Associate Your Brand with M2M Evolution

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2 Gain M2M Market Share M2M EVOLUTION Associate Your Brand with M2M Evolution M2M Evolution is a trusted source in machine-to-machine technology. Reach executive-level professionals who are interested in learning how this technology can improve their business. Be viewed as a leader in this space. Let M2M Evolution serve as the bridge between you and the prospects interested in your solutions. Booming Market M2M and IoT technology continues to evolve and is growing rapidly. The global number of wireless M2M connections is forecasted to reach million in 2016, according to Berg Insight is expected to be another positive year for the wireless M2M industry. Overall, the M2M market will benefit from increasingly advanced service enablement platforms that facilitate the integration of enterprise applications and networked remote devices. Gain Unparalled Reach into the M2M and IoT Marketplace Deliver your message through: ebooks Podcasts Online Communities Videos Webinars White papers M2M Evolution magazine M2M Evolution Conference & Expo 1.3 Million Page Views Source: TMC Analytics Carl Ford, CEO, Crossfire Media, Director of Content, M2M Evolution When your company information appears in this quality editorial environment, you enhance your image. Being associated with the provider of leading-edge news, analysis and commentary improves the perception that prospects have about your company, thus adding to your credibility. And the timing couldn t be better. Professionals accessing M2M Evolution are gathering data, specs, notes from the field, reviews and more to make informed purchasing decisions. 2

3 About M2M Evolution News Site M2M Evolution News helps professionals stay on top of developments in machine-to-machine communications. The site provides news, strategies and case studies of those who are innovating and leading the way, both in public and private sectors. It is the go-to resource for this marketplace, which is expected to experience enormous growth. This Site Helps Professionals: Monitor industry news and developments Analyze and review new products, services and applications Track companies activities and financial performances Monitor regulatory issues Understand the challenges and opportunities facing carriers More Content + Fresh Updates = More Traffic + Higher SEO The M2M Evolution global editorial team posts fresh news stories and in-depth feature articles to M2M Evolution every day, capturing the pulse of the industry. In addition, blog posts by experts, webinars, and white papers enrich this content, encouraging return visits and maximizing the site s SEO. M2M Evolution magazine Extensive Brand Visibility is Vital to Influencing Buyers M2M Evolution magazine provides exceptional branding, thought leadership and lead generation. This quarterly publication provides a richer understanding of how to navigate the myriad of connected device solutions that, when properly applied, increase efficiency, improve service, reduce costs and drive greater profitability. Your inclusion in this magazine will make a statement. It will tell this audience of top-level decision-makers that you are a major player in the market. Consider one of these high impact opportunities: Strategic Solutions Series Print Opportunity Providing Lead Generation You have the opportunity to develop a trusted connection with targeted segments of M2M Evolution magazine readership through solution specific supplements. Sponsoring the Strategic Solutions Series provides lead generation, branding and thought leadership rolled up in one! Editorial Series Sponsorship provides marketing through education. Full Page Ad with premium positioning gets noticed by the right audience. Cover Wrap or Belly Band ensures your message is seen by all. ABOUT M2M EVOLUTION NEWS 3

4 M2M Evolution is the leading website dedicated to machine-to-machine technologies. MARKET REACH 1.3 Million Page Views Monthly on Average, TMCnet analytics 54,000 Unique Visitors Monthly on Average, TMCnet analytics Readers Gross Sales $5 Billion - 17% $1 Billion - $4,999 Billion - 11% $10 Million to $999 Million - 33% Under $10 Million - 39% Job Function Senior Management: CEO,CTO, President, VP, Director 34% Technology Management/ 28% Staff: Manager, System Integrator Operations/ BusinessManagement: Fleet, Supply Chain, 27% Shipping, etc. Engineer 7% Software Developer 4% Types of Purchases Visitors Will Be Involved Within the Next 12 Months Application Software 36% RFID/Wireless Sensor Networking 30% Embedded Hardware 27% Network Connectivity 27% Security 26% Application Middleware/Platform 19% Embedded Software 19% Engineering Services 18% External Hardware 18% Deployment Services 13% Logistics Services 13% Asia Africa India GLOBAL REACH Latin America Europe Australia/ New Zealand Source: M2M Evolution Visitor Profile Survey 4

5 Gain Unrivaled Visibility and Stregthen Your Brand! Reach an Influential Community of Prospects. 3 4Visitors out of Number of Employees 5, % 1,000-5, % % % Source: M2M Evolution Visitor Profile Survey Approve, Recommend or Determine Needs of Technology Purchases for Their Company Company Budget for Technology Solutions $5 Million or More - 15% $1 Million to $4,999,999-20% $250,000-$999,999-24% $100,000-$249,999-21% Under $100,000-20% MARKET REACH 5

6 ONLINE COMMUNITIES M2M Evolution Online Communities Achieve High Organic Rankings on Major Search Engines Be found at the top of search results - organically. Most people begin their search queries for purchase information online, so prominent, organic placement is vital in helping your potential customers see through the clutter and find your products. M2M Evolution s Online Communities often rank on the first page of search engines like Google, Yahoo!, and Bing. Organic search ranking is key, as it positions your company as the thought leader in your industry as opposed to a search click ad, which anyone can purchase. The content for your Community will be provided by M2M Evolution s editors and designers who frequently post exclusive, original pieces. Content Created for Your Community Includes: News Articles and Press Releases Product Reviews and Demos White Papers and ebooks Webinars and Videos Catalogs and Brochures Promotional Campaigns Podcasts Blogs Surveys Social Media Integration enewsletter And More Ads and Promotions Boost Your Brand M2M Evolution s creative team will create promotional advertisement for your Community, incorporating company branding and messaging. These ads will also be the only ones visible on your dedicated Community page. Control Your Community M2M Evolution s Online Community monthly costs are consistent and transparent. Plus, unlike search ads, you won t pay per click or for each visitor to your site. Community keywords are exclusive and are an extremely lucrative asset to companies who purchase them. You can choose the content, multimedia and social media elements to incorporate into your Community; the possibilities for content are endless. Measure ROI and See Real-time Results Every Community comes with detailed reporting that tracks every page view and click on your site, giving you comprehensive statistics on your Community s performance. 6

7 Lead Generation White Paper Program White papers are one of the most effective ways to enhance your company s authority and credibility as a solution provider and reach key decision makers at a time when they are actively researching solutions for their company. Your white paper will be viewed by hundreds of prospects. You receive complete contact information for everyone who downloads your white paper. These valuable prospects are seeking information to make purchasing decisions. How the White Paper Program Works: You may submit up to six white papers which M2M Evolution will promote to over 50,000 professionals via: blasts Ads on a network of industry leading sites Promotion in enewsletters Editorials on M2M Evolution ebook Our M2M editorial team, will co-author your article on the topic of your choice. This editorial format drives extra credibility and adds power to your marketing message. Our experienced team, drawn from editorial and marketing professionals, works with your company to put together a custom marketing message that resonates with the customer and meets your goals. WHITE PAPER/eBOOK ebook Includes: 1, 2 or 3 page editorial Your logo and product featured on the cover Your full page 4-color ad Hosted on M2M Evolution enewsletter sponsorship ad promotion PDF for your sales team and for use at trade shows 7

8 Webinars Host your Webinars on M2M Evolution WEBINARS/eNEWSLETTERS Lead Generator M2M Evolution managed webinars make it easy for you to reach customers and impress your best prospects with a Webinar. Your Webinar is completely turn-key and every step of the process is managed with the utmost professionalism. Pre-Event: An expert team handles all of the marketing, promotion and registration. During the Event: We provide the technology, utilizing the most effective conferencing software platform, and an experienced webinar moderator. Post-Event: No detail is overlooked in the crucial wrap-up. You receive actionable leads. The webinar will continue to provide you with leads, as the event is available in our Webinar Archive on M2M Evolution long afterward. Webinars are typically one hour long. You can also choose a 90-minute event, since the Q&A period often prompts lively interaction. Your event will deliver your message via streaming audio or telephone. A PowerPoint presentation provides accompanying visuals, making a content-rich learning experience. Events are interactive. An experienced moderator makes the most of everyone s time, keeping the presentation on track. Then the moderator passes along questions of the featured speaker(s). Attendees are fully engaged in this Q&A session. Brand Recognition and Lead Generation Turn-Key Events Reach qualified decision makers Premium quality lead generation Connect with customers Increase product awareness Multi-channel marketing program Position your company as a leader enewsletters M2M Evolution s product-focused enewsletters deliver your marketing message in a highly credible editorial environment. Targeted, editorial-rich, newsletters are delivered daily, weekly, biweekly, or monthly. They are subscribed to on a strictly opt-in basis. These achieve a vast reach among thousands of communications and technology decision makers. M2M Evolution s enewsletters focus on an array of topics covering numerous facets of technology and communications. Becoming a sponsor of an enewsletter positions your company as a thought leader and reinforces your branding. 8

9 Run of Site Advertising Leaderboard Dimensions 728x90 px 72 dpi, 50k max Acceptable files:.gif,.jpg,.swf,.png, I-frame Ad Box Dimensions 336x280 px 72 dpi, 30k max Acceptable files:.gif,.jpg,.swf,.png, I-frame ADVERTISING Skyscraper Dimensions 120x600 px 72 dpi, 70k max Acceptable files:.gif,.jpg,.swf,.png, I-frame Rollover Home Page Ad (not shown) Dimensions 1000x60 px 72 dpi, 70k max Acceptable files:.gif,.jpg,.swf,.png, I-frame 9

10 Splash Page ADVERTISING/EVENTS 10 M2M Evolution s Splash Page is a stand-alone Web page dedicated solely to the advertiser. The splash advertisement is designed to capture the user's attention. On M2M Evolution, the Splash Page appears randomly, between pages of content, when the visitor is browsing the site. The Splash Page will appear once a day for each visitor. Benefits: No clutter or competition, the advertiser owns the page Has ability to animate the advertisement to create excitement and increase clickthroughs Create a complex advertising message Splash Dimensions 600x375 pixels, 72 dpi, 60k max Acceptable Files:.gif,.jpg,.swf,.png, I-frame Events M2M Evolution Conference & Expo The M2M Pavilion at ITEXPO presents you with an unrivaled opportunity to build relationships and initiate accounts. We re bringing together C-level and senior executives, developers and engineers who are developing and deploying M2M solutions. Take this occasion to meet with them and conduct business. This is a prime opportunity to showcase your wireless M2M communications solutions, such as software, RFID devices, sensors, telematics systems, cloud solutions and more. Show Your Advantages As an exhibitor, you have the opportunity to demonstrate your company s offerings and competitive advantages, in front of your target audience. Field attendee questions and demonstrate your capabilities. Show targeted prospects how your company s products, services and applications dovetail with their current M2M communications plans or may even lead to new solutions. M2M Evolution Conference & Expo Attracts Decision Makers Who Control Budgets The M2M Evolution conference agenda addresses the role of M2M solutions in the supply chain, automotive, transportation, proactive response and logistics industries. The conference features panel discussions, seminars and expert presentations. Your company can also take advantage of the M2M excitement by meeting in person with the innovators who are taking M2M technologies from the lab to commercial, residential, industrial and government markets.

11 Editorial Leadership Dave Rodriguez, President David Rodriguez identifies new areas of opportunity for TMC while ensuring effective execution of editorial and sales missions, and ultimately, client satisfaction. Under his direction, TMC online media vehicles have earned market leading positions by constantly growing revenue and market share for their clients. Erik Linask, Group Editorial Director, TMC Erik Linask oversees the editorial content and direction of TMC s online and print vehicles. He was previously Group Managing Editor. Prior to joining TMC, Erik began his career at management consulting firm Leadership Research Institute. Carl Ford, CEO, Crossfire Media, Director of Content, M2M Evolution Carl Ford develops programs that bring to light an understanding of the issues required for delivering broadband wireless Internet services with existing technologies and facilitated by a variety of smart end user devices. Carl also blogs at TMC s Editorial Leadership Nadji Tehrani - Chairman Rich Tehrani - CEO Dave Rodriguez - President Erik Linask - Group Editorial Director Paula Bernier - Executive Editor Peter Bernstein - Senior Editor Stefania Viscusi - Assignment Desk Editor Connect Now Carl Ford - CEO, Crossfire Media Gary Kim - Contributing Editor Bob Emmerson - TMC European Editor David Sims - TMCnet Contributing Editor Susan J. Campbell - TMCnet Contributing Editor Contact us today to discuss how we can put our proven means to connect with marketplace decision makers to use for your company. RESPECTED SOURCE To advertise, please contact Matthew Gleeson at mgleeson@tmcnet.com or x145. Technology Marketing Corporation 800 Connecticut Avenue, 1st Floor Norwalk, CT