CISCO CONNECT IT S ALL YOU

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2 Cisco CMX Leverage Your Wireless Network to Improve Customer Experience and Business Operations Mark Krischer, CTO, Wireless - Asia Pacific and Japan 15 March 2018

3 Digital Transformation Technology Transitions Mobility IoT Analytics The Network Connects Everything Cloud

4 Digital Network Architecture LEARNING DNA Center Policy Automation Analytics INTENT CONTEXT Intent-Based Network Infrastructure SECURITY

5 Intent Based Networking LEARNING Digital Business Business Goals INTENT CONTEXT Digital Insights Mobile Security z IoT Cloud SECURITY

6 Driving Outcomes and Experiences Operational Analytics Customer Experience Asset Visibility & Traceability Asset & Tag Management Operational Insights Guest Experience Omni-Channel Experience Context Profiling CMX Engage Location Analytics Mobile Experience Navigation & Wayfinding Mobile SDK & App Digital Marketing Automation Presence Analytics Location Analytics Workplace Analytics Social Analytics

7 Operational Insights

8 Digitising Physical Assets Operations Asset Tags Sensors Operational Insights Wi-Fi Devices Business Rules Alerts CMX Detect Categorize Monitor Reports

9 Asset Location Customisable Quick Filters Tools Export, filter and customise view Zones Click on Asset Edit zones on map to create effective alerts For location and details

10 Healthcare Industry Equipment Inventory Tracking Avoid loss of lost medical equipment and save money by reordering stock only as it runs low. Safety and Compliance Save costs by making sure your devices are in compliance with CDC. Prevent inventory damage from environmental conditions. Workflow Optimisation Improve efficiency and save costs by understanding your staff flow and dwell times in your facility.

11 Manufacturing Industry Asset and Inventory Tracking Avoid loss of costly inventory and save money by reordering stock only as it runs low. Device Level Telemetry Save money on maintenance and inspections by automating data collection and monitoring of your equipment. Prevent damage of your inventory from environmental conditions inside your facility. Machine Utilisation Improve efficiency and save costs by enhancing your equipment paths of operation and making better workflows.

12 Retail Industry Cart and basket tracking Save staff time dedicated to locate carts and baskets. Fridge temperature monitoring Avoid waste in your inventory by monitoring products sensitive to temperature (vegetables, dairy, frozen food, etc.). Improve Store Operations Increase customer satisfaction by always having their online pickup order ready and fresh.

13 Business Rules Information Name, Description Priority Select Assets Filter by Department, Category Set Conditions Location, Attribute Battery Level, Button Press, Telemetry Select Triggers When rule fires Take Action , SMS HTTP POST Attribute Update

14 Workplace Analytics

15 Workspace Evolution Portfolio Cost Savings: 5-10% Portfolio Cost Savings: 10-20% Portfolio Cost Savings: 20-30% TRADITIONAL HYBRID MODERN Names to Seats Fixed & Agile Activity Based Working Allocation/Chargeback Utilization Real Time Utilization Adjacency Increased Mobility Collaboration/Productivity

16 Serraview Portfolio Right-Sizing Measure Workforce Enablement Model Monitor Occupancy Portal Portfolio Modeling Utilization Analytics Actual Utilization Neighborhoods/ Ratio Seating Performance Monitoring Enable Space Availability Employee Locator

17 Digitising the Workplace Experience Space Utilisation 42% Increase Portfolio utilisation over 3 years Productivity Talent 12% Increase 11% Reduction 400% Increase Measured by throughput targets & employee survey Involuntary turnover In job applications

18 Social Analytics

19 Geofencing Geofencing Without location-based monitoring, you are missing at least 80% of the content posted on social media about your business. Local Measure s technology captures content within a geographic location, regardless of hashtags or keywords, ensuring that you always see the full picture.

20 Local Measure Discovery Engagement Mobile Automation Publishing Integration Wi-Fi Analytics Comprehensive local content and audience dashboard with a simple and easy to use interface. Real time engagement allows cross-platform and multi-brand engagement with your audience. Local Measure Mobile App plus push notifications to Cisco Spark with AI BOT and full Collaboration capabilities. Smart, rules-based alerts and tagging automatically route data to the right place. Image Recognition Tagging Compelling usergenerated content galleries that are embeddable on your digital properties. Simple integrations to Cisco Spark, Meraki, Cisco CMX. Customer Profile data feed into Salesforce, IBM, Wordpress, Marketing Automation Customer Wi-Fi Splash Page with Social Sign on. Customer Profile dashboard and Analytics Location-based analytics to help drive better business decisions and real time response.

21 Mobile Experience

22 Navigation and Wayfinding Wi-Fi Hyperlocation BLE Device Sensors Accelerometer Gyroscope Magnetometer Barometer

23 MazeMap From CAD to mobile optimised maps Single source of truth Automated pathfinding Web access Mobile app integration

24 Cisco Live Mobile App

25 CMX Engage

26 Digitising Physical Spaces Insights Acquisition Engagement Gain Insights on Visitor Behaviour, Benchmark Locations & Measure Return On Space Acquire Visitors, Identify Location Personas & Understand Behaviour Deliver Contextual Omni-Channel Engagements New vs Returning Visitor Employee Loyalty/CRM PoS Weekend Visitor Multi-location Visitor Evening High Dweller Loyal Member Seamlessly Integrate with Enterprise Workflows SMS Smart Captive Portal Marketing/CMS App API Trigger Ticketing

27 Location Personas Enable Actionable Insights Gym User Frequent Shopper Business Lunch Visitor Weekend Visitor Personas Rules Business Lunch Visitor IF user enters Food Court Zone between 11am and 1pm on Mondays to Fridays, TAG as Corporate Lunch Visitor Gym User IF user enters Gym Zone, TAG as Gym User Weekend Visitor IF user enters Site on Saturday or Sunday, TAG as Weekend Visitor Food Court Dweller IF user dwell time in Food Court Zone >45 minutes, TAG as Food Court Dweller Lounge Visitor IF user enters Lounge Zone from 4pm to 6pm on Mondays to Fridays, TAG as Lounge Visitor Frequent Movie Goer IF user enters Movie Zone more than 2x in 30 day period, TAG as Frequent Movie Goer Frequent Shopper IF user enters Retail Zone more than 4x in 30 day period, TAG as Frequent Shopper Lounge Visitor Frequent Movie Goer Food Court Dweller Create personas meaningful to locations to understand user behaviour

28 Smart Captive Portals Business Lunch Visitor

29 Omni-Channel Engagement Lounge Visitor IF guest tagged as loyalty member AND lounge visitor AND is in the hotel between 4pm and 6pm THEN send Happy Hour Promotion notification Push Notification for App Users SMS for Non-App Users

30 Proven Results Enhancing Shopper Experience with Contextual Mobile Engagement 65M 2.5M 80% 2,666 Engagements delivered in 8 months unique users acquired Engagement rate at-location with repeat shoppers Access Points 14 Locations 5 Countries 8 Weeks Mall of Emirates, Mall of Egypt, City Center Malls UAE, Bahrain, Egypt, Oman, Beirut End-to-end deployment across all properties

31 Proven Results The Largest LBS Cloud Deployment in the World 10.9M 9.7M Engaged Devices Authenticated Devices 1,400+ Hotels 57,000+ APs 725+ VPNs 235 with PMS to date Centralized Management Across Global Scale & Reliability Rapid Deployment at Scale 11 Brands 7 Countries 1 Day CP, CW, EV, EX, HE, HI, HN, HR, IC, IN and SB United States, Canada, Germany, Japan, Mexico, Dominican Republic and El Salvador To deploy across 31 Hotels Properties provisioned in 30 minutes

32 Driving Outcomes and Experiences Operational Analytics Customer Experience Asset Visibility & Traceability Asset & Tag Management Operational Insights Guest Experience Omni-Channel Experience Context Profiling CMX Engage Location Analytics Mobile Experience Navigation & Wayfinding Mobile SDK & App Digital Marketing Automation Presence Analytics Location Analytics Workplace Analytics Social Analytics

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