Overview IFA MEDIA KIT. IFA S MISSION: Protect, Enhance, & Promote Franchising

Transcription

1 Overview IFA SmartBrief news service is the premier source of franchise-industry news coming directly to your inbox every Monday, Wednesday and Friday. WE ARE...FRANCHISING Franchisor senior executives, decision makers, franchisees and other individuals interested in franchising read IFA SmartBrief on a regular basis. IFA SmartBrief delivers the news our readers need to stay successful and, in doing so, offers advertisers an ideal vehicle to reach tens of thousands of readers each week. READERSHIP IFA SmartBrief has quickly become a destination for business-to-business advertising because our readers anticipate our news service each week. Advertising in SmartBrief provides your company with exceptional market exposure: Subscribers (as of 2015): 29,000 Franchise Executives: 43% Current Single and Multi-Unit Franchisees: 25% Prospective Franchisees: 22% Because SmartBrief is an service, we deliver your message straight to the desktops of our readers. Limited number of advertisers in each issue to guarantee you a marquee position. We ve created unique ad formats designed specifically for business-to-business advertising. Through advertising in the IFA SmartBrief, we ve found a targeted, measurable way to introduce our services to a strong and influential community of franchisors. We re impressed with the response and have made some excellent new connections. Brian Meyer, President, Meeting Expectations, Inc. IFA S MISSION: Protect, Enhance, & Promote Franchising

2 CAMPAIGN REPORTING Demographics By Company Name or Title Advertising Your company will be the exclusive sponsor of an IFA SmartBrief news section. Available sections: Franchise News, Best Practices & Business Leadership, Trend Watch, News from IFA, Policy Update, and Member Monday. Reach key decision makers in the franchising community. Integrate your brand into the day s top news stories your company s logo appears in the section header. Your advertisement runs within your sponsored section. Use your ad space to: highlight a case study, white paper or product demo on your website; promote your presence at an upcoming trade show; raise industry awareness of your corporate brand; explain to readers your company s capabilities. Advertising in SmartBrief delivers results. Schedule We quantify your campaign results by providing unparalleled campaign reports. Your reports will include the total click throughs to your website, as well as the companies and titles of executives who clicked through. In 2015, 91% of our clients renewed their SmartBrief ad campaigns. Frequency: 3x per week IFA S MISSION: Protect, Enhance, & Promote Franchising

3 2016 Advertising Options 1 Above The Masthead Banner Section 2 Franchise News 3 Best Practices & Business Leadership 4 Trend Watch 5 News from IFA 6 Policy Update 7 The Buzz Text Advertisement Section Great Exposure, Great Value!

4 2016 Ad Specifications ADVERTISING TIPS 1. Include branding and important information on the first frame when using animated GIFs, they will not animate in versions of Outlook 2007 and later. 2. Flash files will not render in SmartBrief can use 3rd party click tags but cannot allow 3rd party ad serving. LEADERBOARD AD Size: 728 x 90 pixels. 40k maximum;.gif or.jpg Click through URL Alternate text (100 characters max) can be embedded behind image No limits on animation, maximum 4 frames recommended RECTANGLE-TEXT AD Advertiser Logo: 120 x 60 pixels. 30k maximum;.gif or.jpg Ad Image: 180 x 150 pixels. 30k maximum;.gif or.jpg Copy: 300 characters maximum, excluding spaces Click through URL OUTLINE AD Advertiser Logo: 120 x 60 pixels. 30k maximum;.gif or.jpg Headline: 50 characters, excluding spaces Copy: 300 characters maximum, excluding spaces Click through URL NOTE: AD MATERIALS ARE DUE ONE WEEK PRIOR TO THE SEND DATE.

5 Key Tips to Success Top Seven Tips for Advertisers We share the same goals. The IFA Advertising Operations team wants to see our advertisers succeed. Our team is here to serve as your resource for performance and reporting questions, campaign optimization, and best practices. Here are our top seven tips to maximize ad performance in SmartBrief newsletters Succinct Language = Successful Campaign Cut to the chase quickly in your advertisement and more readers will read your entire ad and take action. Update Your Ad Copy Frequently To keep your click rates high, update your materials after every 2-3 runs or consider rotating 3-5 ads within your campaign. Choose an Ad Format That Fits Your Objective Rectangle Text ad versus Outline ad? The Rectangle Text ad is our top performing news section unit, and we highly recommend selecting this format option to optimize your campaign results. Use Attention-Grabbing Graphics Bright colors and images of products, book covers, people, etc. attract more attention (and clicks) than logos. Hit Hot-Button Issues SmartBrief readers are engaged in specific industries or business areas and respond best to ads that speak the language of their industry. Use current trends, buzzwords and concepts to show you re abreast of existing challenges in the industry. Create an Enticing Call to Action Focus on the benefit to the reader. Do not include URLs in the ad copy itself this aids in delivery and helps maximize open and engagement rates. Monitor, Measure, Refresh Track performance by leveraging SmartBrief reporting. Contact your Account Manager for help optimizing your campaign performance for your specific goals.

6 Ad Rates IFA SmartBrief Rates IFA Member Non-Member Prices are per insertion 4-12 Issues 12+ Issues 4-12 Issues 12+ Issues Above the Masthead Banner $600 $500 $780 $650 News s Franchise News $500 $400 $650 $585 Best Practices & Business Leadership $500 $400 $650 $585 Trend Watch $500 $400 $650 $585 News from IFA $500 $400 $650 $585 Policy Update $500 $400 $650 $585 The Buzz Text Advertisements $500 $400 $650 $585 We have used SmartBrief on multiple occasions to promote a series of educational webinars and the results have been amazing. We have had record numbers of registrations and attendance. We will keep SmartBrief in the mix for generating attendance. Mark Franklin, Founder, Process Peak, LLP IFA S MISSION: Protect, Enhance, & Promote Franchising

7 Regional Advertising Managers Locate your state below to find your advertising manager who can secure future success for your company through IFA SmartBrief opportunities. Contact Greg Cook Senior Director, Advertising and Media Solutions Contact Kelley Class Senior Regional Advertising Manager International Members Contact Carly Wooley Senior Regional Advertising Manager WASHINGTON MONTANA NORTH DAKOTA OREGON MINNESOTA MAINE IDAHO WYOMING SOUTH DAKOTA WISCONSIN MICHIGAN VT NH NEBRASKA IOWA NEW YORK MASS CONN RI NEVADA UTAH KANSAS MISSOURI ILLINOIS INDIANA OHIO PENNSYLVANIA DC NEW JERSEY DELAWARE MARYLAND WEST VIRGINIA VIRGINIA CALIFORNIA KENTUCKY COLORADO NORTH CAROLINA TENNESSEE ARIZONA NEW MEXICO OKLAHOMA ARKANSAS SOUTH CAROLINA ALABAMA GEORGIA TEXAS LOUISIANA MISSISSIPPI HAWAII Miles FLORIDA ALASKA Miles International Members