B.O.B S BUS Black and Latino business mobile marketing tour

Transcription

1 B.O.B S BUS 2015 Black and Latino business mobile marketing tour Produced by ORI Marketing orimarketing.co bobsbus@orimarketing.co 2014 ORI MARKETING

2 Table of Contents Description Action Plan Cost of cooperation Sample footprint and team uniform

3 Description B.O.B S BUS is a multi-city mobile marketing tour canvassing the 48 connected states of the United States and the District of Columbia from April through July of 2015 featuring African American and Latino owned business from small home based wholly owned entities to larger internationally transacting corporations. Harnessing the power of experiential, event and direct to consumer marketing in an entertaining and engaging traveling trade show. B.O.B s BUS seeks to grow the visibility and awareness amongst the public of each of the businesses who will be participants in the B.O.B S BUS EXPERIENCE. B.O.B S BUS will be unique in mobile marketing as it is the ONLY mobile marketing tour focusing on African American and Latino business and it is not focused on one product but products from a variety of brands in a variety of product and service categories to create not only the tour but a one stop shop where the experience of the brand is taken away along with the product itself. B.O.B S BUS will serve as a beacon of outreach and begin to hone an identity much like the Oscar Mayer Hot Dog mobile, The Goodyear Blimp or the many branded vehicles we see at fairs, concerts, festivals and other large groupings of consumers.

4 Action Plan Goals: Consumer engagement and education Impressions: ,000 Interactions:400,000 Time with brand: 10 minutes Sales: Directing sales to participant brands to increase their new customer flow by percent Education: Business Building, Investment education and strategies Assets: PA System Stand alone TV s and support truss x 2 Display stands Tables branded giveaways ( B.O.B support stickers, bumper stickers, pledge cards, B.O.B S BOOK, Execution Strategy: Visiting community events that have an average attendance of 10-15,000 B.O.B S BUS will set up it s asset s and with a team of brand ambassadors engage consumers at the events with games, giveaways, photo marketing and scripted talking points for the participating brands divided into zones or product categories. Zones: Finance, Fashion, Food, Services, Education, Home, Children, Literature In addition to the community event s B.O.B S BUS will also be going directly into communities themselves to bring attention of the brands directly to the consumers who may not be in attendance of the larger events. We will be focusing on large concentrations of African American s and Latino s and working with a faith based or community organization within the neighborhoods that we visit as our point of contact. Any brand that has elected to be a for sale brand on B.O.B S BUS will be in the OPEN FOR BUSINESS table section of the activations footprint and have a designated member of the tour team handle all transactions for their business account. Participating for sale businesses must have a mobile payment solution in place so funds can be deposited directly to the business account.

5 Games: Gamification is a way of teaching core values while providing a fun experience to a consumer Trivia: Black and Latino owned businesses and innovators in Sciences, Arts, math and politics Build a business (Game model: Picture Scramble) Jumbled captioned pictures on a magnetic board with the foundations every business needs to get started. Will include different entity types and their advantages. Invest-Igation: Hyper time investment game that allows participants to see what would happen if they spent money with black and latino owned businesses: Participants are given a random envelope that will have a percentage from percent purchases of goods and services from Black and Latino owned businesses. An animated graphic will roll similar to a horse race to show growth. Winner will be picked from the envelope holder with the highest reinvestment and game emcee will announce how many billions of dollars would be reinvested at what percentage. MEET B.O.B For businesses that are headquartered in locations B.O.B S BUS will be visiting we will be inviting participant business owners to come to the footprint and talk to consumers about their product or service. Business owner will have a 30 minute time slot within the course of the day to present their business to attendee consumers and afterward will have a table with their product or service featured where they can continue a further conversation with potential clients and customers.

6 Cost of Commitment Level 1 ( $100.00): Full Color ad in B.O.B S Book tour edition Level 2 ($300.00) Full color ad in B.O.B S Book tour edition Rolling 5 second ad with logo and business information on TV s( website, social, address) Level 3 ($500.00) Full Color ad in B.O.B S Book tour edition Rolling 10 second ad with logo, pictures and business information on TV S ( website, social, address) photo marketing with ORI ACTIVE and consumer data collection Level 4 ($700.00) above plus hanging display of merchandise or sampling of product Level 5 ($ ) Previous levels plus branded merchandise giveaways (joined- multiple brands on giveaway Level 6 ($1,500.00) includes level 4 plus branded merchandise giveaway with company name solo on giveaway Level 7 ($2,000.00) Tour Partner including logo on vehicle wrap, press release insertion, level 5 incentives

7 Sample Footprint

8 Woman s Uniform Men s uniform