Media KIT. Healthcare.Solved. Our Experience Drives Your Future REACH 2.1 MILLION+ PROFESSIONALS.
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1 2017 Media KIT Powered by: Global Healthcare Resources Healthcare.Solved. Our Experience Drives Your Future REACH 2.1 MILLION+ PROFESSIONALS GlobalHealthcareResources All Rights Reserved. Pg 1
2 Table OF CONTENTS Global Health & Benefits Network... 3 GHR-Fast Facts... 4 GHR-Our Audience... 5 Our Experience in Global Healthcare... 6 Our Reach... 7 Who We Work With... 8 Our LinkedIn Groups... 9 What Our Clients Are Saying...10 We Offer 360 Business Solutions...11 Consulting Services...12 Certifications...15 Marketing Suite & Services...16 Events...17 Executive Private Consulting Webcasts...21 Social Campaigns Content Marketing Market Trends & Surveys Landing Pages...25 Surveys Focus Groups ROS Ads Live Stream Case Study Destination Guide Product Placement CEO Spotlight MTM/CWM Media Kit Contact Us Pg 2
3 Unprecedented Visibility For Any Client CERTIFIE D LF SE SICS ECIALIST INSUR A N TM CE SP NATIONAL Nov , 2017 Asia-Pacific Asia-Pacific Haikou & Guilin, China GlobalHealthcareResources All Rights Reserved. Marketing@GlobalHealthcareResources.com Pg 3
4 Global Healthcare Resources Fast Facts 80k Average people read, watch, browse every month 78% Use our magazines as their #1 source for career specific insight 400k Average monthly page views highly engaged loyal audience 40k Social media followers FACEBOOK TWITTER INSTAGRAM YOUTUBE LINKEDIN GOOGLE + Across 6 social media platforms globally Pg 4
5 Global Healthcare Resources Our Audience Average age of our magazine readers 80% Healthcare & Human Resource Professionals Healthcare Professionals : 76.4% HR Professionals : 79.2% Our Readership 75% on Desktop 22% on Mobile 8% on Tablet MTM: 53% Female CWM: 48% Female MTM: 57% Male CWM: 46% Male SOCIETY BUSINESS MEDICAL TRAVEL MEDIA FINANCE Influential & Highly Connected Pg 5
6 Our Experience in Global Healthcare HEALTHCARE The global healthcare industry requires unique insight for exemplary performance and understanding. GHR provides an unparalleled network of expertise and solutions for our clients. WELLNESS Wellness is becoming more than a trend for businesses around the world. It is driven by strategic growth and consumer choice. GHR provides a gateway to all facets of the wellness industry from corporate wellness to direct contracting for healthcare, and hospitality to travel. BENEFITS Employers are faced with new solutions and challenges annually, GHR stays in front of all employer industry trends. GHR drives the design, perception and value of the benefits industry unlike any other stakeholder. MEDICAL TRAVEL GHR offers several certification & accreditation programs that are aimed at improving protocols and practices that are offered to traveling patients, streamlining the patient management process and ensuring a continuum of care. Certified professionals are dedicated to best practices in the medical travel pathway. Accredited providers represent excellence in medical travel. Pg 6
7 2.1 Million Global Healthcare, Wellness and Benefits Professionals At Your Fingertips 2,000+ Pg 7
8 Who We Work With Pg 8
9 OurLinkedIn Groups HR Professionals Powered By HRCI & HRPA 300,000 Members Travel & Hospitality Forum - Hotels, Tourism,Luxury, Wellness, Food, Spa 270,000 Members Travel, Tourism & Hospitality Group 120,000 Members Corporate Health and Wellness Association, Corporate Wellness, Worksite Wellness 56,000 Members World Tourism Network 48,000 Members Healthcare Reform, Health Care Reforms Effect on Health Insurance in the US 44,000 Members Benefits and Health & Welfare Professionals 40,000 Members HR Technology 14,000 Members Medical Tourism & Medical Travel, Global Healthcare, Travel Insurance and Expatriates 11,000 Members HR Organizational Learning & Development 6,000 Members HR Recruitment/ Staffing 5,000 Members Voluntary Benefits Association & Magazine, Limited Medical, Voluntary Benefits, Worksite 4,000 Members HR Talent Management 3,600 Members Sustainable Healthcare, Healthcare Design, Development & Construction 3,600 Members Self Insurance & Self Funding Magazine and Conference, Self Insured and Partial Self Funding 2,700 Members 1Million+ LinkedIn Members Pg 9
10 What Our Clients Are Saying Sponsoring webcasts allowed us to demonstrate our value to the decision-makers in the industry. Our whitepaper, which received over 1,000 downloads, allowed us to demonstrate the value we offer to the industry. We will definitely work with the EHBC again. Edward Shulkin CEO of Gift Card Partners We believe the medical travel industry must have a global organization that fosters improvement and accountability; after several discussions with the leadership of the MTA, we decided to accept the invitation to participate and support the single organization we believe can assume this role. Morgan Darwin CEO A&K Global Health With the help of the EHBC and their social media presence, we were able to reach an audience we could not have before. Through the webcast, we were able to show to the industry what we offer and how we are thought leaders in the area. Working with the EHBC got us new leads and clients, which is always a good thing. Elizabeth Halkos Chief Revenue Officer, Purchasing Power The Medical Tourism Association is a great association; it has facilitated the whole world to consider medical tourism. The MTA has also provided certification to some of our members which will help us to expand our business in China. I am planning to tell everyone about the Medical Tourism Association and their Congress. Lawrence Y. Tian, Ph.D. Chairman, Kangtai Health Network Pg 10
11 We Offer 360 Business Solutions Consulting Services Certifications Marketing Suite & Services Events Pg 11
12 Consulting SERVICES Grow Your Business Whether you are targeting B2G,B2E, B2B or B2C, we will craft and execute a winning strategy tailored for your needs. Through our qualified & engaged network of 2.1 million (and growing daily) professionals, we blend our industry-leading experience, along with our team of digital, marketing and social media experts to provide the utmost in support. Feasibility Studies Marketing Services Pg 12
13 Feasibility STUDIES Looking to enter a new market or help another company do the same? Our feasibility studies and market penetration strategies offer a qualitative & comprehensive study. The discovery phase can be one of the most important phases of starting a new business or entering a new market. We ll give you the data & analysis you need to make informed decisions. With feasibility studies you get: Comprehensive analysis on things like target market, environment, costs & best strategy to market Full visual PDF report Qualitative data on target market preferences, buying habits and more SCOPE Market Analysis and Positioning Inside business development opportunities SWOT Analysis Report on various operating models including their pros and cons Economic modeling Site selection Budgeting WHO WOULD BENEFIT Organizations involved in developing a healthcare city, medical zone, or Free Healthcare Zone Investors building and developing a healthcare or hospitality facility Hospitals developing an international patient center or department Governments launching a medical tourism initiative Wellness companies launching new products Any health or benefits company seeking new market penetration or expansion $60,000-$200,000 Pg 13
14 Marketing SERVICES Our team has over 90 years of collective experience in medical tourism, benefits, healthcare, corporate wellness, hospitatlity and travel. We ve helped businesses grow, governments create infrastructure and provided the crucial education needed to succeed. With marketing services you can: GET A FREE CONSULTATION TODAY GENERATE LEADS Whitepaper / Webcast / Phone Banks / SMS / Landing Page /Content Marketing / Case Study / Trigger s / Video Marketing EDUCATE CUSTOMERS Whitepaper / Case Study /SEO- Optimized Content Marketing / Social Media Campaign/ ROS Ads GO LIVE Micro Event / Macro Event / Focus Group / Roadshow / Facebook Live Review $20,000-$100,000 Pg 14
15 TM SELF INSURANCE CERTIFIED SPECIALIST Certifications & ACCREDITATION Advance Your Career Global Healthcare Resources offers Specialist Certification Programs that are aimed at improving your education and providing you with that competitive edge you ve been looking for. Each certification requires the user to complete a series of learning modules through our digital learning platform or at our annual conference followed by an online exam. CERTIFICATION SICS Certified Corporate Wellness Specialist Certified Healthcare Reform Specialist Certified Voluntary Benefits Specialist Self Insurance Certified Specialist Certified Medical Tourism Professional Certified Medical Tourism Specialist WellHotel Certification ACCREDITATION Certified Wellness Travel Professional Certified Wellness Travel Specialist Global HealthcareAccreditation Pg 15
16 Marketing SUITE & SERVICES Drive Your Business Global Healthcare Resources is deeply rooted in the Healthcare and HR industry, driving consumer-to-customer connectivity and delivering superior results. AREAS OF EXPERTISE Case Studies Market Trends & Surveys ROS Display Ads Trigger s YouTube Channels Live Stream Focus Groups Subscription Boxes Hospital Destination Guides Webcasts Leverage Our Chapters Feasibility Studies B2B & B2C Growth Strategies Macro Events Micro Events Content Creation Traditional Advertising E-Commerce Public Relations Website Design Branding Development Landing Pages Site Audit & Analysis Social Media Strategies Roadshows SEO Surveys Direct Mail Phone Banks Marketing Mobile Marketing Video Production Pg 16
17 Asia-Pacific Nov , 2017 Asia-Pacific Haikou & Guilin, China Events Showcase Your Business THERE IS A REASON... Each year the Employer Healthcare and Benefits Congress & The World Medical Tourism Congress brings together attendees from 100+countries. Routinely circled on industry leaders & company calendars as a must attend. No other conference offers the caliber of one-of-a-kind panels, speakers, business development and networking programs. WE VE GOT IT ALL. Attend the most comprehensive industry event leading the way with innovative conference tracks, certification designations and industry forums focused on your interests and needs. Discover the Congress! The people here are very well educated. They are engaged. They are decision makers which is a great conversation to have instead of being passed on from person to person. You re able to have that one-on-one conversation directly with the people that make those decisions, and can make something happen between your two organizations. DENISE LECHER PR & External Communications,Prime Therapeutics, Lead Sponsor from Minnesota Pg 17
18 Macro EVENTS We have over 10 years experience running events as large as 2,000 attendees. Need a client conference or your own TED-style event? We can help. With a macro event you get: Attendees from your target market Full branding of your event plus 1 year of social media & campaigns Promotion to minimum of 2.1 million industry professionals Agenda recommendations & introductions to build speakers & topics $100,000-$250,000 Pg 18
19 Micro EVENTS We hear all the time that certain clients flourish in more intimate, small batch events. We ll put together an event with industry professionals from your target market, giving you the opportunity to meet & greet face to face. With a micro event you get: Minimum of 20 attendees Choice of location & venue Marketing & logistic support from our staff of experienced marketing & event professionals Priceless thought-leadership Increased brand awareness $25,000 - $150,000 Asia-Pacific Nov , 2017 Asia-Pacific Haikou & Guilin, China Pg 19
20 Executive PRIVATE 1:1 CONSULTING Executive private access to industry leaders. This is your opportunity to meet 1-on-1 with the most experienced and innovative business insiders leading the way through today s developing global economy. With 1:1 private consulting you get: Priceless thought-leadership Years of industry experience Brand Ambassadorship Leverage personal relationships B2G, B2E & B2B Hourly, Daily & Project Rates Availble Our clients: Pg 20
21 Webcasts CUSTOMIZED 50 minute exciting, engaging & recorded webcasts that not only help sell your products but establish you as a thought-leader. With this webcast you get: Dedicated webcast hosted on Webex Promoted to a minimum of 100,000 professionals Co-branded landing page for lead-retrieval 2 week social campaign across entire social media portfolio Full list of all registrants at completion of webcast Moderator to handle flow of webcast and Q&A Two custom form questions for lead targeting $12,500 Performance Metrics , % Average attendees Average registrants Age of attendees Target market attendees Pg 21
22 Social CAMPAIGNS Utilize our network of over 2.1 million professionals to achieve your brand awareness and lead-generation goals. Social campaigns can be purchased in 3, 6, 9 and 12 month campaigns. With social campaigns you get: Promotion to minimum of 40,000 industry professionals Increased brand awareness from your target market Lead-generation An increased social media presence(we ll get you more followers!) Report at completion of campaign that includes total amount of impressions and click-through $7,500-$100,000 Performance Metrics 40, % 50,000+ Social media reach Average age of users View on mobile Impressions (3 month campaign) GET SOCIAL Pg 22
23 Content MARKETING Is your content getting you the results it deserves? Whether you ve already written the article and need it promoted or perhaps you need our editorial team to write for you, we ll work with you on what would be the best fit for your organization. Includes promotion across our social media portfolio. With article marketing you get: Option to commission written articles with our editorial team or have us promote yours Promotion to minimum of 40,000 industry professionals Consultation with our marketing experts to determine best approach for your business Priceless pieces of content that help establish you as a thought-leader Performance Metrics 100, , % Impressions per article Views per article Average age of readers Read our magazine for editorial content $5,000 / 1 Month Pg 23
24 Market TRENDS & SURVEYS The perfect lead-generation method. This approach includes a collaborative survey developed into a database and distributed for download. The results collected are put into a report and displayed with charts and infographics. We then provide leads of those people who downloaded the report to you. With market trends & surveys you get: An informative and comprehensive industry survey Full database of all target market professionals that register to download your report Performance Metrics $15, , % 500-1,000 40,000+ Impressions Read on desktop Average downloads Social media followers Pg 24
25 Landing PAGES You ve got the content and it s awesome but you need a network for distribution. Our co-branded landing pages extend your brand through our influence and encourage your target market to download your content. With a landing page you get: Promotion to minimum of 100,000 industry professionals A co-branded microsite that extends our influence to your business Downloads from your target market eager to view your content Option to revolve your content through duration of campaign Option to add 3, 6, 9 & 12 month social campaign(this incurs additional cost) $11,000 Performance Metrics Metrics vary depending on supporting marketing campaign Pg 25
26 Survey Ready for some real customer feedback? We ll utilize our network of 2.1 million professionals to get you the consumer feedback you need. With a survey you get: Promotion to over 50,000 industry professionals Real-time feedback from your target market Full analysis & report of survey data from our editorial team Copy of survey responses Full contact info of all survey respondent $5,000 CUSTOMERS Performance Metrics 10, % / 15% Professionals s at a time Average responses Average opens / Average click through rate Pg 26
27 Focus GROUP Similar to a survey, but live. We ll schedule professionals in your target market to come into your office or meet at a neutral location to answer any questions you may have. With a focus group you get: 1 hour face-to-face with your target market A moderator to help with flow Promotion to find registered attendee Recommendation & choice of city location $15,000 Performance Metrics Priceless Target market professionals Target market feedback Average followers age Pg 27
28 ROS ADS Our portfolio of websites drive hundreds of thousands of views every month. With run-of-site advertisement, you can be sure your brand will get the presence & attention you deserve. With ROS ads you get: Increased brand awareness to over 100,000 industry professionals Open/click-through report at end of campaign for any banner clicks Lead-generation from click-through Increased site traffic during duration of ROS Campaign Performance Metrics $7,500/ 3 Months $26,500/ 12 Months 50, , % Website views monthly Impressions Average clicks (per campaign) Organic traffic Pg 28
29 Live STREAM Ready for thousands of our followers to see your product, live? Video is one of the most engaging content types on the Internet and we re making it work for you. Whether we re doing a product review or live-sharing your own Facebook live, your target market will be watching. With a live stream you get: Promotion to minimum 30,000 followers Minimum of 10,000 views Live video hosted to our company Youtube for further promotion Video file for your company to host & promote post live stream Live tagging of your company page to drive new followers $2,500 Performance Metrics 30, , ,500 80% Social media followers Impressions Views Organic traffic Pg 29
30 Case STUDY Reach more contacts with a detailed case study that includes information about your desired healthcare topic. With case study you get: Exclusive and original content for increased brand awareness Increased thought-leadership presence across our network of 2.1 million professionals Exposure to minimum of 100,000 industry professionals $22,500 Performance Metrics 40, ,000 40,000 Monthly magazine readers Average downloads Social media followers Pg 30
31 Destination GUIDE The destination guides are an exclusive focus on a health & wellness destination, country or city with detailed information about the quality of healthcare in the destination and the healthcare infrastructure found in that region. This will help you pursue your expectations for a particular medical tourist destination. With a destination guide you get: Exclusive Focus on the Destination, Country or City Destination can be a health center, hotel or even a network of facilities available to consumers or employees Instant access for patients download from website, itunes, Kindle & Nook Approximately 75 to 100 pages in length Print edition available for purchase by patients, insurance companies, employers and facilitators through Amazon.com and other merchants for worldwide distribution Performance Metrics $35,000-$100, , % 15% Average downloads Social media followers Average opens Average click through rate Pg 31
32 Your Product Here Your Product Here Product PLACEMENT Through our customized product placement strategies customers will take note of your innovative products & services and therefore think more strongly about using your new products themselves. Performance Metrics 2.1 Million 40,000+ Priceless Your Product Here Global professionals Monthly magazine readers Brand Awareness With product placement you get: Exclusive placement for increased product awareness Increased awareness and presence across our network of 2.1 million professionals Exposure to minimum of 100,000 industry professionals Your product placement options: GHR Certification Brochure GHR Magazines GHR Marketing Brochure $50,000 It s great we are the official Employee Wellness Partner, we got to put challenge cards in all the registration packets which is great, we ve had so much great feedback. We have people that saw the challenge and have come and talked to us wanting to learn more. KATIE GILL Marketing, Hubbub Group Pg 32 Pg 32
33 CEO SPOTLIGHT Make sure your clients and the rest of the world is well aware of your of your CEO s contributions. The world awaits your CEO s inspirational story. This is the opportunity to showcase your CEO s accomplishments as a born leader. With the CEO spotlight you get: Exclusive promotion for increased CEO awareness Increased awareness and presence across our network of 2.1 million professionals Exposure to 40,000+ industry professionals $10,000 Performance Metrics 40,000+ Priceless Priceless Monthly readers Brand awarness Thought leadership Pg 33
34 2017 Media KIT Powered by: Global Healthcare Resources GlobalHealthcareResources All Rights Reserved.
35 The EXPERIENCE All Platforms Medical Tourism Magazine and Corporate Wellness Magazine brilliantly fuses content and commerce with unrivaled world-class editorial. Anytime, anywhere, any platform. ONLINE PRINT Pg 35
36 Advertising PACKAGES Online Ad Sizes Medical Tourism Magazine and Corporate Wellness Magazine command the largest reach in the healthcare industry. Our social media groups, various websites and educational programming target both businesses and consumers. 100 px 200px 90 px 320 px Mobile Ad 728 px Header Ad 1140 px Leaderboard 250px 300px Medium Rectangle Package Online (Standard Sizes) 1x 2x A Header Ad (728 x 90) $8,000 $12,000 B Leaderboard (1140 x200) $8,000 $12,000 C Medium Rectangle (300x250) $4,000 $7,000 D Mobile Ad (320 x 100) $5,000 $10,000 *Wildcard Drop Down Bar at Top $2,000 (30 days) ONLINE FILE SUBMISSION REQUIREMENTS Images should be 72 DPI and formatted as RGB Fonts should be converted to outlines and all images converted Images must be embedded All advertising materials must be submitted 30 days before ad is requested to appear. Unaccepted Formats PowerPoint, MS Word, Publisher, Freehand, Pagemaker, Corel Draw **Final display resolutions will have minor variations Pg 36
37 1/2 Page (H) 1/2 PAGE (H) x Live: 0.50 Inset from Trim Bleed: Add to Trim Full Page FULL PAGE x Live: 0.50 Inset from Trim Bleed: Add to Trim Advertising PACKAGES Print Ad Sizes Print advertising is the unique and accessible branding opportunity attractive to your target audience. 1/2 Page (H) 1 Full Page PRINT AD SIZE 1x Rate 2x Rate in. x in. $2, $3, in. x in. $4, $7, PRINT FILE SUBMISSION REQUIREMENTS Images should be 300 DPI and formatted as CMYK Fonts should be converted to outlines and all images converted Images must be embedded All advertising materials must be submitted 30 days before ad is requested to appear. Unaccepted Formats PowerPoint, Microsoft Word, Publisher, Freehand, Pagemaker, Corel Draw Pg 37
38 Contact US Start Your Project Today. Us. Call Us Find Us. Palm Beach Gardens, Florida Pg 38
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