2018 MEDIA BROCHURE ISTAT.ORG. Advertising in:

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1 2018 MEDIA BROCHURE Advertising in: s Jetrader quarterly print and digital magazine s Membership Connections annual print and digital directory s ISTAT UPdate monthly enewsletter C O N T A C T : Erik Henson Jetrader Media Director Direct: Toll-free: , etx ehenson@jetrader.org ISTAT.ORG

2 ABOUT ISTAT ISTAT IS COMMITTED TO PROVIDING ITS MEMBERS WITH THE HIGHEST QUALITY AND BEST-VALUE NETWORKING AND EDUCATION OPPORTUNITIES IN COMMERCIAL AVIATION, ADMINISTERING THE INDUSTRY S LEADING APPRAISER PROGRAM, AND INVESTING IN THE FUTURE THROUGH THE ISTAT FOUNDATION. Founded in 1983, the International Society of Transport Aircraft Trading (ISTAT) is the premier international, not-for-profit organization dedicated to providing aviation professionals with forums for increased networking and educational opportunities. ISTAT currently represents more than 5,000 members worldwide who are involved in operating, manufacturing, maintaining, selling, purchasing, financing, leasing, appraising, insuring or activities related to the commercial aviation sector. ISTAT was founded in 1983 to: s Foster and promote interest in the principles and development of aeronautics. s Promote and provide a forum for improved communication among those involved in aviation and supporting industries who operate, manufacture, maintain, sell, purchase, finance, lease, appraise, insure or otherwise engage in activities related to transport category aircraft. s Arrange for lectures and demonstrations. s Encourage and arrange for national and international conventions, forums, networking receptions and exhibitions. s Provide news and information of general interest to the commercial aviation trading industry, with members being given the opportunity to describe their activities of such general interest to other members. s Develop standards governing certain practices and procedures in the aircraft trading industry and to encourage the use of those standards.

3 HELPS YOU REACH KEY DECISION-MAKERS WITHIN THE TRANSPORT AIRCRAFT MARKETPLACE. JETRADER READERS INCLUDE: MEMBERS REPRESENT: s ver 5,000 professionals worldwide who O are involved in operating, manufacturing, maintaining, selling, purchasing, financing, leasing, appraising, insuring or other activities related to the commercial aviation sector. sc EOs sp rincipals sc OOs sp residents sc FOs sm arketing and Sales Directors se VPs/VPs sm anaging Directors s Chairmen sm any More! sp artners Member Profile by Region Member Profile by Category n FINANCE/LEASE 34% n AIRLINE/PERSONNEL/CARGO 27% n IT/Lessors/Other 17% n CONSULTANT 5% n BROKER/TRADER 4% n MANUFACTURERS 4% n MAINTENANCE/OVERHAUL 3% n LEGAL 3% n APPRAISAL 3% 6,000 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1, ,717 1,855 1,992 2,187 2,661 n NORTH AMERICA 46% n EUROPE 37% n ASIA/PACIFIC 12% n AFRICA, MIDDLE EAST, SOUTH/LATIN AMERICA 5% 3,031 3,228 3,800 4,100 4,570 5,042 ISTAT Membership by Date

4 FUEL YOUR MARKETING EFFORTS WITH ISTAT MEDIA. After seeing an ad in ISTAT media, our members: 28% Visited an advertiser s website 23% Discussed an ad with others 17% Saved an ad for reference 15% Contacted company for more information 11% Referred an ad to someone else in their company Jetrader quarterly print and digital magazine Jetrader, ISTAT s official magazine, is circulated to ISTAT members on a quarterly basis. Each issue of Jetrader highlights industry news and case studies and contains feature articles and member spotlights. More than half of members surveyed read Jetrader magazine for at least 30 minutes. Available in print and digital editions. If you would like to make editorial contributions for any issue, please contact Crystal Ligda, ISTAT Marketing Manager, at cligda@istat.org or Membership Connections, annual print and digital directory An annual directory that lists ISTAT members alphabetically and by category of membership. An online version of the directory is available and can be accessed only by active members. Members can use the online directory to browse the membership, search for a particular member or company, or make notes for reference. Nearly half of members surveyed indicated that they referred to Membership Connections on a monthly, weekly or daily basis. Available in print and digital editions. ISTAT UPdate monthly enewsletter A monthly enewsletter that allows members to stay informed about timely industry and ISTAT news on-the-go. Sections of this enewsletter include News from ISTAT, ISTAT Calendar, Member Updates, Foundation Happenings, ISTAT Appraisers Program, Jetrader Magazine, Industry News. More than half of members surveyed spend 15 minutes or more reading each issue of ISTAT UPdate. Check out the NEW Appraisers Program section of the enewsletter!

5 Published quarterly, Jetrader magazine informs and educates ISTAT members on industry trends, association initiatives and information on timely issues such as today s market challenges. Circulated to our membership of aviation executives, your message within an ISTAT publication will reach passenger and cargo airlines; airframe, engine and aviation equipment manufacturing executives; banking and leasing officials; appraisers; insurers; consultants; attorneys; and brokers throughout our industry. WE SURVEYED ISTAT MEMBERS. HERE ARE WHAT THE RESPONDENTS INDICATED: More than 1 in 3 rate the value of information in Jetrader as extremely informative and helpful. More than half read Jetrader for at least 30 minutes. Nearly 7 in 10 perceive companies who advertise in Jetrader as more supportive of their industry than those who don t. Jetrader ranked the highest importance when compared with other industry publications.* * Other publications compared against: Airfax, Aircraft Value News, Airline Fleet Management, Airfinance Journal, Speed News, Cargo Facts 45% of respondents indicated they have taken action on an advertisement featured in Jetrader magazine, including: s Purchased an advertised product or service from an advertiser s website s Contacted company for more information s Discussed an ad with others s Referred an ad to someone else in their company s Recommended the purchase of products/services listed s Visited an advertiser s website s Requested more information s Saved an ad for reference

6 If you would like to make editorial contributions for any issue, please contact Crystal Ligda, ISTAT Marketing Manager, at or EDITORIAL PLAN Issue Themes Bonus Distribution Deadlines SPRING ISSUE Q&A: ISTAT Award Winner Event Recaps: ISTAT Holiday Receptions & Dubai Airshow Reception Ships in February 2018 s Cover Story: ISTAT Latin America 2017 Review. Photos, review of events and announcements at ISTAT Latin America in Bogotá. Thank you to sponsors. s Feature: Advancements in Engine Technology A follow-up article to a piece that appeared several years ago in Jetrader, representatives from IBA will examine new developments and explore how well the predictions in the original article have held up. s Feature: The Evolution of Technology in Aviation. This story will cover recent evolutions in industry technology while looking at key technological advances that could shape the industry for years to come. s Feature: Appraisers Education Project Part IV (conclusion) s From the ISTAT Photo Archives: ISTAT Latin America Forum. ISTAT Americas San Diego Marriott Marquis & Marina San Diego, CA, USA ISTAT Asia 8-10 May 2018 The Ritz-Carlton Millenia Singapore, Singapore Ad Space: 28 December 2017 Materials: 2 January 2018 SUMMER ISSUE Q&A: Industry Leader Event Recap: ISTAT Asia 2018 Review Ships in June 2018 s Cover Story: ISTAT Americas 2018 Review. Photos, review of events and announcements at the ISTAT Americas conference in San Diego. Thank you to sponsors. s Feature: The Freighter to Conversion Market: A follow-up article to a piece that appeared several years ago in Jetrader, Stephen Fortune, Fortune Aviation, will examine new developments and explore how well the predictions in the original article have held up. s Feature: ISTAT Financial and Operational Update, by ISTAT Treasurer and ISTAT President, including an annual membership update from the ISTAT President. s Feature: A look at the process behind awarding ISTAT Foundation scholarships, and catching up with a few past recipients to see how the scholarship and support of ISTAT affected their career path. s Feature: ISTAT Appraisers Program. A summary of the changes to the program that were unveiled in 2018 and a look ahead at the future development of the program s From the ISTAT Photo Archives: ISTAT Asia. ISTAT at the Farnborough International Airshow Chalet July 2018 Reception: 16 July 2018 JW Marriott Grosvenor House London, England Ad Space: 20 April 2018 Materials: 24 April MEMBERSHIP CONNECTIONS Ships in August 2018 An annual who s who guide that lists ISTAT member companies alphabetically and by product or service provided. Comprehensive listings give members the information they need to do business with your company. Ad Space: 5 June 2018 Materials: 7 June 2018 AUTUMN ISSUE Q&A: Industry Leader Ships in September 2018 s Cover Story: ISTAT at the Farnborough Airshow. Photos, recap and sponsors s Cover Story: ISTAT Charity Day at the Farnborough Airshow. s Feature: An in-depth look at the ISTAT Foundation s Humanitarian Committee, its numerous arms and a few stories of recent outreach efforts. s Feature: The Evolution of Engine Leasing. A follow-up article to a piece that appeared several years ago in Jetrader, Jon Sharp, Engine Lease Finance Corporation, will examine new developments and explore how well the predictions in the original article have held up. s Feature: ISTAT Appraisers Program Update. A summary of the changes to the program that were unveiled in 2018 and a look ahead at the future development of the program. s From the ISTAT Photo Archives: ISTAT Europe/EMEA ISTAT EMEA September 2018 Hilton Prague Prague, Czech Republic Ad Space: 13 July 2018 Materials: 17 July 2018 WINTER ISSUE Q&A: Industry Leader Ships in November 2018 s Cover Story: ISTAT EMEA 2018 Review. Photos, review of events and announcements at the ISTAT EMEA Conference in Prague. Thank you to sponsors s Feature: The Global Economy in As the industry looks to a new year, what challenges are on the horizon? s Feature: ISTAT Appraisers Program Update. A summary of the changes to the program that were unveiled in 2018 and a look ahead at the future development of the program. s Feature: ISTAT 2019 Events Preview. A look ahead at ISTAT Americas, ISTAT Asia, ISTAT EMEA and the ISTAT Latin America Forum s From the ISTAT Photo Archives: Holiday Receptions Ad Space: 28 September 2018 Materials: 2 October 2018 RECURRING IN EACH ISSUE: s Appraisals s A Message from the ISTAT President s Aviation s History s From the ISTAT Foundation s ISTAT News & Event Calendar

7 SAVE 20% Ask about our integrated media buy packages. PRINT ADVERTISING RATES Magazine and Directory All rates are net and per issue. Full-color rate 1X 2-3X 4X Directory* Double Page Spread $ $ $ $ Outside Back Cover $ $ $ $ Inside Front/Inside Back Cover $ $ $ $ Tab Rate (for directory only) N/A N/A N/A $ Full Page $ $ $ $ /2-Page Double Page Spread $ $ $ $ /3 Page $ $ $ $ /2-Page Island $ $ $ N/A 1/2 Page $ $ $ $ /3 Page $ $ $ $ /4 Page $ $ $ $ /6 Page $ $ $ $ /8 Page $ $ $ $ Black-and-white rate 1X 2-3X 4X Directory* Full Page $ $ $ $ /3 Page $ $ $ $ /2 Page $ $ $ $ /3 Page $ $ $ $ /4 Page $ $ $ $ /6 Page $ $ $ $ /8 Page $ $ $ $ *A 15% discount applies to the directory rate for advertisers with ads in all four issues of Jetrader magazine. There will be charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

8 MEMBERSHIP CONNECTIONS DIGITAL EDITION INFORMATION AND RATES Readers can: s Bookmark pages and insert notes. s Keyword search the entire magazine and directory. s Navigate and magnify pages with one click. s Share articles or sections on news and social networking sites. s View instantly from most smartphones and tablets. s View archives and find a list of articles or sections for one-click access. Benefits of the digital edition: s Our display advertising rates include exposure in BOTH print and digital editions. s Interactive ads drive decision-makers directly from your ad to your website. s Premium positioning opportunities offer the ability to integrate sound, video and animation. s Link to the landing page of your choice and generate an immediate response from customers. Jetrader, on average, per issue receives: s More than 18,000 page views s Average of 7 minutes spent reading per visit s 29 page views per open s 1,000 clicks on links Average calculated from most recent issues Membership Connections, on average receives: s 26,000 page views s Average of more than 9 minutes spent reading per visit s 53 page views per open s 4,145 clicks on links Average calculated from previous year s directory Ad Positions Digital Edition Sponsor Max $1,590 Digital Toolbar $1,060 Digital Skyscraper $1,590 Ad Link Included in display ad rates A $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

9 Nearly 3 out of 5 members rate the value of information in Membership Connections as extremely informative and helpful! MEMBERSHIP CONNECTIONS Annual print and digital membership directory REINFORCE YOUR BRANDING AND MAXIMIZE YOUR COMPANY S PRESENCE! Each year, we produce our Membership Connections directory that serves as a who s who guide and lists ISTAT member companies alphabetically and by product or service provided. Comprehensive listings give members the information they need to do business with your company. Our members save and use the directory throughout the year for referencing, networking and purchasing. According to a recent survey, nearly half of members surveyed indicated that they referred to Membership Connections on a monthly, weekly or daily basis. As an official publication of ISTAT, members know they can confidently select the quality products and services featured within the pages of the directory. Membership Connections digital edition receives an average 26,000 page views each year. Readers view an average of 53 pages and spend more than 9 minutes reading the directory per visit! Average calculated from previous year s directory Membership Connections is also available in a fully interactive digital format. Your print advertisement includes an ad link in the digital edition of the directory. In addition, we have three premium digital positions available to ensure your message reaches the entire aviation community through multiple media channels. Ask your ISTAT media consultant how you can save! Discounts are available to advertisers who maintain a presence in ISTAT s print and digital components.

10 Now more than ever, professionals consume information on the go. ISTAT UPdate enewsletter allows members to stay informed about timely industry and association news whether they are in the office or on the road. If you have contributions you would like to share, please contact Crystal Ligda, ISTAT Marketing Manager, at or Enjoy the benefits of a targeted enewsletter: s Delivers your message directly to the inbox of over 5,000 aviation professionals each month. s Frequently forwarded to others for additional exposure. s Cross-promoted in Jetrader magazine and other ISTAT communications pieces. s Directs visitors to the landing page of your choice to facilitate the purchasing process. s Archives are accessible for unlimited online viewing. s Limited available ad space makes each position exclusive. Leaderboards Four positions available. 12 Months 6 Months 3 Months $4,320 $2,370 $1,310 Sections include: s News from ISTAT s ISTAT Calendar s Member Updates s Industry News s Jetrader Magazine s Foundation Happenings More than half of members surveyed spend 15 minutes or more reading each issue of ISTAT UPdate. Sponsored Content Two positions available. Includes thumbnail graphic, headline, words and web link. 12 Months 6 Months 3 Months $3,440 $1,880 $1,040 Rectangles EXCLUSIVE POSITIONS Three positions available. 12 Months 6 Months 3 Months $3,070 $1,690 $950 A $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

11 MEMBERSHIP CONNECTIONS DIRECT MAIL INFORMATION AND RATES Advertise your products and services by including your flier, brochure or postcard in the clear plastic bag in which Jetrader or Membership Connections is mailed. Whether you are promoting an event, a new product or your entire product line, placing a direct-mail piece in the polybag with our publications will ensure tremendous exposure for your company. LIMIT TWO for Jetrader LIMIT THREE for Membership Connections (5,000 copies required. ISTAT can print single sheet, double sided full-color pieces for an additional $730) MATERIALS DUE DATES: Jetrader s Spring January 2, 2018 s Summer April 24, 2018 s Autumn July 17, 2018 s Winter October 2, 2018 Membership Connections s June 13, 2018 Place your print outsert in the digital edition of Jetrader or Membership Connections for an additional $150 each! RATES: Jetrader s 1-Page (2 surfaces) $1, s 2 pages (4 surfaces)** $1, s Postcard $1, Membership Connections s Belly Band $4, s 1-Page (2 surfaces) $1, s 2-Page (4 surfaces)** $1, s Postcard $1, Direct-mail piece should not exceed dimensions of publication with which it will be mailed. If folding is required, additional fees apply. All pieces except the Belly Band are furnished by advertiser. *Advertisers placing a display ad and direct-mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value. **3 pages (6 surfaces) or more available; quotes supplied upon request.

12 ADVERTISING SPECIFICATIONS Jetrader magazine Magazine Trim Size: 8.375" x " DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" DOUBLE PAGE SPREAD BLEED FULL PAGE NO BLEED FULL PAGE BLEED 2/3 PAGE 2/3 PAGE 1/2 PAGE 1/2 PAGE LONG VERT. 1/2-PAGE SPREAD NO BLEED 17" x " " x 4.583" 7" x 9.5" 8.625" x " 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x 9.5" 1/3 PAGE SQUARE 1/3 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE 1/6 PAGE 1/6 PAGE 1/8 PAGE 1/8 PAGE 1/2 PAGE / ISLAND 4.583" x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Membership Connections directory Roster Trim Size: 5.75" x 8.5" DPS Live Area: 10.75" x 7.5" Full Page Live Area: 5" x 7.5" Inside Front Cover, Inside Back Cover and Outside Back Cover: DOUBLE PAGE SPREAD BLEED FULL PAGE NO BLEED FULL PAGE BLEED 2/3 PAGE 1/2 PAGE 1/2 PAGE VERTI- CAL 11.75" x 8.75" 5" x 7.5" 6" x 8.75" 5" x 4.916" 5" x 3.666" 2.333" x 7.5" COVER FULL PAGE NO BLEED COVER FULL PAGE BLEED 1/3 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE 1/6 PAGE 1/8 PAGE 5.375" x 7.75" 6.375" x 8.87" 5" x 2.333" 2.333" x 4.916" 5" x 1.666" 2.333" x 3.666" 2.333" x 2.333" 2.333" x 1.666" Outsert/Inserts 1 Pg / 2 Surface 5.75" x 8.5" 3 Pg / 6 Surface 5.75 x 8.5 Postcards 6 x 4.25 Postal flysheets 5.75 x 8.5 Heavy Card Stock Insert 5.25 x 8.25 Artwork Requirements All digital color and greyscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either greyscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Production Services, Proofs and Revisions A $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

13 ONLINE SPECIFICATIONS Jetrader Digital Edition Skyscraper s 200 x dpi s Creative accepted:.jpg,.png,.gif s No videos s No max file size Digital Edition Sponsorship MAX s x dpi s Creative accepted: PDF, JPG, PNG s No videos s No max file size Digital Edition Toolbar s 360 x dpi s Creative accepted: High-resolution.GIF,.JPG or.png ad content s Ad content can be static (.JPG or.png) or animated (.GIF) s No videos s No max file size s Ad will be in the left-hand side position s Position does not allow for expandable drop-down text Membership Connections Digital Edition Skyscraper s 200 x dpi s Creative accepted:.jpg,.png,.gif s No videos s No max file size Digital Edition Sponsorship MAX s x dpi s Creative accepted: PDF, JPG, PNG s No videos s No max file size Digital Edition Toolbar s 360 x dpi s Creative accepted: High-resolution.GIF,.JPG or.png ad content s Ad content can be static (.JPG or.png) or animated (.GIF) s No videos s No max file size s Ad will be in the left-hand side position s Position does not allow for expandable drop-down text ISTAT UPdate enewsletter Leaderboards s 728 x 90 pixels s JPG only (no animation) s Max file size 100 KB Rectangles s 180 x 150 pixels s JPG only (no animation) s Max file size 100 KB Sponsored Content s 180 x 150 thumbnail graphic s Can be logo or product image (.JPEG or.png dpi, RGB). s No contact info included. s Not to be treated as a regular banner ad. s Headline: Advertiser supplies 5-7 words. s Summary text: Advertiser supplies words. s Web Link: Advertiser supplies URL to link at bottom of text.