SAP and AWS supporting customers through Partners. Fernando Castillo Head Global SAP AWS

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1 SAP and AWS supporting customers through Partners Fernando Castillo Head Global SAP AWS

2 A NEW NORMAL THE AWS DIFFERENCE SAP ON AWS DRIVING CUSTOMER SUCCESS WHAT CUSTOMERS HAVE DONE ALREADY / ARE CURRENTLY DOIN G SAP PARTNERS ON AWS

3 Cloud Has Become The New Normal

4 THE AWS DIFFERENCE

5 What sets AWS appart? Experience Building and managing cloud since 2006 Service Breadth & Depth 40+ services to support any cloud workload Pace of Innovation History of rapid, customer-driven releases Global Footprint 11 regions, 30 availability zones, 53 edge locations Pricing Philosophy 49 proactive price reductions to date Ecosystem Thousands of SIs and ISVs; 2,100+ Marketplace products

6 Experience with Cloud Security AWS provides the same, familiar approaches to security that companies have been using for decades with increased visibility, control, and auditability. Visibility Control Auditability View your entire infrastructure with a click Deep insight with AWS CloudTrail You have sole authority on where data is stored Shared responsibility model 3 rd party validation SOC 1 / SOC 2 / SOC 3 SSAE 16 / ISAE 3402 PCI DSS Level 1 DIACAP & FISMA ISO / 9001 / ISO/TS FedRAMP (SM) FISMA HIPAA ITAR MPAA CSA FIPS Based on our experience, I believe that we can be even more secure in the AWS cloud than in our own data centers. Tom Soderstrom, CTO, NASA JPL

7 Service Breath & Depth AWS Marketplace Enterprise Applications Platform Services Administration & Security Core Services Infrastructure

8 Not Just The Expansive Services Much Deeper Features Compute Storage Relational Databases Auditing, Security & Compliance General Purpose (M3) Compute Optimized (C3) Memory Optimized (R3) GPU Optimized (G2) Storage Optimized (D2) IO Optimized (I2) Low cost, burst-able performance (T2) Block storage: Magnetic General Purpose SSD Provisioned IOPS SSD Object storage: Life cycle management Event triggers Data locality control RDS for MySQL RDS for SQL Server RDS for Oracle RDS for PostgreSQL RDS for Amazon Aurora Multi-AZ synchronous replication Read replica support Configuration history Usage audit logs Change notifications Dedicated HSMs Customer controlled keys

9 516 AWS Rapid Pace Of Innovation 516 major new features and services launched in

10 Global Footprint Everyday, AWS adds enough new server capacity to support Amazon.com when it was a $7 billion global enterprise. Over 1 million active customers across 190 countries 1,700 government agencies, 4,500 education institutions and more than 17,000 nonprofits 11 regions 30 availability zones 53 edge locations

11 Gartner Magic Quadrant Cloud Infrastructure as a Service Gartner Magic Quadrant for Cloud Infrastructure as a Service, Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

12 We ve announced price reductions 49* times since our inception in Recent price drops included 34% Amazon Amazon ElasticCache reduces prices for cache nodes by an average of 34% March 26, % S3 reduces prices for Standard and Reduced Redundancy Storage, by an average of 51% March 26, % Amazon Route 53 lowers prices for both Standard Queries and Latency Based Routing Queries by 20% July 31, 2014 *as of July 31, 2014

13 SAP ON AWS DRIVING CUSTOMER SUCCESS

14 AWS / SAP Alliance SAP has been an AWS customer since 2008 AWS has been an SAP Global Technology Partner since early 2011 AWS has worked closely with SAP to certify SAP solutions for production deployment on AWS

15 Customer Adoption SAP & AWS Relationship Key Milestones BW on HANA (4TB) S4/HANA SAP IQ / ASE SAP HANA Platform Edition Afaria SAP HAN A for B1 BW on HANA HANA One HANA Developer Edition SAP Business Suite SAP Cloud Appliance Library (CAL) SAP as a Customer BOBJ A1 / B1 RDS Solutions

16 SAP on AWS SAP Supported Platform All SAP Business Suite and NetWeaver Applications (FI, HR, BI/BW, SRM, Solman, SAP PO, etc) High Availability High Performance Leverage Mult-AZ for Production Workloads x86 Intel Processor based systems with up to 32vCPUs x 244GIB RAM, SSD backed storage for 10 s of thousands of IOPS High Durability S3 Storage designed for durability Low Cost VMS calculates that AWS offers savings between of up to 71%. 1 Flexible Pricing, Sizing, Management and Operations 1 *as of July 31, 2014

17 SAP sizing on AWS vs. traditional approach Traditional Planning Horizon Planning Horizon on AWS CPU, memory, IO performance on demand CPU, memory, IO performance at current prices Demand Traditional AWS 0

18 Price AWS Innovation and SAP TCO Example: SAP HANA $80.000,00 $70.000,00 Initial Release(cr1) New Instance Type (r3.8xlarge) 20-50% more Performance $60.000,00 $50.000,00 EBS PIOPS Price Reduction $40.000,00 $30.000,00 51 % Cost Reduction in 1 year Release of EBS GP2 $20.000,00 $10.000,00 On-Demand 1 YR Heavy $- out/13 nov/13 dez/13 jan/14 fev/14 mar/14 abr/14 mai/14 jun/14 jul/14 3 Year effective yearly

19 SAP s customer adoption evolution on AWS POCs Point Solutions Mission Critical All-in Pre Production

20 WHAT CUSTOMERS HAVE DONE ALREADY

Kellogg Uses AWS to Save $900,000 over 5 Years Over Using Onpremises Infrastructure Using AWS saves us $900,000 in infrastructure costs alone, and lets us run dozens of simulations a day so we can

Stover McIlwain Senior Director of IT Infrastructure Engineering Kellogg produces breakfast foods for more than 180 companies worldwide, with annual revenue of almost $15 B.

21 Kellogg Uses AWS to Save $900,000 over 5 Years Over Using Onpremises Infrastructure Using AWS saves us $900,000 in infrastructure costs alone, and lets us run dozens of simulations a day so we can reduce trade spend. It s a win-win. Stover McIlwain Senior Director of IT Infrastructure Engineering Kellogg produces breakfast foods for more than 180 companies worldwide, with annual revenue of almost $15 B. Needed a better way to track and model promotional costs ( trade spend ) to improve the bottom line and needed to be able to run more than 1 trade-spend simulation/day Running SAP Accelerated Trade Promotion Planning (TPM) Powered by SAP HANA By using SAP HANA on AWS, Kellogg estimates it will save $900,000 over 5 years versus traditional onpremises infrastructure alternatives Increased business agility: Company can run dozens of trade spend simulations each day, and decreases deployment time by 30x Leveraged existing SAP HANA software license investment on AWS Familiarity and Accessibility of the AWS platform enabled engineers to easily apply their existing knowledge and infrastructure skills

SAP Business Suite Background Hoya specializes in advanced optical technology and their finance department was serving about 100 subsidiaries WW.

22 SAP Business Suite Background Hoya specializes in advanced optical technology and their finance department was serving about 100 subsidiaries WW. Hoya began looking for a cost effective, elastic and high performance environment to support their business and their current private cloud environment could not deliver this. Additional Criteria: Security, SLA s clearly defined, external audits in place, global footprint, highly reliable infrastructure The Implementation: Cloud provider Selection: 0.5 months DR environment set-up, test and run : 1 month Migration of production system: 48 hours Customer Stated Benefits: Speed and agility: rapid response to business requirements including M&A Cost: 50-60% cost reduction, but when Hoya considered TCO they estimate about a 80-90% cost saving versus private cloud Saved 50-60% on a cost basis Estimated to save 80-90% on a TCO basis Migrated production systems in 48 hours Entire process from going to market for a cloud provider to full production about less than two months including testing and migration

SAP is an AWS customer Cloud Usage at SAP SCN - posted by Frank Stienhans on Sep 30, 2011 More and more I

empowerment of our user base. Counting minutes instead of weeks.

14, 2011 Beyond the flexibility that the cloud provides, there s another great asset that has had a

We consistently received great comments from the attendees on the performance of the systems.

23 SAP is an AWS customer Cloud Usage at SAP SCN - posted by Frank Stienhans on Sep 30, 2011 More and more I hear that the significant infrastructure cost saving is actually less interesting compared to the empowerment of our user base. Counting minutes instead of weeks. Training in the cloud feedback from a great yeaar SCN - posted by Bruno Ranchy on Dec. 14, 2011 Beyond the flexibility that the cloud provides, there s another great asset that has had a tremendous impact on the attendees: performance! We consistently received great comments from the attendees on the performance of the systems. Example class: BPC NW 10.0 Mega Elite Training 130 students each had their own dedicated BPC system on AWS 130 systems launched with a single mouse click from one AMI (template) Instances only online from 7:00 AM 7:00 PM to save cost (automated via EC2 API)

24 SAP Business Suite Migration Background: Lionsgate manages one of the most prestigious and prolific libraries in the entertainment industry with nearly 13,000 titles, a diverse portfolio of businesses, and an exciting, commercially potent feature film slate of approximately 12 to 15 releases per year. Challenges: Expanding infrastructure and costs Increased enterprise application workloads Lack of data center space Needed ability to rapidly provision servers Desire for cost efficient disaster recovery & high availability solutions The solution: Performed an initial POC to evaluate the viability of the AWS cloud for hosting their SAP systems Saved an estimated $1M+ over three years since starting with AWS in Successful creation / integration of SAP Landscape in the Cloud Successful Integration of SAP Instances with Local Applications Successfully migrated their DEV and QAS landscapes to AWS US- West region Currently planning the migration of their PRD landscape to AWS

25 WHAT CUSTOMERS ARE CURRENTLY DOING

SAP s customer adoption evolution on AWS Limited SAP

contained geos Full migrations and optimization from

Suite New deployments of Business All in One and

26 SAP s customer adoption evolution on AWS Limited SAP Hybris BW on HANA Analytics SAP Business Suite for contained geos Full migrations and optimization from traditional hosting and on-premise for SAP Business Suite New deployments of Business All in One and Business One POCs Point Solutions Mission Critical All-in Pre Production

27 SAP PARTNERS ON AWS

28 Partners are driving key SAP Solutions on AWS S4/HANA Business Suite on HANA BW on HANA SAP Hybris SAP CRM on HANA Business Suite Business One Adding: Migration to the Cloud Services, Implementation Services, Managed Services and others

29 Improving SAP Partners business Traditional Selling cycles Licenses Implementation Services Infrastructure Project Starts t = month(s) t = x t = 3 to 8 weeks Sell Cycle 1 Sell cycle 2 Selling cycle leveraging AWS Licenses Implementation Services Infrastructure Project Starts t = hours.. ONE Sell Cycle

30 Benefits of Selling SAP Solutions on AWS Reduce Customer TCO Running SAP ERP Systems on AWS can save up to 71% on Infrastructure costs Provision new infrastructure in minutes vs. weeks or months. Reduce Implementation Time Deploy SAP systems from pre-built, pre-configured system images (Certified HANA system in under 20 minutes!!) Packaged Offerings Offer packaged solutions including licenses, implementation, infrastructure and managed services AWS Brand Awareness Industry-leading technology infrastructure platform with hundreds of thousands of customers across 190 countries.

31 Tools Available for SAP Partners Training AWS for Business Professional / AWS for Technical Professional (required for Standard Tier) AWS Self Paced Labs Running Enterprise Applications on AWS : SAP Architecting on AWS / AWS Essentials AWS Certified Solutions Architect Additional support Reference Architectures, including HA/DR solutions Automation scripts Configuration and pricing Go to Market Webinars Case Studies Events

33 Thank You

AGILITY & CONTROL IN THE CLOUD WITHOUT TRADEOFFS

AGILITY & CONTROL IN THE CLOUD WITHOUT TRADEOFFS IAN MASSINGHAM TECHNOLOGY EVANGLIST AMAZON WEB SERVICES @IanMmmm Thank You 2006 Why cloud computing? Today, the Benefits Are Very Well Known S? Move from