CHFA MARKETING AND SPONSORSHIP OPPORTUNITIES 2015/2016

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Barnard Cooper
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1 CHFA MARKETING AND SPONSORSHIP OPPORTUNITIES 2015/2016

2 OVERVIEW Celebrating over 50 years as the leading trade association in Canada for the natural health and organic products industry, CHFA trade shows present your brand to an audience of highly qualified retailers and health practitioners. With two conference days including product education opportunities, followed by two full days of dedicated product sourcing, buying and networking, this is the only Canadian event retailers and health practitioners consider a must-attend. With an audience that boasts an incredible 70-80% purchasing / recommending authority, there is no better place to invest your marketing dollars and present your natural and organic products to the Canadian retailer market. May 5-8, 2016 Vancouver VCC, West Building 175,500 ft 2 of Exhibit Space Marketing & Sponsorship Opportunities Increase Your Show Visibility Available to participating exhibitors, CHFA marketing and sponsorship opportunities offer over twenty ways you can increase show presence, engage retailers, and drive your sales. With hundreds of exhibitors on the show floor, you simply cannot rely on location and booth design alone to capture your audience. CHFA marketing and sponsorship opportunities will help you: Raise the profile of your exhibit and drive traffic to your booth Build and retain relations with key accounts Educate retailers and health practitioners on the benefits and selling features of your products Introduce your new products and create excitement for your brand Demonstrate your commitment to the industry and align your brand to CHFA September 17-20, 2015 Toronto MTCC, South Building 225,000 ft 2 of Exhibit Space Stand out in a rapidly growing marketplace for natural health and organics Do you have a unique marketing goal in mind or a creative activity you would like to introduce as a sponsorship opportunity? Would you prefer a pre-packaged sponsorship agreement? Call us to discuss your objectives and we ll tailor a package to fit your individual goals. Contact Information: Janel Matheson, CMP Event & Sponsorship Manager jmatheson@chfa.ca / ext

OPPORTUNITIES AT-A-GLANCE Product Showcase / Premium Organic Display $ 200.00 Pg. 4 Advertising on the New Products & Show Features Webpage $ 300.00 Pg. 4 Advertising in the Show Guide $ 300.00 Pg. 4 Product Education Session (PES) Break Sponsor $ 500.

3 OPPORTUNITIES AT-A-GLANCE Product Showcase / Premium Organic Display $ Pg. 4 Advertising on the New Products & Show Features Webpage $ Pg. 4 Advertising in the Show Guide $ Pg. 4 Product Education Session (PES) Break Sponsor $ Pg. 4 Product Education Session (PES) $ Pg. 4 Exclusive Conference Morning Energy Break Sponsor $ 1, Pg. 5 Insert in the Badge Mailing $ 1, Pg. 5 CHFA Member Lounge Sponsor product donation Pg. 5 Exclusive Café Sponsorship $ 2, Pg. 5 Insert in the Show Bag $ 2, Pg. 6 Park Activity (only available at CHFA East) $ 2, Pg. 6 Exclusive Soap Sponsorship $ 2, Pg. 6 Education Sponsor $ 2, Pg. 6 Carpet Stickers / Decals $ 2, Pg. 7 NEW Rotating Skyscraper Web Advertisement $ 2, Pg. 7 Sampling Table $ 3, Pg. 7 Exclusive Organic Sponsor $ 3, Pg. 7 Exclusive Fitness and Performance Sponsor $ 3, Pg. 8 Logo on the Show Bags at CHFA West and CHFA East $ 3, Pg. 8 Regulatory Session Sponsorship $ 4, Pg. 8 Show Announcement (1 per day) $ 1,000.00* Pg. 8 Sampling Blitz with your Mascot or Costumed Performers $ 2,500.00* Pg. 9 Hosted Conference Program $ 3,000.00* Pg. 9 Lanyard Sponsorship $ 4,000.00* Pg. 9 Exclusive Opening Keynote Sponsor $ 4,000.00* Pg. 9 Content is subject to CHFA Advertising Policy and approval. * These items are exclusively available to CHFA show sponsors for customization within their packaged offers (unless otherwise stated). For more information on sponsor spending levels, review page 10. All opportunities are available on a first-come, first-served basis and approval of all sponsorships is at the sole discretion of CHFA. Prices outlined are in Canadian funds, subject to applicable taxes and are priced per event unless otherwise stated. 3

MARKETING OPPORTUNITIES Product Showcase / Premium Organic Showcase - $200.00 (per shelf) At a show with hundreds of exhibitors and thousands of products to review, prime visibility is crucial.

Purchase an entire showcase with four shelves or a single shelf and clearly demonstrate the visual impact your product(s) will make in store displays.

Advertising on the New Products & Show Features Webpage - $300.

4 MARKETING OPPORTUNITIES Product Showcase / Premium Organic Showcase - $ (per shelf) At a show with hundreds of exhibitors and thousands of products to review, prime visibility is crucial. One of the most sought after product placement opportunities at CHFA trade shows, the product showcases are positioned to have immediate impact with all attendees. Purchase an entire showcase with four shelves or a single shelf and clearly demonstrate the visual impact your product(s) will make in store displays. Cases are limited and locations are assigned by CHFA. Enhance this opportunity by adding advertising on the CHFA website for only an additional $100 per listing. See next description for details. Advertising on the New Products & Show Features Webpage - $ This opportunity displays your hyperlinked logo (or product image) alongside a 50 word description on the CHFA website and in the official show app is perfect for companies launching a new product or planning a unique contest. Advertising in the Show Guide - Starting at $ Choose from a variety of sizes and advertising locations and get your message in the hands of all show participants. Featuring key show information such as the full list of participating exhibitors, this guide is an essential tool distributed to all show Content is subject to CHFA Advertising Policy and approval. health & beauty sports nutrition nutraceuticals experience natural health products organic food growth specialty food vancouver convention centre, west building conference: april 9 & 10 trade show: april 11 & 12 Your Message Here attendees (approximately 3,000 retailers and health practitioners) and is the reference guide for many retailers following the show. Advertise here and your message will resonate well after the trade show. Product Education Session (PES) Break Sponsor - $ (only open to PES holders) Occurring just before or immediately after your PES session, this 15 minute break is a sampling opportunity outside the meeting room for the product(s) presented in your seminar. Sponsors receive one table and a designated sampling area in the conference pre-function area of the facility. Sponsoring company name is present in marketing material from the time of purchase (Official Show App, website, Show Guide and onsite signage) and companies are further highlighted with signage on the display table that includes your logo. Breaks are limited and restrictions may apply. Product Education Session (PES) - $ (limited one per exhibiting member company) Retailers are an important part of your sales efforts and helping them understand the unique benefits and features of your products is crucial. With a 45 minute presentation in a fully equipped meeting space, you can demonstrate to retailers and health practitioners why they should recommend your product to the consumer. Highlighted in the marketing material from the time of purchase (Pre-show Planner, website, Show Guide and onsite signage), your promotion includes session title, company name and where space permits, a full session description and speaker bio. In addition, seminars are highlighted in one pre-show e-blast sent to approximately 2,000 retailers. Timeslots are assigned on a first-come, first-served basis and are limited. 4

MARKETING OPPORTUNITIES Exclusive Conference Morning Energy Break Sponsor - $1,000.

5 MARKETING OPPORTUNITIES Exclusive Conference Morning Energy Break Sponsor - $1, Perfect for companies showcasing tantalizing treats or high-energy boosters, this unique sponsorship showcases your product at a time that aligns well with its core benefits. Promoted in the marketing material from the time of purchase (Official Show App, website, Show Guide and onsite signage), sponsorship includes strong brand recognition before and during the show. Morning breaks last 15 minutes and food and beverage production / distribution are the responsibility of the exhibitor. Where program space permits opportunity includes all Friday morning breaks. Insert in the Badge Mailing - $1, (limited to one per company) An estimated 1,000 badges are mailed to pre-qualified retailers before each trade show and the badge mailing includes up to three inserts per show. Drive traffic to your booth by announcing a special giveaway, a celebrity appearance, or new product showcase. Inserts may be no larger than 8.5" x 11" and 20 grams in weight and must be pre-folded to fit in a No. 10 envelope. CHFA Member Lounge Sponsor - Donation New this year, we are proudly Proud Member of promoting an exclusive trade show lounge where CHFA members will enjoy the VIP treatment and over indulge on goodies provided by our lounge Voice of the Natural Health Industry La voix de l industrie de la santé naturelle sponsors and member benefit partners. Be a part of the experience designed to elevate the value of CHFA membership and the best of your best. While there is no cost to participate, all lounge sponsors must donate a high-end item for our overflowing and exclusive gift bags distributed to the first 50 members each day or a $500 gift card to be drawn during one of our select happier hours throughout the show. Donations may be branded (i.e. apparel), but may not be consumable products, and must be approved by CHFA. Limited 20 companies, all participants will receive brand visibility within the lounge in addition to logo representation on the show marketing materials from the time of purchase (website, Show Guide and onsite signage). Please note: entrance to the Member Lounge is exclusively available to CHFA members. Exclusive Café Sponsorship - $2, This exclusive sponsorship will give you the opportunity to display your collateral on café tables and position one pull-up banner (maximum size of 3 w x 6 h) in the cafe during show hours. In addition we ll cover the show café tables with your logo. Café location to be determined by CHFA and some restrictions may apply. Content is subject to CHFA Advertising Policy and approval. 5

MARKETING OPPORTUNITIES Insert in the Show Bag - $2,000.00 Take the guesswork of out of how many samples you need to distribute from your booth.

00 (only available at CHFA East) The most exciting show addition at CHFA East will be the transformation of the heart of the trade show into a living park.

6 MARKETING OPPORTUNITIES Insert in the Show Bag - $2, Take the guesswork of out of how many samples you need to distribute from your booth. Consider inserting a product sample or brochure in the show bags and ensure every attendee receives your material. Approximately 3,000 bags are distributed at each show. Park Activity - $2, (only available at CHFA East) The most exciting show addition at CHFA East will be the transformation of the heart of the trade show into a living park. Whether you want to host a yoga session, take the stage for a presentation, or offer afternoon snacks you pick the activity and we ll provide the setting. This high-profile sponsorship will promote your brand alongside most mentions of the park activities and includes one 60-minute park activity. Create a buzz around your brand and keep your products top of mind as retailers visit the newest element of CHFA East. Your logo is highlighted on the marketing materials from the time of purchase (website, Show Guide and onsite signage) and your activity is featured in one pre-show blast sent to over 2,000 retailers. Limited to four park activities per day, opportunities are reserved on a first-come, first- served basis. If required, activity leaders will have access to a lavaliere microphone and small speaker table. Exclusive Soap Sponsorship - $2, If you are a manufacturer or distributor of soap or lotion products, this opportunity provides you with a unique sample opportunity in the show washrooms. Sell retailers on the tactile and fragrant features of your product - this is a highly targeted opportunity with optimal visibility. Opportunity includes option to position a washroom attendant outside the main washrooms. They may speak to retailers about your products and direct traffic back to your booth. Education Sponsor - $2, Education is becoming increasingly important for today s retailers. As the Education Sponsor, you will be recognized as a strong supporter of education for the industry. This opportunity will be made available once the program is determined and will be communicated to all exhibitors under separate cover. Please contact us for more details. Content is subject to CHFA Advertising Policy and approval. 6

MARKETING OPPORTUNITIES Carpet Stickers / Decals - $2,700.

6) and sports nutrition sponsorship (pg. 6) opportunities. NEW Rotating Skyscraper Web Advertisement - $2,800.

7 MARKETING OPPORTUNITIES Carpet Stickers / Decals - $2, One of the most visible opportunities at the show, a custom carpet sticker will easily capture the attention of retailers and lead them directly to your booth. Great for new product introductions and surprise booth giveaways, this opportunity includes the placement of up to ten stickers, produced and designed by the exhibitor through the official show decorator. Artwork is subject to CHFA approval and this opportunity includes the production costs for ten 2 x 2 decals. Note carpet stickers are included in the organic (pg. 6) and sports nutrition sponsorship (pg. 6) opportunities. NEW Rotating Skyscraper Web Advertisement - $2, Web advertising is a highly effective way to promote your participation in CHFA trade shows. On average, our conference and trade show web pages receive up to 20,000 unique page views per show. Purchase a skyscraper advertisement on the CHFA website and potential attendees will see your promotion and show offerings before they attend. Each ad will also include a link that clicks through to your web page, increasing traffic to your company site. Rotating every five seconds and with a maximum of five advertisers there are three, high traffic pages to choose from: the event landing page, the exhibitor list, and / or the conference program. Your ad will be live for a maximum of four months starting two months before the event and skyscraper image dimension is 120 x 600 pixels. Sampling Table - $3, Perfect for companies eager to be first in line for retailer s attention, sampling tables will connect your sales team with attendees as they enter or exit the trade show. Limited to eight companies, each sampling location comes with a six foot draped table and the opportunity to position one pull-up banner (maximum size of 3 w x 6 h) next to the table. Participating companies are allowed a maximum of two sample distributors per table at any given time and an additional two show badges to be used by these product samplers. Sampling works well as a way to direct traffic to your booth, it is restricted to table area, and not permitted in show aisles. Opt for a single day participation and your sampling table cost is reduced to $2,000. Exclusive Organic Sponsor - $3, Retailers aiming to increase their organic inventories are encouraged to visit the exclusive organic sponsor at the trade show. Restricted to companies offering at least 80% of their primary business in certified organic products, this sponsorship will demonstrate your commitment to organic products while elevating your brand above your competitors. Sponsorship includes a logo placement on the show map within the Show Guide and your logo on ten customized floor stickers (production costs included) directing traffic to your booth. Content is subject to CHFA Advertising Policy and approval. * These items are exclusively available to CHFA show sponsors for customization within their packaged offers (unless otherwise stated). For more information on sponsor spending levels, review page 10. 7

MARKETING OPPORTUNITIES Exclusive Fitness and Performance Sponsor -$3,000.

This sponsorship will demonstrate your organization s authority within this important segment of the health industry.

8 MARKETING OPPORTUNITIES Exclusive Fitness and Performance Sponsor -$3, Retailers of sport nutrition are encouraged to visit the exclusive fitness and performance sponsor at the trade show to explore all products related to an active lifestyle. This sponsorship will demonstrate your organization s authority within this important segment of the health industry. Sponsorship includes a logo placement on the show map within the Show Guide and your logo on ten customized floor stickers directing traffic to this section of the show floor. Logo on the Show Bag at CHFA West and CHFA East - $3, Align your brand with the industry s leading association and commemorate your commitment as a sponsor with this valuable brand opportunity. Featuring the CHFA logo on one side and a selection of exhibitor logos on the other, this opportunity is exclusively available to exhibitors at both CHFA West and CHFA East. Please note: booking for this opportunity is only available in October and November of each year. Regulatory Session Sponsorship - $4, This highly targeted opportunity is ideal for companies with regulatory consultative services aimed at industry suppliers. No other sponsorship opportunity captures this segment of the industry and presents your brand during a discussion on Canadian regulations. This opportunity includes collateral placement at each seat, assigned and scripted speaker introduction, logo visibility on the audio visual screen(s), verbal recognition of your sponsorship in the session and brand recognition on the marketing materials from the time of purchase (website, Show Guide and onsite signage). This sponsorship is limited to two sponsors, restrictions may apply, and it is subject to change. SPONSORSHIP OPPORTUNITIES Show Announcement - $1,000.00* Do you have a special activity at your booth that requires instant attention? Perhaps it is a prize winner announcement or celebrity signing his or her latest book? Assigned on a first-come, first-served basis, and limited to a maximum of three sponsors per show, an announcement will give you a burst of booth traffic when you want it most. * These items are exclusively available to CHFA show sponsors for customization within their packaged offers (unless otherwise stated). For more information on sponsor spending levels, review page 10. 8

SPONSORSHIP OPPORTUNITIES Sampling Blitz with your Mascot or Costumed Performers - $2,500.

Performed in CHFA designated areas at the trade show s open and close each day, sponsors are encouraged to amuse and delight attendees with costumed samplers or dancers.

9 SPONSORSHIP OPPORTUNITIES Sampling Blitz with your Mascot or Costumed Performers - $2,500.00* Announced over the PA system, this 30 minute sampling blitz opportunity creatively keeps your brand top of mind as retailers enter and exit the trade show. Performed in CHFA designated areas at the trade show s open and close each day, sponsors are encouraged to amuse and delight attendees with costumed samplers or dancers. Concept approved by CHFA, this opportunity includes one blitz per day, is reserved on a first-come, first-served basis, and is limited to two sponsors. Hosted Conference Program - $3,000.00* Do you have an idea for a creative activity, or a high profile speaker who simply needs more time than the 45 minutes allotted to PES holders? Would you like to host a breakfast seminar or luncheon within the conference program? Pending content approval by CHFA, a high-profile hosted program sponsorship will showcase your brand and program idea in a non-competitive time-slot during the conference. Promoted in the marketing material from the time of purchase (Official Show App, website, Show Guide and onsite signage), this sponsorship gives you the flexibility to be an idea architect and host. Sponsors will have access to a fully equipped meeting space, but are responsible for all other elements including registration. Note these sponsorships are subject to time and availability. Potential program options are Breakfast Sponsor, Luncheon Sponsor, Thursday afternoon activity, and/or Thursday Evening. Exclusive Lanyard Sponsorship - $4,000.00* This prime visibility would print your logo on 3000 lanyards distributed to retailers at the shows. Catch the attention of every retailer with this highly visible brand opportunity. Your logo would be repeated along side the CHFA core logo on a 3/4 inch lanyard. Exclusive Opening Keynote Sponsor - $4,000.00* This high profile sponsorship aligns your brand with industry thought leadership. Held before the trade show opens, this sponsorship includes collateral placement at each seat, logo visibility on the audio visual screens, verbal recognition of your sponsorship in the session and brand recognition on the marketing materials from the time of purchase (Official Show App, website, Show Guide and onsite signage). This sponsorship is subject to change and may not be available at all shows. Contact us for more information. * These items are exclusively available to CHFA show sponsors for customization within their packaged offers (unless otherwise stated). For more information on sponsor spending levels, review page 10. 9

10 SPONSORSHIP OPPORTUNITIES Sponsorship Packages At-a-Glance: Silver Gold Platinum Diamond Entitlements $5, $8, $12, $15, Hyperlinked logo on the sponsor webpage Yes Yes Yes Yes Hyperlinked company name on the exhibitor listing webpage Yes Yes Yes Yes Hyperlinked logo in pre-show promotional blasts Yes Yes Yes Hyperlinked logo in a pre-show CHFA enews Yes Yes Yes Hyperlinked company name in a post-show CHFA enews Yes Yes Yes Logo on the sponsor page within the pre-show printed marketing material Yes Yes Yes Yes Logo visibility on the Badge Mailing Flyer Yes Yes Yes Yes First Impression in the website's rotating banner ad Exclusive logo on the front cover of the pre-show printed marketing material Customized VIP invitations (printed and electronic) Logo recognition in CHFA preshow coverage in trade publications Yes Yes Yes Logo and company information within the Show Guide s sponsor page Yes Yes Yes Yes Highlighted company name in the exhibitor list within the Show Guide Yes Yes Yes Yes Exclusive logo on the front cover of the Show Guide Booth highlighted in the Show Guide s foldout floor plan Yes Yes Yes Sponsor ribbons to adhere to staff badges Yes Yes Yes Yes Logo visibility near the entrance to the trade show Yes Yes Yes Yes Where available, logo recognition in sponsor listing of the Official Show App Yes Yes Yes Yes Logo visibility on the large onsite sponsor banner Yes Yes Yes Yes Exclusive Logo visibility on the registration desks Do you want to maximize your show investment and truly elevate your brand before, during and after the trade show with CHFA s highly qualified audience? Introducing more customization and value, CHFA sponsorships will make your show presence memorable and support your sales efforts throughout the show. EXCLUSIVE HIGHEST VISIBILITY BEST VALUE Your selection of marketing and sponsorship opportunities valued at: $2, $4, $6, $9, Yes Yes Yes Yes Please note: all entitlements are provided pending time of purchase. Call for booking deadlines for the marketing material. Should your selection exceed the allotment, the overall show sponsor package price will be adjusted. 10

11 For more information please contact: Janel Matheson, CMP Event & Sponsorship Manager / ext. 232

CHFA MARKETING AND SPONSORSHIP OPPORTUNITIES 2018 & 2019

CHFA MARKETING AND SPONSORSHIP OPPORTUNITIES 2018 & 2019 OVERVIEW Celebrating nearly 60 years as the leading trade association in Canada for the natural health and organic products industry, CHFA trade