MEDIA KIT REACH DEMOGRAPHICS

Transcription

1 MEDIA RAPZILLA.COM is the most visited Urban Christian Culture destination online, existing to inform the urban community immediately about Christian news, music, videos, live interviews & broadcasts first! The site is home to the most comprehensive artist and content database in Urban Christian Culture, all supported by an explosive social media presence keeping readers captive and active. REACH 100,000 uniques /mo iphone/android APPs 30,000 downloads Facebook 47,000 Friends 750,000 page views/mo 24,000 subscribers Web Visitors spend an average of 4.5 min per visit! YouTube 800 vids, 18,000 subscribers and 9million views! Twitter 20,000 Followers DEMOGRAPHICS EDUCATION African-American 24% No College Latino 8% College Caucasian 63% Grad School Asian 3% GENDER Male Female 48% 42% 10% CHILDREN AT HOME 60% 1 or more 40% None AGE RANGE < % 25% 17% 15% 17% 50% 50% UPDATED 08/2012 ETHNICITY 1

2 MEDIA PROMOTIONAL OPTIONS FEATURED VIDEO TRAILER CUSTOM PROMOTIONS We can custom design ANY promotion targeted to our Urban Christian demographic audience. The listings below are guidelines to various elements available. Please inquire for custom promotions. See below for Ala Carte items followed by Package Specials. ALA CARTE ITEMS DIRECT 34,000 subscribers Sent once every week. 300x250 jpg or gif SPOTLIGHT VIDEO 168,000 views $ Run of Site (ROS) 10 minutes max. YouTube URL or.mov 1 per week, runs for 1 week FEATURED DOWNLOAD 34,000 subscribers.05 per name 1/week, on Monday NEWSLETTER 32,500 views $ minutes max. YouTube URL or.mov 1 per week, runs for the week $1, ,000 views $ Run of Site (ROS) 1 per week, runs for 1 week $ BANNER ADS 750,000 max views per month (per banner) 728x90 or 300x250 jpg or gif 500,000 views $3 CPM $1, ,000 views $5 CPM $ ,000 views $7 CPM $ SPLASH Only available with packages UPDATED 08/2012 2

3 MEDIA PACKAGE SPECIALS SITE SATURATION PACKAGE 732,000 impressions $3, Create maximum impact with our audience through our most aggressive visual presentation for any product, service or cause, the Site Saturation includes all of the following promotional elements. Runs for two weeks starting on a Monday. FEATURED VIDEO TRAILER: YouTube URL or.mov 65,000 impressions SITE SKIN: 600x ,000 impressions SKIN HEADER BANNER: (goes with site skin) 1000x200.jpg or gif BANNER ADS (ROS): 300x250 and/or 728x90 (swf/jpg/gif) 200,000 impressions DIRECT 24,000 impressions BONUS SOCIAL MEDIA: Facebook posts-7 per week for one week 44,000 impressions Twitter posts - 7 per week for one week 16,000 impressions YouTube video (if available) 12,000 impressions RAPZILLA IPHONE/ANDROID APP: YouTube URL wall paper image for branding 140 character text push promotion 26,000 impressions UPDATED 08/2012 3

4 FEATURED AUTHOR 446,500 impressions $2, For presenting our author friends and their books. Runs for 2 weeks. Banner Ads (ROS): 300x250 and/or 728x90 (swf/jpg/gif) 350,000 impressions HOME : VIDEO FEATURE: YouTube URL or.mov 32,500 impressions CUSTOM LANDING FOR AUTHOR/BOOK: 40,000 impressions NEWSLETTER: FEATURED EDITORIAL: 24,000 impressions FREE CHAPTER DOWNLOAD IN NEWSLETTER AND ON AUTHOR CONTEST/GIVEAWAY: including names of opt-in registrants Contest promoted on Home and Contest Pages "Reach Records have advertised and partnered with Rapzilla on several occasions. The results, return on investment, and flexibility are unmatched." Reach Records FEATURED MOVIE 271,500 impressions $1, For your theatrical or DVD releases. Runs for 2 weeks. BANNER ADS (ROS): 300x250 and/or 728x90 (swf/jpg/gif) 175,000 impressions MOVIE TRAILER FEATURE ON HOME : YouTube URL or.mov 32,500 impressions CUSTOM LANDING FOR FILM (SPLASH ): 40,000 impressions NEWSLETTER: FEATURED EDITORIAL: 24,000 impressions CONTEST/GIVEAWAY: including names of opt-in registrants Contest promoted on Home and Contest Pages UPDATED 08/2012 4

5 FEATURED UNIVERSITY/COLLEGE 446,500 impressions $2, Designed to promote your educational options. Runs for 1 month. BANNER ADS (ROS): 300x250 and/or 728x90 350,000 impressions HOME : VIDEO FEATURE: YouTube URL or.mov 32,500 impressions CUSTOM LANDING FOR SCHOOL: 40,000 impressions NEWSLETTER: FEATURED EDITORIAL: 24,000 impressions CONTEST/GIVEAWAY including names of opt-in registrants Contest promoted on Home and Contest Pages It s been a true blessing partnering with Rapzilla every step of the way. The valuable relationships established, the maximized exposure, and the genuinely fun and exciting experience working on the Trip Lee Remix competition with Rapzilla are all reasons why Logos will continue to work hand-in-hand with one of the best Christian media outlets on the planet. Nathan Smoyer, Social Media Coordinator, Logos Bible Software "I was excited to premiere new music from one of our acts, Group 1 Crew, on Rapzilla.com alongside new video content. It was the perfect outlet, with a team that understand the music and the mission. I always love finding an online partner that is willing to be creative and try new things, and I look forward to working with Rapzilla again in the NEAR future." Adam Zinke, Director of Online Marketing, Word Entertainment, a Warner/Curb Company UPDATED 08/2012 5

6 MUSIC PROMOTIONS All Music Promotions Run 2 Weeks PLATINUM MUSIC PACKAGE 521,000 impressions $1, SPLASH AD BANNER ADS (ROS): 300x250 and/or 728x90 (swf/jpg/gif) LISTENING SESSION: (up hours) iphone Android app listening session FEATURED VIDEO FEATURE SINGLE AS A FREE DOWNLOAD OR FEATURE IN THE MUSIC STREAM FACEBOOK AND TWITTER: blast to song to followers iphone AND ANDROID APPS: feat. Album and 1-2 singles added to the app with buy buttons to itunes FULL COVERAGE ON HOME ON ALBUM RELEASE DAY GOLD MUSIC PACKAGE 345,000 impressions $1, SPLASH AD BANNER ADS (ROS): 300x250 and/or 728x90 (swf/jpg/gif) LISTENING SESSION: (up hours) FEATURE SINGLE AS A FREE DOWNLOAD OR FEATURE IN THE MUSIC STREAM FACEBOOK AND TWITTER: blast to song to followers iphone AND ANDROID APPS: feat. Album and 1-2 singles added to app with buy buttons to itunes FULL COVERAGE ON HOME ON ALBUM RELEASE DAY SILVER MUSIC PACKAGE 246,000 impressions $ SPLASH AD BANNER ADS (ROS): 300x250 and/or 728x90 (swf/jpg/gif) FEATURE SINGLE AS A FREE DOWNLOAD OR FEATURE IN THE MUSIC STREAM FACEBOOK AND TWITTER: blast to song to followers iphone AND ANDROID APPS: feat. Album and 1-2 singles added to the music app with buy buttons to itunes UPDATED 08/2012 6

7 START UP MUSIC PACKAGE 137,000 impressions $ BANNER ADS (ROS): 300x250 and/or 728x90 (swf/jpg/gif) FEATURED SINGLE AS A FREE DOWNLOAD OR FEATURE IN THE MUSIC STREAM FACEBOOK AND TWITTER: blast to song to followers iphone AND ANDROID APPS: single added in music app BUZZ MAKER PACKAGE 20,000 impressions $ BANNER ADS (ROS): 300x250 and/or 728x90 (swf/jpg/gif) FEATURE SINGLE AS A FREE DOWNLOAD OR FEATURE IN THE MUSIC STREAM LISTENING SESSIONS WEBSITE LISTENING SESSION 3,000 plays $ Starts Monday and runs for 1 week RAPZILLA APP LISTENING SESSION 800 plays $ Starts Sunday and runs for 1 week iphone & ANDROID APPS NEWS, MUSIC, VIDEOS, WALL PAPER BRANDING OPPORTUNITY, TEXT/PUSH OPPORTUNITY. "Rapzilla is the premier website for Christian hip-hop. This wonderful resource for the Christian community has been a great partner in ministry for Moody Publishers. We trust that this resource will continue to bless the Lord and His people as Biblically-saturated and Theologically-savvy art continues to be on display for the world to see" Moody Publishers UPDATED 08/2012 7

8 DELIVERY INSTRUCTIONS Please deliver the following to and at least five (5) business days (one week) prior to scheduled send/live date. DIRECT Subject Line HTML code (no embeds, include only images and/or text with your links included.) DIRECT DESIGN TIPS: (Please click the links below for more information) How To Design. Subject Lines. NEWSLETTER 300x kb file size limit..jpg or.gif Your URL link BANNER ADS: 728x90 or 300x kb file size limit..swf or.jpg or.gif Your URL link SPLASH : HTML page with images in a zip file. We host it all internally. We do allow embeds (YouTube and widgets). No scrolling on the page: limit height at 1000 pixels. FEATURED VIDEO: YouTube URL or.mov. SPOTLIGHT VIDEO: YouTube URL or.mov. LISTENING SESSION: Album cover: 540x540.jpg.zip file of album in.mp3 at 192kbps (min). SITE SATURATION PACKAGE: Site Skin: 1600x800.jpg or.gif, limit file size to 600kb. Skin Header Banner (goes with site skin): 1040x200.jpg or.gif, URL to link to, limit file size to 300kb. Direct Provide HTML code (no embeds simply images and/or text with links/linkable) Direct Provide HTML code (no embeds simply images and/or text with links/linkable) Rapzilla app:.mov for YouTube channel with written permission to upload to our channel (must be on our channel to work with the app), wall paper image 640x960.jpg with URL to link to (YouTube URL is open as an option instead of having the video on our channel), 140 character text for push notification. UPDATED 08/2012 8

9 FEATURED AUTHOR: ROS Static Clickable Banner: 300x250.jpg or.gif with Featured Video: YouTube URL or.mov, need written permission to upload to our YouTube channel if video file is provided. Custom Landing Page: HTML page with images in a zip. We host it all internally, however we do allow embeds (YouTube and widgets). No scrolling on the page so please limit height at 1000 pixels. Newsletter Featured Editorial: 540x300.jpg with Text 100 words max. Free Chapter Download:.pdf file 10mb max. Contest/Giveaway: please contact chadhorton@rapzilla.com for setting up a giveaway. FEATURED MOVIE: ROS Static Clickable Banner: 300x250.jpg or.gif with Movie Trailer: YouTube URL or.mov, need written permission to upload to our YouTube channel if video file is provided. Custom Landing Page: HTML page with images in a zip. We host it all internally, however we do allow embeds (YouTube and widgets). No scrolling on the page so please limit height at 1000 pixels. Newsletter Featured Editorial: 540x300.jpg with Text 100 words max. Contest/Giveaway: please contact chadhorton@rapzilla.com for setting up a giveaway. FEATURED UNIVERSITY/COLLEGE: ROS Static Clickable Banner: 300x250.jpg or.gif with Featured Video: YouTube URL or.mov, need written permission to upload to our YouTube channel if video file is provided. Custom Landing Page: HTML page with images in a zip. We host it all internally, however we do allow embeds (YouTube and widgets). No scrolling on the page so please limit height at 1000 pixels. Newsletter Featured Editorial: 540x300.jpg with Text 100 words max. Contest/Giveaway: please contact chadhorton@rapzilla.com for setting up a giveaway. UPDATED 08/2012 9

10 MUSIC PROMOTIONS: Platinum Music Package Splash Page: HTML page with images in a zip. We host it all internally, however we do allow embeds (YouTube and widgets). No scrolling on the page so please limit height at 1000 pixels. Listening Session: Album cover 540x540.jpg,.zip of album in.mp3 at 192kbps (min). Featured Video: YouTube URL or.mov, need written permission to upload to our YouTube channel if video file is provided. Feature single:.mp3 at 192kbps (min) and album cover 540x540.jpg Gold Music Package Splash Page: HTML page with images in a zip. We host it all internally, however we do allow embeds (YouTube and widgets). No scrolling on the page so please limit height at 1000 pixels. Silver Music package Splash Page: HTML page with images in a zip. We host it all internally, however we do allow embeds (YouTube and widgets). No scrolling on the page so please limit height at 1000 pixels. Feature single:.mp3 at 192kbps (min) and album cover 540x540.jpg Start Up Music Package Feature single:.mp3 at 192kbps (min) and album cover 540x540.jpg Buzz Maker Package Feature single:.mp3 at 192kbps (min) and album cover 540x540.jpg Listening Session: Album cover 540x540.jpg,.zip of album in.mp3 at 192kbps (min). Feature single:.mp3 at 192kbps (min) and album cover 540x540.jpg UPDATED 08/