Overview of GSA market development activities

Transcription

1 Overview of GSA market development activities Gian Gherardo Calini Head of the Market Develpment Department European GNSS Supervisory Authority (GSA) 1

2 Overall GNSS Opportunities Successful GNSS market development will increase size of the market increase EU market share Resulting in benefits for Consumers using new and better services Companies using GNSS in their business Government and general public 2

3 GSA Market Development: together towards growing GNSS adoption 1 Market monitoring 2 EGNOS market stimulating actions 3 Applications development via R&D funding Activities preparing Galileo adoption 3

4 Market Monitoring helps identify potential and measure progress 4

5 Focus on EGNOS priority segments to achieve highest benefits Quick Mass Market ROAD Priority segments g for results AGRI Aviation Public Benefits Market size EGNOS Value added Awareness Safety Environment Timin Logistics Maritime High Rail Medium Slow Low Low Source: L.E.K. analysis Ability to market Concentration of decision makers Regulation Advantage vs. competing technologies Technology maturity High 5

6 A portfolio of measures to achieve EGNOS adoption Cost Benefit Analyses Navaids CFIT (Controlled flight into terrain) EGNOS Data Access Service Test and expansion Marketing Material DDC (Delays, Diversions and Cancelations) Benefits EGNOS co-marketing Events EC EGNOS portal 6

7 Started 2009, there are results for EGNOS as of September 2010 Segments AVIATION 75 procedures ready, awaiting EGNOS signal certification EGNOS benefits demonstrated for Regional, Business and General aviation operators (three CBAs) Proven helicopter benefits trigger industry interest (Oil & Gas UK, Helicopter Emergency Services) EGNOS enabled aircrafts (Pilatus, Airbus, Dassault) ROAD 1 leading service provider & 1 major road operator willing to adopt EGNOS for next generation of Road pricing system based on GNSS 4 Public Authorities are aware of EGNOS added-value for Road Pricing Major Electronic Tolling SP now acknowledge the EGNOS potential Early EGNOS adopter: major oil & gas company, thanks to FP project AGRICULTURE Services EDAS First ever analysis on market size, showing EGNOS potential to become the leading solution in Agriculture 50% EGNOS market share achieved Co-marketing deals with leading tractor & receiver brands Leading brands decided to introduce new EGNOS products to portfolio Beta test successfully concluded with 50+ users Service improvement recommendation Market research identifying potential in diferent market segments Service model and way forward elaborated 7

8 DLG Feldtage 2010 Hannover, Germany 8

9 AERO 2010 Friedrichshafen, Germany 9

10 ASECP Days 2010 Oslo, Norway 10

11 Main results in Galileo FP7 delegated by EC to GSA (1 ST and 2 ND calls) PORTFOLIO SUPPORT RESULTS DISSEMINATION 1 st Call EUR 16 mln funding 18 projects 2 nd Call EUR 27 mln funding 29 projects 3 rd Call EUR 30,5 mln funding 7 topics Technical and business reviewers Venture Academy in Galileo Applications Days Business coaching Support of networking between projects 6 products ready for industrialisation 10 EGNOS and EDAS trials 2 pre-commercial products 11 prototypes 2 commercial products 14 FP7 demos in Galileo Applications Days 16 scientific /technical publications 15 international conference participations GSC GINA MUGGES OPTI-TRANS GIANT-2HEDGE IEGLO MOW-BY- SATGALAPAGOSSIGNATURE ImaGeo GSW TIGER GalileoCast MetaPos SEAGAL GACELA PEGASE ACCEPTA ASPHALT ATLAS CIGALA CLOSE SEARCH CoSuDEC COVEL EEGS ENCORE ERSEC ESESA GAINS GENEVA GNSSmeter GOLDEN- ICE GRAIL-2 GSARSED G-TRAINI2GPS INCLUSION LIVELINELS4P PERNASVIP PUMA SafePortSCUTUM SIRÂJ SMART-WAYSX5 11

12 FP7 is a cornerstone in ensuring European GNSS success Requested funding is about times available funding Final funding: to SMEs proposals received from over organisations Average consortium consists of partners Average grant requested is 12

13 1st call: a diversified portfolio of projects > 750k Segmen nt LBS ROAD AVIATION & OTHER TRANSPORT HIGH PRECISION & SCIENTIFIC OTHER MetaPos ImaGeo MUGGES TIGER OPTI-TRANS GSC SIGNATURE GINA GSW HEDGE GIANT-2 GalileoCast < 750k IEGLO GALAPAGOS MOW-BY-SAT Horizontal SEAGAL PEGASE GACELA Technology Development Demonstration Product Development 13

14 2nd call: use of EGNOS and Galileo experimentation LBS ATLAS SMART-WAY LIVELINE PERNASVIP LS4P > 750k < 750k ROAD ERSEC GENEVA PUMA GNSSmeter COVEL SCUTUM INCLUSION Segme ent AVIATION & OTHER TRANSPORT HIGH PRECISION & SCIENTIFIC ENCORE CIGALA SX5 GSARSED G-RAIL-2 SAFEPORT I2GPS ASPHALT ACCEPTA CLOSE-SEARCH COSUDEC GOLDEN-ICE Horizontal G-TRAIN EEGS ESESA GAINS SIRAJ OTHER Technology Development Demonstration Product Development 14

15 Continuing market development of European GNSS is key EGNOS Marketing R&D on Applications Market Monitoring Galileo Market Development 15

16 THANK YOU Gian Gherardo Calini European GNSS Supervisory Authority 16

17 ANNEX 17

18 18 Market Monitoring areas of focus

19 Activities & results outlined are consistent with EC Action Plan EC Action Plan Measures 1 EGNOS certification 13 Regulation for digital tachograph 2 EGNOS extenstion 14 Regulation for authentication 3 EGNOS enabled chips and handsets 15 Introduction of EGNOS and Galileo in managegment and control systems of EU 4 Certification of Galileo for ADAS 16 Fund R&D for cheaper receivers 5 EGNOS and Galieo in Maritime 17 Promote EGNOS & Galileo in Surveying for EU & third countries 6 Galileo SAR acceptence in Cospas-Sarsat 18 Cooperation between GALILEO, GMES, GEOSS 7 EGNOS awareness in Road 19 EGNOS and Galileo appliction forum 8 EGNOS awareness in Aviation 20 Virtual information center 9 EGNOS awareness in Maritime 21 Awareness for SMEs 10 EGNOS awareness in Agriculture 22 Synergies between funding bodies 11 Awareness in civil protection (GMES) 23 Establishment of international prize mechanism 12 Directives in Transport and Logistics 24 FP7 Items marked in bold cover activities directly supported by the GSA 19

20 Legacy of previous GNSS Calls The programme builds on the solid legacy Emphasis on research close to the market and commercial exploitation Emphasis on tangible results Supportive to small companies and FP newcomers Accessible and responsive to any questions Link to Galileo and EGNOS programmes Hands-on management and support including e.g., dissemination 20

21 Market Development activities Market monitoring Market Research Market forecast Analysis of public benefits EGNOS Market entry Segments Aviation Road Agriculture General: Portal, virtual Library Services EGNOS CDDS/EDAS Galileo CS Galileo PRS FP R&D Market Development LBS Road Aviation Maritime Railways Public applications, 21

22 Started 2009, there are results for EGNOS as of September 2010 Segments AVIATION 75 procedures ready, awaiting EGNOS signal certification Assisting 3 regional & business airlines for CBA adopting EGNOS Awareness: General aviation (Friedrichshafen, Eur-avia), Business aviation (EBACE) & Regional aviation (ERAA general assembly) Small & Medium Airports conference; ANSP workshop ROAD 1 leading service provider & 1 major road operator decided to adopt EGNOS for next generation of Road pricing system based on GNSS 4 Public Authorities are aware of EGNOS added-value for Road Pricing Awareness: participation at motorway operators key event (ASECAP Days, June 2010), focused workshop for public authorities (Stockholm Group members, April 2010) AGRICULTURE Services EDAS 50% EGNOS market share achieved Co-marketing deals with leading tractor & receiver brands Awareness: participation at key agriculture event DLG-Feldtage June 2010 and at key High Precision event Intergeo October 2010 Beta test successfully concluded with 50+ users Service improvement recommendation Market research concluded identifying potential by market segments Service model and way forward elaborated 22