Positions Held August 2015 present Assistant Professor of Marketing Kansas State University. Education

Transcription

1 Doug Walker Assistant Professor of Marketing College of Business Administration Department of Marketing 201A Calvin Hall Manhattan, KS office Positions Held August 2015 present Assistant Professor of Marketing August 2008 May 2015 Assistant Professor of Marketing Iowa State University Education Ph.D. in Marketing MBA BBA in Marketing BBA in Finance University of Houston University of Houston Awards, Honors and Grants College of Business Junior Faculty Teaching Award 2015 Finalist, College of Business Junior Faculty Teaching Award 2014 Business Council Teacher of the Month February 2013 Finalist, College of Business Junior Faculty Research Award 2013 College of Business Junior Faculty Teaching Award 2012 Runner-up, Iowa State Daily Student Choice Awards, campus-wide Best Professor Award, 2011 College of Business Junior Faculty Teaching Award 2010 Alpha Kappa Psi Teacher of the Year Award 2010 ISU Learning Communities Collaborator Award 2010 Mini Scholarship Grant Award 2009 Greek Community Recognized Faculty 2009 Computation Advisory Committee Funding 2009 Jesse H. Jones Business Dissertation Completion Grant 2007 Duke PhD Workshop in Theory-Rich Marketing Modeling Student Fellow 2007 Marketing Science Doctoral Consortium Fellow 2007 INFORMS University of Houston Student Paper Competition Winner 2007 Marketing Science Doctoral Consortium Fellow 2006 Dean s Excellence Award 2005 University of Houston Presidential Fellowship ; Tillie and Tom McDonald Scholarship ; Bauer Leadership Award ; Texas Business Hall of Fame Scholarship 2002

2 General Research Interests Conditional process models; firm strategy, marketing capabilities, and customer equity; violent video games; buyer behavior Publications Walker, Doug, Russ Laczniak, Les Carlson and Deanne Brocato (2015), Parental Influences on Children s Playing of Violent Videogames, Journal of Consumer Affairs, forthcoming. Smarandescu, Laura, Doug Walker, and Brian Wansink (2014), Mindless Drinking: How BMI and Gender Relate to the Consumption of Alcohol, International Journal of Drug Policy, 25 (6), Smarandescu, Laura, Doug Walker, and Brian Wansink (2014), Big Drinkers: How BMI, Gender, and Rules of Thumb Influence the Free Pouring of Wine, International Journal of Drug Policy, 25 (6), Walker, Doug, Laura Smarandescu, and Brian Wansink (2014), Half Full or Empty: Cues That Lead Wine Drinkers to Unintentionally Overpour, Substance Use & Misuse, 49 (3), Received more than $2.2 million in broadcast coverage on 149 national and regional television outlets, including NBC News, Fox News, and the Today Show, and was covered by hundreds of print and online media sources including USA Today, Los Angeles Times, and Huffington Post. Geiger-Oneto, Stephanie, Betsy D. Gelb, Doug Walker, and James D. Hess (2012), Buying Status By Choosing or Rejecting Luxury Brands and Their Counterfeits, Journal of the Academy of Marketing Science, 41(3), Kacen, Jacqueline J., James D. Hess, and Doug Walker (2012), Spontaneous Selection: The Influence of Product and Retailing Factors on Consumer Impulse Purchases, Journal of Retailing and Consumer Services, 19, Walker, Doug (2012), Converging Prescription Brand Shares as Evidence of Physician Learning, Health Marketing Quarterly, 29(2), Walker, Doug (2011), How Would a Ban on Prescriber-Identifying Information Impact Pharmaceutical Marketing? International Journal of Public and Private Healthcare Management and Economics, 1(3),

3 Under Review Smarandescu, Laura, Doug Walker, and Douglas Wedell, Revisiting Need-Want Trade-offs: Overall Hedonic-Utilitarian Preference Moderates Preference Reversals, revise and resubmit at Decision Laczniak, Russ, Les Carlson, Doug Walker, and Deanne Brocato, Parental Restrictive Mediation and Childrens Violent Video Game Play: The Effectiveness of the ESRB Rating System, revise and resubmit at Journal of Public Policy & Marketing Walker, Doug, Data-Driven Precision and Selectiveness in Political Campaign Fundraising, under review at Journal of Marketing Management Working Papers with S. Arunachalam, Sridhar Ramaswami, and Pol Herrmann, Innovation Pathway to Profitability: The Role of Entrepreneurial Proclivity and Marketing Capabilities with Youngsu Lee and Sridhar Ramaswami, Improving Customer Equity through Value Creation and Value Appropriation Processes The Consumer Financial Protection Bureau as an Outlet for Third-party Student Loan Complaints: The Role of Partisan Match and Publicity with Jess Mikeska and Les Carlson, Reassessing the Influence of Parents and Advertising on Children s BMI with Stephanie Geiger-Oneto, Prestige, Income, and Status-buying: Is It All Relative? with Youngsu Lee and Sridhar Ramaswami, Relationship Between the Entrepreneurial Strategy of the Firm and Customer Equity with Jacqueline J. Kacen and James D. Hess, Impulse Buying in the Grocery Aisles: An Examination of the Influences on Consumer Impulse Purchases with Marc Anderson, Formulary Versus Specialists: Making Highly-Reliable Prescribing Decisions with Eli Jones and Keith Richards, CRM Could Unveil Goal Incongruence among Salespeople and their Firms: An Agency Theory Perspective with James D. Hess and Michael Ahearne, Incorporating Competitor Data into Customer Relationship Management

4 Software Equivalent Model Generator with James D. Hess This Excel macro produces covariance-equivalent models for structurally recursive structural equation models, both in matrix and graphical form. Additional output includes the percentage reduction in equivalent models resulting from fixing the relationship between any two constructs in the model, and the frequency of each possible relationship between all pairs of related constructs in the model. Conference Presentations Parental Mediation and Children s Violent Video Game Play: The Role of ESRB Ratings, Marketing and Public Policy Conference Conference, 2015, with Russ Laczniak, Les Carlson, and Deanne Brocato. Parental Influences on Children s Playing of Violent Videogames, American Academy of Advertising Conference, 2014, with Russ Laczniak, Les Carlson, and Deanne Brocato. Entrepreneurial Orientation and Firm Performance: An Examination of the Moderating Role of Marketing Capabilities of the Firm, Summer AMA, 2013, with S. Arunachalam, Sridhar N. Ramaswami, and Pol Herrmann. Can CRM Create Goal Incongruence Among Salespeople and their firm? An Agency Theory Perspective, Marketing Science Conference (session chair), 2011, with Eli Jones and Keith Richards. Maybe Physicians are Getting it Right, Marketing Science Conference, The Transition from Doctoral Student to Assistant Professor, Robert Mittelstaedt Doctoral Symposium, Precision and Selectivity in Database Marketing, Marketing Science Conference (session chair), 2007, with James D. Hess. Incorporating Competitor Data into Customer Relationship Management, University of Houston Doctoral Student Symposium, Impulse Purchases in the Supermarket: The Influence of Consumer, Retailer, and Product Factors, Marketing Science Conference, 2006, with James D. Hess and Jacqueline J. Kacen. Behavior-based, Outcome-based, or Somewhere in Between? The Role of Customer Lifetime Value in Designing Sales Control Systems, National Conference in Sales Management (session chair), 2005, with Eli Jones.

5 Other Speaking Engagements Health Care Reform: A Faculty Forum, Iowa State University, Pharmaceutical Firms May Soon Lose Their Data: Will It Matter? 2009 ISU COB PhD Seminar Series. Preference Reversals in Consumer Weighting of Utilitarian and Hedonic Attributes in Judgment, 2011, ISU COB PhD Seminar Series. Teaching Interests Marketing Analytics, Customer Relationship Management, Marketing Research, Database Marketing Courses Taught Marketing Research (MBA) Iowa State University Customer Relationship Management Iowa State University Database Marketing University of Houston Academic Committees Linlin Chai, member of doctoral dissertation committee Youngsu Lee, member of doctoral dissertation committee Kelly Moore, member of doctoral dissertation committee Arunachalam Swaminathan, member of doctoral dissertation committee Matt Morton, member of Interdisciplinary Graduate Studies advisory committee Allen Tessmer, undergraduate Honors Program research project supervisor Tyler Johnson, undergraduate independent study supervisor Chelsie Wilson, undergraduate independent study supervisor Kendra Johnson, undergraduate independent study supervisor Jeffrey Wittstock, undergraduate independent study supervisor Service Ad-hoc reviewer, Substance Use & Misuse, 2014 Chair, Department Undergraduate Curriculum Committee, 2013-present Member, Master in Business Analytics Program Committee, 2013-present Member, Department Recruiting Committee, 2013-present Ad-hoc reviewer, African Journal of Marketing Management, 2013 Ad-hoc reviewer, Journal of Retailing and Consumer Services, 2012-present Co-director, Marketing Colloquium Distinguished Speaker Series, President, ISU COB Chapter, Beta Gamma Sigma, 2011-present Ad-hoc reviewer, AMA summer Educators Conference, 2010 Member, Business Learning Team Committee, Professional Affiliations INFORMS Society for Marketing Science American Marketing Association Relationship Marketing Special Interest Group American Academy of Advertising

6 Business Experience Investment Advisor GVI, Inc. General Manager AMC Theatres, Inc. Broker E. F. Hutton & Co.