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1 Produced by: Exhibitor Brochure June 25-27, 2018

2 SHOW OVERVIEW North America s Largest Floral Event for Mass Market Retailers The International Floriculture Expo is the leading B2B trade event for the floral industry. IFE strategically brings together high-volume buyers and connects them with companies offering an array of products and services across the floral category. It s where the entire floral industry gathers to discover new products, connect, and be inspired. IFE also boasts four powerful co-located event partners. This combination brings together cross-category retailers from high volume mass market and mid-size grocers, plus independent operators from the local, national, and international markets, giving maximum exposure to participating suppliers. Discover more at IFE. One Badge. Five Shows. Fresh TEC EXPO Fresh MKT EXPO SmartFood Above all we count on IFE to build new business. KIM TOZIER Hiawatha Evergreens

3 THE EXHIBITOR ADVANTAGE The International Floriculture Expo is dedicated to offering exhibitors an event that is experiential, profitable, and unmatched, with no association fees. By exhibiting, you will also receive these perks: Access to Buyers Only IFE offers concierge-level service to buyers, from free registration to complimentary hotel rooms. This provides more access to mass market floral buyers than any other show in North America. Use our referral program to name a buyer and our team will reach out with a personal invite. Product Placement + Company Exposure Catch buyers eyes outside of your booth through our extensive product promotion options. Want to conduct a demo at our Floral Theater or decorate our key buyer lounge? How about showcase your newest products in our online gallery and onsite displays? IFE will make it happen. Networking + Education Meet buyers face to face at IFE! Ample opportunities abound for building relationships, including receptions, happy hours, award ceremonies and our Flash Floral Speed Networking. Exhibitors also receive discounted passes for educational sessions produced in partnership with Super Floral and burton +BURTON. Amenities + Extras: Every standard 10 x 10 booth includes complimentary carpeting and drape, five exhibitor badges and directory listings online and in print. Learn More about Exhibiting: sales@floriexpo.com

4 ATTENDEE SNAPSHOT Need one good reason to exhibit? Simple. No other event in North America attracts more mass market retailers. Below are some of the floral buyers that came in 2017 to meet with vendors like you Key Buyers: 1800Flowers.com Acme Markets Ahold USA Albertsons Companies Angelo Caputo s Fresh Markets Associated Grocers Associated Wholesale Grocers Baldor Specialty Foods Big Y Foods Bristol Farms Brookhaven Marketplace Brookshire Grocery Company C&S Wholesale Grocers Caito Foods Charlie s Produce Coborn s Denver Wholesale Florists Dierbergs Markets Fairway Market Floranation Florisin Flowerama Flowerbuyer.com Food City/K-Va-T Food Stores Food Lion Fresh St. Market Fresh Thyme Farmers Market FreshDirect FTD Giant Eagle Global Floral Resource, Inc. Grocery Outlet Haggen Harmons Grocery Harris Teeter Heeren, LLC Heinen s Hy-Vee, Inc. Indianapolis Fruit Company Ivy Acres Jewel Osco Karthauser & Sons, Inc. King Fresh Produce King Kullen Grocery Co. Kings Supermarket Krueger Wholesale Longo s Lucky s Market M32 Market Basket Foods Martin s Super Markets Meijer Metropolitan Market Naturally Simple Pete s Fresh Market Piggly Wiggly Midwest Price Chopper Prime Source Floral Dist. Inc. Procacci Brothers Produce Junction Proflowers Publix Super Markets, Inc Raley s Family of Fine Stores Randazzo Fresh Market Reasor s Roche Bros Roundy s Safeway Norcal Division Schnuck Markets, Inc. Sears Holding Corporation-Kmart Southeastern Grocers Sprouts Farmers Market Star Market Co. Stein s Garden & Home Strack And Van Til Sunset Foods Supervalu Teleflora The Bouqs Co. Topco Floral Tops Friendly Markets Trader Joe s United Ltd. Wakefern Walt Churchills Market Whole Foods Market Yokes Fresh Markets We always find new items and suppliers. IFE is the pulse of the industry. MICHAEL SCHRADER Floral Director, Schnucks

5 FACTS & FIGURES 1,500+ Floral Professionals 26% % % 2017 VISITOR INDUSTRIES Mass Market Retailers/ Grocery Wholesale Wholesale Florists Retail Florists IFE Floral Buyer Attendance continues to year over year. Top products Cut Flowers/Bouquets/Bunches Green/Foliage Plants Containers/Vases/Ceramics Blooming Plants Potted Plants Floral Accessories Tropical Indoor Foliage Ribbons/Bows/Picks Hard Goods Films/Sleeves/Wraps The traffic was great, the leads were more serious and the venue was incredible. WALTER MAKSIMOW Bow Genie Be Where They Come to Buy: 93% involved in purchasing. 97% 88% plan to purchase as a result of attending. found new companies to do business with. We wrote over $700,000 in orders. CARMEN GARCIA Monterey Bay Heather Coastal Nursery

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