Custom Events The Decision-Makers You Need to Know

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Warren Jenkins
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1 Custom Events The Decision-Makers You Need to Know To succeed in the state and local market requires two ingredients: a powerful brand and solid partnerships. For this reason, our sole-sponsored custom events have become the coveted face-to-face marketing strategy for companies establishing relationships in strategic jurisdictions across the country. Renowned for our deep-rooted relationships and unrivaled market credibility, our custom events put you in direct, exclusive contact with the decision-makers you need to know. 4 Solidify your leadership position in target jurisdictions or verticals. 4 Connect directly with state and local decision-makers. 4 Receive powerful 3rd party endorsement from the trusted publication on the market. 4 Accelerate sales opportunities with key customers and prospects. 100% Turnkey Process Our seasoned events team has vast experience providing seamlessly executed event planning, promotion and production. (See inside for details.) Government Technology proved to be a strong marketing partner while working with us on our recent half-day Road Show Series. Their market credibility and expert support staff plays a valued role in the overall success of our state and local government event marketing efforts and our communication into the market. Mike Weir, Director of Marketing for State and Local Government, CDWG Put the Power of Government Technology to work for you. Contact ext or getinfo@govtech.net for more information.

Road Shows Speaking Opportunity in Strategic Jurisdictions Our half-day Road Shows provide the perfect opportunity to move your company s solutions to the forefront of a captive audience in a

2 Road Shows Speaking Opportunity in Strategic Jurisdictions Our half-day Road Shows provide the perfect opportunity to move your company s solutions to the forefront of a captive audience in a targeted jurisdiction of your choice. As the only industry player in the room, you ll have the exclusive attention of decision-makers actively searching for IT products and solutions to meet their business agendas. Key Highlights: Estimated Event Time Frame: 3 to 3 1/2 hours 4 Government Technology establishes program content to align with your event objectives. 4 Government Technology secures keynote/moderator and 2-3 government panelists. 4 Sponsor speaking opportunity in front of key customers and prospects. 4 A combination of our unrivaled corporate database and your wish-list generate a targeted invitation list. 4 A dedicated events manager will oversee the day-to-day operations and onsite delivery. 4 You ll receive attendee evaluation summaries and full contact information for your sales and marketing efforts. Sample Event Synopsis Location: Madison, WI Government Technology produced a half-day Road Show on consolidation, with a briefing on Wisconsin s Server Consolidation Initiative. Following presentations from a Senior Fellow from the Center for Digital Government, the state CIO and sponsor, the event concluded with a private/public-sector panel discussion including the state CIO, IT Director, Waukesha County and DET Security Manager, WI Department of Administration. With a combination of the sponsor s targeted prospect/customer lists and our solid relationships with the state, the event proved tremendously successful with over 50 government professionals in attendance from various departments and jurisdictions. Pricing: Road Show pricing is determined by the quantity of events purchased. Price range is $24,500 - $27,500 net.

Recent Seminar Topics Data Management: Meeting the demands through Information Lifecycle Management. IT Consolidation: Capitalizing on practical approaches and lessons learned in the real world.

Health and Human Services: The transformation of a citizen-centered case management system.

3 Recent Seminar Topics Data Management: Meeting the demands through Information Lifecycle Management. IT Consolidation: Capitalizing on practical approaches and lessons learned in the real world. Information Security: A holistic approach to network security, authentication and a secure remote access plan. Health and Human Services: The transformation of a citizen-centered case management system. Solution Series Estimated Event Time Frame: 2 to 2 1/2 hours For a more condensed event format, we also offer a Solution Series option. This format is similar to our Road Shows but is shorter in time frame and does not include a panel deliverable. Pricing: Solution Series pricing is determined by the quantity of events purchased. Price range is $19,500 - $22,500 net. Road Show, Solution Series and Editorial Roundtable Sponsorships Include: 4 Program content creation 4 Speaker confirmations and logistics 4 Dedicated and experienced events manager 4 Custom promotion 4 Professional event telemarketing, registration and confirmation 4 Custom designed signage and agendas (as applicable) 4 All venue negotiations including food and beverage, audio-visual and meeting rooms 4 Mailing and shipping services 4 Final registration and attendee lists and contact information

4 Editorial Roundtables Cultivate Partnerships These informal roundtable discussions with a Government Technology editorial presence are an ideal venue to cultivate high-level relationships with 8-12 state and local government leaders in select jurisdictions. Moderated by a senior-level Government Technology executive, these events are conducted in a casual atmosphere where open and candid communication on a broad spectrum of issues can occur with ease. As the only industry participant, you ll hear first-hand insight on the pain-points, current priorities and future plans top-of-mind to this senior decision-making table. Key Highlights: Estimated Event Time Frame: 2 to 2 1/2 hours 4 Government Technology coordinates with sponsor on discussion content. 4 A Government Technology executive serves as moderator and facilitates the discussion. 4 A combination of our strategic jurisdiction communication lines and your wish-list generate a targeted invitation list. 4 A dedicated events manager will oversee the day-to-day pre-event operations. 4 You ll receive full attendee contact information and a formal event analysis for your sales and marketing efforts Cities: Over 15 Editorial Roundtables were held in major cities across the country reaching over 150 C-level and senior executives. 4 Los Angeles, CA 4 Chicago, IL 4 Austin, TX 4 Denver, CO 4 Olympia, WA 4 Miami, FL 4 Tallahassee, FL 4 Harrisburg, PA 4 Carson City, NV 4 Santa Fe, NM 4 Frankfurt, KY 4 Jefferson City, MO 4 San Diego, CA 4 Columbus, OH 4 Phoenix, AZ 4 New York, NY

Sample Event Synopsis Location: Philadelphia, PA With support from Philadelphia s CIO, Dianah Neff, we produced a very successful Editorial Roundtable attended by key decisionmakers throughout the

As the sole sponsor, our client was able to participate in intimate dialogue with more than 10 IT leaders who have their fingers on the pulse of Philadelphia s current IT priorities, from the

5 Sample Event Synopsis Location: Philadelphia, PA With support from Philadelphia s CIO, Dianah Neff, we produced a very successful Editorial Roundtable attended by key decisionmakers throughout the municipality. As the sole sponsor, our client was able to participate in intimate dialogue with more than 10 IT leaders who have their fingers on the pulse of Philadelphia s current IT priorities, from the political landscape to their collaboration and partnership issues. Attendees Included: 4 CIO, City of Philadelphia 4 Deputy CIO, Mayor s Office of Information Services 4 Director, Bureau of Technology Services, PA State Police 4 CIO, PA Department of Agriculture 4 Director of Technology, City of Allentown 4 Captain, City of Allentown Police Department 4 IT Director, Mayor s Office of Information Services 4 Deputy Director, Police Advisory Commission, City of Philadelphia Pricing: Editorial Roundtable pricing is determined by the quantity of events purchased. Price range is $14,000 - $16,000 net. The audience at our recent Editorial Roundtable represented 50% new prospects for me. Steve Bell, State and Local Outside Account Executive, Gateway

6 Internet Seminars Go Live with a National Audience Our Internet Seminars have become one of the most preferred communication opportunities because of their immediate and broad impact for our clients. Not only do they support a quicker go-tomarket strategy, but are extremely effective for building relationships in jurisdictions where you can t dedicate a sales team. These sole-sponsored seminars allow a company to capture the mindshare of a national decision-making audience, and all in one meeting. Sponsorship Includes: Estimated Event Time Frame: 1 hour 4 Program content creation 4 A Government Technology moderator and speaker 4 Speaker logistics and confirmation 4 Dedicated and experienced events manager 4 All logistics and technology management 4 Custom promotion 4 Professional event telemarketing, registration and confirmation 4 Online polling and results 4 Custom registration fields 4 Ownership rights for sponsor to post archived seminar on company s website after event 4 Final registration and attendee lists and contact information for sales lead follow-up Pricing: One hour Internet Seminar, 50 attendees. Price is $25,500 net Customer Hosted Option: Clients may opt to contract for Internet hosting separately, and choose to utilize Government Technology for moderator purposes, speaker presentation and/or promotion only. This option allows the client to control the technology prior to and during the event, especially if corporate contracts can be leveraged for economics. Customer Hosted Option: $16, net

Sample Event Synopsis Location: Your Office Government Technology produced a Health and Human Services Internet Seminar in conjunction with our sponsor.

7 Sample Event Synopsis Location: Your Office Government Technology produced a Health and Human Services Internet Seminar in conjunction with our sponsor. As a highlight to the event, the sponsor was able to secure their government customer from the Commonwealth of Massachusetts to present their realworld story on their success with a business intelligence solution. With over 250 registered and 150 attended, our sponsor was able to address the audience s questions in real-time, resulting in an immediate phone call with their sales representative directly after the event. Note: Standard attendance for Internet Seminars is 50 attendees. Price includes a maximum seat capacity of (150) attendees. Additional logged-on attendees over 150 seats will cost $45 per connection. Other options are priced separately and can include: online and print advertising in Government Technology to promote event, more detailed reports and analysis and in-depth research and content development. Note: 3:1 registration to attendance ratio is customary. Government Technology proved to be an excellent marketing partner while producing our recent Internet Seminar. Their professionalism, in-depth understanding of the market and efficient execution made the entire process smooth, enjoyable and most importantly, guaranteed an extremely successful event. Our sales representative even received an immediate sales call right after the event! When it comes to superior results, I highly recommend Government Technology. Hannah Budreski, Senior Marketing Manager, Cognos

Specialty Events Foster New Business in a Relaxed Setting Government Technology offers event settings that bring government and industry together so that your company can network with customers and

8 Specialty Events Foster New Business in a Relaxed Setting Government Technology offers event settings that bring government and industry together so that your company can network with customers and prospects in a relaxed environment. Golf Tournaments A highlight to our Government Technology Conferences, our golf tournaments provide a friendly day of competition and introductions benefiting a local charity. As a sponsor, your company will receive premium positioning in front of key state and local decisionmakers through deliverables including: 4 Tournament signage 4 Logo on tournament give-aways 4 Sponsorship of boxed lunch, beverage cart or awards dinner 4 Sponsorship of tee contests 4 Playing spots and preferred parings 4 Recognition at post tournament awards dinner Special Occasion Events If your marketing campaign calls for a unique event, discuss it with your sales representative who will help coordinate your request. Whether it be a mixer at your end-user conference, or a commemoration of a noteworthy occurrence, our creative team will deliver a memorable occasion that guarantees to impress your government attendees. Custom Event Options Sole Sponsored Attendance/Government Attendance/Sponsor Reps Attendance/Partner Reps On-Site Manager E -Mail Promo Telemarketing Attendee Confirmation Signage Mailing/Shipping Services Editorial Presence Program Content/Creation Government Technology Moderator Government Technology Keynote Attendee List & Contact Information Road Shows Solution Series Editorial Roundtables Internet Seminars No Limit No Limit 50 N/A N/A Put the Power of Government Technology to work for you. Contact ext or getinfo@govtech.net for more information.

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2017-2018 Sponsorships WHY STANY? SUPPORTING STANY WILL HELP YOUR BUSINESS GROW STANY, a not-for-profit professional association, is a community whose members represent all aspects of trading in equities,