Viber Advertising Kit

Transcription

1 Viber Advertising Kit

2 Driving Results People come to Viber to connect, share and call for free Viber for business increases awareness, consideration or conversions for your brand by connecting to active and engaged consumers around the globe.

3 8+ MILLION USERS IN UKRAINE

4 Over 7M Interactions Happening Every 60 Seconds

5 THERE ARE OVER 4,5M VIBER USERS WHO IN MAJORITY ARE PEOPLE IN 16-35Y.O. USERS IN JUNE THERE IS NO BIG DIFFERENCE IN SIZE OF THE CITY 54% 32% 43% 46% 19% 6% Not participated in survey 500k+ cities 50К-500К cities Less than 50К cities Source: TNS Ukraine, Mobile app users, Jun 17, cities 50k+, people in 16-55; audience segmentation and size of the city: Viber app users, Sep 16, cities 50k+, people in 16-55

6 FEMALE AUDIENCE IS A BIT HIGHER COMPARING TO MALE STILL WITH THE SAME DISTRIBUTION BY AGE SEGMENTS 47 % 15% 20% 9% 3% % 4% 17% 22% 53 % % of total Viber users % of total Viber users ON AVERAGE USERS SPEND MORE THAT 2HOURS USING VIBER DURING MONTH PERIOD 2.1 HOURS Source: TNS Ukraine, Viber app users, Sep 16, cities 50k+, people in who use smartphones and tablets for going online, once per week or more

7 VIBER WHY TNS AND INTERNAL VIBER STATS DIFFER? VS TNS TNS CONSIDER ONLY CITIES WITH POPULATION 50K+ AND HIGHER SMALL CITIES AND VILLAGES ARE NOT INCLUDED TNS CONSIDER AUDIENCE IN YEAR OLD, SO PEOPLE BELOW 16Y.O. IS NOT INCLUDED, STILL SIGNIFICANT SHARE OF THEM MAY HAVE SMARTPHONES AND USE VIBER THERE WERE 244 OF RESPONDENTS WHO WERE EXTRAPOLATED ON THE TOTAL AUDIENCE, SO STATISTICAL UNCERTAINTY MAY OCCUR RESEARCH METHODOLOGY

8 Post-Call Ads Appears when a Viber call ends Opportunity for advertisers to engage their audience at the right time Visually rich, non-intrusive format Contains a short text + image that links to a URL to track user interaction with your ad Mobile Native CPM

9 Ad Specs: Post-Call Ads Field Type Required Y/N Limitations Title Text Yes Up to 30 characters Main Image Image Yes 1200x628 px 1.91:1 Ratio Summary Text No Up to 90 characters CTA button Text No Up to 30 characters

10 Desktop Ads Appears on left-hand side of Viber screen under contacts Contains a short text + image that links to a URL to track user interaction with your ad 300x250 or 300x50 Formats: Display and Native Desktop CPM

11 Ad Specs: Desktop Ads Desktop 300x250: Field Type Required Y/N Limitations Main Image Image Yes Image size + text (include text with image) 300x250 PNG/JPG Call to Action Button Text Yes Up to 11 characters Desktop 300x50: Field Type Required Y/N Limitations Title Text Yes Up to 23 characters Text Text Yes Up to 44 characters Call to Action Button Text Yes Up to 11 characters Icon Size Image Yes 50x50 PNG/JPG

12 Video Ads Appears on left-hand side of Viber screen under contacts Loads in 300x250 display space and autoplays On load, sound is muted. If user hovers over ad, ad unmutes Video Desktop only CPM

13 Native Banner Ads Appears on Public Account page in news feed - Public Accounts lets brands connect with Viber users around the globe. Matches the visual design and user experience Looks and feels like natural content with a call to action button Contains a short text + image that links to a URL to track user interaction with your ad or to your Public Account page to drive followers Mobile CPM

14 Custom Stickers Most popular shared feature on Viber! Over 26B shared in 2016 Available worldwide Users are immediately notified about new packs added to the market All stickers can be localized to any language

15 Free & Follow Sticker Packs Offer daily engagement to new customers when they automatically become followers of your Public Account* Boost your followers and help you reach a wider user base Share your content in real time to millions of users worldwide Turnkey program with Viber team support *Public Account is a branded space on Viber to connect with global audiences. Brands have opportunity to own and brand Public Account, offer incentives and offers to followers via Viber.

16 Clickable Stickers Offer a fun way to interact with a brand with social stickers that offer interactions beyond just sharing Graphic elements lead to a sponsored landing page with relevant content to users Options for use include: special offers, coupons, movie trailers, festivals, etc.

17 Audio Stickers Offer a fun way to interact with a brand using social stickers that autoplay * sound when shared with connections Sound can be used on static or animated stickers Audio stickers can be replayed over and over by the user Options for use include: special offers, TV shows, movie trailers, artist album releases, etc. *Note: Sound plays if the phone is not muted

18 Multiple Targeting Capabilities Targeting to make a brand s ads seen by the most relevant consumers to drive ROI Gender* *Available only for Direct Deals Country-level geo targeting Device/OS/Carrier* (*currently not available) User language Frequency capping Time of day

19 There two way to purchase ad inventory: Surcharge for targeting DIRECT DEALS RTB Gender* +25% *Available only for Direct Deals Device/OS Frequency capping free User language Country-level geo targeting Time of day

20 RTB (CPM bid floor) DIRECT DEALS (CPM) There two way to purchase ad inventory: Direct Deals and RTB Surcharge for targeting 300x250 video Desktop Gender* +25% *Available only for Direct Deals $ 3,60 300x250 Desktop $ 5,00 $ 2,85 300x50 Desktop Post-call Mobile $ 2,15 $ 2,15 Public Account Mobile Device/OS/Carrier Frequency capping User language free $ 0,50 $ 1,25 $ 0,31 $ 0,25 $ 0,25 Country-level geo targeting 300x250 Desktop 300x250 video Desktop 300x50 Desktop Post-call Mobile Public Account Mobile Time of day

21 Let's work together. We can customize and develop even richer experiences together