Java on Heroku Deploying and Scaling on the Cloud

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1 Java on Heroku Deploying and Scaling on the Cloud

2 Safe Harbor Statement Safe harbor statement under the Private Securities Litigation Reform Act of This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward looking-statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include - but are not limited to - risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling nonsalesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3 @_JamesWard

4 Courtesy : The New Yorker

5 Anand B Narasimhan Senior Product Manager, Heroku anand@heroku.com James L Ward Principal Developer Evangelist, Heroku jw@heroku.com

6 A short Demo

7 HTML Ruby 5 JavaScript Django SOQL Grails Play! Hibernate Groovy Scala MongoDB Spring Roo CometD Perl NoSQL Apex Python Java NodeJS Spring MVC Rails Clojure PHP

8 the dilemma: What platform(s) do I use?

9 pol y glot [pol-ee-glot] adjective 1. able to speak or write several languages; multilingual. 2. containing, composed of, or written in several languages: a polyglot Bible.

10 Do you want to be a more productive developer / team?

11 + = Like

12 Branded Intranet App + {api} = Like

13 ..and much more!!! Complex Lead Assignment Engine Branded Customer apps with db.com Complex Territory Management Connecting Facebook and Chatter + = Like

14 Business process oriented Form-based workflow Business intelligence tools Rely heavily on SFDC data Clicks, not code Compute Intensive Consumer-facing Many 3rd party integrations OSS & portability No usage or rate limits Greenfield custom app development

15 A MORE IN DEPTH DEMO

16 Routing mesh Share Nothing web.1 web.2 web.3 web.4 web.5 $heroku scale web=5

17 Let s bake some Cakes Environment (Oven at 350, 9 x13 pan etc.) Ingredients (Flour, Chocolate etc.) Process (Sift, Mix, pour etc.)

18 Environment + Ingredients = Cake!!! + Process

19 Environment + Ingredients + Process = Another Cake!!!

20 Deploying web apps Environment (Runtime, configuration etc.) Ingredients (Dependencies, app, services etc.) Process (Build, assemble, start etc.)

21 Environment + Ingredients + Process = web 1!! Environment + Ingredients + Process = web 2!!

22 Services WAR App Server Dependencies Environment config Your code Application

23 Procfile web:$sh Environment config $heroku config Embedded Container Add-ons $heroku addons:add WAR / JAR $ git push heroku Dependencies Your code pom.xml $ mvn install

24 What container do you use?

25 + Heroku Maven Plugin (under development) = $ mvn heroku:create let s see a demo

26 Loggly Redis New Relic Postgres Tddium Application Management Databases MongoDB WebSolr Moonshado SMS 3 rd Party Services Addons Mobile Pusher StackMob Pandastream Parse (beta) and many more CloudmailIn SendGrid

27 For Developers: Free to get started Pay as you go (compute storage and services) For Enterprises: Organizational Pooled resources Mix and match (compute storage and services) Yearly invoice billing

28 Resources Sample Java projects: Getting Started : Toolbelt ( ) Heroku Devcenter: Heroku Add-ons: Git:

29 Survey: Heroku Devcenter: James Developer Evangelist at Heroku Anand Sr. Product Manager at Heroku

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