IGNITING 28 TH ANNUAL CONFERENCE JANUARY 10-12, 2017 SAN DIEGO, CALIFORNIA THE INDEPENDENT PROFESSIONAL SEED ASSOCIATION WELCOMES YOU TO THE

Transcription

1 IGNITING THE INDEPENDENT PROFESSIONAL SEED ASSOCIATION WELCOMES YOU TO THE 28 TH ANNUAL CONFERENCE SPONSORED BY ipseed.org

2 TUESDAY, JANUARY 10 1:00PM 1:00PM 4:00PM 5:00PM 6:00PM Registration Open, The Loews Foyer Exhibit Set Up, IPSA Board of Directors Meeting, Sovereign Room Committee Meetings Annual Conference Committee, Aurora Room Education Committee, Britannia Room Member Services Committee, Cambria Room Welcome Reception - Featuring Surf s Up, Bay Terrace; Sponsored by GreenLeaf Genetics 6:30AM 8:00 AM Breakfast, Trade Show Pavilion, Sponsored by Meridian Manufacturing 7:00AM 5:00PM Registration Open, The Commodore Foyer 7:30AM 5:00PM Exhibits Open, Trade Show Pavilion, Sponsored by John Deere Financial 8:00AM 9:30AM Opening General Session, Commodore Ballroom C, D and E Chaired by Randy Wilken, IPSA President, ProHarvest Seeds, Sponsored by Bayer InSeed Welcome, IPSA President, Randy Wilken Introduce New Members and Guests Keynote Speaker, John O Leary, Author of On Fire 9:30AM 10:00AM featuring the Peterson Trade Show Pavilion, Sponsored by Corn States 10:00AM 12:00PM General Session, Commodore Ballroom C, D and E Chaired by Chris Varner, IPSA 1st Vice President, DF Seeds Victoria Maloch, Former National FFA Secretary and Truman Scholar, Sponsored by Advanta Rapid Fire Presentations on Breakouts, Sponsored by UPI Noon 1:15PM Luncheon and IPSA Annual Business Meeting, Trade Show Pavilion - Chaired by Randy Wilken, IPSA President, ProHarvest Seeds, Sponsored by Syngenta Seedcare Recognition of IPSA Scholarship Winners, Sponsored by Central Bag Business Meeting Agenda in Back of Program SESSION I, JANUARY 11 FROM 1:30PM 2:15 PM Warrior Mindset, Rob Roy, Chief, US Navy Seals (RET), SOT-G This presentation focuses on each of our mindsets and how we process information, do we look for things to happen or do we make them happen, i.e. it isn t fate, luck, destiny, or a special pill that impact your accomplishments. It is mindset! The motivated, resilient, and courageous mind knows that nothing is easy, but it is willing to work through the difficult times for successful results. The mindset of a warrior understands the quality of life is directly related to Belief, Discipline, and Action. Your thoughts and actions will shape your life. Effective Talent Management Strategies in a Challenging Market, Mark Waschek, Ag1Source Employees are your most valuable asset, and your ability to attract, hire, and retain those talented employees is critical to the future of your business. The combination of low unemployment and retiring Baby- Boomers is continuing to make hiring a major challenge for all industries of the U.S. economy, with added challenges due the unique needs of the agricultural industry. However, there are several unique and effective strategies that organizations can use to significantly improve their ability to attract and retain the right people in this competitive market. This session will give you specific tips and strategies that you can implement in your own organizations, that are guaranteed to have a positive and immediate impact on the effectiveness on the recruitment and retention of your employees, as well as enhance their ability to work together as a team once they are onboard! Regulatory, Legislative and Judicial Updates,, Director, National Ag Law Center will provide an regulatory, legislative, and judicial update on several agricultural law issues. The updates will discuss the next Farm Bill, latest updates on the GMO debate (including recent decisions out of the Ninth Circuit), seed liability, pesticide regulation under the Federal Insecticide, Fungicide, and Rodenticide Act as well the Endangered Species Act. The presentation will also discuss the likely impacts of the recent election cycle on ag policy. Managing Grower Credit, Kevin Neis & Jim Howard, John Deere Financial John Deere Financial will discuss, in a general way, the current state of the Ag economy. We will also discuss what kind of credit risks that John Deere Financial is experiencing and any precautions that are being implemented to mitigate these risks. Large Commercial Producer (LCP) Research Project Session Overview, Purdue Agribusiness firms have gained insights from the LCP Survey that enhance their ability to create value for farmer customers. (Full description continued on page 7) IPSEED.ORG 5

3 5:30PM 6:00PM 6:00PM 8:00PM 8:00PM THURSDAY, JANUARY 12 Transportation to USS Midway Hospitality Evening on the USS Midway, Sponsored by Corn States, GreenLeaf, Bayer InSeed and Dow AgroSciences USS Midway Museum 910 Harbor Dr. San Diego, CA Networking Dinners on Your Own, Gas Lamp District (Transportation will be provided back to the Loews Coronado from the USS Midway following the Hospitality Evening. Those electing networking dinners will need to organize transportation back to the Loews.) 7:00AM 8:00AM Breakfast, Trade Show Pavilion, Sponsored by SoDak Labs 8:00AM 10:00AM General Session, Commodore Ballroom C, D and E Chaired by Tim Bratland, IPSA 2nd Vice President, Legend Seeds Agricultural Economy Update, Dr. Matt Roberts, Department of Agriculture Economics, The Ohio State University, Sponsored by WinField Corn Rootworm Update, Nathan Fields, National Corn Growers Association Federal Government Relations Update, Matt Perrin, Bayer CropScience 10:00AM 10:30AM featuring the Peterson Trade Show Pavilion, Sponsored by Corn States 10:30AM 11:30AM General Session, Trade Show Pavilion Chaired by Randy Wilken, IPSA Resident, ProHarvest Seeds, Sponsored by SGS Closing Challenge Ross Shafer, Motivating Tactics for Leaders Adjournment The New IPSA Board of Directors will meet immediately following adjournment Thursday Afternoon Activities Sign up at the registration desk Golf Outing, Sponsored by Dow AgroSciences San Diego Zoo Micro Brewery Tour Fishing Camera Cruise SESSION II, JANUARY 11 FROM 2:30PM 3:15 PM Managing Energy, Rob Roy, Chief, US Navy Seals (RET), SOT-G This presentation focuses on quality as compared to quantity. Managing Energy teaches individuals to value their time and gives individuals and teams the fortitude to maintain a front site focus on the mission and what is most important. Conflict Management Training, HRD Unforgettable Marketing: How to Build Long-Term Relationships in a Short Term World, Jared Meyer Attendees learn how to make themselves truly unforgettable at a time where many decision makers, customers, clients, buyers and patients may experience: opportunity overload, information overload, a fear of change, a lack of desire, poor memory, a lack of urgency and/or the fear of making long-term commitments. Large Commercial Producer (LCP) Research Project Session Overview, Purdue Agribusiness firms have gained insights from the LCP Survey that enhance their ability to create value for farmer customers. Particularly, insights for the largest producers that typically are key accounts that serve as the foundation of the agribusiness s revenue generation. Agribusiness firms have incorporated LCP questions into their proprietary market research to strengthening understanding of their customer bases. Additionally, agribusiness firms have viewed this research as a non-biased verification of that market research. This hour-long session would focus on insight from the 2013 survey that relate specifically to seed. The session would prioritize loyalty, information sources, and strategies of producers as it relates to making purchasing decisions regarding seed. The session would also include information regarding the development of the 2017 survey and the priorities related to risk management and procurement. Time for questions will be reserved to enhance the dialogue. Affordable Health Care, Sarah Fotenot Rapid, ongoing changes in health care have led to confusion and uncertainty nationwide the average American is bewildered by the new laws and regulations. As a nurse, attorney and professional speaker, Sarah Fontenot is uniquely qualified to bring clarity to this important but challenging topic. 6 IPSEED.ORG

4 SESSION III, JANUARY 11 FROM 3:30PM 4:15 PM Warrior Mindset, Rob Roy, Chief, US Navy Seals (RET), SOT-G This presentation focuses on each of our mindsets and how we process information, do we look for things to happen or do we make them happen, i.e. it isn t fate, luck, destiny, or a special pill that impact your accomplishments. It is mindset! The motivated, resilient, and courageous mind knows that nothing is easy, but it is willing to work through the difficult times for successful results. The mindset of a warrior understands the quality of life is directly related to Belief, Discipline, and Action. Your thoughts and actions will shape your life. HR Basics for Small Business, HRD This breakout session is directed toward small businesses and the HR issues they face. The class will include the laws most often violated (unknowingly) by Small Businesses and provide information on how to prevent these violations. HRD will provide attendees information on the latest legal developments and their effects on day-to-day issues in the workplace. We will present a plan specifically designed to help reduce the potential for fines and penalties. Prospecting Planning the Hard Part of Growth, David Aeschliman Growing the business comes in two ways more business from customers and new customers. David Aeschliman presents some fascinating strategic thinking behind the successful planning and deployment of people, programs, products, pricing and promotions from new business. You ll leave with a new understanding of planning for prospecting growth next year. Using Your Data, Katie Sauer Companies that rely on customer data to create business strategies and tactics not only see more growth than those who don t they can also do it more efficiently. Whether it s salesperson time or dollars spent on marketing efforts, analyzing your data and putting it to work can pay off in increased sales, improved retention, and better ROI on marketing efforts. In this breakout, you ll learn about how to use your sales data (what should you look for? how do you turn insights into actionable plans?) and considerations for preparing your business to become data-driven (how much will it cost? do you need a system? will this require more employees?). How Software Can Impact All Aspects of Seed Distribution and Improve Competitiveness, DPS Regardless of size, seed distributors face similar challenges. Attend this discussion to learn how Merschman Seeds used innovative software to improve their sales, inventory, shipping and other functions to make themselves more competitive SESSION IV, JANUARY 11 FROM 1:30PM 2:15 PM National Center for Ag Law Regulatory, Legislative and Judicial Updates, will provide an regulatory, legislative, and judicial update on several agricultural law issues. The updates will discuss the next Farm Bill, latest updates on the GMO debate (including recent decisions out of the Ninth Circuit), seed liability, pesticide regulation under the Federal Insecticide, Fungicide, and Rodenticide Act as well the Endangered Species Act. The presentation will also discuss the likely impacts of the recent election cycle on ag policy. Affordable Health Care, Sarah Fotenot Rapid, ongoing changes in health care have led to confusion and uncertainty nationwide the average American is bewildered by the new laws and regulations. As a nurse, attorney and professional speaker, Sarah Fontenot is uniquely qualified to bring clarity to this important but challenging topic. Unforgettable Marketing: How to Build Long-Term Relationships in a Short Term World, Jared Meyer Attendees learn how to make themselves truly unforgettable at a time where many decision makers, customers, clients, buyers and patients may experience: opportunity overload, information overload, a fear of change, a lack of desire, poor memory, a lack of urgency and/or the fear of making long-term commitments. IPSA Seed Trials Update, Ray Knake IPSA Seed Treatment Break-out session at the 2017 Annual Meeting will review the results of the 2016 testing program that will cover corn seed treatments, soybean seed treatments, corn seed enhancement products and soybean seed enhancement products was a very challenging year in many parts of the Midwest with a wide range of crop yields. Again in 2016, several products were of value to the crop and measurably improved crop yield compared to an untreated control or a standard seed treatment package. This presentation will summarize all of the results, and will highlight performance of top products. Safety and Production as a Profit Center, Jon Popp Safety is a way of life, that we don t always think about. Jon Popp, long time Associate Member of IPSA helps you understand how to make Safety and Production an asset to your business and your most valuable asset your employees! IPSEED.ORG 7

5 GRID SCHEDULE Sponsored by Dow AgroSciences 1:30 to 2:15 PM 2:30 to 3:15 PM 3:30 to 4:15 PM 4:30 to 5:15 PM Session I Session II Session III Session IV Commodore Ball Room A & B Warrior Mindset, Managing Energy, Warrior Mindset, National Center for Ag Law - Regulatory, Legislative and Judicial Updates, Aurora Constellation A Effective Talent Management Strategies in a Challenging Market, Ag 1 Source National Center for Ag Law - Regulatory, Legislative and Judicial Updates, Conflict Management Training, HRD Unforgettable Marketing: How to Build Long-Term Relationships in a Short Term World, Jared Meyer HR Basics for Small Business, HRD Prospecting - Planning the Hard Part of Growth, David Aeschliman Affordable Health Care, Sarah Fotenot Unforgettable Marketing: How to Build Long-Term Relationships in a Short Term World, Jared Meyer Constellation B Managing Grower Credit, John Deere Financial Large Commercial Producer (LCP) Research Project Session Overview, Purdue Using Your Data, Katie Sauer IPSA Seed Trials Update, Ray Knake Soverieign Large Commercial Producer (LCP) Research Project Session Overview, Purdue Affordable Health Care, Sarah Fotenot How Software Can Impact All Aspects of Seed Distribuion and Improve Competitiveness, DPS Saefty and Production as a Profit Center, Jon Popp 8 IPSEED.ORG