Broadsoft Team-One Product Pitch. July 2017

Transcription

1 Broadsoft Team-One Product Pitch July 2017

2 Agenda Business Messaging & Workplace Trends Broadsoft Team-One Overview Team-One Day-in-the-Life Demo Differentiators Partner Opportunity Microsite & GTM Resources Q&A

3 Messaging Has Transformed Communications Messaging Dominates Millennials are Driving the Shift 60 Billion 75% would rather give up voice calls than the ability to text 2017 they already dominate in NA workforce Messages/day WhatsApp + Messenger 3X Global SMS Compass Intelligence: April, 2016 $4.9B workstream messaging market 2021 Gartner: June,

4 Creating a $4.9B Market Opportunity BroadSoft, Inc. Proprietary & Confidential, Do t Copy, Duplicate or Distribute.

5 Getting Work Done is Getting Harder Than Ever 86% cite a lack of collaboration for workplace failures 0 Knowledge workers spend 2.5 hours every day searching for info 61% of workers use over 4 apps a day; 13% use more than 11!

6 New players redefine the market Add Sources

7 Team-One Product Overview Makes day-to-day work easy All your work in one place Keeps you in sync Boosts productivity Reduces IT complexity and much more!

8 Team-One Drives Productivity Throughout The Day BroadSoft, Inc. Proprietary & Confidential, Do t Copy, Duplicate or Distribute.

9 Let s take a look 9

10 VIDEO 10

11 Team-One Product Differentiators Integrates Calling & Meetings into a single experience Includes Contextual Intelligence powered by Hub Embeds Task Management and other advanced collaboration features Includes Personal productivity tools 11

12 Team-One Opportunity Acquire Penetrate Upsell New Customers n-broadsoft Users Broadsoft Users Meetings Meetings Calling Calling Hub Hub Hub Team-One Team-One Team-One NEW APP SERVCES NEW UC SERVICES EXISTING UC SERVCES 1

13 SP Benefits Capture share of an emerging $4.9B market Speak to Millennials* and how they want to work today Counter competitive threats Penetrate and expand your base * The Millennial generation is defined as year olds

14 Team-One Rollout Resources 30-day end user trials Self-Service support via Microsite Customer success consultant Adoption nurture campaigns Developer API and Bot API

15 Team-One Microsites Accelerate Your GTM 1. Choose acquisition target 2. Deploy co-branded microsite 3. Leverage Team-One digital marketing toolkit 15

16 Go-to-Market Toolkit Campaign s & Social Campaign Assets Case Studies ebooks Sales Tools WhitePapers Product Brief Video s Infographics Sales Presentations Feature Matrices 6

17 Q&A BroadSoft, Inc. Proprietary, Do t Duplicate or Distribute. 17

18 Appendix Broadsoft Team-One Executive Briefing July, 2017 BroadSoft, Inc. Proprietary, Do t Duplicate or Distribute. 18

19 Appendix Contents Competitive Slides Team-One App Ecosystem Launch Strategy Sales Enablement Toolkit 19

20 Team-One is Highly Competitive FEATURE Team-One Cisco Spark Slack Microsoft Teams Facebook Workplaces Chat Live Meetings Skype for Business * Integrated Calling Partial* File Sharing APIs, Bots & Integrations Personal Productivity MSFT To-Do Task Management MSFT Planner Content-in-Common Content Tagging & Filtering * Facebook Workplace offers one-to-one video chatting and live video broadcasting. 20

21 Team-One App Ecosystem Team-One Admin Portal (TAP) Co-branded Microsite Team-One Apps 21

22 Launch Strategy Element Approach Product Offering Standalone vs. Bundle Campaign Upsell base and/or New Customer Acquisition Channel Digital/ kickoff with digital nurture and/or Outreach, nurture, close & reach-back by SP Sales Target Segments Micro vs. SMB vs. Enterprise Messaging Productivity Impacts: Blended with SP themes Digital Support Co-branded Microsite and Team-One nurture content 22

23 Sales Enablement Tools Marketing Resources Training Materials Team-One Admin Guide TAP Admin Guides Marketing Toolkit Overview Use Cases Battle Cards Scripts Processes 23