A VIP visit. The latest news from across the Group. continued over page

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1 The latest news from across the Group A VIP visit On 12 May, many of you met in person or online our new owners and CEO. Martin Franklin and Noam Gottesman accompanied Stéfan Descheemaeker on a visit to our Bedfont site. It was a good opportunity for the team to learn about how we work and how they can support and build on that. We re owners, not renters, said Martin. We don t have an exit strategy. The efforts to grow organically will continue. We ll also focus on talent development. Businesses are all about people. At Jarden, we put in every annual report that our most important assets go home at night and we mean it. Echoing Martin s words, Stéfan said: My number one commitment will be to visit the sites, the people. Understanding the business and the people is my number one priority. You have great market position and great brands. I can see that you have passion for food. We have everything it takes to get there. Noam outlined the company s vision for the future, saying: We want to build a global food company. We re going to look for companies to build and add on. At the same time, we ll be working hard to support the organic growth you have begun. We re not short on ambition. We re going to go for it, and in a long-term, determined way. We ll do everything we can to strengthen Iglo s market leadership. There s much more from Martin, Noam and Stéfan in the webcast you can see the whole thing in English, German or Italian under Groupwide Information on Iglo & Me. continued over page

2 The BIG message Brian Murray Group HR Director It s been an exciting few weeks for Iglo Group, culminating in a visit from our new owners and the announcement of a new CEO. I enjoyed welcoming Martin Franklin, Noam Gottesman and Stéfan Descheemaeker to the Bedfont site on 12 May. And I particularly enjoyed hearing their ideas and plans for the future. Nomad s ambition is to build a world-class global consumer foods company and that s founded on the strength of our business and our desire to transform the frozen food category. As their first investment, we ll be helping them to realise their ambition of revitalising consumer interest in frozen food. In doing so, we ll continue to build our own brand, produce bigger, bolder innovation, build a performancedriven culture and deliver excellent execution. For me, it was particularly exciting to understand Noam and Martin s long-term approach and their belief that by investing in Iglo, they will be working from a strong foundation to grow further. They recognise the importance of great talent and they ve made an excellent start by appointing Stéfan Descheemaeker as CEO. Stéfan will be moving to the UK, and will work with Elio to ensure a smooth handover. With a combination of experience in food retailing and FMCG, Stéfan will provide the direction and leadership that will build a worldclass consumer food company. He s also a strong advocate for people development and I m confident he ll bring new ideas that will connect well with recent initiatives such as Iglo & Me and our updated learning and development programme. I m very much looking forward to a future for Iglo where all of us, as well as the total business, have such strong opportunities to grow. IGA awards go online Last month, we brought you the winners of the 2014 IGA Awards. This month, we re bringing you a new way to nominate for A dedicated page on Iglo & Me tells you more about the programme and who s been nominated so far. It also lets you put your own candidates forward so if someone you know deserves some recognition, nominate them today!

3 A rewarding result The UK s leading grocery, retail and FMCG trade publication The Grocer has named Birds Eye as its Branded Frozen Food Supplier of the Year. That s a particularly strong result, as the awards are judged by key customers like Tesco, Sainsbury s, Asda, Morrisons and Waitrose. Judges considered supplier performance across several aspects of their services, including category management, consumer insight, brand value, technical know-how, management and sales and overall strategy and performance. This result shows how Birds Eye is seen by key customers, and demonstrates that they ve been delivering excellent execution. It s a testament to the great work the sales and category development teams have been doing. Winning this award is particularly special, given that the voting panel is made up of our key customers, said UK Sales Director Neil Barker. understanding of and responses to our customers needs. This award reflects the efforts of our teams in every function, not just sales to drive customer intimacy and enable partnership-led growth. Birds Eye along with all the other category winners is now in the running for a Grocer Gold Award as either Branded or Own-label Supplier of the Year. Former winners include Heineken and Cott Beverages, so our brand is in illustrious company. This final award will be judged by an elite panel of trading and commercial directors. We ll keep you informed of more developments as they arise in the meantime we re sure you ll join us in wishing Birds Eye the best of luck. We ve worked hard over the last year to re-orientate our total business around better

4 Field to frozen on film The beginning of May brought exciting visitors to our German spinach fields broadcast station Pro7. They were filming for Galileo, a popular German documentary series. The story from field to frozen in less than three hours will show the iglo Cream Spinach process to around three million viewers. Pro7 s crew met the German team in the spinach fields on a Spring morning. The weather was perfect for shots of the field, the harvest and the journey to the factory. The day began with interviews from farmer Thomas Daniels and local Iglo agricultural consultant Oliver Wiegand. Then some excellent action shots of the harvester and its GPS reporting, presented by harvest machine driver Oliver Brüggemann. Michael Hülsken transported the fresh spinach to the factory, where production manager Günter Thies took over. He went through the production process of the frozen product, ending up in the warehouse at -26 C! Editorial TV shoots like this are an important part of our marketing toolbox, said Alfred Jansen, Head of Communications in Germany. They support and drive brand and product awareness particularly because TV documentaries are very popular. The shoot allowed us to focus on key messaging, like the importance of regional ingredient sourcing, a major incentive for German consumers. It highlighted the freshness and quality of the final product, as well as the passion of the people, positioning them as emotional ambassadors for the brand. The day was based on teamwork, supported by Olaf Saenger, Karlheinz Moschner, Cornelia Lorei, Anne Stienen, Thomas Ernst and Frank Kalkowski, and coordinated by Marlene Munsch. We look forward to seeing the finished programme in June. Building burger business The UK and Portugal have always had a solid burger business. Now we re extending to Italy, France and Germany. The range includes beef, chicken and vegetable burgers, and is expected to create incremental gross margin of about 40%. Supported by a TVC and digital campaign, it ll drive the whole category. All that, plus it keeps everyone happy at home, every day!

5 My Iglo Journey Thomas Hensellek Head of Trade Marketing & Category Management Department: Trade Marketing & Category Management Location: Vienna There are quite a few of us at Iglo Group, working across 12 markets. Each of us has a unique story to share. This month, it s Thomas Hensellek, Head of Trade Marketing and Category Management with Iglo Austria. When did you join Iglo Group? November 2007 Tell us about your career journey so far I started my career as a researcher with Boston Consulting Group, moved to corporate marketing with Nestlé Austria, then joined the international Nestlé CRM taskforce. I worked in marketing and sales outside FMCG for two years, then joined Iglo as Ready Meals Senior Brand Manager. I moved to the Category Team, then managed the CatchFresh Fish relaunch as ESBM Natural Fish. After a 2½ year travel break, I rejoined Iglo as Fish and Poultry Marketing Manager. In my current role, I re-built the Category Management and Trade Marketing team, aiming to extend our role and re-ignite category growth. What s a typical day like? A typical day is a mix of project-related work and focused analysis. As FFT ambassador for the Austrian market, I also meet NGOs and sustainability-related stakeholders. What do you like most about working at Iglo Group? The people, the brand and the size of the organisation. I love working for the number one frozen food brand in Europe, and everyone s approachability. Creating better meals together that s what we re about. Which team achievement are you most proud of? The success of Fish&Crock in Austria meant the product was rolled out to other MUs. That s a highly satisfying outcome! Do you have any advice for colleagues looking to move up the ladder? Don t be afraid to make mistakes - you can only improve by experience. Get international experience to broaden your horizons. Stay hungry and curious, look for new ideas from different sources. What s your favourite Iglo product and why? Fish Fingers because I ve worked on it, and it unites my family around the table. And Marillenknödel (apricot dumplings) because they show how we offer both international icons and local gems. Angling for an award On 29 April, we reached the final of the Guardian Sustainable Business Awards. This prestigious annual event recognises businesses that have improved their sustainable practices. We were shortlisted in recognition of our 20-year journey to manage fish stocks sustainably. In December 2014, we announced that the MSC Ecolabel will appear on 100% of certified fish products in the UK and 16 EU markets (400 products) by the end of GET IN WE'D TOUCH LOVE TO HEAR FROM YOU Any feedback or stories to share? Contact the team via: thebigpicture@mantracontent.com