Sascha Westermann 12. October 2016 PORT OF THE FUTURE PORT OF THE FUTURE PORT OF THE FUTURE

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2 Agenda Challenge Mission Digitization Vision Port of the Future 2

3 01 Challenge 3

4 Bigger Challenges and volatile environment: the port segment is changing! 4

5 12.8 million tonnes million tonnes GREEN4TRANSPORT CONTAINER TERMINAL BURCHARDKAI

6 (Our) Port and its Challenges Increasing trade flows Increasing traffic flows Reducing the emissions Costumers expect sustainability and quality to increase GREEN4TRANSPORT 6

7 Same area: More goods? GREEN4TRANSPORT SPL SMART LOGISTICS 7

8 02 Mission Digitization GREEN4TRANSPORT 8

9 Digitization is the technical penetration of all social and economic areas Sascha Westermann 12. October 2016 St. Peter's Square 2005 St. Peter's Square2013 FOLIENMASTER THEMENTITEL (8 PUNKT) 9

10 Innovations such as the Internet of Things, Robotics, 3D Printing, Big Data, Machine Learning and Mixed Reality enable new solutions and new business models. 10

11 Value chains are challenged and improved with technical innovation. The right resources, data, machines and last but not least people are networked with one another. 11

12 An example are autonomous vessels, which were discussed at the Shipbuilding Fair SMM

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14 Digital transformation creates new business models that revolutionize industries. Digital networking expands and replaces traditional corporate hierarchies. A single idea creates disruptive platforms. 14

15 AIRBNB The largest accommodation agent - without real estate UBER The largest taxi company - without vehicles FACEBOOK The largest media channel - without journalists ALIBABA The largest retailer - without inventory 15

16 What impact has DIGITIZING on the Port of Hamburg? 16

17 The HPA constantly checks whether established processes can be improved or replaced by the megatrends of digitization.

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19 What is the issue for the Port of Hamburg? What are the basic conditions? Do we know our processes? How may they look in the future? How will our port look like in 10 years? Be vigilant at the megatrends of technology. Keep employees and customers in the picture ( Change) 19

20 How do we do that? Creating a digital culture Encourage Employees and Stakeholder to propose their ideas Make innovations visible and inspire Develop new digital business segments 20

21 03 Vision Port of the Future 21

22 Digital Transport Chain Any data exchange is digital Autonomous transportation Transport is done energy-, emission- and time-efficient Once a container transport - wherever in the world - is entrusted, the transport is done 100% digital and autonomous. The Port of Hamburg takes a leading role. > Based on existing projects and products. 22

23 Automated Transport Chain Automated movement of goods and digital data exchange Automated storage Autonomated transport on all modes of transport 23

24 Digital infrastructure Detection of traffic Seamless transport on the road by communicating with traffic lights, other transport modes such as rail, the moveable infrastructure... Communication of infrastructure and all modes of transport 24

25 How to master the challenge Double capacity without doubling space?? 25

26 How to master the challenge Double capacity without doubling space? 26

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28 SPL Information and Communication Platform 28

29 Traffic Management: Vision Port Traffic Center 29

30 Road Rail Waterways Infrastructure > On the way to automated driving

31 THANK YOU FOR YOUR ATTENTION I am looking forward to your questions! Sascha Westermann ITS and Intelligent Intermodal Traffic Management Hamburg Port Authority AÖR sascha.westermann@hpa.hamburg.de