SHORT COURSES FOR PROFESSIONALS

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Pierce Hamilton
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1 Strategic Public Affairs and Government Relations Programme SHORT COURSES FOR PROFESSIONALS

Strategic Public Affairs and Government Relations Programme Course overview This five-day public affairs training programme connects persuasion and policy influence with strategic communication.

2 Strategic Public Affairs and Government Relations Programme Course overview This five-day public affairs training programme connects persuasion and policy influence with strategic communication. It covers the full spectrum of tools, tactics and techniques for government relations. You will learn practical tactics for engaging with policymakers as part of a systematic strategy to influence government policy and shape legislation. The course also covers how to generate media coverage for leverage in government relations. 2 / Strategic Public Affairs and Government Relations Programme

3 LEARNING OUTCOMES After this course, you will be able to: Map out the power structures that determine your organisation s prospects Identify how, where and when to engage in the policy and legislative process Develop an issues and stakeholder management plan for public affairs Master and execute the main public affairs and lobbying techniques Develop a strategy to integrate public affairs in support of your business Conduct meetings with high-level government officials Build a lobbying campaign to shape your policy and legislative environment Engage with the news media and harness their power for a lobbying campaign Conduct lobbying online using the main social media tools and platforms Who should attend? This is an intermediate-level course designed for executives who need to engage with government, legislators and politicians for work. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. This course is recommended for managers tasked with overseeing strategic government and public affairs, whether directly or having hired a consultancy. There is always a high level of knowledge exchange and cross-fertilisation of ideas within this course. Strategic Public Affairs and Government Relations Programme / 3

Course agenda Day 1: Strategy This one-day module covers the fundamental concepts, principles and approaches to developing a government relations and public affairs strategy by taking learners

4 Course agenda Day 1: Strategy This one-day module covers the fundamental concepts, principles and approaches to developing a government relations and public affairs strategy by taking learners through a step by step process for creating their strategy. Understanding the principles of public affairs and government relations Creating a government relations and public affairs strategy Stakeholder analysis and management in public affairs Understanding and mapping your public affairs and political landscapes Day 2: Advocacy and positioning This module covers skills and approaches to defining your position and making your case persuasively. Messaging for government and public affairs audiences Positioning your organisation and its business goals effectively with stakeholders Using proof and persuasion to drive your messaging Leveraging communication channels for a public affairs programme 4 / Strategic Public Affairs and Government Relations Programme

5 Day 3: campaigns This module covers the practical implementation of government and public affairs campaigns and activities. Understanding the dynamics of political jurisdictions to maximise results Using different lobbying programme frameworks for your campaign Utilising the best tools and tactics to engage with stakeholders Practical workshop in which learners develop their own public affairs programme Day 4: engaging with officials This module covers how to develop relationships and hold meetings with government officials. Identifying and understanding your targets: getting to the right people within government Managing the dynamics of your relationship with government officials Developing the right communications collateral for meetings with government officials Practical workshop in which learners practice managing their encounter Day 5: using the media This module covers how to utilise strategic communications and media engagement to further your government and public affairs objectives. Aligning communications activities with government affairs programmes Creative PR tools and tactics to generate publicity Building relationships with journalists to secure press coverage for your public affairs initiatives Practical workshop in which learners practice media interviews, with filmed interviews and feedback Strategic Public Affairs and Government Relations Programme / 5

6 Training at ISOC About ISOC The International School of Communication is a private institution of higher learning. We run training centres in London and Dubai and also train in-house for clients in more than 75 countries. ISOC has been delivering specialist courses on communication for more than 15 years. We work for public and private organisations of all sizes, including blue-chip companies and national governments. We are inspected and accredited by two UK government-regulated training authorities: Pearson Edexcel and the British Accreditation Council (BAC). 6 / Strategic Public Affairs and Government Relations Programme

7 WHAT TO EXPECT Learning at ISOC is fun, stimulating and effective Classes are based on interactive learning not lectures Training is built on real-world skills, not abstract theory Courses are short and intensive, designed for busy professionals Content is updated to continually to reflect innovations in best practice ISOC Accredited Trainer Programme faculty are senior industry professionals ISOC courses are fun, stimulating, interesting, and designed around practical skills that you can put to work straight away Strategic Public Affairs and Government Relations Programme / 7

8 LONDON +44 (0) Grosvenor Place London SW1X 7HH United Kingdom DUBAI +971 (0) Training: Media One Hotel Office: 408 Loft 2C, Media City PO Box , Dubai, UAE BOOK ONLINE

KEY ACCOUNTABILITIES:

KEY ACCOUNTABILITIES: JOB DESCRIPTION Job Title: PR & Internal Communications Officer Grade: SG4 Directorate: Communications and Recruitment Effective date of job description: October 2017 Directorate section: Public Relations