A Comprehensive Branding Initiative for the College of Lake County
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1 A Comprehensive Branding Initiative for the College of Lake County Essex Two Strategic Communication / Cultural Branding March
2 Identification Challenges Enhance the public image of the College of Lake County Stimulate pride in students for choosing the College of Lake County Clarify the College s relationships with its campuses and sub-brands Essex Two Strategic Communication / Cultural Branding March
3 Positioning Statement College of Lake County is a nurturing, learning environment with a competitive curriculum, designed for those who are ready to build their future. Essex Two Strategic Communication / Cultural Branding March
4 Symbols from schools in the area. Essex Two Strategic Communication / Cultural Branding March
5 Trademarks from schools in the area. Essex Two Strategic Communication / Cultural Branding March
6 Recommended Symbols: The Connection The Cs and L letter forms presented in this folded and layered manner, also represent the familiar visual elements, a circle and an arrow, connecting the conceptual and practical. Essex Two Strategic Communication / Cultural Branding March
7 Recommended Symbols: The Bridge This is a bridge to an open and better future, visually drawing a connection between the beginning of a journey and its destination. The symbol illustrates a core message; individual effort and initiative will always be supported and sustained, on the way to your future. Essex Two Strategic Communication / Cultural Branding March
8 Recommended Symbols: The Star This classic symbol of achievement and success is reinterpreted using independent, yet interdependent elements. Separate and connected, the individual and the institution, working together making a future for both. Essex Two Strategic Communication / Cultural Branding March
9 Symbols: Review and Compare Essex Two Strategic Communication / Cultural Branding March
10 The Connection: The Cs and L letter forms presented in this folded and layered manner, also represent the familiar visual elements, a circle and an arrow, connecting the conceptual and practical. College of Lake County Essex Two Strategic Communication / Cultural Branding March
11 Trademarks: Review and Compare College of Lake County Essex Two Strategic Communication / Cultural Branding March
12 College of Lake County West Washington Street Grayslake, Illinois College of Lake County Evelyn R. Schiele Executive Director, Public Relations and Marketing v f eschiele@clcillinois.edu Non-Traditional Careers Connect with Your Future College of Lake County Essex Two Strategic Communication / Cultural Branding March
13 The Bridge: This is a bridge to an open and better future, visually drawing a connection between the beginning of a journey and its destination. The symbol illustrates a core message; individual effort and initiative will always be supported and sustained, on the way to your future. College of Lake County Essex Two Strategic Communication / Cultural Branding March
14 Trademarks: Review and Compare College of Lake County Essex Two Strategic Communication / Cultural Branding March
15 College of Lake County College of Lake County West Washington Street Grayslake, Illinois Evelyn R. Schiele Executive Director Public Relations and Marketing v f eschiele@clcillinois.edu Non-Traditional Careers Connect with Your Future College of Lake County Essex Two Strategic Communication / Cultural Branding March
16 The Star: This classic symbol of achievement and success is reinterpreted using independent, yet interdependent elements. Separate and connected, the individual and the institution, working together making a future for both. College of Lake County Essex Two Strategic Communication / Cultural Branding March
17 Trademarks: Review and Compare College of Lake County Essex Two Strategic Communication / Cultural Branding March
18 College of Lake County College of Lake County West Washington Street Grayslake, Illinois Evelyn R. Schiele Executive Director Public Relations and Marketing v f eschiele@clcillinois.edu Non-Traditional Careers Connect with Your Future College of Lake County Essex Two Strategic Communication / Cultural Branding March
19 Language: Tag Lines, Current Elgin Community College: Bright Choice. Bright Future. Harper College: Start. Finish. Go Forward. Oakton Community College: Start Here. Go anywhere. McHenry Community College: Know MCC. Waubonsee Community College: Where Futures Take Shape. College of Lake County: Where Closer Gets You Farther. Essex Two Strategic Communication / Cultural Branding March
20 Language: Tag Line, Recommended College of Lake County Connect to Your Future Essex Two Strategic Communication / Cultural Branding March
21 College of Lake County is more about education than location, more about a goal than a destination. As a positioning concept, part of the new branding initiative; consider owning the position of THE College in the County of Lake. Change the positioning not the name. College Lake County Essex Two Strategic Communication / Cultural Branding March
22 With the addition of a formal positioning statement or tag line consider the promise this configuration makes about the values and value of education in Lake County. College Lake County Connect to Your Future Essex Two Strategic Communication / Cultural Branding March
23 AQIP Branding Committee Members Lori Oriatti Marketing Instructor Bob Lossmann Art Instructor Craig Rich Theatre Instructor Viki Cvitkovic Dean, Southlake Campus Debra Michelini Assistant Director, Enrollment Services Gwethalyn Bronner Executive Director, James Lumber Center Arlene Santos-George Assistant Director for Educational Affairs Operations Karen Trush Marketing, Workforce and Professional Development Scott Rial Director, Active Learning Technologies Evelyn Schiele Executive Director, PR and Marketing Rosario Carrillo Web Content Specialist Denise Harnish Art and Graphic Design Coordinator Carmen Lowry Web Architect/Developer Diane Rarick Senior Marketing Communications Analyst Phil de la Vega Graphic Designer Essex Two Strategic Communication / Cultural Branding March
24 Next Steps: Choices College Lake County Connect to Your Future College Lake County Connect to Your Future College Lake County Connect to Your Future Essex Two Strategic Communication / Cultural Branding March
25 Essex Two Strategic Communication / Cultural Branding March
26 Essex Two Strategic Communication / Cultural Branding March
27 Essex Two Strategic Communication / Cultural Branding March
28 Essex Two Strategic Communication / Cultural Branding March
29 Essex Two Strategic Communication / Cultural Branding March
30 Essex Two Strategic Communication / Cultural Branding March
31 Essex Two Strategic Communication / Cultural Branding March
32 Essex Two Strategic Communication / Cultural Branding March
33 Essex Two Strategic Communication / Cultural Branding March
34 Essex Two Strategic Communication / Cultural Branding March
35 Essex Two Strategic Communication / Cultural Branding March
36 Essex Two Strategic Communication / Cultural Branding March
37 Essex Two Strategic Communication / Cultural Branding March
38 Essex Two Strategic Communication / Cultural Branding March
39 Essex Two Strategic Communication / Cultural Branding March
40 Essex Two Strategic Communication / Cultural Branding March
41 Essex Two Strategic Communication / Cultural Branding March
42 Essex Two Strategic Communication / Cultural Branding March
43 Essex Two Strategic Communication / Cultural Branding March
44 Essex Two Strategic Communication / Cultural Branding March
45 Essex Two Strategic Communication / Cultural Branding March
46 ge Lake County Connect to Your Future Essex Two Strategic Communication / Cultural Branding March
47 ege Lake County Connect to Your Future Essex Two Strategic Communication / Cultural Branding March
48 lege Lake County Connect to Your Future Essex Two Strategic Communication / Cultural Branding March
49 lege Lake County Connect to Your Future Essex Two Strategic Communication / Cultural Branding March
50 ollege Lake County Connect to Your Future Essex Two Strategic Communication / Cultural Branding March
51 College Lake County Connect to Your Future Essex Two Strategic Communication / Cultural Branding March
52 College Lake County Connect to Your Future Essex Two Strategic Communication / Cultural Branding March
53 Next Steps: Choices College Lake County Connect to Your Future College Lake County Connect to Your Future College Lake County Connect to Your Future Essex Two Strategic Communication / Cultural Branding March
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IDP Education Evans & Partners Conference 8 November 2017 An extensive global network For Student Placement, IDP Education sources students through 103 offices across 31 countries, placing them into over