BE PART OF RUROC. The equity draft

Transcription

1 BE PART OF RUROC The equity draft

2 OUR MISSION Since 2015 we ve been on a mission to revolutionise the protection industry, and as with any revolution, we need you, the people, to stand with us. We create uncompromising gear for uncompromising people who live for freedom, defiance and adventure. The next adventure begins when you join Ruroc. STATS Over reviews 2700% increase in business value since 2015 Over 1 million social media fans 3.2 million in revenue, and over 390k net profit 35 person team 65% revenue growth this year Exports to 82 countries

3 a note from the ceo A CLEAR VISION In 2016 we re-imagined how business should be done, and brought over one hundred new Ruroc enthusiast investors into the family. We re now launching our second and bigger crowd fund, the Equity Draft, to give you the opportunity to own part of one of the most exciting brands in the UK right now. What began as 3 guys in a tiny office in Gloucester, has become one of the fastest growing brands in the UK. We now ship helmets to over 82 different countries and employ 35 awesome members of staff who, through living Ruroc together, have become a community of friends. With your support, we can grow the business into something truly incredible. We look forward to having you on the team! Dan Rees, CEO.

4 ruroc s growth 40% canada 60% united kingdom 146% france 58% netherlands 135% AUSTRIA 253% poland 116% germany 123% russia 217% china 255% s. korea 50% usa 302% spain 30% switzerland 70% bulgaria 150% hong kong Ruroc has experienced rapid growth in the last year. High growth, including over 100% growth from Emerging and European markets, proves there is a significant opportunity to develop the business on a global scale and realise Ruroc s potential around the world. 90% australia In the next 3 years Ruroc will create products for three new protection categories and attack these markets in Europe, the Americas and Asia.

5 ruroc s markets GLOBAL SNOWSPORTS EQUIPMENT MARKET ($) 5.78bn GLOBAL MOTORCYCLE EQUIPMENT MARKET ($) 9.7bn 11.54bn 4.9bn our combined market opportunities will be worth 17.38bn by 2022!

6 under the hood 100M 87.5M 75M 67.5M 50M 37.5M 25M 12.5M 0M 35M 30M 25M 20M 15M 10M 5M revenue % growth 2016/ / enterprise value % growth in value since profits 2.5m 1m 574k 185k 25k 4.1m 8.5m 7m 0M

7 Ruroc s marketing Ruroc s marketing team is anything but ordinary. We create relationships, personalise EVERYTHING and deliver amazing content in a way none of our competitors do. CUSTOMER SERVICE Yes. Customer service is a marketing function. Our team is motivated to give a 5* experience to everyone they deal with, which has lead to over * reviews. DIGITAL SPECIALISTS We believe in the 365 day campaign, so we create awesome content daily and stay at the forefront of digital marketing tactics and strategies. WORLD CLASS VISUALS Our team of world class designers create stunning content and continue to create unbelievable products that challenge what s possible. FUTURE THINKING Driven by relentless energy we continue to look to the future, to our new markets, categories and media through which to tell our story.

8 regino hernandez testimonial When I wear my Ruroc, I feel untouchable... BIO Spanish national hero. Olympian. X Games athlete. Ruroc rider. Regino sprang to global fame after taking bronze in the 2018 Pyeongchang olympics in Snowboard Cross wearing his Chrome Ruroc. For Regino, adrenaline and adventure is most important.

9 built for the snow RG1-DX

10 built for the road

11 plans for the money TARGET - 500K INFRASTRUCTURE - 200K Ruroc is forecasted to double in size over the next 12 months so we need extensive investment in staff, systems, processes, warehousing and in operations to be able to facilitate this expansion and provide a platform for the next level of growth. NEW PRODUCT DEVELOPMENT - 190K We will speed up and increase our product development process and output by bringing testing rigs and assembly equipment for testing new product concepts in house. We will also invest in a large component 3D printer so we can knock out amazing new prototypes rapidly.

12 plans for the money continued TARGET - 500K INTERNATIONAL EXPANSION /RUROC ASIA - 110K The Chinese snow sports market is the biggest beginner market and already has the highest proportion of people wearing helmets in the world! Asia/Pacific also contribute to 58% of global motorcycle market. It s essential we invest and grow the brand there. Opening a European marketing and distribution hub will bring us closer to the customer, and allow us to create amazing localised content for specific markets.

13 max parrot testimonial They are a company that is innovating over and over BIO Olympic & Xgames Snowboarding Champion. Max Parrot is one of the greatest to ever strap into a board. He constantly re-invents what s possible on snow, and has proven himself time and time again on the world stage. Being one of the highest medal earning competition snowboarders of all time.

14 perks of investing % 15 DISCOUNT % 20 DISCOUNT % 25 DISCOUNT Upgrade your investment for a further 5% off all online purchases Upgrade your investment for a further 5% off all online purchases * < 500 INVESTMENT INVESTMENT INVESTMENT 15% discount 20% discount 25% discount ** *** ****

15 perks of investing INVESTMENT BENEFIT 80,000 Join the Ruroc Photoshoot + Vote Come on our next photoshoot with 1,500 of expenses. 50% off all Ruroc gear for as long as you hold shares ***** 20,000 10,000 5,000 45% Discount + Vote Have voting rights attached to your shares and help shape product design + 45% off any time for as long as ***** you hold shares 35% Discount + Vote Have voting rights and shape our products + 35% off ***** any time for as long as you hold shares 25% Discount + Vote Have Ruroc voting rights + 25% off any time for as long ****** as you hold shares PERKS FREE ID CARD When you join the Ruroc family, you ll receive an exclusive shareholder ID card. This enables you to claim your investment perks. EXCLUSIVE SHAREHOLDER INFO Through our shareholder portal. EARLY ACCESS To limited release and special edition gear. AGM Receive an invite for you and a friend to our AGM.

16 gracia amico testimonial a real unicorn BIO Gracia has nearly two decades of e-commerce and digital experience up to C-suite level. Her knowledge was gained working for global multi-channel retailers. Gracia was part of the first wave of e-commerce start-ups back in 2000, securing venture capital investment for her own dotcom company. Since then Gracia has been on the board of Hobbs as ecommerce Director, headed up Topman s ecommerce department and set up the online marketing strategy at Burberry. Gracia most recently held the position of CEO at PetsPyjamas.

17 our management DAN REES Dan - The commander in chief and a personal protective equipment specialist! Over the past 8 years Dan has grown 1-man Ruroc from a standing start with zero turnover to a 35 person business generating over 3.5m, profitably, per annum. Well versed in marketing, social-media, product design and sourcing Dan has laid the foundations that will drive Ruroc to it s ultimate goal of increasing participation and safety in action sports. MATTHEW REES Matt was head of a logistics company before joining Ruroc and taking on the role of CMO. His passion for action sports, adventure and excitement make him the man for understanding what the Ruroc customer needs. His love of business and learning has lead him to invest in companies such as Berkshire Hathaway, whose AGM he visits annually.

18 our management LUKE ASHLEY Luke is the Operations Director for Ruroc and since joining in November 2014 has reformed Ruroc s production process to meet rapidly growing demand. Luke has a degree in Business Management from Cardiff Metropolitan University where he developed a particular interest in project management and desire to help grow a startup business. Luke is currently taking further steps to improve production quality and efficiency by establishing Ruroc China to protect Ruroc s sourcing and production interests in the far east. BRIDGET REES Bridget whose role as CAO, exemplifies a career in Finance in Countries around the Globe prior to Ruroc, Bridget owned and grew several successful Coffee Shops and a Catering Company and uses her Finance and Organisations skills to steer the company in the right direction.

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20 DRAFT DAY IS COMING. Are you in? UK/EU/ROW (EXCLUDING USA) FOR MORE INFORMATION CONTACT