Social Media and Networking. Kristin Meeks
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1 Social Media and Networking Kristin Meeks
2 On Today s Agenda How to use social media to grow your network on- and off-line. How to create connections that count Learn social media time management tips Simple strategies to increase your social media presence.
3 What Networking is not. Cold Calling/ ing Selling Just Collecting Business Cards
4 What Networking Is... It s being genuine It s taking an interest in something beyond your norm It s building relationships
5 Social Media Defined : forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
6 Are YOU Networking Online? Facebook? Twitter? LinkedIn? Instagram? Youtube? Where should you start?
7 LINKEDIN Professional Social Media Connect with Professions and Industry Leaders Search for people, companies, skills Groups
8 LinkedIn Stats Started in million users 1 out of 3 Professionals have a profile 1.5 million groups 25 million profiles are viewed per day
9 Make a Stronger LinkedIn Profile in 5 simple steps 1. Add a Headshot/Photo 2. Complete Your Profile 3. Import Your List 4. Add Skills for Endorsements 5. Ask for Recommendations
10 Expand Your Network: LinkedIn Use Your Inbox to make 1st Degree Connections Search Connections for 2nd Degree Connections Join Groups to reach 3rd Degree Connections Joining Groups, Post/Answer Questions Want to stay connected? Share relevant, interesting information!
11 Twitter Newsource Twitter Page Follow Share (RT/retweet) Direct Message (DM/private message) Search for followers using Hashtags # location cause/industry trend
12 Twitter Stats 288 million monthly active users 500 million Tweets are sent per day 67% of all heads of state have personal Twitter accounts 39% of all US social media users use Twitter
13 What makes people want to follow you? Current Profile Photo Updated Cover Photo Eye Catching Description Location Using Hashtags Use Search to find followers The key is to Tweet Relevant Content!
14 Facebook Already established Friends Groups Business/Organization Pages Allows your organization to have a its own presence Networking between business pages
15 Facebook Stats--Facebook is growing up! Worldwide, there are over 1.39 billion monthly active Facebook users (which is a 13 percent increase year over year--incase you heard facebook was dying) There has been a significant increase in Facebook users over 25, 181% increase in users in the year old demographic and a 98% increase from those 35 years and older.
16 Networking via Facebook Profile (professional vs. personal) Keeping personal profile? Clean it up! Create/Join a Group Create/Join Events Connect wisely Be mindful of what you are sharing!
17 Step Away From the Computer Attend events Take the Coffee Cup Project Challenge Send Snail Mail
18 Stay Connected Search for them on LinkedIn Connect with them--include how you met in the message Thank you for connecting Message /Note
19 Stay In Front of Your New Connections Share Relevant Timely Content LinkedIn: Pulse Twitter: Retweet/Respond; Search hashtags Facebook: Consistent Posts
20 How to Be Everything To Everyone... At least appear that way in the online networking world! **Streamline Processes** Subscribe to Content {Linkedin: pulse} Schedule Content {Hootsuite} Facebook Scheduled Posts Facebook Pages App
21 Pulse: LinkedIn (app)
22 Hootsuite schedule posts 3 platforms free App
23 Facebook Scheduled Posts Schedule your posts and photos to appear on your Page at a later time or date. post at optimal times, with having to be online appear always online but really only spend a hour a week scheduling posts Ability to edit and reschedule future posts
24 Facebook Pages App Communicate on the go {iphone, ipad and Android} The app makes it easy for you to: Update your Page: Regularly update your Page, reply to messages and posts, receive notifications and more Monitor your engagement: Review your Page Insights and understand how your posts are performing
25 Simple Ways to Increase your Presence in 5 Minutes A Day (or less) Per Platform Facebook: LinkedIn Search topics What s Trending Like Pages Comment/answer questions Twitter Search hashtags/topics What s Trending Follow, Followers RT (retweet) Look/Connect to people who have looked at your profile Look/connect to People You May Know Like, Comment, Share Posts
26 Recap Successful networking is done both on and off line Make it a goal to make new connections every week using specific search keywords Manage your online presence using successful tools and spending only minutes a day Implement one strategy a day to work on increasing your presence
27 Want to Learn More? Find my blog for more tips, hints and answered questions!
28 THANK
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