Northern Plains Premier Ag Event. August 21 23, 2018 Mitchell, South Dakota

Transcription

1 Northern Plains Premier Ag Event August 21 23, 2018 Mitchell, South Dakota

2 We have provided tools to help you promote exhibit, reach new prospects, and raise awareness of company s profile. Explore the options listed below to gain company the most exposure and traffic before, during, and after Dakotafest. Select from the choices below, or contact us to create a more personalized option. ENHANCED DIGITAL LISTINGS By taking advantage of one of the digital listing packages offered (free or enhanced), attendees can view company description on the online floor plan, access marketing brochure, learn the latest updates from company, and access social media links. Information you provide is available online to Dakotafest attendees before, during, and after the show providing maximum exposure. Want more exposure? Request an upgraded package online by clicking the Upgrade Now! link at the top of company s online profile page. Basic Exhibitor Listing Package... FREE n 50-word company profile n Selection of all product categories printed in the show program! DEADLINE: JUNE 22 n Space to list 1 company contact n Ability to list up to 2 special events happening in booth n Social media links Silver Exhibitor Listing Package... $105 In addition to the standard features, the silver package includes the following upgrades: n 75-word company profile n Company in listing n Link to PDF of a company brochure n Section to list show specials n Space to list 2 company contacts n Space to list 1 product with information and photos Online Mobile App Show Program All enhanced digital listing prices include 4.5% South Dakota sales tax. Gold Exhibitor Listing Package... $313 In addition to the standard features, the gold package includes the following upgrades: n Company profile and contact information in printed show program! DEADLINE: JUNE 22 n Company tagged to top of Exhibitor List n 100-word company profile n Company in online listing n Company on digital floor plan n Link to PDF of a company brochure n Links to 2 company press releases n Section to list show specials n YouTube embedded video n Space to list 4 company contacts n Space to list 3 products with information and photos Check out our ALL NEW You Are Here Boards to add more exposure to Gold Exhibitor Listing! Updating information is easy! 1. Log in to ExpocadWEB account.* *An , with instructions on how to register exhibitor account, was sent to the contact person we have on file. You will be asked to double authorize address and create own password. 2. Click on the links in exhibitor profile (a.k.a. Digital Booth Listing) to update company description, product categories, contact information, and more! If you did not receive the , or need password assistance, please contact the IDEAg Marketing team at IDEAg@IDEAgGroup.com.

3 ADVERTISING DIGITAL The Dakotafest website and mobile app are the premier locations for all pre-show marketing! Ensure company stands out as attendees consider which of the 500+ exhibitors they will visit. Dakotafest Mobile App The Dakotafest Mobile App provides attendees with an up-to-date show program in the palm of their hand! The app is available for download prior to the show, and will feature a full schedule, exhibitor list with company profiles and contact information, interactive gaming, and announcements. Mobile App Banner Ad...$262 Limited to six (6) Your ad and a link to website will be placed in rotation with only five other advertisers maintaining prominence in attendees hands. Push Notifications* Limited opportunity 1 per day...$157 2 per day... $288 Perfect for giveaways, demonstrations, and product launches! You provide the message; we ll notify attendees by sending the message directly to their phones. *Message is limited to 140 characters, and is subject to show management approval. EXCLUSIVE App Sponsorship is also available! As the exclusive mobile app sponsor, you ll receive promotion anywhere the app is mentioned, including pre-show promotional materials and advertising, on the show s website, in the official show program, and on on-site signage. We ll also place a short welcome video and branded splash page on the mobile app, along with three push notifications sent to app users during the show. This is a great opportunity to get company name in front of the entire Dakotafest audience. Contact our sales team today for more details! Dakotafest Website Wallpaper Ad...$3,658 Visitors aren t likely to forget company when is represented on the backdrop of the IDEAg Dakotafest website at all times. No matter where people navigate on the site, you ll always be visible with our exclusive website wallpaper ad. Welcome Ad...$2,613 Visitors won t miss company s message when they receive as a pop-up window prior to exploring the Dakotafest website: the perfect opportunity for an advertiser wanting to grab attention right away. Leaderboard Ad...$523 Limited to six (6), ONLY 2 SPOTS REMAINING Grab attention by purchasing a rotating 728 x 90 leaderboard ad hyperlinked to website. Medium Rectangle Ad... $366 Limited to five (5) Gain exposure by purchasing a rotating 300 x 250 pixel medium-rectangle ad hyperlinked to website. Note: All digital packages will run upon receipt of materials through show days plus 30 days post-show. All digital advertising prices include 4.5% South Dakota sales tax. Leaderboard Ad, 728 x 90 Pop-up Welcome Ad Medium Rectangle Ad 300 x 250

4 PRINT Thousands of attendees will walk the grounds of Dakotafest this August, and all of them will be carrying the Dakotafest Show Program. Set self apart from other exhibitors and showcase company in an ad. There is a size for every budget. Printed Show Program Placement Dimensions Rate Back Cover w x 11 h $4,285 Inside Front Cover w x 11 h $3,658 Inside Back Cover w x 11 h $3,658 SOLD Full Page w x 11 h $2,613 1/2 Page Horizontal 7 w x h $1,777 1/2 Page Vertical w x 7 h $1,777 1/3 Page Horizontal 7 w x 3 h $1,411 1/3 Page Vertical 2.25 w x h $1,411 1/3 Page Standard w x h $1,411 1/4 Page 3.5 w x h $1,024 1/6 Page w x 2.25 h $784 Full page x Final size with bleeds x 11 All type should be.25 from the edges of the page. *Full page ad size has bleeds included. Actual page size is x Use.25 margin (clear space) for text. Please submit ad as a high resolution pdf (300 dpi) with crop marks. DEADLINE FOR PRINT ADVERTISING ORDERS: JUNE 23 1/2 page horizontal 7 x /3 page standard x /2 page vertical x 7 1/3 page vertical x 7 1/4 page horizontal 3.5 x /3 page horizontal 7 x 3 1/6 page x 2.25

5 Digital/Print Bundled Packages Use the power of combining the internet and print to maximize company s exposure before and during Dakotafest. Take advantage of our discounted package pricing by utilizing our digital advertising and get company s name in the hands of 30,000+ attendees through the IDEAg Dakotafest official show program. Gold Online Exhibitor Listing Package* + Full Page Print Ad $2,770 Retail Value = $2,926 Gold Online Exhibitor Listing Package* + 1/2 Page Print Ad $1,934 Retail Value = $2,090 *For full description of the Gold Online Exhibitor Listing Package, visit the ENHANCED DIGITAL LISTINGS section at the beginning of the kit. All print advertising and bundled package prices include 4.5% South Dakota sales tax. $10 value AUGUST 21 23, 2018 Mitchell, SD SINGLE DAY PASS COMPLIMENTS OF Company Name PERSONALIZED MARKETING Let customers know where to find you at Dakotafest through our personalized Postcard, Buyer Invitation, and Ticket promotional campaigns! To order custom marketing pieces, fill out the order form included in the Exhibitor Marketing Kit, and send back to the IDEAg Marketing Department. Tickets* Invite customers to the show by offering complimentary one-day admission tickets on behalf. You can order as many tickets as you would like to hand out to VIP buyers to promote presence at Dakotafest. ($106 minimum/ 20 tickets at $5.30 per ticket)* *PARTICIPATING EXHIBITORS AGREE TO PAY $5.30 PER TICKET FOR THOSE TICKETS REDEEMED ONSITE (AFTER DEDUCTING THE INITIAL $106 TICKET CHARGE). Custom Promo Codes** Do you prefer to invite customers via or through website? Give customers another option for free admission to the show by providing them with company-specific promo code to be used in the online ticket purchase system. Cut down on printing and distribute free admission faster via or other digital methods. ($ minimum/15 tickets at $8.48 per ticket)** After the show we ll share the attendee contact information for the attendees who used code! Indicate on the order form which version you would like: printed, promo code, OR a combination of both! **PARTICIPATING EXHIBITORS AGREE TO PAY $8.48 PER CODE USE (AFTER DEDUCTING THE INITIAL $ CHARGE). All print advertising and bundled package prices include 4.5% South Dakota sales tax. Free! Postcard Size = 8 1/2 x 5 1/2 Our Dakotafest promotional postcards are the perfect way to let customers know you ll be exhibiting at Dakotafest. Customized with company name and booth number, Dakotafest postcards can be displayed in shop, left with customers after visits, or direct mailed to customer list. Free! Buyer Invitation Size = 8 1/2 x 3 1/2 Give customers the VIP treatment by sending them personalized invitations showcasing presence at Dakotafest. The invitation includes company name and booth number, and is perfect to add into promotional mailings or hand out on their own. Please Note: There is a 100 piece minimum order for customized postcards and buyer invitations. Deadline to Order Custom Pieces JULY 27

6 SPONSORSHIP OPPORTUNITIES We offer exclusive sponsorship opportunities to expand reach and drive booth traffic for every budget. Purchase a la carte or contact us to create a custom-fit package tailored to company s personality, and goals to increase visibility with attendees before, during and after the show. Product Spotlight...$500 Grab attendees attention with the Product Spotlight sponsorship. In addition to a Silver Exhibitor Listing, company and product will be highlighted in our show program which is distributed to all attendees coming into the show. Each Product Spotlight Sponsor will receive a picture of their product and a 75-word write-up in the program as well as an e-blast to attendees that will promote the product on the show s website. Booth Giveaway Promotion...$500 Promotional giveaways and prizes are an excellent way to promote brand, drive traffic to booth and generate leads. If you re planning on giving something away, why not allow us to help you reach goals. Your company s and giveaway information will be included in the printed show program, on the show website, in the Dakotafest mobile app, and on on-site signage. If you want giveaway featured in the show program, be sure to submit by June 23. DEADLINE: JUNE 23! Show Bag Insert/Gate Handout*...$500 Promote business to every attendee by placing an insert in the show bags. Promote product, attract people to booth, or provide information using a flyer or fun giveaway. Show bags are handed out at all attendee entrances throughout the show. * Sponsors are responsible for printing and bringing their own show bag inserts. New! Show Benches 1 Bench...$500 2 Benches... $750 We re adding benches around the show site to give Dakotafest attendees a place to rest while visiting with exhibitors, or enjoying one of the many food options around the grounds. Promote business while attendees relax. Sponsors will receive a 1 tall by 6 wide sign on each bench they choose to sponsor. New! You Are Here Boards...$500 Help attendees find their way around the Dakotafest show site and directly to you on the ALL NEW You Are Here Boards. Two large scale show maps will be placed strategically on the show grounds. Your booth will be highlighted and company name represented on the map to help customers find you. We ll also upgrade company to a GOLD exhibitor listing as an added benefit. This is an excellent high-impact, low-cost opportunity! Educational Session... $1,000 Support attendees through education and indicate role in their growth. Sponsorship includes in the show program, website and on-site signage as well as banner placement during session and the ability to hand out a promotional flyer to attendees. DEADLINE: JUNE 22!

7 Dakotafest Center Sign Limited Space Available Year 1... $1,000 Year 2... $1,050 Use this opportunity to promote company to the attendees who will pass through the Dakotafest Education Center on the Reaves Buildings campus. Your sign will be displayed on the interior wall of the building for all three days of the show during educational sessions, political debates, entertainment, and more. We provide the sign, you provide the artwork. DEADLINE: JULY 22! Parking Lot or Show Gate Banners* Parking Lot Two (2) Entrances... $3,500 Show Gate Two (2) Entrances... $3,000 Individual Gate One (1) Entrance... $1,750 Parking lot and show gate banners are prime real estate and an optimal way to drive traffic to booth while increasing brand recognition in primary market. They are the first thing attendees see upon arrival at the show, resulting in maximum visibility. * Sponsors are responsible for printing and bringing their own banners. Sizes: Parking Lot Banners 5 x 20 Show Gate Banners 3 x 5 Parking Lot Shuttle...SOLD Ensure that company name and is viewed by attendees as they ride the shuttles. Your company name and will be placed on the shuttles, which carry attendees between the parking lot and main gates. This highly visible sponsorship will allow for maximum brand visibility as attendees are coming and going. On-Site Shuttle Call for pricing The Dakotafest show grounds are close to 50 acres. Help attendees get around the show with ease by sponsoring the Courtesy Shuttle. The shuttle will run around the perimeter of the show, making frequent stops to let passengers on and off. As the sponsor, will be placed on the Courtesy Shuttle as well as on the signs at each stop. We ll also give you special mention on the website and in the Official Show Program. Hand Sanitizer Stations Call for pricing With stations located around the grounds, attendees and exhibitors alike will appreciate the offering of cleanliness, while company positions themselves with a positive brand association. Preferred Vendor Call for pricing Do you have a product that can be used for the show? Get noticed by becoming a Preferred Vendor with placement and company promotion in the official show program and on on-site signage. Custom packages are also available. We ll work with you to determine the type of promotion that works best for business. Reach out to our sales team for more information. Premium Ride & Drive Participant... $5,000 Do you have a product worthy of a test drive? Participate in our Premium Ride & Drive demos, and let attendees get behind the wheel. Includes: n Exclusive assigned Ride & Drive area n Ability to post branded signs and/or flags in Ride & Drive space. n Ability to erect a branded tent in Ride & Drive space. n Ability to hand out promotional materials and provide attendees with hospitality (food and beverage) in Ride & Drive space. n Logo and company name on on-site signage, show program, and the show website. n A product spotlight, featuring a 75-word write up on Ride & Drive event printed in the show program. n Inclusion in the What s New sent to the Dakotafest database prior to the event. *Please note: course construction, production of branded items, and tent rental is at the expense of the Ride & Drive participants. Customized Opportunities Looking for more? Contact our sales team for more information on custom and high-level sponsorship opportunities.

8 IDEAG EVENTS Dakotafest August 21 23, 2018 Dakotafest Show Site Mitchell, South Dakota Amarillo Farm & Ranch Show November 28 30, 2018 Amarillo Civic Center Amarillo, Texas Northern Illinois Farm Show January 9 10, 2019 NIU Convocation Center DeKalb, Illinois Minnesota Farmfest August 7 9, 2019 Farmfest Show Site Redwood County, Minnesota Annual IDEAg Trade AFBF Annual Convention January 11 16, 2019 Ernest N. Morial Convention Center New Orleans, Louisiana IDEAg Group, LLC. Sales Team Scott Odin Sales Manager Scott.Odin@IDEAgGroup.com Brian Ruhl Sales Manager Brian.Ruhl@IDEAgGroup.com Katelyn Hanson Sponsorship Sales Manager KatelynH@FB.org IDEAg Group, LLC. delivers an optimal experience to attendees, exhibitors, and industry thought leaders in the agricultural market. Through its established farm show events and Feed & Grain magazine, the IDEAg Group is dedicated to bringing interactive, content-rich, high-value events to the marketplace, connecting top-level producers to providers across the country. The IDEAg Group offers interactive events, publications, and media products that are produced For Agriculture. By Agriculture. Like us on Facebook.com/IDEAgGroup

9 2018 MARKETING DETAILS FREE POSTCARDS & BUYER INVITES Custom marketing pieces are FREE to all Farmfest exhibitors. A 100 piece minimum order is required. Use these promotional items to attract current and future customers to booth. Deadline to order: JULY 27 CUSTOMER APPRECIATION TICKETS One-day admission tickets are a great way to show appreciation to valued customers. A minimum order of 20 tickets is required. We ll only charge you the setup fee and for any additional tickets turned in at the gates. Deadline to order: JULY 27 CUSTOM REGISTRATION CODE Provide customers with a quick and easy option for free admission with a custom registration code to be used in the online ticket system. A minimum of 15 uses is required. We ll charge you after the show for any additional uses and we ll share the contact information of all customers who used code. No deadline for custom codes! PRINT ADVERTISING Multiple print advertising sizes are available and color is FREE of charge. Promote brand in the official show program, handed out to all attendees at the show gates. Deadline to order: JUNE 23 Deadline to submit artwork: JULY 6 DIGITAL ADVERITISING Thousands of people visit the Dakotafest website prior to the show. Make sure company is visible to those web visitors by placing a digital advertising order. Multiple positions are available. MOBILE APP ADVERITISING The Dakotafest Mobile App provides attendees an easy way to access show information on the go. The app features the most up to date schedule, exhibitor list, and show announcements. Take advantage of this offering with an app banner ad or push notifications. ONLINE LISTING UPGRADE The online exhibitor system, ExpocadWEB, is FREE to all Dakotafest exhibitors but you can stand out from the crowd with an upgraded listing. Our GOLD package not only includes additional online features but will also be highlighted in the printed show program which is handed out to all attendees at the entrance gates. Deadline for GOLD package to appear in Show Program: JUNE 23 PRODUCT SPOTLIGHT Feature newest and best products on our website, in an eblast to attendees prior to the show, and in the printed show program with a Product Spotlight sponsorship. Deadline to be included in the show program: JUNE 23 BOOTH GIVEAWAY PROMO Promotional giveaways and prizes are an excellent way to drive traffic to booth. Let us help you promote company with a booth giveaway promo package. We ll push giveaway on our website, in an eblast to attendees, in the Dakotafest mobile app, and in the printed show program. Deadline to be included in the show program: JUNE 23 NEW! SHOW BENCHES Promote business and give attendees a place to relax with our ALL NEW show benches. We ll place show benches with company branding around the show grounds. Buy 1, 2, or more. Hurry, limited space is available! NEW! YOU ARE HERE BOARDS Help Dakotafest attendees navigate around the show and directly to you with or company name on the ALL NEW You are Here boards. Three large show maps will be strategically placed around the grounds, highlighting the exhibitors and sponsors throughout the event. We ll even upgrade online exhibitor listing to GOLD!

10 2018 MARKETING ORDER FORM To place an order for marketing opportunities, complete this form and return to the IDEAg Marketing Department at or via fax at CUSTOM MARKETING Deadline to order: July 27 Postcards (minimum - 100) Quantity: Invites (minimum - 100) Quantity: One-day admission tickets* Quantity: One-day admission promo code** * Participating exhibitors agree to pay $5.30 per ticket for those tickets redeemed on site (after deducting the initial $106 set up fee.) ** Participating exhibitors agree to pay $8.48 per code use (after deducting the initial $ set up fee.) TICKETS WILL NOT BE MAILED & PROMO CODE WILL NOT BE PROVIDED UNTIL THE PAYMENT IS RECEIVED. PRINT ADVERTISING Deadline to order: June 23 Back Cover $4,285 Inside Front Cover $3,658 Inside Back Cover $3,658 SOLD Full Page $2,613 1/2 Page (horizontal) $1,777 1/2 Page (vertical) $1,777 1/3 Page (horizontal) $1,411 1/3 Page (vertical) $1,411 1/3 Page (standard) $1,411 1/4 Page $1,024 1/6 Page $ 784 DIGITAL ADVERTISING Wallpaper Ad $3,658 Welcome Ad $2,613 Leaderboard Ad $ 523 Medium Rectangle Ad $ 366 MOBILE APP ADVERTISING Banner Ad $262 Push Notifications - 1 per day $157 Push Notifications - 2 per day $288 ONLINE LISTING UPGRADES Deadline to appear in Show Program: June 23 Gold Package $313 Silver Package $105 LISTING UPGRADE & PRINT PACKAGES Gold & Full Page Ad $2,770 Gold & 1/2 Page Ad $1,934 PRODUCT SPOTLIGHT & BOOTH GIVEAWAY Deadline to appear in Show Program: June 23 Product Spotlight $500 Booth Giveaway $500 SHOW BENCHES & YOU ARE HERE BOARDS Show Benches - 1 Bench $500 Show Benches - 2 Benches $750 You are Here boards $500 NOTE: All advertising prices include 4.5% South Dakota sales tax. Company Contact Name Phone Payment Method: VISA Master AMEX Check Bill me CC#: Exp Date: Security Code: Name on Card: Billing Address: Authorized Signature: MAIL CHECKS TO: IDEAg GROUP, LLC / DFST 3080 EAGANDALE PLACE EAGAN, MN 55121

11 MARKETING MATERIAL SUBMISSION GUIDELINES PRINT ADVERTISING: FORMAT: Press Quality PDF format (all fonts must be embedded and files must be built to the correct size), Adobe Illustrator (all fonts must be outlined), or Adobe Photoshop (CMYK or greyscale color mode, no less than 300 dpi). Files created in any other format will need to be recreated by IDEAg; production charges will apply. You may also submit high-resolution JPEG or PNG files (no less than 300 dpi). Files downloaded from websites are not acceptable for print and cannot be used. IDEAg is not responsible for the print quality of graphics that do not meet these requirements. DIGITAL ADVERTISING: FORMAT: High-resolution JPEG or PNG files (no less than 300 dpi) in CMYK color or b&w. PRODUCT SPOTLIGHT & REGISTER TO WIN: IMAGES: High-resolution JPEG or PNG files (no less than 300 dpi). Files downloaded from websites are not acceptable for print and cannot be used. IDEAg is not responsible for the print quality of graphics that do not meet these requirements. CONTENT: Word or PDF documents are acceptable. Content may also be sent in the body of an . VIDEO WALL ADVERTISING: LOGOS: High-resolution 640 x 480 pixel in PNG or JPG format. VIDEOS: Stand definition 4:3 video in size 720 x 480 or 640 x 480 in.mov or.mp4 format SENDING YOUR MATERIALS: UPLOAD: Upload large files to Hightail. Use the website: to upload ad. Be sure to enter company name and ATTN: DAKOTAFEST in the message field to ensure proper delivery. Maximum file size for each is 25MB. Files larger in size must be uploaded to Hightail. In the subject line of , please identify company name and the program for which files are being sent. Please files to the attention of the IDEAg Marketing Department. If you have any questions about sending the files, please contact us at IDEAg@IDEAgGroup.com or call It is extremely important that you enter company name and DAKOTAFEST MARKETING in the subject line. This information will identify the sender and we will be used to contact you in the event there is a problem with artwork. If you have a multiple large-sized files please send them in separate s. QUESTIONS REGARDING MATERIAL SUBMISSION: IDEAg@IDEAgGroup.com or x 3