six weeks of native ads (one per month) Three custom e-blasts Ads on one editorial newsletter per week Triggered message to users who visit resource center Reporting Newsletter Ads Banner Ads Native Ads Rate Structure: $125,000/6 MONTHS

3 ADVISOR CHANNELS Identify key content channels on The Cardiology Advisor that offer an opportunity to provide HCPs with more in-depth clinical information Haymarket provides all marketing to the Advisor Channel Engage a channel specific section editor to provide guidance on content - Peer-to-peer, KOL multimedia product - Expert Perspectives interviews - Clinical Viewpoints interviews - Disease specific news, features, treatment charts and drug monographs 50% SOV advertising sponsorship Ads can be targeted to your list HCP-level data provided on all ads Sponsorship provides a cost-effective, targeted, strategic message placement with multiple touchpoints to key targets 1 year of banner ads with minimum 50% SOV on desktop channel 1 year of banner ads with minimum 50% SOV in mobile channel Banner ad rotation in monthly Advisor e-newsletter Pricing: Ask your account manager for more details Target List Metrics Banner impressions Banner clicks Mobile impressions Mobile clicks opens clicks impressions Triggered message metrics (if added to core program) CONTENT DISSEMINATION Multiple touch-points with key target audiences: Web, , Mobile, Digital Overall Metrics Total visits Unique visits Page views Time spent on site Video loads Video plays Lenght of video view Rate Structure: $135,000/YEAR 100% SOV $75,000/YEAR 50% SOV

4 SPECIALTY SPOTLIGHT CHANNEL SPONSORSHIP Surround specialty-focused content with your branded or unbranded banner ads. Single-Sponsor Opportunity, own 100% SOV of the section Ideal opportunity to reach HCPs with an interest in your brand s therapeutic area. Includes monthly Spotlight enewsletter, with 100% SOV, and content in your therapeutic area. 728x90, 300x250, 300x600, and 320x50 (Mobile) are utilized for this program.

5 SPECIALTY SLIDESHOW SPONSORSHIP Innovative delivery of specialty content, surrounded by your branded banner ads. Single-Sponsor Opportunity, own 100% SOV of the section Includes month enewsletter, driving traffic to the Slideshow. 100% SOV. Each slide includes a quiz or poll question, maximizing user interaction. Features sticky banners, which stay in view during the slideshow experience. Banners refresh during each slide transition, ideal for multiple creatives or brands. 300x250 banner can be embedded into a slide for more brand recognition throughout the slideshow. 728x90, 300x250, 300x600 are utilized for this program. Renal Artery Stenting Renal Artery Stenting Did Not Affect Stenosis Severity, Systolic Blood Pressure Elevation

6 CONFERENCE COVERAGE Live meeting from any US-Based meeting throughout the year (Contact your rep for International Meeting pricing) Single or multi-sponsored opportunity. Limited to a maximum of 2 sponsors per conference News posted daily on-site, in app and newsletters Minimum 50% SOV in conference coverage homepage takeover for duration of conference (ads rotate evenly among sponsors) Ideal program to reach HCPs that cannot attend in-person or cannot attend all the sessions they d like to. Editorial staff will report on innovative, late-breaking news presented at the conference Includes 4 video interviews with thought leaders at the conference Minimum 50% SOV in an enewsletter each day of the conference with a wrap-up at close of conference. 728x90, 300x250, 300x600, and 320x50 (Mobile) are utilized for this program.

7 PRESTITIALS Increase your brand s viewability, impact, and SOV Ideal for new approvals, indications, formulation, or any other announcements Reach full audience or target specific HCPs on target list 300x2250, 640x480, or custom sizes accepted

8 Editorial enewsletters: General specialty news, clinical reviews, case studies, video, and more - $3,500/drop Specialty-Targeted enewsletters: Deliver your ad to your targeted SPECIALTY only, discarding PCPS, NPs, and PAs. Ads run on existing editorial enewsletters; content is not changed - $2,500/drop Spotlight enewsletter: Disease-Specific Content, included in the Specialty Spotlight Channel Sponsorship. 100% SOV Only your advertising appears on the enewsletter - $3,500/drop Custom eblasts: Timely and cost-effective delivery of your branded or unbranded message. Use BRAND NAME to target your called-on or no-see HCPs. Quickly measure ROI with metrics reporting - $1,500 set up fee + $0.35 per name Triggered eblasts: Deliver eblasts to target audience members that have been reading content in your specialtyfocused therapeutic area. Unique, targeted program with super-efficiency. $40 per target HCP. enewsletter/eblast Specs