A New Paradigm for Organizational Effectiveness and Results

Transcription

1 The 2010 Strategic Employee Communication Management Summit A New Paradigm for Organizational Effectiveness and Results March 4 5, 2010 The Conference Board Conference Center, March 11 12, 2010 Westin River North,

2 Day One: Strategic Employee Communication Planning, Implementation and Measurement: Overcoming Obstacles with an Employee-centric Approach Day Two: Employee Communication and Social Media Management: Optimizing Your Instantaneous Communication in the Workplace During this two-day summit you will discover the latest trends, issues, and solutions in employee communication and social media from experts in employee communication management. In this highly interactive summit, learn how to: Develop employee communication strategies that influence attitudes and behaviors Redefine your vision and business goals through communication Win support for new business initiatives Use social media effectively in the workplace Shape perceptions through dialogue and conversations Measure the effectiveness of your employee communication both online and off line

3 Strategic Employee Communication Planning, Implementation and Measurement: Overcoming Obstacles with an Employee-centric Approach March 4, 2010 March 11, 2010 Registration and Continental Breakfast 8 9 am A 9 am 12 noon Session Sponsor: Introduction and Moderator Lee Hornick, Program Director, The Conference Board Connecting Employees with Strategy To reach their aggressive and challenging goals, the company needed the two organizations to become integrated and aligned behind one common vision quickly. In early 2009, a new Executive Team at Endo Pharmaceuticals, a small, fast-growing pharmaceutical organization created a vision to transform the organization with a new business strategy in response to the changing healthcare environment. As part of that strategy, Endo acquired a company that significantly expanded its therapeutic areas and product portfolio, and increased its employee population by about one third. In this session, you ll hear how Endo created a focused, multi-media communication campaign to educate and engage employees in delivering on that strategy resulting in 91% of employees understanding the strategy and their role in achieving it. and Chris Gay, Principal, Bridge Consulting Colleen Perrin, Senior Director, Internal Communications, Endo Pharmaceuticals Communicating During Times of Uncertainty While it is important for you to clarify your organization s overriding vision and mission during times of uncertainty, it is also important that you consider how your team contributes to that overall vision and mission. An economic downturn is an opportune time for you to explain to your workforce how vital their role is in the company. During this session, you will discover how to communicate your vision and values to employees during uncertain times. Engaging Employees in New and Different Ways Employees typically like to believe that their efforts contribute to something bigger than themselves. To help employees feel empowered and valued it is important to communicate both off line and online. During this session, you will learn how to engage employees in new and different ways. Lori McDonough, Vice President, Communications, Prudential Financial, Inc. Erik Ryan, Senior Vice President, Communications and External Relations, Rio Tinto Alcan, Inc. Call Customer Service at

4 Communicating Within the Changing Workplace New technologies, global competition, changing values and lifestyles all mean change has become an accepted way of organizational life. In these tumultuous times, employees want to receive clear and easy-to-understand information. During this session, you gain valuable insights into the change adept organizations. Laura Ariganello, Director, Internal Communications, Starbucks Coffee Company Raegan Johnson, Internal Communications Manager, Monsanto Company Networking Luncheon 12:15 1:15 pm B 1:30 3 pm Interactive Communication Planning Working Group: Assuring employee communication is direct, relevant and consistent. During this working group, you will develop a strategic employee communication plan that builds trust and commitment. C 3:15 5 pm Using Social Media to Improve Employee Communication How is your company handling social media with its employees? Have you blocked access to social media, or do you encourage employees to learn the technology? How have you used social media effectively for your employees? During this session, you will gain valuable insights into the role that social media plays within the workplace. Adam Christensen, Manager, Social Media Communications, IBM Achieving Business Agility and Productivity With the rising costs associated with employee programs, an effective communication program is essential to ensuring that your workplace offerings are understood and highly valued by your employees. During this session, you will learn valuable strategies and tools that will help you motivate your employees. and James Lynch, Vice President, Employee Communications, American Express Company Emerging Trends in the New Communication Paradigm There has been an explosion of new communication tools, a new, younger, group of employees who are very savvy with social media tools, and declining levels of employee trust, engagement and loyalty. The result is that our companies and our brands are literally coming alive both inside and outside through these new tools that encourage conversation and dialogue while employees feel much less committed to the company. In this presentation, Bruce Moorhouse will share with you an innovative, new process called Metalife to help guide communications in this new and complex environment. and Bruce Moorhouse, Former Director Corporate Communications, 3M, and Professor, University of Minnesota

5 Employee Communication and Social Media Management: Optimizing Your Instantaneous Communication in the Workplace March 5, 2010 March 12, 2010 Continental Breakfast 8 9 am A 9 am 12 noon Introduction and Moderator Lee Hornick, Program Director, The Conference Board How to Guide Employees in the Social Web Many employers are so concerned about surviving these tough economic times, they may not even notice there s a quiet revolution occurring in their workplaces. If it seems employees aren t talking as much in the office lately, they re likely communicating through online social networks - using tools such as Facebook, MySpace, LinkedIn and Twitter. During this session, you will discover how to partner with your employees in the world of social media. Aligning Social Media to Employees Preferences Whether you call it Web 2.0 or the social Web, the new network economy is about communities, collaboration, peer production and user-generated content. It is a place where business reputations are defined by customer opinions and ratings, where press is delivered by independent bloggers, and employees interact with customers. During this session, you will learn how to adapt to the changing social media landscape. Tammy Williams, Director, Communications, ConAgra Foods Opportunities and the Pitfalls of Social Media Twitter, Facebook and LinkedIn have had a major impact on the way people interact and communicate. Understanding and setting rules for these social media technologies in the workplace is vital. Improper use of social media at work can damage morale, hurt productivity, and even expose your company to a lawsuit. And that s all the more reason you need to be aware of both the opportunities and the pitfalls of social media. During this session, you will gain new insights into educating employees about using social media effectively. Measuring the Effectiveness of your Employee Communication The issue isn t why, what, or how we should measure social media. There are answers for every one of those. We measure because it leads us down a path of sustainable results toward a process of continuous improvement. During this session, senior communication executives reveal how they measure communication effectiveness. Peter Thonis, Chief Communications Officer, Verizon Communications Call Customer Service at

6 Networking Luncheon 12:15 1:15 pm B 1:30 2:30 pm Interactive Group Discussion: Building a Meaningful Social Media Strategy that Works During this working group session, a senior communication consultant will present a social media situation that your communication team will solve. C 2:45 4 pm Shaping Perceptions through Dialogue and Conversations The world of employee communication has changed. The requirements and expectations of employees, who have embraced social media in their personal lives, are colliding with the tools provided by employers who are wrestling with how to utilize Intranet 2.0 within their enterprise. During this session, Greg Matthews reveals how Humana shapes perceptions through dialogue and conversations using social media in the workplace. and Greg Matthews, Director, Consumer Innovations, Humana The Social Organization: Improving Effectiveness through Workplace Conversations There s a lot of buzz today about how organizations are using new technologies in the workplace. Deploying these tools has become a top priority for remaining competitive and creating a workplace that can recruit and retain tech-savvy talent. While traditional organizations may not understand how this fits in with their businesses, it has allowed other companies to become more efficient competitors. To work smarter in this new, highly competitive environment and tough economic climate, it s essential that you get a handle on these technologies. Jay Berkowitz, Chief Executive Officer, Tengoldenrules.com

7 The 2010 Strategic Employee Communication Management Summit March 4 5, 2010 / The Conference Board Conference Center, March 11 12, 2010 / Westin River North, Registration Information Online customer.service@conference-board.org Phone :30 am to 5:30 pm ET Monday through Friday March 4, 2010 ( ) March 5, 2010 ( ) Location: The Conference Board Conference Center, March 11, 2010 ( ) March 12, 2010 ( ) Location: Westin River North, Price Per Day Per City Associates $1,195 Non-Associates $1,395 Price Both Days Per City Save 10%, register for the full experience Associates $2,150 Non-Associates $2,510 Hotel Accommodations For a listing of local hotels, please contact Customer Service. : fees do not include hotel accommodations. For discounted reservations, contact the hotel directly no later than the cut-off date and mention The Conference Board Strategic Employee Communication Management Summit. Hotel Discount Cut-off Date: Wednesday, February 17, 2010 The Conference Board Conference Center 845 Third Avenue, 3rd floor (Between 51st and 52nd Streets), NY Westin River North 320 North Dearborn Street, IL Tel Cancellation Policy Full refund until three weeks before the meeting. $500 administration fee up to two weeks before the meeting. No refund after two weeks before the meeting. Confirmed registrants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee. Team Discounts per person For a team of three or more registering from the same company at the same time, take $200 off each person s registration. One discount per registration. Multiple discounts may not be combined. Printed and bound by Sheridan Printing Co., Inc., Alpha, New Jersey, an FSC-certified printer. This brochure is printed on Mohawk Via paper, which is 100% post-consumer waste fiber, manufactured with wind power, and is process chlorine free. The paper is certified by Green Seal and SmartWood for Forest Stewardship Council standards. No films or film-processing chemicals were used in the printing of this brochure. The Conference Board and the torch logo are registered trademarks of The Conference Board, Inc. Program subject to change. December 2009