MEDIA KIT THE DIABETES EDUCATOR

Transcription

1 THE DIABETES EDUCATOR Official Journal of the Print Advertising Online Advertising Mobile Advertising Marketing Article Reprints Supplements Sponsored Subscriptions MEDIA KIT Effective January 2012

2 MARKETING TIPS AND STATISTICS DYNAMIC LOGIC, ASSESSING AD IMPACT Print publications provide the highest ROI of any individual medium The most effective combination of media always includes print If choosing only one medium, print provides the best return Adding online increases overall media buy impact by as much as 33% An integrated buy increases purchase intent by 56% An integrated buy increases brand favorability by 60% PERQ HCI, INSIGHTS INTO PHYSICIAN MEDIA USAGE, 2009 Physicians ranked print medical journals as their #1 source of information and Journals accessed online as their #6 source of information Physicians ranked online journals as their #2 reason to access the Internet (behind searching for info on drugs) READEX RESEARCH, SUMMARY OF AD EFFECTIVENESS STUDIES, 2010 Ads in print publications seen and read more strongly than ever Print ads still prompting reader action as high or higher than in previous years In 2010, 69% of readers reported that they saw a 1 pg/4c ad, up from 65% in 2006 In 2010, 25% of readers actually read the ad, up from 23% in 2006 In 2010, 34% of readers responded to ads or plan to respond, up from 27% in 2006 Ad location in publications has no discernable effect on readership of ad Larger and color ads increase readership 30% more respondents read 1 page ads than ½ page ads 28% more respondents read 4/C ads vs. B/W ads Content of ad more important than position INCENTIVE DISCOUNT Advertisers reserving print and online together may take a 5% discount across the entire campaign.

3 Founded in 1973, the American Association of Diabetes Educators is a multi-disciplinary professional membership organization dedicated to advancing the practice of diabetes self-management training and care as integral components of health care for persons with diabetes, and lifestyle management for the prevention of diabetes. Diabetes self-management training, also called diabetes education, gives patients the knowledge and skills to be able to effectively manage their diabetes on a daily basis. Through a collaborative process, diabetes educators help their patients identify barriers, facilitate problem solving and develop coping strategies. AADE assists its members and the larger healthcare community in treating people with diabetes and those who are in danger of contracting the disease. This is accomplished with a dynamic organizational structure and a strong mission and goals. OUR MISSION: Driving practice to promote chronic healthy living through selfmanagement of diabetes and related conditions. STRATEGIC GOALS PUBLIC AFFAIRS Self-management is central to quality diabetes care and prevention. AADE advocates for policies that improve access to selfmanagement education by collaborating with key stake holders in the healthcare community. PRACTICE AND RESEARCH The practice of diabetes self-management is evidence based and outcomes-driven. AADE sets the scope and direction for selfmanagement education. MEMBERSHIP AADE is the key to professional success. AADE provides opportunities and resources to advance skills and career goals and offers its members a vibrant, supportive network.

4 TOPICS Complications Cultural Diversity Exercise and Fitness Foot & Wound Care Healthcare Policy Monitoring & Management Nonpharmacologic Therapies Nutrition Pharmacologic Intervention Physiology & Pathophysiology Pregnancy Psychosocial Aspects Research Social Commentary Special Populations Teaching & Learning The offi cial journal of the American Association of Diabetes Educators MISSION STATEMENT The Diabetes Educator is the official publication of the American Association of Diabetes Educators. Its primary goals are to publish papers on aspects of patient education and professional education, and to serve as a reference for the science and art of diabetes management. We invite contributions of original research, perspectives in practice, and application in such areas as nutrition, pharmacy, psychosocial aspects of diabetes, and health care policy. Subscription to The Diabetes Educator is an AADE member benefit. ADDITIONAL VISIBILITY FOR YOUR PRODUCT Industry Update The latest news from industry keeps readers abreast of new products and services. The Educator s Guide to Diabetes Resources Annual buyer s guide describes product educational materials available to health professionals. EDITOR-IN-CHIEF James A. Fain, PhD, RN, BC-ADM, FAAN ASSOCIATE EDITOR Virginia Peragallo-Dittko, MA, RN, BC-ADM, CDE SPECIAL ISSUES AND BONUS DISTRIBUTION CALENDAR 2012 ISSUE EDITORIAL THEME CONFERENCE DISTRIBUTION DATES 2012 LOCATION VALUE-ADDED MARKETING January/February Lifestyle, Fitness and Weight Management March/April Foot Care / Wound Care/ Skin Care Free Ad Perception Reader Survey for all 1/2 page and larger advertisers May/June Blood Glucose Monitoring / AADE Meeting Preview / Exhibitor list American Diabetes Assoc (ADA) - Scientifi c Sessions June 8-12 Philadelphia, PA Free Counter Cards to advertisers 1/2 page and larger July/August Diabetes Supplies/ AADE Meeting Preview/ Exhibitor Product Categories American Association of Diabetes Educators (AADE) August 1-4 Indianapolis, IN Free Counter Cards to advertisers 1/2 page and larger September/October Nutrition and Diet American Dietetic Association (FNCE) October 6-8 Philadelphia, PA Free Counter Cards to advertisers 1/2 page and larger November/December Utilizing technology for Diabetes Management/ The Educators' Guide to Diabetes Resources Editorial topics are subject to change. Please contact your representative for any updates.

5 The Diabetes Educator gives you access to the largest concentration of diabetes education professionals. Diabetes educators are smart buyers seeking product information for their patients. Diabetes educators are on the front lines with patients and are considered a primary source of diabetes-related information. Diabetes educators surpass physicians in one-on-one quality time spent with patients. OUR READERS WILL SEE YOUR AD AND RESPOND TO YOUR AD... 74% say industry ads are valuable 84% refer to back issues 83% share back issues with others 63% have responded to ads they have seen in The Diabetes Educator over the past 12 months 73% read at least half of each issue 96% recommend specifi c products to their patients OUR READERS SPEND QUALITY TIME WITH PATIENTS Our readers see an average of 16 patients in a typical week. Our readers spend an average of 59 minutes with each patient. Who's reading The Diabetes Educator? Prac ce Se ng Registered Nurse, 52% Registered Die cian, 31% Self-Employed 5% School/University 2% Other 14% Hospital 36% Industry 5% Registered Pharmacist, 2% Other, 9% Nurse Prac oner, 6% Public Health 6% Clinic/Office 32% Number of Pa ents Seen Per Week pa ents, 19% 6-10 pa ents, 11% 1-5 pa ents, 10% Do not see pa ents, 9% pa ents, 24% 21 or more pa ents, 27%

6 OUR READERS WILL RECOMMEND YOUR PRODUCT PRESCRIPTION DRUGS RECOMMENDED Blood pressure Insulin Oral agents Cholesterol Wound care Weight management Erectile dysfunction FOOT CARE PRODUCTS RECOMMENDED Shoes Socks Creams Wound care NUTRITIONAL PRODUCTS RECOMMENDED Nutritional supplements Sugar substitutes Low fat dairy products Diet beverages Other nutritional foods OTHER PRODUCTS DIABETES EDUCATORS RECOMMEND TO THEIR PATIENTS Automatic and needleless injectors Blood sampling products Diagnostic tools Dietary management programs Exercise programs and equipment Insulin products and insulin delivery systems Monitoring systems Needle and lancet disposal systems Self-management software Skin care products OUR READERS WILL RECOMMEND YOUR PRODUCT 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Leading products recommended to pa ents Leading products recommended to pa ents 87% Blood Glucose Monitors 45% 49% Skin Care Products Foot Care Products 63% Nutri onal Products 48% Prescrip on Drugs for Diabetesrelated Condi ons 96% Any combina on Visited adver ser's website Recommended a product/service Discussed ad with others Contacted adver ser Passed ad to others Purchased/Ordered a product or service Ac ons Taken Due to Seeing Ads Other Ac ons Taken Due to Seeing Ads 6% 10% 15% 18% 31% 34% 48% 0% 10% 20% 30% 40% 50% 60% *Demographics provided by 2010 Signet Research reader survey, and AADE communications audit Readex Research 2011.

7 ADVERTISING RATES 2012 DISPLAY AND CLASSIFIED: BLACK & WHITE RATES 1x 3x 6x 12x 24x 1 page $1,695 $1,655 $1,580 $1,515 $1,405 ½ page $1,145 $1,115 $1,060 $1,015 $940 ¼ page $790 $770 $735 n/a n/a COLOR CHARGES, PER PAGE / FRACTION (IN ADDITION TO B&W RATES) Full Page...$1,990 1/2 or 1/4 page...$1,100 PREMIUM POSITIONS Back cover... Earned B&W rate plus 50% Inside front cover and page 1... Earned B&W rate plus 35% Inside back cover... Earned B&W rate plus 25% Facing table of contents... Earned B&W rate plus 30% All other positions... Earned B&W rate plus 15% INSERTS: 2 page insert: 3x the earned B&W rate 4 page insert: 5x the earned B&W rate 6 page insert: 6x the earned B&W rate 8 page insert: 8x the earned B&W rate 10 page insert: 10x the earned B&W rate Post-publication rate changes will not be accepted. Changes in frequency must be applied to future insertions. Rates based on total units earned during a 12-month period. Space purchased by a parent company and subsidiaries may be combined for an earned rate. AGENCY COMMISSION: 15% PAYMENT TERMS: Terms for invoices are Net 30. Publilsher reserves the right to withhold advertising from delinquent advertisers. CLOSING DATES 2012 SPACE MATERIALS INSERTS ISSUE RESERVATIONS DUE DUE January/February 12/30/2011 1/4/2012 1/11/2012 March/April 2/24/2012 2/29/2012 3/7/2012 May/June 4/16/2012 4/20/2012 4/27/2012 July/August 6/18/2012 6/22/2012 6/29/2012 September/October 8/22/2012 8/27/2012 9/3/2012 November/December 10/15/ /19/ /26/2012 Cancellations will not be accepted after closing dates for reservations and must be submitted in writing. If artwork cannot be provided by the above deadlines or an extension approved by the publisher, then the publisher will run the most recent artwork submitted. If no artwork is on hand, then the advertiser will still be responsible for payment on the space reserved. Insertions made after printed space reservation deadline are noncancelable. HIGH-IMPACT PRINT ADVERTISING Cover tips - An exclusive way to place your message front and center with each journal reader. Your ad would attach to the front of the journal with removable glue. The reader would therefore not have to remove your ad to open the journal. Belly Bands - Another exclusive visibility option. Your ad would wrap around the entire journal. Outserts - Include your product brochure in the polybag of each mailed issue and get it right into the hands of the readers Please contact your representative for pricing and details on any of these options. Samples must be provided.

8 JOURNAL WEBSITE: HOME PAGE: INTERNAL PAGES: Banner 1: 728 x 90 Banner 1: 728 x 90 Banner 2: 160 x 600 Banner 2: 160 x 600 ONLINE ADVERTISING RATES Banner 1: Leaderboard (728 x 90)... $75 CPM Banner 2: Skyscraper (160 x 600)... $75 CPM Minimum buy: 10,000 impressions per month per banner Exclusive visibility may be available in any of the locations. Please contact your representative. Please note that some locations may not be available for all sites. Banner advertising may be available across multiple publications. Please contact your representative. Geo-targeting is available. Please contact us if you would like your ad to run in specifi c countries/regions. BANNER AD SPECIFICATIONS Acceptable File Formats: GIF, Animated GIF, JPG, PNG, SWF Maximum size on banners: 40K All artwork is subject to review/acceptance by publisher prior to placement. Third party ad tags accepted HIGH-IMPACT ONLINE ADS Expandable ads, roadblocks and other rich media ads may be available. Please contact us for availability.

9 MOBILE WEBSITE Each SAGE journal s website has a complementary mobile website, optimized for smaller mobile screens. Please contact your sales representative for more information about advertising opportunities. MOBILE APPLICATION Only available for certain journals. Please contact your sales representative for more information about advertising opportunities. MICROSITES SAGE offers our industry partners the opportunity to collaborate with us in the development of microsites on specifi c topics pertinent to their businesses and product lines. These sites will become destination sites for any practitioners seeking information on the specifi c topic. Information included on the microsites: The most relevant journal content from all of SAGE s journals Feature article highlighted Links and related content provide by the sponsor About the Sponsor section Leaderboard banner for the sponsor SAGE will host and update the site, which will be fully linkable to the sponsor s site and the related SAGE journal sites. This is an excellent opportunity to drive traffi c to your own corporate or product sites while branding your company as the leader in that specifi c topic. Please contact your sales representative for more information. ARTICLE REPRINTS, E-PRINTS, TRANSLATED REPRINTS Reprints of articles discussing specifi c products, therapies, or topics related to your company serve as excellent marketing support materials for conference hand-outs, collateral sales materials, and direct mail pieces. SAGE can also provide e-prints of articles to post to your website, intranet, or to distribute via . SAGE can also arrange for translation of reprints into the local language of your target audience. TRANSLATED REGIONAL EDITIONS Partner with us to produce regional editions based on select journal articles translated to the local language in the geographic region of your choice. SPONSORED SUBSCRIPTIONS Target the mailing list of your choice by sponsoring subscriptions to the journal. SUPPLEMENTS Peer-reviewed journal supplements provide you with a credible, objective means to publish themed articles on topics related to your company s business. Supplements mail with the regular issues of the journal to the entire readership and are also posted online. You may include a Continuing Education component to enhance value. All supplement topics need to be pre-approved by the editor, and all articles must undergo peer review.

10 E-TOC ALERT SPONSORSHIPS Single sponsorships are available for every issue of the e-toc alert, which is delivered to all registrants prior to each print issue mailing. Subject to AADE approval. Journal Title 728 x 90 Type of Ad Specs 1x 3x 6x 12x Banner Ad 728 x 90 $1,250 $1,150 $1,000 $850 Advertisers are also required to provide 40 words of text which will appear in the event the e-toc subscriber has elected to receive the e-toc as text only. BANNER AD SPECIFICATIONS FOR E-TOC Acceptable File Formats: GIF, Animated GIF, JPG, PNG Maximum size on banners: 40K All artwork is subject to review/acceptance by publisher prior to placement.

11 The official journal of the 2013 Calendar See inside for diabetes-related organizations, meetings, and products! 2013 Wall Calendar Advertising Opportunity SAGE Publications, in conjunction with AADE, introduce our annual Wall Calendar for This calendar will mail with the November/December 2012 issue of The Diabetes Educator to all 13,000+ subscribers. The calendar will include dates of all related industry conferences, as well as a comprehensive resource on professional education. This calendar will be an invaluable resource for these 13,000+ diabetes educators as they will refer to it throughout the year. You have the opportunity to advertise your products adjacent to one of the 12 months. Please act fast because there are only 12 spaces available and the months are assigned on a first-come, first-served basis. Your ad would appear on the page directly above the month dates. Advertising Rates: 1-2 months: $3,685 per month 3-5 months: $3,570 per month 6 months: $3,305 per month *All prices are net and not commissionable to agencies. Full page/4-color ads only. There is a maximum of 6 months that can be purchased by any one company. Deadlines: Space reservations Materials due date September 7, 2012 September 14, 2012 Artwork requirements (full page/4 color only): Non-bleed ad Bleed ad Trim size of calendar 10" w x 7 1 / 2 " h 11 1 / 8 " w x 8 5 / 8 " h 10 7 / 8 " w x 8 3 / 8 " h Keep live matter ¼" from trim on sides and bottom and ½" from trim on top to allow for hanging hole to be inserted. Linescreen: Please supply a high resolution PDF, with an accompanying SWOP-certified color proof. Minimum required image resolution is 300 dpi for color or gray scale images. All color files must be created and submitted to publisher in CMYK color mode. Publisher will convert all files submitted in RGB to CMYK but is not responsible for color reproduction on these converted ads.

12 EDITORIAL AND SPONSORSHIP INFORMATION (2013) An offi cial publication of the American Association of Diabetes Educators, AADE in Practice is intended to provide tools and strategies for the practical application of current research and best practices in diabetes education. It is a quarterly publication that is mailed, free-of-charge, to the association s 12,000+ members. It s also posted on the AADE website, viewable by members. BACKGROUND Two AADE member surveys conducted in 2006 and 2011 revealed the need among diabetes educators for more practice-focused resources and materials that would enhance the patient-provider interaction. AADE in Practice was developed to meet that need. SPONSORSHIP OPPORTUNITY We are offering the opportunity to prominently brand your organization or specific product line in this special publication. The pricing information is below. UPCOMING THEMES AND DEADLINES AADE in Practice will mail in the polybag with The Diabetes Educator except when a supplement is already mailing with the journal, in which case it will mail separately. REGULAR DEPARTMENTS Practical Application of Diabetes Education Tools for Improving Practice Practice Pearls Continuous Quality Improvement Business Aspects of Education Translating Research into Practice Educator in the Spotlight AADE7 Self-Care Behaviors SPONSORSHIP PACKAGE Price: $15,000 Sponsor benefi ts 4-color, full-page advertisement on the back cover word company description on the inside front cover. Sponsor name listed in the TOC on the front cover Sponsor may suggest editorial topics, subject to AADE approval ADDITIONAL SPECIAL OPTIONS Each additional B/W page (pi pages, for example) to be charged at $3,500 each

13 AD SPECIFICATIONS Trim size: 11 w X 15 ¼ h AD SIZES (NON-BLEED): Full page: 10 w x 14 h Half page: 5 w x 7 h AD SIZE (BLEED): Full page: 11 ¼ w x 15 ½ h Half page: n/a A high resolution, press-ready PDF is required. Minimum required image resolution is 300 dpi. All color fi les must be submitted in CMYK color mode. CONTACT INFORMATION FOR SPONSORSHIP RESERVATIONS Nicole Louderback SAGE Publications 2455 Teller Rd. Thousand Oaks, CA P: (949) F: (805) nicole.louderback@sagepub.com CONTACT INFORMATION FOR DELIVERY OF ARTWORK AND WORD COMPANY DESCRIPTION Kirsten Beaulieu SAGE Publications 2455 Teller Rd. Thousand Oaks, CA P: (805) F: (805) advertising@sagepub.com ISSUE EDITORIAL THEME CONFERENCE DISTRIBUTION DATES 2012 LOCATION February May Aug Nov Tools and Strategies for People with Diabetes and Disabilities Coping with Complications Working in a new Era of Healthcare National Diabetes Month/ National Diabetes Educator Week American Diabetes Assoc (ADA) - Scientifi c Sessions American Association of Diabetes Educators (AADE) June 8-12 August 1-4 Philadelphia, PA Indianapolis, IN American Dietetic Association (FNCE) October 6-8 Philadelphia, PA

14 ADVERTISING SPECIFICATIONS Trim Size: 8 3 / 8 w x 10 7 / 8 h Live matter: ¼ from trim Linescreen: Non-Bleed Bleed Full page: 7 w x 10 h 8 5 / 8 w x 11 1 / 8 h ½ page horizontal: 7 w x 4 7 / 8 h ½ page vertical: 3 3 / 8 w x 10 h ¼ page vertical: 3 3 / 8 w x 4 7 / 8 h REQUIREMENTS FOR ELECTRONIC DELIVERY General Instructions: A High Resolution Press-Ready PDF is required for all electronic ad submissions. All fonts must be embedded. Minimum required image resolution is 300 dpi for color or grayscale images and dpi for line art (1-bit) images. All color fi les must be created and submitted to publisher in CMYK color mode. Publisher will convert ads submitted in RGB but is not responsible for color reproduction on these ads. IMAGE SIZE/CROP Digital art fi les should be cropped to remove non-printing borders. Art should be created or scaled to the size intended for print. Image orientation should be the same as intended for print. For ads that are intended to run off the page, a 1 /8 minimum bleed is required on all sides. PROOF INSTRUCTIONS Color Ads: An identifi able SWOP-certified proof (Specifi cations Web Offset Publications must be supplied with the fi nal digital fi le. If a SWOP-certifi ed proof is not supplied, then the publisher cannot guarantee correct reproduction of color. Any omissions or color deviation from a submitted proof, other than a SWOP-compliant proof, will not warrant compensation to the advertiser. B&W Ads: A hard-copy proof the same size as the digital art must be supplied with the fi nal digital fi le. FILE SUBMISSION INSTRUCTIONS Please supply fi les on one of the following media: CD-ROM or . Please include a SWOP-certifi ed proof with your digital submission. If ing artwork, then send the proof in a separate package in the mail. BIND-IN CARDS AND INSERTS All bind-in cards and inserts are jogged to the head. All bind-in cards and inserts must have 1 /8 trim beyond the crop mark area of the Head, Foot, Gutter and Face of the advertisement. Perforations must be 3 /8 from gutter. All live copy should be no closer than ¼ from the trim. For inserts, 70# coated stock for minimum weight and 110# coated stock is the maximum. POSTAL REQUIREMENTS OF BUSINESS REPLY CARDS Final size of all BRCs must be 4 ¼ h x 6 w. Minimum paper weight is 7 pt. Recommended stock is 75# hibulk. It meets the requirements set forth by the USPS for reply cards. Publisher is not responsible for any errors in reproduction if artwork is not provided according to the above specifications. FOR ALL ADVERTISING INQUIRIES: Diane Diamond SAGE Publications 2455 Teller Road Thousand Oaks, CA USA Phone: (267) Fax: (805) diane.diamond@sagepub.com FOR ARTWORK DELIVERY (PRINT ADS AND BANNER ADS): (please ship using a trackable service such as ups or fedex): Kirsten Beaulieu SAGE Publications 2455 Teller Road Thousand Oaks, CA USA Phone: (805) Fax: (805) advertising@sagepub.com FOR REPRINT AND SUPPLEMENT SALES: Barbara Eisenberg SAGE Publications 2455 Teller Road Thousand Oaks, CA USA Phone: (805) Fax: (805) reprint@sagepub.com PRE-PRINTED INSERTS AND OUTSERTS: (Sample must be submitted to publisher prior to delivery): For: The Diabetes Educator (specify issue) Ship To: Tina Pringle / Pam Hays Dartmouth Printing 69 Lyme Road Hanover, NH USA Phone: (603)