MSc IN LUXURY MANAGEMENT. MSc IN MARKETING OF LUXURY GOODS & SERVICES

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1 MSc IN LUXURY MANAGEMENT BRAND MANAGEMENT - FASHION AND ACCESSORIES MANAGEMENT - HOSPITALITY AND EVENT MANAGEMENT MSc IN MARKETING OF LUXURY GOODS & SERVICES

2 MSc in Luxury Management 1 PROGRAM 3 SPECIALIZATIONS BRAND MANAGEMENT - FASHION AND ACCESSORIES MANAGEMENT - HOSPITALITY AND EVENT MANAGEMENT LUXURY BRAND MANAGEMENT LUXURY FASHION & ACCESSORIES MANAGEMENT LUXURY HOSPITALITY & EVENT MANAGEMENT ANNALISA TARQUINI Program Director Luxury strategies were invented in Europe and developed worldwide mainly by French and Italian companies (J.N. Kapferer, V. Bastien, 2012). Monaco lays in between these two countries and therefore represents the best place where students can study luxury in class and experience luxury outside class. Since 2006 IUM has developed its MSc Luxury Management taking into consideration the needs of an ever-evolving segment working closely with big groups and emerging brands. The program is designed to give to our students strong foundations in Luxury Management making them understand the theoretical framework, the principles of the dynamics of luxury, the luxury customers, and the luxury codes. Thanks to 10 years of experience and a strong legitimacy from the territory, the MSc in Luxury Management managed to train more than 600 international students now working all over the world in all imaginable luxury sectors at all levels. The track in Brand Management is ideal for students interested in acquiring a managerial expertise in the general luxury business or entrepreneurial expertise within the Luxury industry. The program is built to develop hard skills but also the soft skills necessary to enter the luxury business. A very diverse student body in term of backgrounds and interests; Exploring the product mix strategy according to current trends and customer needs; Integrating project-based and practical learning to develop business models and acquire entrepreneurial skills. Luxury fashion and accessories represent 50% of the personal luxury goods bought today. For this reason IUM has created a specialized track dedicated to these appealing sectors. From the creation to the distribution passing by the development of the product and the more and more relevant customer experience, student will analyze the trends, understand the dynamics, and will apply the knowledge acquired followed by an international faculty body and tutored by the passion and the hands on experience of professionals coming from the industry. A pionner program dedicated to the luxury Retail industries, created to answer the specific needs of Fashion and Accessories companies. Lasting partnerships with major international players supporting the program with lectures, conferences, and career opportunities. Personal development and managerial courses to develop your leadership skills MANAGEMENT COURSES This specialization offers an incomparable managementfocused education to prepare the next leaders for this exciting industry. The proposed Curriculum prepares the students by fostering creative thinking, networking opportunities and practical knowledge. Our students come from the entire world and bring a wealth of viewpoints which, combined with the constant interaction with seasoned professionals, elevates the education standards to new heights. Our program is unique in preparing individuals for a global career, with a particular emphasis on developing professional competences needed to succeed in this innovative industry. Helps students to identify connections across multiple segments of the luxury Hospitality industry Allows you to possess the industry-specific understanding that future employers seek when hiring managers Improves your managerial skills and progress in the hotel industry Marketing of Luxury Goods & Services Consumer Behavior Luxury Service Marketing CRM & Clienteling Luxury Brand Strategy HR Management Accounting Forecasting & Budgeting LUXURY BRAND MANAGEMENT Digital Luxury Product Design & Development PR Distribution LUXURY FASHION & ACCESSORIES MANAGEMENT Fashion Buying & Merchandising Retail Marketing Luxury Retail Business Development Distribution ELECTIVES LUXURY HOSPITALITY & EVENT MANAGEMENT Event Management Hospitality Operations Tourism Marketing & Sales Hospitality Quality Systems Sustainable Tourism Developing Entrepreneurship Skills: New Luxury Venture Fashion Buying and Merchandising Yachting Diamonds Yachting Management Course in partnership with Cluster Yachting Monaco and the Monaco Yacht Club DOUBLE DEGREE OPTION WITH POLI.DESIGN E-MOVIE LEARNING an innovative learning experience based on a web series of eleven episodes, combiningfiction and pedagogy, available exclusively online for INSEEC Group s schools.

3 MSc in Marketing of Luxury Goods and Services The Marketing Specialization Courses are taught in collaboration with CREA Geneve (CREA is the starting point for all future creative professionals in the field of marketing, communication and digital where IUM students follow courses, participate in the Digital Day and benefit from company visits). It s the ONLY MSc in Marketing specialized in Luxury Goods and Services. Renowned lecturers with industry specific backgrounds: Unilever, Solar Impulse, Arla Foods. Networking activities and events: Seminars, Business Conferences such as the Digital Day in Geneva and Luxepack in Monaco. Wide range of career opportunities, in multinational companies, or in international organizations: Ferrari, Ogilvy & Mather UK, L Oreal US, Proxicom, Sisley, and Jimmy Choo, to name a few. COURSES Introduction to Luxury Market research - Quantitative method & statistics Market research - Qualitative research Luxury Strategic Marketing Customer Experience Cross-cultural consumer behavior CRM & clienteling Brand management Pricing strategies & e-commerce Trends in digital & social media Intregrated Communication and mobile marketing strategy Web analytics and touch point metrics + 1 WEEK STUDY TRIP TO GENEVA AT CREA GENÈVE MARJORIE BERTSCHY Program Director THE LUXURY WORLD IS FACING A BIG CHALLENGE The Luxury world is facing a big challenge: increasing the client dream and gaining new customers, while remaining highly selective and exclusive in a digital world. Shaping future of Luxury is talking about digitalization. It s the new English on earth to be permanently in touch with the client desire, especially with the Millennials one. But these new dynamics must not lose sight of the fact that Luxury is still a product from excellence culture. By extending our range of programs with the concentration on the marketing discipline, we will satisfy the most demanding students, who expect to get a position in Market research, Brand management and Digital marketing in the fast evolving Luxury industry. Furthermore, with more than 10 years of experience, the International University of Monaco is considered as one of the leading expert on Luxury Industry, based in one of the most famous Luxury environment, Monaco; and CREA Genève, is the school of reference in Luxury Digital Marketing, located in Geneva, another important Luxury platform. By combining this double international exposure, we allow our students to observe, to learn and to meet with the actors of the Luxury Business networks. Joining IUM is the certitude to become the talents, able to build the fast moving digital culture, who will accompany the luxury brand s digital transformation by being creative, pragmatic and entrepreneurial.

4 WHY MONACO & LUXURY? REASONS TO CHOOSE MONACO Monaco as your Campus A place to learn, to network, to grow... Monaco is internationally recognized as one of the most prosperous economic centers In Monaco, business is a way of life. Economic activity thrives with more than 4800 companies, many of which are subsidiaries of international companies. Low taxation encourages entrepreneurship and business development, especially in sectors such as banking, finance, tourism and services. In Monaco you can make connections and build bridges right from the start, be it in the University or in the business community. The Principality of Monaco is famous for its diverse international population with more than 120 nationalities represented. It provides the ideal backdrop for students to learn and grow in a truly multicultural environment, inside and outside the classroom EVENTS IN MONACO PER YEAR THE SAFEST COUNTRY IN THE WORLD +120 NATIONALITIES OFFERING AN OPEN WINDOW TO THE WORLD 4800 COMPANIES CULTURAL & SPORTING EVENTS WHICH PUT MONACO AMONG THE WORLD S MAJOR CITIES. 300 DAYS OF SUNSHINE REASONS TO CHOOSE MONACO OUR INTERNATIONAL BUSINESS PLAN COMPETITION SINCE 2013, ORGANIZED BY STUDENTS, FOR THE INTERNATIONAL STUDENTS The Mark is an international luxury & premium service business plan competition: hosted by the International University of Monaco that connects students, academic professionals, and business leaders. This competition allows students with an entrepreneurial spirit to pitch a luxury premium business idea to a professional panel of potential investors and community leaders. #LeaveYourMark

5 MISSION STATEMENT IUM educates highly skilled and responsible business leaders from all over the world in the fields of high-value activities particularly in Luxury, Hospitality, and Financial Services. IUM offers outstanding teaching in its small, connected, stimulating, cross-cultural environment fostering an entrepreneurial spirit, collaborative work, and mutual understanding among students, faculty and staff. IUM stands for educational quality through research devoted to the advancement and dissemination of management knowledge in high-value activities to improve managerial practices. It conducts its research activities in close connection with the local and international business community, encouraging innovation, corporate social responsibility, and sustainable development. IUM contributes to the internationalization of the academic institution to which it belongs, Groupe INSEEC, and to the Principality of Monaco s attractiveness and dynamism. VISION STATEMENT To be recognized locally and internationally as a reference in the business and academic network community in the area of high values services activities and especially Luxury Management, Hospitality and Events Management, and Financial Services for education at the graduate and postgraduate level, and for research. To be a significant actor in the promotion of Corporate Social Responsibility and Sustainable Development in Luxury, Hospitality and Financial services. To contribute significantly to the attractiveness of the Principality and to be a flagship institution in the Principality. To prepare and train highly sought practitioners in Luxury, Hospitality and Financial Services, hired at graduation and to establish an influential and active alumni network contributing to the firms in the area of Luxury, Hospitality and Financial services. 92% PLACEMENT RATE 33 DIFFERENT NATIONALITIES 4 AVERAGE LANGUAGES SPOKEN PER STUDENT ACCORHOTELS, AIR CHARTER SERVICE, AMBER LOUNGE, AUTOMOBILI LAMBORGHINI, BOTTEGA VENETA, CHLOÉ, CARTIER, BURBERRY, BURGESS, ENGEL&VOLERS, ESTEE LAUDER, FERRARI, FAIRMONT MONTE CARLO, FRASER WORDWIDE SAM, GRAND HOTEL DU CAP FERRAT, HOTEL METROPOLE MONTE-CARLO, HUBLOT, INTERCONTINENTAL, JW MARRIOTT HOTEL, KEMPINSKI HOTELS, LAMBORGHINI, L OREAL, LONGCHAMP, LOUIS VUITTON, MONCLER, PARK HYATT, PARKVIEW PRIVATE COLLECTIONS, PARK HYATT DUBAI, PIAGET, POMELLATO, RADISSON BLU, ROYAL YACHT BROKERS, SARL KRISTENSEN, SILVERC, ST. REGIS HOTEL, THE RITZ-CARLTON, YVES SAINT LAURENT

6 1/ ADMISSION CRITERIA International profile and exposure to cultural diversity University Degree in any subject English Proficiency Uniqueness and contribution to the University s mission 2/ VISIT OUR WEBSITE AND COMPLETE YOUR ONLINE APPLICATION: 3/ ADMISSION PROCEDURE & DOCUMENTS Online Application Payment of Application Fee (100 ) Essay and Short Questions University Degree & Official Transcript 1 Letter of Recommendation CV (Resume) Passport or ID Card Photocopy 2 ID Pictures Proof of English Proficiency (TOEFL, IELTS, TOEIC, Cambridge) Interview (face to face, Skype, over the phone) Document non contractuel. Tous droits réservés - Crédits photos : Istock et Adobe Stock - Artwork agencebisart.com For further information, call us: or send us an ium-monaco university_of_monaco UniversityOfMonaco The International University of Monaco is a partner of the INSEEC Group, one of the largest French educational institutions with campuses in Paris, Bordeaux, Lyon, Chambery, London, Monaco, Geneva, Chicago, Shanghai and San Francisco Please note that the information contained within this brochure may be subject to change * If the student is in his/her last year, the Diploma will be provided once graduated (Official translation in English or in French) ** Students that are Native English Speakers, lived in an English speaking country or studied in English do not have to provide the test