Guide. Media. APMA News- Member magazine, published 10x per year. JAPMA- Peer-reviewed journal, published bimonthly

Transcription

1 2012 Media Guide APMA News- Member magazine, published 10x per year º Print Publication º Digital Edition JAPMA- Peer-reviewed journal, published bimonthly º Print Publication

2 About the Association About APMA Founded in 1912, APMA is the largest association in podiatric medicine. APMA s membership includes more podiatric surgeons than any other podiatric medical organization, and surveys show APMA publications are the most read in the profession. The organization represents a vast majority of the estimated 15,000 practicing podiatrists in the country. In addition to the national headquarters, APMA boasts 53 state component locations throughout the US and its territoriess, as well as affiliated societies. Looking toward the future, APMA will continue to advance the growth and stability of podiatric medicine by increasing nationwide awareness of foot and ankle health through public education and legislative advocacy. About APMA Members Male 82% vs. Female 18% Close to 65% are over the age of 45 Those readers between 45 and 60 are making the most key purchasing decisions More than 50% have been in practice over 20 years More than 50% plan on making a decision on pharmaceutical, wound care products, and orthotics for their practice in the next 12 months Nearly 50% of readers visited an advertiser s website after reading APMA News and More than 30% have purchased or ordered an advertiser s product or service they saw advertised Readership Factoid! 91% of readers are interested in new innovations/technologies About APMA Publications APMA News is the most trusted source for the podiatric medical profession, focusing on the programs and progress of the association. The topics include: Reimbursement Issues; Legislative Affairs; Practice Management; And more! The magazine is recognized as the voice of APMA to its members and to the public. JAPMA, the flagship publication of APMA, is a peer-reviewed clinical journal publishing the best in cutting-edge research for the practicing podiatric physician. The journal has a reputation as the major clinical publication in the field of podiatric medicine, celebrating its 100th year in Quick Fact! Professional journals and conferences continue to be top sources of information. 81% of readers prefer to obtain industry information by journals or magazines

3 Advertise in APMA News Your connection to decision makers! APMA News is a 10x per year print publication that is distributed to nearly 15,000 professionals. Mailing Date & Class: Published first week of publication month, July/August first week of August, November/December first week of December. Periodical postage; mails naked. Earned Rates Ad units that run in either JAPMA or APMA News during a 12-month period may be applied to the advertiser s earned frequency for each additional journal Color Rates Size 1X 5X 10X 20X Full Page $2,210 $1,855 $1,730 $1,685 Half Page $1,795 $1,545 $1,435 $1,375 Quarter Page $1,435 $1,165 $1,090 NA 2012 B/W Rates Size 1X 5X 10X 20X Full Page $1,675 $1,320 $1,195 $1,150 Half Page $1,260 $1,010 $900 $840 Quarter Page $900 $630 $555 NA 2012 Corporate Member Rates Size 1X 3X 6X 10X Full Page $1, $1, $1, $1, Half Page $1,572 $1,545 $1,525 $1,485 Quarter Page $1,290 $1, $1,260 $1,230 Call for black and white rates Closing Dates* Date Ad Space Ad Material Due January 11/23 12/2 February 1/4 1/11 March 1/27 2/3 April 3/2 3/9 May 3/28 4/4 June 4/27 5/3 July/August 1 6/22 6/29 September 7/23 8/6 October 8/27 9/5 November/December 10/27 11/5 *Cancellations cannot be accepted later than one week after space reservation due date. 1 Special Issue: APMA Annual Scientific Meeting Issue Ad Enhancers: gate-folds, tip-ins, die-cuts: Rates available upon request. Premium Position Rates* Cover 1 $2,765 Cover 2 $2,765 Cover 3 $3,315 Advertising Insert Rates & Requirements Insert Size Rate 2-page Insert $3,350 4-page Insert $6,700 Larger units, gate-folds, tip-ins, die-cuts: Rates upon request. Back-up rates (per page): 1/2x earned B/W page rate. Business Reply Cards: 1x earned B/W page rate. Larger Size Business Reply Cards: 2x earned B/W page rate. Business Reply Card Requirements: A business reply card will be accepted when run in conjunction with an advertisement of at least one page. Please check with the production manager for mechanical requirements. Insert Sizes & Specifications* 2-page Insert Sizes: Tip-On, 8-1/4 x 11, Stitched /4 x 11 4-page Insert Sizes: Tip-On/Stitched-In, 16-1/2 x 11 Include 4 lip on all stitched-in inserts. All inserts to be supplied folded. Polybagged Outserts Specs available upon request. Ad Unit Sizes Size Non-Bleed (WxH) Bleed (WxH) Full Page 7 x 9-5/8 8-1/2 x 11-1/8 Half Page Vertical 3-3/8 x 9-5/8 Half Page Horizontal 7 x 4-5/8 Quarter Page 3-3/8 x 4-5/8 Editorial Calendar Date January March July/August October Nov/Dec Stock- 70 lb. min lb. max Perfect Bound Quantity: 16,000 *Non-cancellable, 10% penalty applied Space New York Clinical Conference Ad reservation on November 23, 2011 Midwest Podiatry Conference/House of Delegates Issue Ad reservation on January 27, 2012 APMA Annual Scientific Meeting Issue Ad reservation on June 22, 2012 Convention Summary Issue Ad reservation on August 27, 2012 Salute to Corporate Partners/Members Ad reservation on October 27, 2012

4 APMA News Digital Advertising In 2011 APMA introduced a new and interactive way to promote your products and services. The magazine s digital edition is a continued opportunity to connect with active readers and buyers. Optimize your marketing message, branding and exposure with belly bands, blow-in cards, video, audio, flash, customer surveys, and more! For an interactive demonstration, click here. Digital Edition Rates Style/Position 1X 4X 8X Left of Front Cover $3,000 $2,400 $1,920 Skyscraper $2,000 $1,600 $1,280 Left of Front + Skyscraper $3,200 NA NA Belly Band (Front Cover)* $2,300 $2,300 $2,300 Belly Band (Inside Issue)* $1,100 $1,100 $1,100 Blow-in Card $900 $704 $563 Video $1,500 NA NA Audio $1,000 NA NA Ad-Jolts $925 NA NA Lead-Gen $425 NA NA *We can create/add animation to either Belly Band style for $925 Corporate Partner Rates Corporate Member Rates Style/Position 1X 4X 8X Left of Front Cover $2,400 $1,920 $1,536 Skyscraper $1,600 $1,280 $1,024 Left of Front + Skyscraper $2,560 Belly Band (Front Cover)* $1,840 $1,840 $1,840 Belly Band (Inside Issue)* $880 $880 $880 Closing Dates Please note: APMA News digital deadlines are the same as the print edition. Ad Unit Sizes Style/Position Measurements (WxH) Left of Front Cover 8-1/2 x 11-1/2 or 7 x 9-5/8 550 x 480 pixels Skyscraper 120 x 600 pixels Belly Band 8-1/4 x 3 Blow-in Card 3 x 5 or 4 x 6 Toolbar Logo 88 x 31 pixels Style/Position 1X 4X 8X Left of Front Cover $2,250 $1,800 $1,440 Skyscraper $1,500 $1,200 $960 Left of Front + Skyscraper $2,400 NA NA Belly Band (Front Cover)* $1,725 $1,725 $1,725 Belly Band (Inside Issue)* $825 $825 $825

5 Advertise in JAPMA Connect with Content! JAPMA is a bimonthly peer-reviewed journal sent to nearly 14,000 decision makers. Earned Rates Ad units that run in either JAPMA or APMA News during a 12-month period may be applied to the advertiser s earned frequency for each additional journal Color Rates Ad Size 1X 6X 12X 24X Full Page $2,305 $1,960 $1,870 $1,790 Half Page $1,830 $1,515 $1,405 $1,230 Quarter Page $1,405 $1,230 $1,170 NA 2012 B/W Rates Ad Size 1X 6X 12X 24X Full Page $1,800 $1,455 $1,370 $1,285 Half Page $1,325 $1,010 $900 $725 Quarter Page $900 $725 $665 NA Closing Dates Date Ad Space Ad Close January/February 11/10 12/1 March/April 1/25 2/15 May/June 3/23 4/17 July/August 1 4/27 6/15 September/October 6/22 8/17 November/December 7/22 10/17 *Cancellations cannot be accepted later than one week after space reservation due date. 1 Special Issue: APMA Annual Scientific Meeting Issue Advertising Insert Rates & Requirements Insert Rate 2-page Insert $3,600 4-page Insert $7,200 Larger units and tip-ins: Rates upon request. Back-up rates (per page): 1/2x earned B/W page rate. Business Reply Cards: 1x earned B/W page rate. Larger Size Business Reply Cards: 2x earned B/W page rate. Business Reply Card Requirements: A business reply card will be accepted when run in conjunction with an advertisement of at least one page. Please check with the production manager for mechanical requirements. Insert Sizes & Specifications 2-page Insert Sizes: 8-1/4 x 11-1/8 4-page Insert Sizes: 16-1/2 x 11-1/8, larger sizes upon request. Ad Unit Sizes* Size Measurements (WxH) Full Page (bleed) 8-1/2 x 11-1/8 Full Page 7 x 10 Half Page Vertical 7 x 5 Half Page Horizontal 3-1/2 x 10 Quarter Page 3-1/2 x 5 *All 1/2-page and 1/4-page advertisements, or partial advertisements, must include a continuous rule around the advertisement. Cover/Preferred Position Rates* Cover 1 $2,765 Cover 2 $2,765 Cover 3 $3,315 *Non-cancellable, 10% penalty applied Stock- 70lb. min.- 100lb maximum Perfect Bound Quantity: 15,000

6 Rates and File Submission Guidelines Classified Rates Member: 30 words with Box number $80 Without Box number $70 over the limit $1.00 per add. Word Non-member: apmamedia 30 words with Box number $135 without Box number $125 over the limit $2.00 per word Super-sized Rates Members with Box $135 Members without Box $120 Non-member with Box $325 Non-member without Box $250 Classified/Meeting Date ads are accepted prepaid and in writing ONLY. No orders will be taken by telephone, send via fax to attn: Marshall Boomer or with payment information. Visa, MasterCard and AMEX are accepted. Checks can be mailed to Media Sales, The YGS Group, 3650 West Market Street, York PA, Print File Requirements Please supply only TIFF, EPS, or PDF print-ready files. YGS Creative Services does not accept film or any native application file formats (Quark, MS Word, PageMaker, etc.). TIFF images should be 100%, 300 DPI minimum for halftones, 1,200 DPI for line art EPS files should be 100%, 300 DPI minimum. All fonts must be outlined and all images must be provided, even if they are embedded in the file. PDF files must be submitted 300 DPI or better, and all fonts must be embedded. Media accepted: CDs, DVDs, and digital files submitted via FTP. Submitted media will not be returned unless requested. APMA News Digital Edition File Requirements Static Ads and Flash Requirements Opening Page, Banner, Skyscraper, and Toolbar Logo ads should be submitted as SWF files. Animations created in Flash for use within the digital edition need to be published for Flash 9 and ActionScript 3. If your animation contains video, sound, or complex animations, then you must implement functions in the main timeline of the Flash file in order to enable the Nxtbook to control when it plays. Please contact us for these specifications. Audio Files Audio files may be embedded in a Flash document or sent in MP3 format. MP3 files should be set at a sample rate of 11kHz, 22kHz, 44kHz, or 96kHz. Video Files Video files should be sent as FLV files. FTP Login To access the FTP site, we recommend using an FTP client application such as Fetch (Mac), CuteFTP, or FTP Voyager (Windows). Host: ftp.theygsgroup.com Username: apmamedia Password: ygsftp Please note that login is case sensitive. Place files in the Ad Artwork folder. Then, please notify your representative with the file name and date of upload. All advertisements are subject to the approval of the Publisher. Advertiser indemnifies The YGS Group and The American Podiatric Medical Association (APMA) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancellable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.

7 Advertising Opportunities: Marshall Boomer P: x123 E: Angie VanGorder P: x176 E:

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