Business Analytics - Understand. Predict. Decide. Act.

Transcription

1 David Merchant Business Analytics Sales Manager IBM Software Group A/NZ Business Analytics - Understand. Predict. Decide. Act. Business Analytics

2 Our world is becoming INSTRUMENTED Our world is becoming INTERCONNECTED Virtually all things, processes and ways of working are becoming INTELLIGENT to help build a Smarter Planet Slide 2

3 With this change comes an explosion in information Yet organizations are operating with blind spots Volume of Digital Data Lack of Insight 1 in 3 managers frequently make critical decisions without the information they need Inefficient Access 1 in 2 don t have access to the information across their organization needed to do their jobs Variety of Information Velocity of Decision Making Inability to Predict 3 in 4 business leaders say more predictive information would drive better decisions Source: IBM Institute for Business Value

4 Information Chaos Creates Many Challenges Valued information is buried beneath too much unnecessary information The keep everything forever model has failed Runaway costs for storage and infrastructure Inability to produce critical information in punitive scenarios No visibility to accurate, trusted information

5 Companies that invest in business insight consistently outperform Revenue Growth 5 Year CAGR ( ) EBITDA 5 Year CAGR ( ) Return on Invested Capital 5 Year Average ( ) 12.5% 33% more > 12x more 11.9% 32% more 9.4% 7.3% 9.0% 0.6% Finance organizations with business insight All other enterprises Revenue Growth: N = 580; EBITDA: N = 435; ROIC: N = 606 Source: IBM Global Business Services, The Global CFO Study 2010

6 Imagine you could gain new insights to. predict regions where doctors prescribe high volume of medication? apply social relationships of customers to prevent churn? adjust credit lines as transactions are occurring to account for risk fluctuations? determine discount levels for select people at time of sale instead of offering to all? Pharma Sales Manager Telco Call Center Rep Loan Officer Retail Sales Associate 6

7 New insights are delivered through Business Analytics Optimized Performance Informed Decisions Actionable Insights Trusted Information 7

8 Business Analytics Source: Nucleus Research 2008, 2009

9 Virtualization Risk Management & Compliance Mobility Solutions Customer & Partner Collaboration Self-service Portals Application Harmonization Business Process Management SOA / Web Services Unified Communications Business Analytics 83% 71% 68% 68% 66% 64% 64% 61% 60% 76% Source: IBM Global CIO Study 2009, n = 2345, 9

10 Transforming Business through Analytics Business Analytics 2X Client Investment in Business Analytics Projects is Growing over Twice as Fast as Business Automation Automation 10

11 Optimizing Business Performance MARKETING FINANCE SALES Decide HR & Act OPERATIONS CUSTOMER SERVICE IT PRODUCT DEVELOPMENT 11

12 How are we doing? MARKETING FINANCE SALES What is Happening? Why? HR What is Likely to Happen? OPERATIONS CUSTOMER SERVICE IT PRODUCT DEVELOPMENT 12

13 What is Happening? Decide & Act

14 Why? Decide & Act

15 What is likely to happen? Decide & Act

16 Informed, Aligned Decisions and Actions FINANCE MARKETING HR SALES Decide & Act OPERATIONS CUSTOMER SERVICE PRODUCT DEVELOPMENT IT

17 IBM Business Analytics Value Proposition IBM Business Analytics delivers actionable insights for decision makers at all levels of your organization, enabling them to optimize business performance

18 IBM Business Analytics Software Addresses Key Customer Needs Business Intelligence Query, reporting, analysis, scorecards and dashboards to enable decision makers across the organization to easily find, analyze and share the information they need to improve decision making Advanced Analytics Data mining, predictive modeling, 'what if' simulation, statistics, and text analytics to identify meaningful patterns and correlations in data sets to predict future events and assess the attractiveness of various courses of action Financial Performance & Strategy Management Budgeting and planning, financial consolidation, scorecarding and strategy management, financial analytics and related reporting capabilities to help simplify, structure, and automate dynamic and sustainable financial performance and strategy management practices Analytic Applications Applications that package business analytics capabilities, data models, process workflows and reports to address a particular domain or business problem (e.g. customer, workforce, supply chain and financial performance management) Optimize Optimize Business Business Performance Performance through.. through.. Actionable Actionable insights insights for for decision decision makers makers Consistent, Consistent, accurate accurate and and trusted trusted information information Rich Rich industry industry solutions, solutions, proven proven practices practices and and professional professional services services

19 For Example. Scorecards & Dashboards Decide & Act What is happening? Immediate Insights to Business Performance 19

20 For Example. Scorecards & Dashboards Reports What is happening? Decide & Act Immediate Insights Immediate to Business InsightsPerformance 20

21 For Example. Scorecards & Dashboards Reports Real Time Monitoring What is happening? Decide & Act Immediate Insights Immediate to Business InsightsPerformance 21

22 For Example. Scorecards Ad Hoc & Query Dashboards Decide & Act Why? Deeper Analysis of Trends & Patterns 22

23 For Example. Ad Hoc Query Trend & Statistical Analysis Decide & Act Why? Deeper Analysis of Trends & Patterns 23

24 For Example. Ad Hoc Query Trend & Statistical Analysis Content Analytics Decide & Act Why? Deeper Analysis of Trends & Patterns 24

25 For Example. How are we doing? What if Decide & Act What is Likely to Happen? Foresight to Plan & Allocate Resources 25

26 For Example. How are we doing? What if Predictive Modeling Decide & Act What is Likely to Happen? Foresight to Plan & Allocate Resources 26

27 For Example. How are we doing? What if Predictive Modeling Planning & Budgeting Decide & Act What is Likely to Happen? Foresight to Plan & Allocate Resources 27

28 IBM is your best partner for 1 Optimized Decision Making 2 Maximized Business & IT Productivity 3 Accelerated Success

29 Optimized Decision Making Intuitive and tightly integrated capabilities accommodate decision makers with different needs and skill sets Easy access to a consistent, trusted and relevant view of information where, when and how it is needed Common Business Model Message Sources Relational Sources Application Sources OLAP Sources Modern and Legacy Sources

30 Maximized Business and IT Productivity Self-service increases business satisfaction and productivity, e.g.: Intuitive, self-service reporting and analysis Guided contribution to plans, budgets and forecasts Business dimension management Decision-making system is easy to deploy and manage, with capabilities that reduce the burden on IT while delivering higher business satisfaction, e.g.: Open SOA platform that fits your environment Flexible deployment options Author once, publish anywhere

31 Accelerated Success Planning the Journey C-Level Studies (IBM Research) The Performance Manager Book Product and Solution Demonstrations Getting a Fast Start Industry Blueprints Analytic Applications Mid-Market Application COMMUNICATIONS DISTRIBUTION EDUCATION GOVERNMENT HEALTHCARE BANKING Extending the Value Innovation Center Champion s Kit LIFE SCIENCES INSURANCE INDUSTRIAL Performance Management Workshops Education, Training & Services

32 IBM Positioned in Leaders Quadrants of the Magic Quadrants for Business Intelligence Platforms and for CPM Suites Magic Quadrant for Business Intelligence Platforms Magic Quadrant for CPM Suites Source: Magic Quadrant for Corporate Performance Management Suites, Neil Chandler, Nigel Rayner, John E. Van Decker, January 25, 2010 Source: Magic Quadrant for Business Intelligence Platforms, 2010 Rita L. Sallam, Bill Hostmann, James Richardson, Andreas Bitterer, 29 January 2010 This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from IBM. The Magic Quadrant is copyrighted January 2009/April 2009 by Gartner, Inc. and is reused with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc. s opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the "Leaders" quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise's requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties, express or implied, of fitness of this research for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note 2010 and IBM Corporation should be evaluated in the context of the entire report. The Gartner report is available upon request from IBM.

33 IBM Business Analytics Customer Awards Gartner Business Intelligence Excellence Award US Army (2009) Komerčni Banka (2010) TDWI Best Practices Award 2009 IMPAX Laboratories Nucleus Research 2009 Technology ROI Awards Blue Mountain Resorts Navy Federal Credit Union U.S. Lumber Computerworld Best Practices in Business Intelligence Insurance.com Ventana 2009 Leadership Award Nu Skin Enterprises

34 Partner for the Business Analytics Journey Optimizing Performance Trusted Information > Actionable Insights > Informed Decisions Decide & Act What is Happening? Why? What is Likely to Happen? IBM Difference Optimized Decision Making Maximized Business and IT Productivity Accelerated Success 34

35 Global Conference Key Dates: Information On Demand 2010: October Business Analytics Forum: Mandalay Bay Las Vegas, Nevada Highlights: 600 Technical Skill Building sessions 110 Industry focused Business & IT Leadership sessions 128 Hands On Labs 300 customer speakers Save $500 with the Early Bird when you register by Aug 31! The Premier Conferences for Information and Analytics November 3-5, 2010 Gold Coast Convention and Exhibition Centre QLD Australia Highlights: 500+ peers, industry experts, IBM and your Business Partners 50 technical and industry leading customer speakers Hands On Labs & demo theatres Call for Speakers and Registration open soon

36 Presenter: David Merchant