AMERICAN THORACIC SOCIETY: ATS Print and Digital Media Kit

Transcription

1 2018 AMERICAN THORACIC SOCIETY: ATS Print and Digital Media Kit PUBLISHED BY: American Thoracic Society 25 Broadway New York, NY Tel: Diane Gern Chief, Journals Jadwiga A. Wedzicha, MD Editor, AJRCCM David Lederer, MD Editor, AnnalsATS Paul Schumacker, PhD Editor, AJRCMB ADVERTISING REPRESENTATIVES 180 Old Tappan Road Old Tappan, NJ Tel: Fax: Kevin Dunn National Accounts Manager Jim Cunningham National Accounts Manager Cynthia Kucera Recruitment Advertising Manager Katie Tuzzolino Print & Digital Production Manager CONTENTS Page 2: AJRCCM Print Advertising Page 4: AnnalsATS Print Advertising Page 7: Digital Advertising Opportunities

2 2018 Print Advertising Rates American Journal of Respiratory and Critical Care Medicine: AJRCCM An official journal of the American Thoracic Society/Advancing Pulmonary, Critical Care and Sleep Medicine AJRCCM is the world s leading respiratory journal focused on the treatment of diseases that affect the respiratory system and critically ill patients. Authors are the thought leaders in the fields of pulmonology, critical care, and sleep. Readers learn the latest advances in the treatment of Asthma, COPD, Pulmonary Infections, PAH, Lung Cancer, IPF, Critical Care Medicine, Cystic Fibrosis, Pediatric Lung Disease, and Sleep Medicine. GENERAL INFORMATION Frequency: Twice monthly, mails the 1 st and 15 th of each month Circulation: 11,243 Coverage: National (Print and Digital) and International (Digital) Market Served: Physicians with a primary professional interest in respiratory diseases, critical care, and sleep medicine Established: 1917 Editorial: Original manuscripts, case reports, and state of the art articles Advertising Placement: Preceding and following editorial section Editorial/Advertising Ratio: 85% editorial/15% advertising Requirements for Acceptance of Advertising: Advertising is subject to editorial approval BLACK AND WHITE RATES: (Effective January 1, 2018) Frequency 1 Page 1/2 Page 1/4 Page 1x $2,890 $2,040 $1,450 3x $2,770 $1,880 $1,370 6x $2,590 $1,750 $1,285 12x $2,465 $1,685 $1,240 24x $2,360 $1,490 $1,215 36x $2,335 $1,445 $1,130 48x $2,315 $1,415 $1,100 60x $2,275 $1,375 72x $2,230 $1,345 96x $2,185 $1, x $2,150 $1,295 COLOR RATES (In addition to earned BW rates) Standard Color: $ Matched Color: $1, Four Color: $2, Cover Tips: $13,000 Gross ($11, Net) per issue supplied Outserts: $16,000 Gross ($13,600 Net) per issue supplied INSERT RATES 2-Page Insert: 3 times earned BW rate 4-Page Insert: 4 times earned BW rate 8-Page Insert: 8 times earned BW rate Earned Rates: Based on the number of insertions placed within one calendar year, regardless of size. Continuity Program: Advertise the same product in 5 issues and receive your 6 th insertion of equal or smaller size free. Must be earned and used within the 2018 calendar year, and the free insertion must be a run-of-book ad only (no premium positions). Free pages do not count toward the earned frequency. Earned Rates/Earned Frequency Discounts: Based on the number of insertions placed within one year regardless of size. Ads placed in all ATS publications (AJRCCM, AnnalsATS, and AJRCMB) as well as cover tips and online ads can be combined toward your earned frequency rate. Cover tips are counted as two pages, and 50,000 online impressions will be counted as one page of advertising. ADDITIONAL DISCOUNTS Cover Tips Discount: Advertise the same product in both issues in a given month and receive a 10% discount on the gross cost of a cover tip in the same month. Online Advertising Discount: Advertise the same product in both issues in a given month and receive a 25% discount on the cost of 50,000 impressions in the same month on the AJRCCM website. Agency Commission: 15% Placements accepted from ad agencies on condition that advertiser will accept dual responsibility for payment if agency does not remit within 90 days. COVER/PREFERRED POSITION RATES* 2nd Cover: 25% BW premium 3rd Cover: 25% BW premium 4th Cover: 50% BW premium Facing TOC: 10% BW premium Other: Requested placements 10% *Non-cancellable BONUS DISTRIBUTION April 15 th and May 1 st Issues: ATS International Conference, May 18-23, 2018, San Diego September 1 st and 15 th Issues: Chest

3 Mechanical Requirements American Journal of Respiratory and Critical Care Medicine: AJRCCM AD PAGE SIZES (Printed by offset) Size Width Height One Page: " 9.875" Half Page Vertical: 3.375" 9.875" Half Page Horizontal: " 4.75" Quarter Page: 3.375" 4.75" BLEED SIZES Full Page: 8.375" x " Trim Size: 8.125" x " INSERT REQUIREMENTS Sizes 2-Page Insert: 8.375" x " 4-Page Insert: 16.75" x " 6-Page Insert: " x " Live Matter Specifications: Keep all live matter 0.5" away from trim edges. Trim 0.125" off all sides of insert. Bleed Inserts: Image Size: 8.375" x " Trim Size: 8.125" x " Stock 80 lb. book weight for flat inserts; 70 lb. stock for gatefold inserts. Note: Inserts of weight, size, and physical composition other than specified in this folder may be acceptable. Samples and specifications should be submitted to Publisher s business office. Quantity: 14,000 Shipping Address: All cartons should be labeled with issue and quantity. Dartmouth Printing Co., Attn: AJRCCM 69 Lyme Rd., Hanover, NH COVER TIPS Dimensions: 4.875" H X 6.875" W Minimum 4.875" H X 7.875" W Maximum Quantity: 14,000 HALFTONE SCREEN Covers: 133 screen Inside: 133 screen 4-Color Process: 150 screen REPRODUCTION REQUIREMENTS Electronic Submission of Advertising Materials: PDF Files only. PDF Files must be 300 dpi high-resolution CMYK and conform to PDF/X-1a standard. Advertising files must be submitted to the ATS (American Journal of Respiratory and Critical Care Medicine) ad portal at Insertion orders entailing new materials will automatically generate an invitation to upload materials. All multi-page ad units other than a single spread will have to be uploaded and approved as single pages. For ad portal details contact: Kevin Dunn or Katie Tuzzolino Tel: kdunn@cunnasso.com ktuzzolino@cunnasso.com CLOSING DATES See page 6 for Space and Material Deadlines. DISPOSITION OF MATERIAL Digital material is held for one year then deleted. ADDRESSES Contacts, Insertion Orders: Katie Tuzzolino 180 Old Tappan Road Old Tappan, NJ Tel: Fax: ktuzzolino@cunnasso.com Reproduction Materials and Inserts: Dartmouth Printing Company Attn: AJRCCM 69 Lyme Road Hanover, NH PAPER STOCK Inside Pages: 45 lb. Advocate Covers: 8 pt Sterling Ultra TYPE OF BINDING Perfect Bound 3

4 2018 Print Advertising Rates Annals of the American Thoracic Society: AnnalsATS An official journal of the American Thoracic Society/A Journal for Clinicians, Clinical Researchers, and Medical Educators AnnalsATS publishes the highestquality research, commentaries, reviews, and educational content of interest to clinicians, clinical researchers, and medical educators in pediatric and adult pulmonary, sleep, and critical care medicine. Physicians and scientists read AnnalsATS to learn the latest clinical advances in the treatment of Asthma, COPD, Pulmonary Infections, PAH, Lung Cancer, IPF, Critical Care Medicine, Cystic Fibrosis, Pediatric Lung Disease, and Sleep Medicine. GENERAL INFORMATION Frequency: Monthly Circulation: 11,243 Coverage: National (Print and Digital) and International (Digital) Market Served: Physicians with a primary professional interest in respiratory diseases, critical care, and sleep medicine Established: 2013 (Digital Edition); previously published as Proceedings of the American Thoracic Society (PATS) starting in 2004 Editorial: Original manuscripts, case reports, and state of the art articles Advertising Placement: Preceding and following editorial section Editorial/Advertising Ratio: 85% editorial/15% advertising Requirements for Acceptance of Advertising: Advertising is subject to editorial approval BLACK AND WHITE RATES: (Effective January 1, 2018) Frequency 1 Page 1/2 Page 1/4 Page 1x $2,890 $2,040 $1,450 3x $2,770 $1,880 $1,370 6x $2,590 $1,750 $1,285 12x $2,465 $1,685 $1,240 24x $2,360 $1,490 $1,215 36x $2,335 $1,445 $1,130 48x $2,315 $1,415 $1,100 60x $2,275 $1,375 72x $2,230 $1,345 96x $2,185 $1, x $2,150 $1,295 COLOR RATES (In addition to earned BW rates) Standard Color: $ Matched Color: $1, Four Color: $2, Cover Tips: $13,000 Gross ($11, Net) per issue supplied Outserts: $16,000 Gross ($13,600 Net) per issue supplied INSERT RATES 2-Page Insert: 3 times earned BW rate 4-Page Insert: 4 times earned BW rate 8-Page Insert: 8 times earned BW rate Earned Rates: Based on the number of insertions placed within one calendar year, regardless of size. Combination Discount with AJRCCM: Run the same ad in the same month in both AnnalsATS and AJRCCM and receive a 20% discount on the cost of the ad running in AnnalsATS. Continuity Program: Advertise the same product in 5 issues and receive your 6 th insertion of equal or smaller size free. Must be earned and used within the 2018 calendar year, and the free insertion must be a run-of-book ad only (no premium positions). Free pages do not count toward the earned frequency. Earned Rates/Earned Frequency Discounts: Based on the number of insertions placed within one year regardless of size. Ads placed in all ATS publications (AJRCCM, AnnalsATS, and AJRCMB) as well as cover tips and online ads can be combined toward your earned frequency rate. Cover tips are counted as two pages, and 50,000 online impressions will be counted as one page of advertising. ADDITIONAL DISCOUNTS Cover Tips Discount: Advertise the same product in both AnnalsATS and AJRCCM in a given month and receive a 10% discount on the gross cost of a cover tip (in either publication) in the same month. Online Advertising Discount: Advertise the same product in both AnnalsATS and AJRCCM in a given month and receive a 25% discount on the cost of 50,000 impressions in the same month on the AnnalsATS website. Agency Commission: 15% Placements accepted from ad agencies on condition that advertiser will accept dual responsibility for payment if agency does not remit within 90 days. COVER/PREFERRED POSITION RATES* 2nd Cover: 25% BW premium 3rd Cover: 25% BW premium 4th Cover: 50% BW premium Facing TOC: 10% BW premium Other: Requested placements 10% *Non-cancellable BONUS DISTRIBUTION May Issue: ATS International Conference, May 18-23, 2018, San Diego September Issue: Chest

5 Mechanical Requirements Annals of the American Thoracic Society: AnnalsATS AD PAGE SIZES (Printed by offset) Size Width Height One Page: " 9.875" Half Page Vertical: 3.375" 9.875" Half Page Horizontal: " 4.75" Quarter Page: 3.375" 4.75" BLEED SIZES Full Page: 8.375" x " Trim Size: 8.125" x " INSERT REQUIREMENTS Sizes 2-Page Insert: 8.375" x " 4-Page Insert: 16.75" x " 6-Page Insert: " x " Live Matter Specifications: Keep all live matter 0.5" away from trim edges. Trim 0.125" off all sides of insert. Bleed Inserts: Image Size: 8.375" x " Trim Size: 8.125" x " Stock 80 lb. book weight for flat inserts; 70 lb. stock for gatefold inserts. Note: Inserts of weight, size, and physical composition other than specified in this folder may be acceptable. Samples and specifications should be submitted to Publisher s business office. Quantity: 14,000 Shipping Address: All cartons should be labeled with issue and quantity. Dartmouth Printing Co., Attn: AnnalsATS 69 Lyme Rd., Hanover, NH COVER TIPS Dimensions: 4.875" H X 6.875" W Minimum 4.875" H X 7.875" W Maximum Quantity: 14,000 HALFTONE SCREEN Covers: 133 screen Inside: 133 screen 4-Color Process: 150 screen REPRODUCTION REQUIREMENTS Electronic Submission of Advertising Materials: PDF Files only. PDF Files must be 300 dpi high-resolution CMYK and conform to PDF/X-1a standard. Advertising files must be submitted to the ATS (AnnalsATS) ad portal at Insertion orders entailing new materials will automatically generate an invitation to upload materials. All multi-page ad units other than a single spread will have to be uploaded and approved as single pages. For ad portal details contact: Kevin Dunn or Katie Tuzzolino Tel: kdunn@cunnasso.com ktuzzolino@cunnasso.com CLOSING DATES See page 6 for Space and Material Deadlines. DISPOSITION OF MATERIAL Digital material is held for one year then deleted. ADDRESSES Contacts, Insertion Orders: Katie Tuzzolino 180 Old Tappan Road Old Tappan, NJ Tel: Fax: ktuzzolino@cunnasso.com Reproduction Materials and Inserts: Dartmouth Printing Company Attn: AnnalsATS 69 Lyme Road Hanover, NH PAPER STOCK Inside Pages: 45 lb. Advocate Covers: 8 pt Sterling Ultra TYPE OF BINDING Perfect Bound 5

6 Mechanical Requirements AJRCCM and AnnalsATS Space and Material Deadlines AJRCCM 2018 CLOSING DATES Issue Date Published Space Deadline Published Materials Deadline Inserts Due Date 1/1 12/5/17 12/8/17 12/13/17 1/15 12/19/17 12/22/17 12/28/17 2/1 1/9 1/12 1/17 2/15 1/23 1/26 1/31 3/1 2/6 2/9 2/14 3/15 2/20 2/23 2/28 4/1 3/9 3/13 3/16 *4/15 3/23 3/27 3/30 *5/1 4/9 4/12 4/16 5/15 4/23 4/26 4/30 6/1 5/8 5/11 5/16 6/15 5/22 5/25 5/31 7/1 6/8 6/12 6/15 7/15 6/21 6/25 6/28 8/1 7/10 7/13 7/17 8/15 7/23 7/26 7/31 **9/1 8/9 8/13 8/17 **9/15 8/23 8/27 8/30 10/1 9/6 9/11 9/14 10/15 9/20 9/25 9/28 11/1 10/9 10/12 10/17 11/15 10/23 10/26 10/31 12/1 11/6 11/9 11/14 12/15 11/22 11/26 11/30 * Issues will have Bonus Distribution at the ATS International Conference **Issues will have Bonus Distribution at Chest 2018 AnnalsATS 2018 CLOSING DATES Issue Date Published Space Deadline Published Materials Deadline Inserts Due Date 1/1 12/5/17 12/8/17 12/13/17 2/1 1/9 1/12 1/17 3/1 2/6 2/9 2/14 4/1 3/9 3/13 3/16 *5/1 4/9 4/12 4/16 6/1 5/8 5/11 5/16 7/1 6/8 6/12 6/15 8/1 7/10 7/13 7/17 **9/1 8/9 8/13 8/17 10/1 9/6 9/11 9/14 11/1 10/9 10/12 10/17 12/1 11/6 11/9 11/14 * Issue will have Bonus Distribution at the ATS International Conference **Issue will have Bonus Distribution at Chest

7 2018 Online Advertising Rates American Thoracic Society Journals The American Thoracic Society offers online advertising on the websites of its three scientific publications and in their etoc Alerts and Publish Ahead of Print Alerts. American Journal of Respiratory and Critical Care Medicine ( Annals of the American Thoracic Society ( American Journal of Respiratory Cell and Molecular Biology (Online only) ( The American Thoracic Society has over 14,000 members and is a leading medical association dedicated to advancing pulmonary, critical care, and sleep medicine. The ATS publications, with over 24 million combined impressions per year, are the most respected in the field. ATS members are the thought leaders in the field of Pulmonology and Critical Care Medicine and read the ATS journals to learn the latest advances in the treatment of Asthma, COPD, Pulmonary Infections, PAH, Lung Cancer, IPF, Critical Care Medicine, Cystic Fibrosis, Pediatric Lung Disease, and Sleep Medicine. ONLINE ADVERTISING Fixed or rotating leaderboard (728 x 90) and large rectangle (300 x 250) ads can be placed on all pages throughout the journals website, including: Journal Homepages Abstract Pages Umbrella Page Full-Text Pages To obtain up-to-date impression statistics please contact Kevin Dunn (kdunn@cunnasso.com) or Katie Tuzzolino (ktuzzolino@cunnasso.com). 7

8 2018 Online Advertising Rates American Thoracic Society Journals ADVERTISING RATES Leaderboard (728 x 90) and large rectangle (300 x 250) advertising rates are based on a cost per 1,000 impressions and can be run by duration, exposure, or both. JOURNAL WEBSITES: BANNER ADVERTISING Position Dimensions Rate Leaderboard 728 x 90 $85 US/$80 Global Large Rectangle 300 x 250 $85 US/$80 Global ETOC ALERTS AND PUBLISH AHEAD OF PRINT ALERTS The AJRCCM etoc is sent twice each month. Cost: $2,500 per month (2 etocs) The AnnalsATS and AJRCMB etocs are sent once each month. Cost: $1,500 per month for each (1 etoc) Publish Ahead of Print Alert is sent 4 times per month. Cost: $2,000 per month (4 Alerts) Combination Offer: Place ads for one month in both AJRCCM etocs and Publish Ahead of Print for $4,000. Place ads for one month in both AnnalsATS or AJRCCM etocs and Publish Ahead of Print for $3,000. Exclusive Leaderboard ads on these highly visible alerts are delivered to 25,000+ opt-ins per alert. SPECIFICATIONS Leaderboard Ads: 728 pixels wide x 90 pixels high Large Rectangle Ads: 300 pixels wide x 250 pixels high File Size: Maximum 40kb Formats: GIF, JPEG and PNG MATERIALS Materials can be ed to Katie Tuzzolino at ktuzzolino@cunnasso.com. TYPES OF ADVERTISING Generally acceptable for consideration: Pharmaceutical products; medical-equipment products and services; medical software; practice-management products and services (including office equipment and supplies, medical billing systems, and medical software products); and medical websites, as well as research-related products. Additionally, calls for patients to participate in clinical trials, or clinical-trial matching services if the trial is registered and conducted by a recognized company, academic institution, or reputable CRO. All types of advertising not described above will be reviewed on a case-by-case basis. FOR ADDITIONAL INFORMATION, PLEASE CONTACT: Kevin Dunn (kdunn@cunnasso.com) or Jim Cunningham (jcunningham@cunnasso.com) 180 Old Tappan Road Old Tappan, NJ Tel: Fax: ONLINE ADVERTISING POLICY The American Thoracic Society accepts online advertising on select pages of its publications (AJRCCM, AnnalsATS, and AJRCMB) and in its etoc Alerts and Publish Ahead of Print Alerts. All advertisements are subject to approval by the ATS, which reserves the right to reject or cancel any advertisement at any time. 8

9 2018 Online Advertising Rates American Thoracic Society E-newsletters The American Thoracic Society offers online large rectangle advertising in the s (300 x 250) and websites (300 x 600) of its two e-newsletters: ATS News monthly e-newsletter ATS Stat weekly e-newsletter Both are archived at news.thoracic.org The American Thoracic Society has more than 14,000 members and is a leading medical association dedicated to advancing pulmonary, critical care, and sleep medicine. The ATS e-newsletters receive more than 77,000 total page views per month combined. ADVERTISING ONLINE Fixed or rotating large rectangle ads can be placed on all pages throughout the e-newsletter websites, including: Homepages Column Pages About Pages Article Pages Search Pages Sample pages showing ad locations are attached. To obtain up-to-date impression statistics please contact Kevin Dunn (kdunn@cunnasso.com) or Jim Cunningham (jcunningham@cunnasso.com). ADVERTISING RATES Large rectangle advertising packages include e-newsletter s and websites. SPECIFICATIONS Large Rectangle Ads: s: 300 pixels wide x 250 pixels high Websites: 300 pixels wide x 600 pixels high File Size: Maximum 40kb Formats: GIF, JPEG, PNG and SWF [for websites only rich media (e.g., Flash)] MATERIALS Materials can be ed to Katie Tuzzolino at ktuzzolino@cunnasso.com. ONLINE ADVERTISING POLICY The American Thoracic Society will accept banner (large rectangle) advertising on select pages of its e-newsletters ATS News and ATS Stat according to the following guidelines: All advertisements are subject to approval by the ATS, which reserves the right to reject or cancel any advertisement at any time. TYPES OF ADVERTISING Generally acceptable for consideration: Pharmaceutical products; medical-equipment products and services; medical software; practice-management products and services (including office equipment and supplies, medical billing systems, and medical software products); and medical websites, as well as research-related products. Additionally, calls for patients to participate in clinical trials, or clinical-trial matching services if the trial is registered and conducted by a recognized company, academic institution, or reputable CRO. All types of advertising not described above will be reviewed on a case-by-case basis. FOR ADDITIONAL INFORMATION, PLEASE CONTACT: Kevin Dunn (kdunn@cunnasso.com) or Jim Cunningham (jcunningham@cunnasso.com) 180 Old Tappan Road Old Tappan, NJ Tel: Fax: Package Duration Rate Package A* Package B* Package C 1 month of ATS Stat (4 issues) and ATS News (1 issue) large rectangle ad advertising 1 month of ATS Stat (4 issues) large rectangle ad advertising 1 month of ATS News (1 issue) large rectangle ad advertising $2,000 $1,500 $1,000 * Months with more than four weeks cost an additional $300 per week per advertisement in ATS Stat. 9