EMC XCHANGE 2016 ADOPT THE SILICON VALLEY STATE OF MIND WITH PIVOTAL. Rached Dabboussi, Regional Director, Pivotal MEA

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1 EMC XCHANGE 2016 ADOPT THE SILICON VALLEY STATE OF MIND WITH PIVOTAL Rached Dabboussi, Regional Director, Pivotal MEA 1

2 SILICON VALLEY Home to the world s most valuable and important companies EMC CONFIDENTIAL INTERNAL USE ONLY 2

3 Automotive Industry USING SOFTWARE TO TAKE DRIVERS Competing on Product Competing on Business Model Competing on Experience 3

4 Financial Industry USING SOFTWARE TO TAKE CUSTOMERS Competing on Product Competing on Business Model Competing on Experience 4

5 Financial Industry USING SOFTWARE TO TAKE CUSTOMERS Consumers are downloading more than 15,000 banking apps PER DAY and making nearly 1bn in payments per day via mobile and internet in the UK alone Digital banks are focussing on building community e.g. Fidor ran a promotion where the bank would lower interest rates on loans based upon gaining an extra 2,000 Facebook likes. 5

6 March 5, 2015 GOOGLE INTRODUCES LONG-ANTICIPATED INSURANCE SHOPPING SITE 6

7 ANYONE COULD BECOME YOUR COMPETITOR 7

8 THERE IS A NEW WAY OF DOING THINGS 8

9 Disruptors Use a LOT of Data Hundreds of thousands of trip events each day 400+ billion of viewing-related events per day Five billion training data points for Price Tip feature 9

10 Data manifests as features in an app The importance of accuracy and efficiency [ ], will continue to rise as we expand and improve products like uberpool and beyond. Over 75% of what people watch come from our recommendations We ve found that when a host selects a price that s within 5% of their tip, they re nearly 4 times more likely to get booked 10

11 How are they accomplishing this? Database Innovation (Data) Microservices Extreme scale & performance advantages, built for the cloud Loosely coupled services architecture, bounded by context Cloud- Native Platforms Enabling continuous delivery & automated operations Machine Learning Use of predictive analytics to build smart apps 11

12 Can you Release new features in minutes, multiple times a day? Support a microservices architecture? Update algorithms and models daily? Ask lots of questions of your data? Consume a wide range of data sources and protocols? Modify data pipelines and add processing steps daily? 12

13 ANATOMY OF A MODERN DIGITAL BUSINESS BUSINESS DRIVERS New systems of engagement New business models Internet of Things Catch people or things in the act and affect the outcome = $$ CAPABILITIES NEEDED A MAJOR PRESSING CHALLENGE ENABLED BY CEO/CMO How do we become an Existing agile, digital business? Systems People and organization Compelling, Unique User Experience/Model IT/DEVs How do we architect for agile, micro-services, A MAJOR PRESSING CHALLENGE Where/how do we start? Data continuous delivery, containers, security, etc? Platform Agile Product Development Culture The Private/Public Cloud CIO Infinite, inexpensive compute and storage BECOMING A SOLVED PROBLEM Meet future business needs while simplifying and taking Algorithms cost out of legacy? (Code) Avoid lock-in again? People and organization 13

14 Pivotal Answer: Modern Approach for Digital Business AGILE PRODUCT DEVELOPMENT Agile practices and collaboration for product and culture transformation BIG DATA Modern, open, highly parallelized platform World class application development services Proven transformational methodology CLOUD NATIVE PLATFORM Modern, open, highly automated cloud platform Hadoop, in-memory, and database software Platform-as-a-Service (PaaS) software with multi-cloud support Industries most complete big data analytics offering Record-breaking sales growth and adoption 14

15 PIVOTAL LABS 450 person, best-of-breed custom apps and data team Teach customers how to fish High demand for deep transformation! EHC Pivotal Big Data Suite A comprehensive Hadoop-based open source suite Pivotal Labs A unique custom apps and data service business Pivotal Cloud Foundry Open source apps platform portable across clouds 15

16 PIVOTAL CLOUD FOUNDRY Open-source operating system for the cloud Governed by Cloud Foundry Foundation: Federation, IBM, HP, SAP, Intel + 40 others Pivotal offers a distribution - based on the open source Pivotal Big Data Suite A comprehensive Hadoop-based open source suite Pivotal Labs A unique custom apps and data service business Pivotal Cloud Foundry Open source apps platform portable across clouds EHC 16

17 PIVOTAL BIG DATA SUITE Pivotal Labs A unique custom apps and data service business Suite of software to analyze data at scale Offering collection of data paradigms, present and future Pivotal Big Data Suite A comprehensive Hadoop-based open source suite Pivotal Cloud Foundry Open source apps platform portable across clouds EHC 17

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19 SILICON VALLEY IS NOT A PLACE. IT S A STATE OF MIND. 19

20 EXAMPLES OF DEEP ENGAGEMENT And more 20

21 IN SUMMARY Tapped into real hunger for transformation Uniquely positioned in app dev, cloud, data Pivotal Labs Pivotal Big Data Suite Pivotal Cloud Foundry Pivotal Website: Sign up for Pivotal News registering at: blog.pivotal.io 21

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