The man who stops advertising to save money is like the man who stops the clock to save time Henry Ford

Transcription

1 The man who stops advertising to save money is like the man who stops the clock to save time Henry Ford With spring right around the corner, it s time to think about marketing. With so many places to allocate your marketing dollars and so many options to choose from, we wanted to share a couple that you might not have considered.

2 TITLE: Paid Social with Qiigo DESCRIPTION: Qiigo has a special offer (for franchisees who signed up with their local website, SEO, PPC and directory management services) to help you with paid social buying ads on Facebook. ACTION: Contact Matt Herndon ( , matt@qiigo.com) and sign up! On Facebook, you can target audiences based on location, language, age and other common demographics. It also lets you choose from a remarkably large list of interests, so you can target, for example, people who love gardening or have pets (or both). Additionally, Facebook lets you target people based on behaviors, like their purchasing behaviors and charitable donations. This offers real opportunity to find the audience that matches your ideal prospects. Consider starting with a test budget of $300-$500 dollars for your peak season months (this applies to all versions). Here s what a Facebook ad could look like, on your computer and smartphone: Specific Services, Pricing and Terms Setup Fee: Waived Facebook Advertising Monthly Management Fee: $79 per location Note: this is a discounted price offered exclusively to franchisees who signed up with Qiigo for local website, SEO, PPC and directory management Face book Advertising Spend Face book Advertising Levels of Spend Length of Commitment The setup fee includes the following: FB advertising account setup* Conversion code setup Reporting structure setup *Your location s Facebook page administrative level access must be provided to Qiigo Fee includes: Full service management of your Facebook advertising campaigns, inclusive of two (2) campaigns per month Recommendations on ad promotions Crafting ad copy Ongoing ad monitoring and optimization including targeting, copy, conversion and bid adjustments Ad performance reporting To sign up or for more information, contact Matt Herndon -Onboarding Specialist, matt@qiigo.com, Monthly advertising spend will be billed directly by Facebook to the credit card supplied by the franchisee. Facebook will only bill what is actually used within established budget limitations. Recommended budget range: $150 - $300 per month 12 months

3 TITLE: Paid Social On Your Own DESCRIPTION: With the ads built and ready to go, follow the steps below to impliment and setup your own Facebook campaign! ACTION: Follow the links below to set up. With more than 1.4 billion people using Facebook to connect with what matters to them, and more than 900 million visits every day, Facebook is an extremely powerful tool that you can put to use this spring. It can drive awareness with our target audience and provide lift to the performance of your lead generational media. It offers the ability to micro target audiences by location, age, interests and more. In summary, you choose the type of person you want to reach and Facebook will deliver ads to them. The great news is that the ads are already built and ready to go. If you are not with Qiigo and/or prefer to setup and run Facebook ads yourself check out the following links to learn about what Facebook ads have to offer and how to get started: a. b. We have both static images and social videos to utilize for Facebook marketing. Contact Melissa Saharic at ext. 232 or at to have any creatives sent to you.

4 TITLE: YouTube Targeted Online Video Advertising through Qiigo DESCRIPTION: Qiigo has a special offer (for franchisees who signed up with their local website, SEO, PPC and directory management services) to help you with paid targeted online video advertising buying ads on YouTube. ACTION: Contact Matt Herndon ( , matt@qiigo.com) and sign up! With over 800 million+ monthly unique visitors, YouTube is the #2 search engine behind Google - bigger then Bing, Yahoo, Ask and AOL combined. It is no surprise that this is a great medium to tell our story in a very targeted way. There are two main ways to target with YouTube. The first is contextual, in other words they will play our video when people search terms like lawn care or crabgrass. The second is targeting by age, gender, location, interests and more to effectively display our video in front of the audience you select. Here s what a YouTube ad could look like: Specific Services, Pricing and Terms One Time Setup Fee: $79 Monthly Management Fee: $79 Note: this is a discounted price offered exclusively to franchisees who signed up with Qiigo for local website, SEO, PPC and directory management Spend Levels of Spend Length of Commitment The setup fee includes the following: Setup of the Account Conversion code/tracking setup Monthly Reporting Dedicated Account Manager Management of the YouTube Campaign All videos would have to be supplied by the franchise, ready for upload and would need to meet YouTube advertising guidelines. (This service does not include Qiigo making edits to the videos) To sign up or for more information, contact Matt Herndon -Onboarding Specialist, matt@qiigo.com, Monthly advertising spend will be billed directly by YouTube to the credit card supplied by the franchisee. YouTube will only bill what is actually used within established budget limitations. Recommended budget range: $180 -$300 per month (this ad spend would be in addition to any PPC advertising budget) 12 months

5 TITLE: YouTube Targeted Online Video Advertising DESCRIPTION: Lawn Doctor is launching a regional online video campaign to drive brand awareness and increase conversion. You can launch a similar campaign in your local market! ACTION: Follow links below to see how easy it is to get started! Contact Melissa Saharic at ext. 232 or at melissasaharic@lawndoctor.com to have the videos sent to you. To get started follow the link - to learn what YouTube can do for your business. After watching the video above, follow this link: which will get you started and walk through setting up your own campaign using YouTube commercials. We have videos put together for you to implement for YouTube advertising Contact Melissa today!