AudienceView How To Guides Create a Profile Snapshot

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1 AudienceView How To Guides Create a Profile Snapshot What is a Profile Snapshot? A Profile Snapshot is a report that delivers key consumer characteristics information about your segment in a prepopulated and visually appealing format. It includes the projected number of Unique Users in the segment and their main sociodemographic attributes. This functionality is divided into the following parts: Summary Age Gender State/Territory Mosaic Group Household Income What are the benefits of using the Profile Snapshot? Running Profile Snapshot Reports take the hard work out of building a detailed customer profile by providing some of the most important attributes in an easy-to-read, graphical report. The projected number of Unique Users in the segment and the percentage of your base audience represent an unparalleled ability to quantify your audience and the size of new niches in the market. How to run a Profile Snapshot Once in AudienceView, you can navigate to the Profile Snapshot page either by: Selecting the Create > Profile Snapshot option from the top menu Selecting the Profile Snapshot quick link icon at the middle of the homepage 1

2 Selecting a segment and clicking on Run Report from the homepage (in this case you can skip the Target vs. Base audience section below) Definition of Target Audience and Base Audience There are two types of audiences you can select on your Profile Snapshots; Target Audience: Represents the segment from which you want to know their profile Base Audience: Represents the segment to which you want to compare your Target Audience to. The Online Population is the Base Audience by default. 2

3 Selecting the Target Audience Build your target audience by referring to our Creating a Segment guide. To select your Target Audience, click on the drop-down menu indicated in the screen below before generating your report. You can also change the following parameters: Base Audience (see below) Reporting Period (see below) When and how to change the Base Audience The Online Population is the default Base Audience on a Profile Snapshot report. In most cases, keeping the Online Population as your Base Audience will provide the necessary information. However, you may want to consider using a different segment as your Base Audience to: 1. Exclude Certain Users: Used to exclude certain users from your target audience e.g. Segment = visitors to Netflix. To look at males only that have visited Netflix, select Base Audience = Males 2. Quantify Overlap Audience: Used to quantify the overlap audience between two different sites. e.g. Target Audience = visitors to Netflix and Base Audience = visitors to Stan. Projected number of Unique Users for your target audience will represent users who visited both sites the overlap audience. Also, this will allow you to compare the profile of users who visited both sites to the overall profile of users who visited Stan (i.e. your base) To change your Base Audience, select from the drop-down menu before generating your report. 3

4 Changing the time period of your Profile Snapshot The reporting period defaults to the most recent 4 weeks of data in the system. Changing reporting period will: Produce different projected numbers of users Result in a different profile breakdown To change the reporting period: 1. Click on the drop down arrow next to the Reporting Period Begins menu 2. Select the date of your beginning week (e.g. week ending on Sat 14 Feb 2016) 3. Select the Saturday of your end week (e.g. week ending on Sat 9 April 2016) 4. The number of weeks being reported on will be indicated next to the calendar icon to the right Generating a Profile Snapshot After selecting your Target Audience (and revising your Base Audience and/or Period if needed), click Generate. Reading the Summary card 4

5 Access the Summary card at the top of the report, or by clicking the Summary icon in the top left of the screen. It includes the following information [from left to right]: Reporting Period: No. of weeks Ending On: Last day included in report Base Audience: Segment name Projected: Projected no. of Unique Users in that segment during the selected period Target Audience: Segment name Projected: Projected no. of Unique Users in that segment that overlaps with the Base Audience during the selected period Percentage: The percentage of Unique Users in the Target Audience represented in the Base Audience Reading the demographics cards To change the charting displayed to a different metric, click Graph by in the top right of the card and select one of the options available. Additional functionalities Export data as Excel or CSV format 1. Click Export on the top ribbon to export all data from the Profile Snapshot 2. Select the preferred file format, and click the orange Export button 3. Once loaded, click the here hyperlink to download 5

6 Export charts as an image 1. Click on the three-lined menu next to your chart 2. Select the format you d like to export the image as (PNG, JPEG, PDF or SVG) 6

7 Schedule reports Every report in AudienceView can be scheduled so data is automatically updated on a weekly basis. This saves time rather than building a new report to include the most current dates. You can also opt to receive data feeds on your reports directly via and within different frequency options. Miscellaneous The top ribbon also allows you to: New: Create a new report from scratch. Edit: Change the date, Target Audience and/or Base Audience of the report. Duplicate: Providing you the ability duplicate a report so you can edit it, whilst maintaining the original version. 7