IBM Business Partner Welcome Kit

Transcription

1 IBM Business Partner Welcome Kit

2 Dear IBM Business Partner, Because IBM continuously strives to increase value for our IBM Business Partners, the IBM Business Partner network is teaming up with the Global Tivoli User Community to provide you with more opportunities and enhanced services. The Global Tivoli User Community includes 12,000 registered members and continues to grow with over 96 active and committed customer groups meeting regularly. The Global Tivoli User Community Web site experiences over 12,000 monthly visits and has become a major source of information for the Tivoli customers. As a member of the Global Tivoli User Community, you will have access to resources that will help drive your brand awareness, expand relationships, and develop new business opportunities within the global base of members through the community website. Each member is allotted a dedicated web page and will have the opportunity to leverage the website's front page for major announcements such as new products or industry awards. In addition, you can chat directly with the customers via the Peer-to-Peer Knowledge Exchange collaboration feature. Read through the information contained in this welcome pack today and discover the membership advantages of the Global Tivoli User Community as an IBM Business Partner! Zarina L. Stanford Michele Grieshaber Director Tivoli Portfolio & Brand Marketing Director Tivoli Channel Strategy Marketing

3 What You Will Find in this Kit Tivoli User Group Overview Description of Features Member Vendor Partnering Zone Details Maximizing Your Value Contact Details

4 What is The Global Tivoli User Community? A diverse and knowledgeable network of members engaged in local and global collaborative activities related to IBM Tivoli software Who belongs to the community? Members include IBM Tivoli customers, developers, IBM Business Partners, consultants and IBMers (technical, support & sales) Objectives of TUG Communicate openly, express ideas and share experiences with peers and IBM Tivoli software executives Pursue technical education related to IBM Tivoli software Learn about available IBM Business Partner solutions Expand your networking opportunities at local meetings Global Tivoli Community Facts: 96 worldwide user groups ~12,000 Registered members 15,000 members estimated for % membership growth in ,000 site visits/month and rising.. North America: 52 user groups 5,636 members Europe/Middle East/Africa: 22 user groups 2,855 members Asia Pacific: 15 user groups 2,313 members Latin America: 7 user groups 1,111 members

5 Features The Member Vendor Partnering (MVP) Zone Each vendor will be allocated a unique page, allowing you to post logo, contact details, company description, product information, solutions, news, events and collateral. This area will be searchable by name, solution or product. Member Vendor Partnering Zone News A dedicated area on the first page which will scroll the latest news from each participating vendor. This is one of the most highly visited areas by customers. Peer to Peer Questions Situated on the front page. An area where customers are searching for solutions. Vendor Spotlight An area designated to the vendor of the week, which will draw attention to visiting customers. Newsletter Sponsorship Currently we issue newsletters to over 8,950 + subscribers. Participating vendors will have the opportunity to sponsor the newsletter and add their own news or announcement. User Group Sponsorship Sponsor a user group locally or in an area in which you wish to conduct business in. This a great way to directly connect with local Tivoli professionals. WebCast Have something to tell the global audience? What better way than to use the Tivoli User Group to provide your message to the members directly?

6 Promote Your Your Dedicated MVP Zone Landing Page

7 Marketing Opportunities We all know that Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives. Participating in the Global Tivoli User Community you have the opportunity to work closely with customers and customer groups. Through your active participation you can work with customers on features and functionality of products, positioning and pricing and gain valuable feedback just by utilizing the resources already developed by the Global Tivoli User Community team. Marketing Opportunities Dedicated Partner Page Partner News on Front Page Promotions on special offers page Silver Membership Ala Carte Free with the purchase of one service below $1,000/year $500/year Gold Membership $2000 Year Free Free Free Webcasts to GWC Members $3,000/each $2,500/each Sponsorship of Newsletters (6/year) $400/edition $300/edition Sponsored Newsletter (6/year) $1,200/edition $1,000/edition Sponsorship of User Group pages $750/year $500/year Revenue generated from marketing tactics will be used to cover administration costs and used to promote community awareness.

8 Maximizing Your Opportunity By becoming a member of the Global Tivoli User Community, you will have the opportunity to communicate directly to a dedicated audience of Tivoli users. We encourage you to become an active member and post your news, your progress and exploit the features we offer you in this package. The Global Tivoli User Community and Group Intelligence (who manages and maintains the Community), are a dynamic group of seasoned professionals who have years of international marketing experience. They will gladly provide guidance on maximizing the value of your participation to help grow your brand awareness and overall business. For more details contact a.oliver@groupintelligence.com

9 Top 10 Ways to Engage with the Community 1. Identify a marketing person within your company who is responsible for your participation within the Global Tivoli User Community 2. Regularly update the information included on your MVP webpage 3. Integrate the Global Tivoli User Community opportunity into your sales and marketing planning efforts 4. Highlight ways in which you support the Global Tivoli User Community in your sales and marketing efforts 5. Include the Global Tivoli User Community logo and link on your website 6. Attend and support local Global Tivoli User Community meetings and events 7. Become a Helping Hand in the Peer to Peer Knowledge Exchange 8. Contribute content to the Global Tivoli User Community 9. Use the Global Tivoli User Community to gain market intelligence about your products, services and marketing plans 10. Be proactive about your participation

10 Participate in the Global Tivoli User Community Signature and Logo Programs As a member of the Tivoli User Group (TUG) Community, you can now promote that you are a member of the Community and help increase its awareness among your colleagues, customers and partners! Show people you're a proud and active Member of the Community Promote the TUG Community to your colleagues and industry contacts Increase participation/collaboration within the TUG Community to create more value for members There are 2 programs that can be easily implemented: 1. Signature Program TUG Members can add a brief acknowledgement of the TUG to their signatures. Please follow the specific steps on your client for automatically adding this to your signature line. Example of a Member signature tagline: John Doe ABC Technologies Member of the [Local TUG Name] Global Tivoli Community Join the Global Tivoli Community Tivoli User Group (TUG) Logo Program As a member of the Global Tivoli Community, you can now include the TUG logo and a link to the TUG site on your website. By including the TUG Logo on your website, you agree to abide by the following terms of the Logo Usage Guidelines found here. Contact your webmaster for specific instructions on including the logo in your site. The logo image is found below (right click on it and Save Picture As ). The logo should link to the following URL We recommend using the following text along with the TUG Logo: Become part of the growing Global Tivoli Community Join a Tivoli User Group:

11 Three Easy Steps to Finalizing Your MVP Subscription 1. Identify the marketing contact within your company who is responsible for maintaining your company data on the Tivoli site. 2. with your contact details. 3. Group Intelligence will call you within 24 hours to confirm your request. Contact Information Group Intelligence, Inc. Ahmondyllah Oliver Tivoli User Group Program Danyel Otteson IBM Tivoli Channel Marketing Felicity Carson