Filigree - Research Project Highlights

Transcription

1 Active Learning Pedagogy & Technology Use Secondary/Quantitative (n=430, international teachers, education/media specialists, administration, and education industry ICT) focus on understanding the impact of pedagogy and technology on social and emotional skill development. Open Pit Mining Automation Review of automation in open pit mining. Including a broad assessment of types of automation, levels, domains, technologies and directions. Broad secondary scan and curation of information from leading operators/mining companies e.g. Rio Tinto. In support of a futures/directions/visioning effort at a large ICT provider. Identity Services White Label/Carrier/Mobile provider Secondary and user interview based review of multiple potential use cases as a basis of an opportunity and portfolio assessment of business and development directions. Sponsored by a midsized development company with strong carrier/mobile portfolio. Industrial IT & IIoT Secondary based deep dive into the developing Industrial IT and Industrial IoT space(s) documenting players, directions and market forces. Supporting a set of directional decisions for a large telecommunications/it company. Home Leave Secondary review and opportunity analysis in the talent management, HR, people services space for software applications supporting user management of leave (e.g. maternity leave) options and other internal services provided by enterprise ITC. In support of investor communications for an early/new entrant in late first round funding. Enterprise Disk Go-to-market planning decision support based on a set channel interviews in the mid-sized/low enterprise disk market. Complete review of channel and channel programs. International technology sponsor. Global Megaprojects Secondary based review of global projects with large capitalization and massive scale. Interviews with project leaders/executives with specific megaproject experience in extraction, exploration and construction industries. Large ICT provider sponsor; information supporting decisions regarding a consulting services and support practice. Security: Digital Content Analysis Seeking to refine messaging and content marketing we studied relevant and recent article content in the enterprise/midrange security services space. The content analysis of 10,369 articles, with 59,101 comments, from 11 sources...~6.3m words resulted in new insight into market process decisions, such as content deployment timing and length and was used in modifying messaging (and all other naming related marketing activities e.g. SEO) to reflect the vernacular and nuanced language of the writers, and commenters. Inflight Entertainment & Digital Services Analysis of the market and opportunity for inflight entertainment in the light of communication and device trends and expectations. Based on secondary research and customer provided usage, flight level and passenger profile information for several million flights. Home Automation Review of home automation (utilities/security focus). Including a broad assessment of types of automation, levels, domains, technologies and directions. Broad secondary scan and curation of

2 information from leading providers, analysts, and pundits. In support of a futures/directions/visioning effort at a large ICT provider. Carrier APIs billing, retail & identity Marketing plan development support for carrier/mobile provider APIs. Using secondary and social media scans for multiple market perspectives and opportunity estimations. Interview series focused on aggregators. Multiyear Digital Security & Identity Annual (6 years) qualitative and quantitative program focused on a geographic market for managed security services. Descriptive, longitudinal and clustering analysis used to portray information used broadly in a large technology provider for strategy through tactics. Power Utilities Modernization Interview program focused on creating content for sales support materials/briefings for a large account management team in a global ITC provider. Business Collaboration Qualitative and quantitative research into best practices in business collaboration for the purpose of creating interactive thought leadership applications (web/mobile) Collaborative Education Qualitative and quantitative research into best practices in collaborative learning for the purpose of creating interactive thought leadership applications (web/mobile) API Gateway Enterprise, ISV, Carrier Secondary research to develop an opportunity analysis and portfolio model for sub segments Interview program focused on defining use cases for a collection of acquisitions/integration requirements. Mobile Device, Application and Content Management Secondary research to develop an opportunity analysis and portfolio model for sub segments within each sub offer (DAC) Interview program focused on defining use cases for each sub offer (DAC). Resulting in acquisition plan and integration plan for a software product line. Mobile App Stores Secondary research to develop an opportunity analysis and competitive portfolio model in support of a software product management team/planning effort to secure acquisition funding and operational support. Intelligent Archive CMM & Assessment Interview program focused on best practices in intelligent archive for large enterprises for the purpose of creating interactive thought leadership applications (web/mobile) to drive marketing and sales engagement programs. Cloud Computing Research Qualitative and case study research to support the development of an industry forum and member content for cloud computing. Focus on large IT organizations. Data Protection Software Competitive Analysis Quantitative research (international, 600 participants) to determine the buying behavior, channel preferences and satisfaction with the current offerings in the market. Focus on midrange to large business.

3 SOA Solutions Research Quantitative research (325 participants) focused on defining the features and content of successful SOA offerings for the North American market, sponsored by a global 1000 software company. Unified Communications Quantitative research for a F1000 ITC company in the US in support of a plan to develop product to serve the UC marketplace. Included analysis of features and pricing, Targeted large organizations in North America IT as a Business Quantitative research project (90 participants) for an international F1000 consulting company to isolate trend and directions in the management of large IT organizations. Used to define consulting methodologies and for thought leadership marketing content. Financial Services Customer Experience Quantitative research project (1,600 participants) for a F1000 Canadian ITC firm to understand the consumer s view of financial services, build segmentation and a long term model of buying behavior from an experience perspective. Large Complex Deals Quantitative research project (60 participants) for a F1000 Canadian ITC firm to understand buying behavior for significant, business critical and complex IT projects. Wireless Business Solutions Secondary, qualitative and quantitative research and market analysis of the wireless business communications market for a F1000 Canadian wireless device manufacturer. Broadcast and Cable Secondary research supporting a market analysis for a F500 US firm intended to assist our client in making decisions regarding their industry offerings. The project included analysis of opportunity, identification of key trends, a competitive overview and recommendations regarding strategic direction for the industry offerings. Information Security and Risk Management Quantitative research supporting the development of content and methodology for a F1000 security and IT management software firm. Deliverables include the development of a white paper series in support of our client s go-to-market approach. Business Value of Telecommunications Solutions In depth interviews, followed by a broad quantitative reach project (375 participants) allowed our client to establish a thought leadership position in the telecommunications business solutions field. In addition to the research and market analysis, Filigree built an assessment tool that has subsequently been applied to 240+ projects and is recognized as an industry leading methodology for achieving business value from complex solutions. Best Practices in Data Classification Case study research in 25 large US IT organizations for a F2000 US storage software firm. The analysis lead to the development of a services practice and supporting methodology. Telecommunications Energy Industry Applications Qualitative and quantitative research and market analysis for a F500 sized Canadian telecommunications company. The project focused on defining solutions offerings and content in support of the Energy boom in western Canada.

4 Information Lifecycle Management Maturity Qualitative and quantitative research (910 participants) to define a maturity model for information lifecycle management in large enterprises. An assessment model was developed and deployed to the field of a F100 IT firm. The firm is using the assessment process as a key facet of its go-to-market approach. Information Lifecycle Management Investigation Focus group program in multiple locations (5) to understand the state of the art in storage management and the structure/organization of large IT organizations with respect to storage management. Sales Pipeline Management Qualitative research program deployed to assess current practices, inhibitors and facilitators in sales revenue pipeline (conversion) management for large complex service relationships. The research output was used to define a consulting practice and methodology for a sales consulting and training firm, and to develop content for their sales/marketing materials. Telecommunications Industry Applications Quantitative research (360 participants) to examine key business issues and telecommunications applications. A best practices assessment tool was developed and deployed to support sales professionals in defining potential client needs. Compliance Market Trends Review (using secondary research and customer interviews) of global regulatory and compliance standards trends in highly regulated industries and government sectors. Research included client adoption cycles, decision processes, and competitive IT marketing and sales techniques for records management solutions. The research is being used to refine marketing programs and to drive a thought leadership branding program. Best Practices in Business/IT Alignment Best practices benchmark involving 250 of the largest IT users worldwide. Study focused on the state of the art of business/it process integration using ITIL s process assessment model. Sponsor used the information to build marketing deliverables and define the requirements for software development and a professional services practice. Qualitative in-depth interviews, coupled with a selfadministered survey were used. Enterprise Server Market Database development and demographic research to identify the current users of large scale computing environments. The study focused on defining a model to forecast usage from available demographics to support direct marketing activities. Interviews, data analysis, database management and advanced multivariate techniques were used to define the model. Best Practices in Complex Storage Management In depth study of extremely large enterprises (Global 10) at over 200 IT sites to understand practices associated with the management of storage systems. The study supported the development of an enterprise storage strategy. Interviews, site customer visits and scenario analysis were used to define the status, issues and superior practices across the enterprise. US IT Staffing Services Market analysis of 38 geographically defined US markets of IT staffing services, including competitive and opportunity analysis. The study was used to define market expansion plans (site selection) and resource allocation for the existing portfolio. Interviews, telephone based survey and secondary techniques were used. Top Customer Profiles Usage profiles of 50 top customers of a F500 IT solutions provider. Study focused on understanding the ways customers use specific solutions, unmet needs and additional requirements for solutions. Qualitative in-depth interviews, coupled with a self-administered survey were used. The firm used the research to define a national accounts program and rollout.

5 Strategic Account Management Best Practices Primarily qualitative (phone-based) research of current practices of leading global account management efforts. Interviews were with sales executives from G10 through G1500 companies and reviewed best practices in strategic account selection, account planning, staffing and organization, intra-company coordination, client communication, problem resolution, and joint-development efforts. SATA Disk Technology Feasibility Market feasibility research project focused on understanding acceptance for a solution based on a potentially disruptive technology. Qualitative and quantitative research studying buying behavior and motivations of large scale storage users (CIO, Ops Mgmt, Data Center Mgmt, CTO, Storage Mgmt) for the purposes of developing a technology strategy. ERP/CRM Messaging Qualitative (in-depth interviews) study of ERP/CRM buyers (CIO, LOB Mgmt levels) to determine the effectiveness of messaging strategies for the purpose of tuning brand messages. Partner Program Requirements Qualitative (in person and phone-based) research through in-depth interviews of the sponsor vendor s existing partners at multiple levels to determine their support needs and then gauge possible reactions to changes in existing programs to partner level requirements, rewards, support, and partner-specific service offerings. Middle Market Telecommunications Services Quantitative survey of middle market business to access voice and data communications requirements, develop workable needs-based segmentation and refine client offerings and marketing plans. Channel Strategy Best Practices Qualitative and quantitative research (using secondary sources and phone interviews) of award winning IT vendor s channel partner programs. Review of best practices included considerations of partner certification, training, joint marketing, sales support, margins and payment criteria, technical support, and channel contention. Management Practices in High Technology Sales - Executive Agenda Qualitative and quantitative interviews of Chief Sales Officers and High Level Sales Executives (IBM, Microsoft, McDATA, Oracle, Perot Systems etc.) in support of developing a go-to-market plan for a sales consulting company. Solution Justification in High Technology Sales Quantitative survey of CIO s and VP s of IS to determine their expectations from vendors in significant solutions sales in terms of justification, TCO and ROI analysis and models. Best Practices in Infrastructure Management Qualitative and quantitative (web-based) research in support of developing thought leadership white papers and a web-based assessment tool for G1500 companies on the topic of infrastructure management as a subset of systems/service management. Product Life-Cycle Management Market Analysis Performed qualitative market trend and competitive offering review to gauge market potential for new software product features and service offerings being considered by a leading supplier. Best Practices in Quality of Experience Qualitative and quantitative (web-based) research in support of developing thought leadership white papers and a web based assessment tools for the analysis of end-user web experiences. Software User Group Membership Study Quantitative (phone-based) data collection and analysis in support of a high tech user group membership recruiting and retention effort.

6 Best Practices in Service Level Management Qualitative and quantitative (web-based) research in support of developing thought leadership white papers and a web based assessment tools for large business service level management. Professional Services - Competitive Analysis Secondary and limited qualitative (in-depth interviews) of large scale IT services providers to determine market potential in specific professional services marketplaces. Included market sizing, requirements and competitive analysis in support of a portfolio analysis. Services Infrastructure Analysis Secondary and limited benchmarking qualitative research (in-depth interviews) of large scale IT services providers to determine business models, structure, and infrastructure spending in support of specific professional services offerings. For the purposes of developing support strategies for services commercialization. US Market Feasibility Enterprise Application Integration Secondary and limited qualitative (in-depth interviews) to determine US market entry feasibility for a software company. Assessed telecommunications technologies as entry barriers and performed competitive analysis to determine collaboration potential with US telecommunications and direct marketing companies. Fibre Channel Awareness & Requirements Quantitative survey (phone survey) to determine awareness and business requirements for Fibre Channel technologies in SMB businesses (CIO, CTO level) in support of commercialization and messaging strategies and collateral development. Large Scale Disk Storage Communications, Sales & Channels Quantitative (in-depth phone survey) research studying buying behavior and motivations of large scale IT users (CIO, Ops Mgmt, Data Center Mgmt, CTO, Storage Mgmt) for the purposes of developing go to market strategies. Intermediate System Tape Requirements Quantitative (phone survey) research studying buying behavior and motivations of large scale IT users (CIO, Ops Mgmt, Data Center Mgmt, CTO, Storage Mgmt) for the purposes of developing segmentation and market requirements as part of a portfolio decision process. Large Scale Disk Storage Requirements Secondary, Qualitative (in-depth interviews) and quantitative (phone survey) research studying buying behavior and motivations of large scale IT users (CIO, Ops Mgmt, Data Center Mgmt, CTO, Storage Mgmt) for the purposes of developing segmentation and technical requirements as part of a pre-qfd analysis to determine product plans. Storage Spending Analysis Quantitative (in-depth phone survey) research forecasting storage spending in large scale (F1000) IT internationally. For the purposes of developing corporate strategies in response to changing client needs. Consumer Support Services - Segmentation, Opportunity & Requirements Quantitative (phone survey) research studying services buying behavior and motivations of consumers and SOHO users (Owners, PC Users) for the purposes of developing segmentation and buying behavior analysis as part of a market viability analysis SI Channel Portfolio Analysis Quantitative survey (self administered survey) of 300 channel partners to determine services that would be complementary to partner offerings for the purposes of determining the market attractiveness vector of a services portfolio from a channel conflict perspective. Also analyzed packaging and support requirements.

7 Independent Association - Utility Application Requirements Quantitative (phone survey) research of IT organizations in mid-sized utilities to determine the viability of offering a packaged utility software suite. Included opportunity analysis, requirements tuning and go to market strategies. Large Scale - Network Services Segmentation & Requirements Qualitative (focus groups) and quantitative (phone survey) research studying buying behavior and motivations of large scale IT users (Network Exec/Mgmt levels) for the purposes of developing segmentation and buying behavior analysis as part of a segment study (go to market effort.) Large System Multi-vendor Maintenance Opportunity Qualitative (in-depth interviews) and quantitative (phone survey) research studying buying behavior and motivations of large scale IT users (CIO, Data Center Mgmt levels) for the purposes of opportunity and buying behavior analysis as part of a go to market effort. Mid-Market Network Services - Segmentation & Requirements Qualitative (focus groups) and quantitative (phone survey) research studying buying behavior and motivations of mid-market IT users (Network Mgmt level) for the purposes of developing segmentation and buying behavior analysis as part of a commercialization and business development effort.