IAAPA Attractions Expo Exhibitor Webinar Every Exhibitor Experience Matters: How to Get the Most Out of the IAAPA Attractions Expo 2016 Experience

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1 IAAPA Attractions Expo Exhibitor Webinar Every Exhibitor Experience Matters: How to Get the Most Out of the IAAPA Attractions Expo 2016 Experience August 12, 2016

2 The Webinar Will Begin Shortly Don t Miss These Important Webinars August 24, 1:00 p.m. Intellectual Property Issues in the Live Entertainment Show Development Process September 7, 1:00 p.m. Crisis Media Management in a Social World September 14, 1:00 p.m. Many Happy Returns: How to Make Your Birthday Party s Profitable September 22, 1:00 p.m. be IAAPA Webinar Series Be CONNECTED (Expos and Events) Details at

3 Recorded Webinars The Webinar Will Begin Shortly

4 INTERNATIONAL ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS WEBINAR DISCLAIMER IAAPA makes no representations or warranties about the accuracy or suitability of any information in the webinars and related materials; all such content is provided on an as is basis. IAAPA HEREBY DISCLAIMS ALL WARRANTIES REGARDING THE CONTENTS OF THESE MATERIALS, INCLUDING WITHOUT LIMITATION ALL WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. IAAPA hereby disclaims all liability for any claims, losses, or damages in connection with use or application of these materials. IAAPA does not guarantee, warrant or endorse the products or services of any firm, organization or person. The information contained in these webinars and related materials has been prepared, compiled or provided by IAAPA as a service to its members and is not intended to constitute legal advice or the rendering of legal, consulting or other professional services of any kind. Users of these materials should not in any manner rely upon or construe the information or resource materials in these materials as legal or other professional advice, and should not act or fail to act based upon the information in these materials without seeking the services of a competent legal or other professional. The Webinar Will Begin Shortly

5 The Webinar Will Begin Shortly Registrants can earn 1 credit hour towards IAAPA Certification by participating in this webinar Details can be found at:

6 IAAPA Attractions Expo Exhibitor Webinar Every Exhibitor Experience Matters: How to Get the Most Out of the IAAPA Attractions Expo 2016 Experience August 12, 2016

7 Presenter: Kris Phillips Manager, Membership and Marketing Services International Association of Amusement Parks and Attractions (IAAPA)

8 IAAPA Attractions Expo Exhibitor Webinar Every Exhibitor Experience Matters: How to Get the Most Out of the IAAPA Attractions Expo 2016 Experience August 12, 2016

9 Asking Questions during the Webinar

10 Recorded Webinars

11 Registrants can earn 1 credit hour towards IAAPA Certification by participating in this webinar Details can be found at:

12 Membership Directory

13 IAAPA Attractions Marketplace

14 IAAPA Attractions Marketplace

15 IAAPA Attractions Marketplace

16 IAAPA Attractions Marketplace

17 IAAPA Attractions Marketplace MULTIVIEW Upgrade Your Listing: 800 / iaapa@multiview.com Banner Information: 972 /

18 Industry Reports, Studies and White Papers IAAPA Water Park Benchmark Report IAAPA Global Theme and Amusement Park Outlook European Amusement and Theme Park Industry: An Assessment of Economic Impact, IAAPA Benchmark Studies

19 Interested in Becoming an IAAPA Member? Contact: IAAPA Membership or call 703/ Or Visit: IAAPA.Org/Membership

20 Presenter: Julie M. Sullivan, CMP, CEM Senior Manager, Exhibit Sales International Association of Amusement Parks and Attractions (IAAPA) Exhibit Sales contact for IAAPA s three global tradeshows: IAAPA Attractions Expo Asian Attractions Expo Euro Attractions Show

21 Presenter: Philip Wilson, ICAE Executive Vice President, Sales & Marketing Extreme Engineering

22 IAAPA Expo Tricks Of The Trade The Next Trade Show Preparation Always Begins After The Last Day Of The Show

5 Sales and Trade Show Tips That Work Your Name Here Tip 1. IAAPA Amplifies You! - Here is our strategy that has worked Get a copy of the press list from IAAPA in advance.

23 5 Sales and Trade Show Tips That Work Your Name Here Tip 1. IAAPA Amplifies You! - Here is our strategy that has worked Get a copy of the press list from IAAPA in advance. Host a press conference in your booth / make sure to rent a PA system. Apply for a Brass Ring award for a best new product entry and best booth. Get the Digital Booth Upgrade so you stand out on the floor map (mwitt@iaapa.org). Supply press releases to the press office located in the convention center. Sign up for every social opportunity at IAAPA.

24 5 Sales and Trade Show Tips That Work Tip 2. First Impressions are everything.seriously they really are. You re here to serve your audience, not yourself. This isn t your crazy Grandma s house, this is your business. Keep away from clutter. Please, for the love of God, don t get booth babes.

25 5 Sales and Trade Show Tips That Work Tip 3. Reach your customers before the show On average companies will call their client list 4-6 weeks prior to a show. Set up meetings with your clients at your booth before the show starts. Get your best clients to the show. Cross promote with your fellow exhibitors.

26 5 Sales and Trade Show Tips That Work Tip 4. Be A Winner This Year Be well trained before the show. Make it about networking, not selling. Create the wow through interaction and/or experience. Measure ROI

27 5 Sales and Trade Show Tips That Work Tip 5. Lastly, Start Early and Follow Up Fast Start early. Follow up fast. THANK YOU!

28 Presenter: Julie M. Sullivan, CMP, CEM Senior Manager, Exhibit Sales International Association of Amusement Parks and Attractions (IAAPA) Exhibit Sales contact for IAAPA s three global tradeshows: IAAPA Attractions Expo Asian Attractions Expo Euro Attractions Show

FREE Media Exposure for Exhibitors Now that you have made your initial investment in purchasing a booth, be sure

2016: Schedule a Press Conference (members only); Be included in What s New on the Show Floor webpage; Be

29 FREE Media Exposure for Exhibitors Now that you have made your initial investment in purchasing a booth, be sure to take advantage of these FREE opportunities to maximize your organization s exposure at IAAPA Attractions Expo 2016: Schedule a Press Conference (members only); Be included in What s New on the Show Floor webpage; Be included in IAAPA s press release previewing new products debuting at IAAPA Attractions Expo (members only); Submit a 30-second video to pitch your product; Upload your press release to your digital booth profile for inclusion in the IAAPA Attractions Expo online press kit Request a registered media list to promote your news (members only).

Media, Media Lists, Media Kits, and Hosting a Press Conference Don t know where to start? Don t know what will be most effective for your organization?

30 Media, Media Lists, Media Kits, and Hosting a Press Conference Don t know where to start? Don t know what will be most effective for your organization? IAAPA has put together a specific guide for exhibitors on how to promote your organization to the media. Link to IAAPA Attractions Expo Media Exposure Guide: Contact PressOffice@iaapa.org for more info and request a pre-registered media list. To submit new product info for What s New On the Show Floor, go to: Go to: to submit your request to schedule a Press Conference. Deadline: For product and press announcements is 9/01/16. Media lists are released on or after 10/01/16.

31 Media Exposure Program - Make your Presence Known Link to IAAPA Attractions Expo Media Exposure Guide:

32 Member and Non-Member Exhibitor Benefits Benefits to Members Only: Request a list of registered media; Submit to be included in What s New on the Show Floor press release. Schedule a Press Conference Access to 80+ FREE Education Sessions Includes Lunches for Exhibitor Networking Benefits available to all contracted exhibitors including nonmembers Press Releases; 30 Second Video; The First Time Exhibitor list provided to registered Press; Inclusion on new product webpage. Link to IAAPA Attractions Expo Media Exposure Guide:

33 Trade Show Vendor Tours FREE Exposure for Selected Exhibitors IAAPA will take groups of tour attendees to participating exhibitors on the show floor. The tours are scheduled during expo show floor hours. Each exhibitor will have 7-10 minutes to make a presentation on their products and services. Exhibitors will receive the registered attendee list in an MS Excel file format within a week after the show: Ideal for blasts, mail merges and customer follow up. NOTE: Exhibitors receive a list of their product category only and not the entire attendee list. Exhibitors can participate in the Trade Show Vendor Tour for FREE. Link to Trade Show Vendor Tours:

34 Trade Show Vendor Tours FREE Exposure for Selected Exhibitors 3 Categories of Tours* Point of Sale System Suppliers Food & Beverage Suppliers Water Park Suppliers To participate simply: Complete the online form. Vendors may only participate in one vendor tour. Chosen tour must be within an exhibitor s product category or sub-category. * No formal deadline Applications will be accepted until tours are full. Link to Trade Show Vendor Tours:

IAAPA Brass Ring Awards Enter to WIN for FREE Every year, the IAAPA Attractions Expo Exhibitor Awards Program grows stronger and gains more prestige.

35 IAAPA Brass Ring Awards Enter to WIN for FREE Every year, the IAAPA Attractions Expo Exhibitor Awards Program grows stronger and gains more prestige. Don t miss this opportunity to bring your organization, products, and services to the forefront of the industry with the Best New Product and Best Exhibit awards. Best Exhibit Recognizes the booth presentation in several categories at IAAPA Attractions Expo. Best New Product Recognizes the best new products and/or services in the amusement parks and attractions industry. Deadline Extended Be sure to Enter! Link to IAAPA Brass Ring Awards, Best Exhibit: Link to IAAPA Brass Ring Awards, Best New Product:

36 Updating your Digital Booth Profile Contact Exhibit Sales if you do not have your Password. To access you Exhibitor Booth Profile, go to:

37 Updating your Digital Booth Profile Click on Edit Booth Info. The basic exhibitor booth profile does not allow you access to show specials, products, or press releases. To access you Exhibitor Booth Profile, go to:

38 Updating your Digital Booth Profile

39 Digital Booth Profile Options Sponsors Receive FREE! Password is your Company ID # To access you Exhibitor Booth Profile, go to:

40 Digital Booth Upgrade

41 ebooth Promotion Widget

42 ebooth Promotion Widget

43 ebooth Promotion Widget

44 ebooth Promotion Widget

45 Feature your Presence on the Show App Updating your exhibitor booth profile gives attendees access to your: Organization s information; Press releases; Products and other items on the Show App.

46 Make your Presence Known at the Show

Make your Presence Known at the Show Buyer s Preview Deck IAAPA s only official pre-show mailer; Sent to all pre-registered attendees; Mailer sent 3 weeks before the show

47 Make your Presence Known at the Show Buyer s Preview Deck IAAPA s only official pre-show mailer; Sent to all pre-registered attendees; Mailer sent 3 weeks before the show Feature your organization; 5-1/2 x 7 cards (front and back) Promote your company, show specials, and products; Pricing starts at $3,250 Includes production, printing, and postage

Make your Presence Known at the Show Exhibitor Showcase Showcase your company s promotional material In two high-traffic lobby locations with the Exhibitor Showcase.

48 Make your Presence Known at the Show Exhibitor Showcase Showcase your company s promotional material In two high-traffic lobby locations with the Exhibitor Showcase. Rotating literature distribution system Features literature distribution pockets, mini billboards, and eight back-lit marquee panels. Pricing starts at $395 Contact expomarkit Media Group at , ext info@expomarkit.com

Asia-Pacific Breakfast Canadian Breakfast Latin American Reception Museum & Science Center Reception Water Park Networking Event and

49 Beat the Competition! On-site Signage Sponsorships Available IAAPA Celebrates at SeaWorld Orlando IAAPA Chairman s Reception Opening Reception Asia-Pacific Breakfast Canadian Breakfast Latin American Reception Museum & Science Center Reception Water Park Networking Event and Social Shuttle Buses and more! Contact Us Today! Jessica Gelsinon Manager, Sponsorships JGelsinon@IAAPA.org Phone: / Face-to-face Networking For More Info:

50 Additional Exposure - Advertise your Presence at the Show Funworld Magazine Ads Show Program Ads Trade Show Daily Ads IAAPA.org Banner Ads IAAPA News Flash e-newsletter Banner Ads Digital Advertising Discounted Ad Bundling

Best Practices for Exhibitors and Booth Staff: Do s: Dress professionally and to impress. Be aware of the booth set-up deadline! It s a long week pace yourself and be ready to be on during show hours.

51 Best Practices for Exhibitors and Booth Staff: Do s: Dress professionally and to impress. Be aware of the booth set-up deadline! It s a long week pace yourself and be ready to be on during show hours. Dress in layers it can be very cold on the exhibit hall floor during show hours. First time exhibitors should attend the first time exhibitor meet and greet. Take advantage of every networking opportunity you possibly can at education program lunches and evening receptions. Don ts: Don t stand in your booth looking unapproachable by texting, talking on the phone, or working on your laptop. Don t leave your booth unattended even for a few minutes. Don t underestimate the appearance of a prospect.

52 Questions If you have questions you would like to ask outside of this webinar, you may contact Exhibit Sales at: Julie M. Sullivan, CMP, CEM Direct Dial: (703) Matt Witt Direct Dial: (703)

53 Questions? Julie Sullivan: Kris Phillips: Philip Wilson:

Young Professionals and Middle Managers Digital Roundtable

Young Professionals and Middle Managers Digital Roundtable Advocacy Education Communications Expos INTERNATIONAL ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS Disclaimer IAAPA makes no representations