A MESSAGE FROM THE PRESIDENT OF ICCEA 2017
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2 A MESSAGE FROM THE PRESIDENT OF ICCEA 2017 Thank you for your interest in the International Congress on Controlled Environment Agriculture, known as ICCEA I would like to invite you to attend the second ICCEA 2017 conference scheduled for May 17th thru 19th, This exciting and informative educational conference will be held in the Republic of Panama, the dynamic Central American nation known as the Hub of the Americas. Panama s geographical location is strategically located between North and South America, has a dollar-based economy, stable democratic government, robust economy and a business-friendly atmosphere all making Panama an ideal location for this exciting agricultural event. The 2017 conference theme is: USING SCIENCE AND THE MARKET TO BUILD A SUCCESSFUL CONTROLLED ENVIRONMENT AGRICULTURE BUSINESS 2
3 Building on the resounding success of the ICCEA 2015, the 348 attendees and 24 Exhibitors completely surpassed the goals established by the Organizing Committee. THIS YEAR, WE ARE STARTING EARLY, WORKING HARD AND EMPLOYING MORE KEY PERSONNEL TO MANAGE THE GROWTH OF ICCEA WE ARE EXPECTING OVER 600 ATTENDEES AND 60 EXHIBITORS AT ICCEA 2017 If you attended the ICCEA 2015, you witnessed first-hand the overwhelming, positive remarks from attendees and exhibitors. I can assure you that the ICCEA 2017 will surpass all expectations in every way - and be even better! This one-of-a-kind, educational and knowledge-based conference offers the opportunity to hear from internationally acclaimed panelists and well-known, respected speakers where the focus is on incorporating science and technology. The primary goal of ICCEA 2017 is to assist in the building of successful controlled environment agriculture businesses. SOME OF THE EXCITING TOPICS WILL INCLUDE: Growing Crops: Strawberries, leafy greens, micro greens, and others The biggest costs facing farms: Labor, climate and light management Issues creating the most confusion: Water, nutrients, pest management and air flow Economic Models: How to financially manage your operation and seek investors Back by popular demand, the first day s key note speaker will be DR. TOYOKI KOZAI, Professor Emeritus at Chiba University in Japan. Dr. Kozai is known as the Father of the Japanese Plant Factory. Dr. Kozai will speak about his experiences and philosophies in key areas of controlled environment agriculture (CEA), what he refers to as The Six Pillars, with an emphasis on LED lighting and applied solutions. 3
4 Latin America is increasingly adopting the use of CEA in various forms and if you would like to target the Latin American market, Panama is the place to begin your expansion. With a vast and diverse marketplace of nearly 980 million people, the Panamanians have a saying, PANAMA IS THE BRIDGE OF THE WORLD AND THE HEART OF THE UNIVERSE and they are right. Come visit us and experience the excitement for yourself! Our dedicated executives have developed a wide range of Sponsorship Packages to help your company promote your products and services, as well as to position your brand to a larger, more global audience. On behalf of the Organizing Committee, we look forward to personally meeting you in Panama to discuss the exciting times ahead for your CEA business, whether a vertical farm or greenhouse. WE WILL CONNECT YOU TO THE WORLD! Warm Regards, David Proenza President, ICCEA
5 TESTIMONIALS Last year I participated in the ICCEA in Panama. At the venue I was astounded by the amount of knowledgeable and interesting people attending as well as presenting... The breaks also proved to be very valuable in discussing the presentations and business opportunities as well as the small exposition added extra value. A must-go next year, that is for sure. JAN WESTRA, STRATEGIC BUSINESS DEVELOPER PRIVA For Heliospectra, the 2015 ICCEA event was really important from both the perspective of Heliospectra having the opportunity to share our knowledge with the audience and also from a networking point of view. We managed to connect with people and companies who later became key customers for us. RUBEN GONZALEZ, ONLINE SALES & MARKETING ASSOCIATE HELIOSPECTRA ICCEA 2015 was one of the best values for time and money I have experienced in my 40+ years in global horticulture. For an inaugural event that is almost unheard of. The venue, speakers, and program content were well above average which probably explains why there was such a diverse and relevant attendance making networking opportunities outstanding. I m anxiously looking forward to ICCEA 2017! RON CRAMER, PROJECT DEVELOPMENT MANAGER XIANT TECHNOLOGIES It was a special privilege to participate in the 2015 ICCEA. The information presented during the 3 day event was cutting edge and diverse. An incredible lineup of international speakers covered topics ranging from robotics to financing new CEA businesses. Producers provided how-to information directly applicable to a variety of leafy crops. Researchers shared their latest discoveries and provided a glimpse into the future. The quality of the program was matched by the outstanding hospitality of our Panamanian hosts. Can t wait for May, 2017! DR. DON WILKERSON, SENIOR HORTICULTURIST ibio CMO The ICCEA 2015 featured a wide range of leading academics with expertise in controlled environment agriculture as well as growers and industry leaders with practical experience growing crops indoors. I found the presentations and subsequent discussions to be informative and stimulating and hope to participate in the 2017 meeting. DR. ERIK RUNKLE, PROFESSOR/FLORICULTURE EXTENSION SPECIALIST MICHIGAN STATE UNIVERSITY 5
6 PANAMA CITY, PANAMA MAY 17-19, 2017 HOTEL EL PANAMA AND CONVENTION CENTER PARTICIPATION: At this exciting event we are expecting the participation of more than 600 attendees and over 60 exhibitors; all specialized in agriculture, indoor vertical farms, greenhouses and Ag Tech initiatives in the Americas and around the world. Note: As of June, 2016, we have only 49 booths available. ABOUT THE EVENT: If you are interested in targeting the Americas with an emphasis on the Latin American market, the ICCEA 2017 is the place for your company to participate. Progressive governments in the region are helping growers to apply technology for food production in various forms of CEA. Leading the way include the growing methodologies used in greenhouses and indoor vertical farm food production (hydroponics, aeroponics and aquaponics). There has been an explosion of greenhouse expansion and development, including all types of equipment and materials which remain in high demand. The Government of Panama, for example, has established a special department within the Ministry of Agriculture (MIDA) for the design, training and application of greenhouse technology throughout the country. Additionally, the government is offering a cash-back incentive/subsidy to farmers who develop greenhouses and indoor food production facilities of up to 50% of the investment of structure, equipment and materials. The local (Panamanian) Agricultural Bank is offering 0% and 2% long-term loans to develop protected agriculture. Since ICCEA 2015, over 10 new greenhouse projects are either in operation or in various stages of development - and many more will be developed in the coming years. A PUSH FOR CEA BY GOVERNMENTS, ASSOCIATIONS AND FARMERS IS INTENSIFYING IN LATIN AMERICA AND THE ICCEA 2017 WILL PROVIDE THE OPPORTUNITY TO POSITION YOUR COMPANY AS A PREMIER SUPPLIER TO THIS GROWING REGION. Attendees will also have the opportunity to network with centers of influence from around the horticulture world including key manufacturers, distributors, suppliers, researchers and innovative growers. 6
7 MEDIA, MARKETING AND PROMOTIONS The FDCEA has established an aggressive media, marketing and promotional strategy to attract a wide range of diverse attendees and exhibitors with the goal of enhancing and enriching the ICCEA 2017 conference experience. Commencing in July of 2016, we will begin our strategic promotion of the conference with a robust campaign to attract credible industry leaders, exhibitors and sponsors. Due to the overwhelming success of ICCEA 2015, at the present time we have compiled 5 sponsors, 11 exhibitors and have received strong feedback from potential and past attendees to participate in the ICCEA 2017 conference in Panama. FOCUSED PROMOTIONS INCLUDE: Save-The-Date promotions via social media, emagazines and eblasts from our vast database of over 10,000 qualified/potential attendees ICCEA 2017 promotions regarding specific milestones achieved Press Releases to magazines and newspapers, both national and international Print advertisement in industry magazines in both the US and Latin America Electronic advertisement in digital media Media Partner programs to promote the ICCEA 2017 (before, during and after the conference) Public Relations through Press Release Distribution Services, i.e. Reuters, News Feed, etc., (both in Spanish and English) Promotions through various universities, grower associations, government agencies (national and international), and multinational agencies in Latin America Various Press Conferences in Europe, Latin America and Asia On-going promotions on the FDCEA and ICCEA 2017 websites Social Media: Continuous updates on Facebook, Twitter, LinkedIn and Instagram regarding all advancements of the ICCEA Note: As new sponsors and exhibitors are added, mentions and notices will be made Broadcasting: broadcasting to our database - primarily in the US and Latin America Radio, Cable and Television spots In-House promotions through the FDCEA Marketing Department 7
8 PRELIMINARY PROGRAM OUTLINE DAY 1 SPEAKERS & ACTIVITIES TIME TOPICS TIME / MIN 8:30-9:00am Welcome Message From Panama s Minister of Agriculture 30 min 9:00-10:00am Day One Key Note Speaker: Dr. Kozai 60 min 10:00-11:00am Coffee Break / Networking / Exhibit Area 60 min 11:00am - 11:45am Equipment for Greenhouses & Vertical Farms 45 min 11:45-12:30pm Climate Management: HVAC Requirements (Heating, Ventilation & Air Conditioning) 45 min 12:30-2:00pm Lunch / Networking / Exhibit Area 90 min 2:00-2:45pm PANEL - Climate Management: HVAC Requirements 45 min 2:45-3:30pm Hydroponic Systems, Sensors & Controllers 45 min 3:30-4:30pm Coffee Break / Networking / Exhibit Area 60 min 4:30-5:15pm Lighting for Plant Photosynthesis (Artificial & Inter-Lighting) 45 min 5:15-6:00pm PANEL - Lighting for Plant Photosynthesis (Artificial & Inter-Lighting) 45 min 6:00-6:45pm Networking / Exhibit Area 45 min DAY 2 SPEAKERS & ACTIVITIES TIME TOPIC TIME / MIN 8:30-9:00am Welcome Message From The Science & Technology Institute 30 min 9:00-9:30am Day Two Key Note Speaker 30 min 9:30-10:15am Nutrition & Nutrient Uptake 45 min 10:15-11:15am Coffee Break / Networking / Exhibit Area 60 min 11:15-11:45am Seeding, Seedling Production & Transplanting 30 min 11:45-12:30pm Hydroponic Lettuce & Leafy Greens Production In CEA 45 min 12:30-2:00pm Lunch / Networking / Exhibit Area 90 min 2:00-2:45pm Hydroponic Herb Production in CEA 45 min 2:45-3:30pm Hydroponic Spinach Production in CEA 45 min 3:30-4:30pm Coffee Break / Networking / Exhibit Area 60 min 4:30-5:15pm Hydroponic Strawberry Production in CEA 45 min 5:15-6:00pm Causes of Tip Burn & Remediation Solutions 45 min 7:30-10:30pm Gala & Innovations Award Dinner 180 min 9:30-10:30 After Dinner Drinks & Habanos Cigars 60 min + 8
9 PRELIMINARY PROGRAM OUTLINE DAY 3 SPEAKERS & ACTIVITIES TIME TOPICS TIME / MIN 8:30-9:00am Day Three Key Note Speaker 30 min 9:00-9:30am Using Automation & Robotics In CEA 30 min 9:30-10:15am Current LED Light Advancements & New LED Products Under Development 45 min 10:15-11:15am Coffee Break / Networking / Exhibit Area 60 min 11:15-12:00pm Water Quality & Nutrient Solutions 45 min 12:00-12:30pm Pest Management Control & Eradication (Traditional & Organic Methods) 30 min 12:30-2:00pm Lunch / Networking / Exhibit Area 90 min 2:00-2:30pm Managing Labor To Reduce Production Costs 30 min 2:30-3:00pm Educating Your Labor Force In CEA 30 min 3:00-3:45pm Lunch / Networking / Exhibit Area 60 min 3:45-4:30pm Is Indoor Vertical Farming Profitable? (Economic Modeling) 45 min 4:30-5:15pm What Investors Are Looking For In CEA & Urban Ag Operations 45 min 5:15-5:30pm Conference Wrap-Up & What s Next For The FDCEA 15 min 5:30-7:00pm Closing Cocktails & Networking 90 min 9
10 WHO WILL BENEFIT FROM ATTENDING ICCEA 2017? If your company is involved in any of the following areas of CEA and sustainable agriculture, you need to be at the ICCEA 2017 to showcase your products and services and promote your brand to a growing market! If you are seeking products and services for your operation, you will find a wide range of exhibitors looking forward to meeting with you! Agri-Business Ag Tech Biotechnology Crop Protection Urban Agriculture Horticulture Consulting Services Controlled Environment Agriculture Lighting Technology Organic Agriculture Post-Harvest Technology Protected Agriculture Renewable Energy Water Solutions Nutrition & Nutrient Solutions Vertical Farming Equipment and Supplies Greenhouse Equipment and Supplies Hydroponics/Aquaponics/Aeroponics BY ATTENDING ICCEA 2017 YOU WILL CONDUCT BUSINESS AND MEET WITH: Government Representatives Investors/Bankers Food Producers Supply Chain Representatives Growers Agronomists R&D Centers/Universities Grower Associations Development Agencies Cooperatives CEA Business Owners THERE ARE A LIMITED NUMBER OF EXHIBITION BOOTHS AVAILABLE. AS OF JUNE, 2016, WE HAVE 11 BOOTHS ALREADY COMMITTED! BOOK YOURS BEFORE THEY ARE GONE! 10
11 ACHIEVE BENEFITS & SUCCESSFUL RESULTS MEET WITH KEY BUYERS Public and Private Sector STAKEHOLDERS With Current Plans for Agriculture Development Projects SALES AGENTS/DISTRIBUTORS Meet representatives for your products and services for positioning into new markets. The Americas market represents nearly one billion people! SYSTEMS INTEGRATORS Discuss products/services required for major projects INVESTORS A growing interest in investments in greenhouses, vertical farms and Ag Tech initiatives. Investors are looking to include CEA and sustainable agriculture businesses into their portfolios. PARTNERS Universities and R&D Centers are looking to collaborate with you SUCCESSFUL BUSINESSES Seeking to purchase the latest equipment for their CEA operations FOR MORE INFORMATION Visit our web page icceapanama.org Contact us directly at info@icceapanama.org To speak with a representative please contact the following: USA and Europe: Jim Pantaleo Latin America and Asia: Andrea Proenza jim@icceapanama.org andrea@icceapanama.org Tel: Cell: Skype: givitas Skype: Andrea.Proenza 11
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