Ball State University. Unified Media

Transcription

1 Ball State University Unified Media MEDIA KIT

2 AN IMMERSIVE LEARNING PRODUCTION Unified Media Lab What is Unified Media? Unified Media is a collaboration of student media organizations at Ball State University. Together, we strive to produce relevant, compelling and informative content for our audience. UNIFIED MEDIA ADVERTISING Art & Journalism Building, Room 285 Ball State University, Muncie, Indiana Phone: (765) Fax: (765) dailynewsads@bsu.edu Cover photo: Frog Baby Fountain Media Kit designed by Zachary Poor 20,503 58% Total enrollment 17,225 63% Total on-campus enrollment 3,978 54% Total faculty & staff By The NUMBERS of adults aged read a newspaper of readers read the ads when paging through their newspaper of newspaper consumers use two or more platforms to access content Sources: Ball State University Fact Book, Office of Institutional Effectiveness, Google Analytics, MansiMedia.com and NACS.

3 THE DAILY NEWS: BROADSHEET RATES Business Card in x in $54.38 Sixteenth Page in x in $94.69 Eighth Page in x 5.25 in $ Sixth Page in x in $ ¼ Page Vertical in x in $ ¼ Page Horizontal in x 5.25 in $ x in x 8 in $ One-Third Page in x in $ ½ Page Horizontal in x in $ ½ Page Vertical in x in $ Two-Thirds Page in x in $1, Full Page in x in $1, PREMIUM POSITIONS Signing up for multiple puzzle sponsorships, horoscope sponsorships or front page ads can earn you a lower rate! Turn the page to learn more. Puzzle Sponsor Side: 1.6 in x in Top: in x 1.75 in $75 Horoscope Sponsor Top: in x 1 in Bottom: in x 0.5 in $35 Front Page Strip in x 2 in $350 Nameplate in x3.1 in $350 FALL & SPRING RATES AMOUNT Open Rate $2,000-$4,200 $4,201-$6,200 $6,201-$8,200 $8,201-$10,200 $10,201-$13,200 $13,201-$16,200 $16,201-$18,499 $18,500-$19,999 $20,000+ PER COLUMN INCH $12.50 $11.75 $11.00 $10.50 $10.00 $9.50 $9.00 $8.50 $8.25 $8.00 SUMMER RATES AMOUNT Open Rate $500-$700 $701-$1,300 $1,301-$1,900 $1,901-$2,300 $2,301-$2,750 $2,751+ PER COLUMN INCH $8.65 $7.98 $7.45 $6.90 $6.33 $6.00 $5.70 COLOR CHARGE $25 charge for Business Card ad size $50 charge for ads larger than Business Card, but less than ½ page $100 charge for ads ½ page and larger Standard-size broadsheet rates based on open rate of $12.50 per column inch except for Front Page Strip, Nameplate, Puzzle and Horoscope sponsors, which are premium positions. Rates represent black and white advertisements. Rates listed are valid from August 20, 2015 through July 20, Summer rates begin May 18, For special contract rates, contact a Unified Media Sales Representative.

4 SPECIAL RATES & OPTIONS INSERTS Full Run, One Date: Full Run, Multiple Dates: $360 ($45 per thousand) 3-6: $320 ($40 per thousand) 7-12: $280 ($35 per thousand) 13-25: $240 ($30 per thousand) 26+: $200 ($25 per thousand) Printing costs: $450 ($56.25 per thousand) We can print letter size documents or smaller with a variety of paper types (excluding cardboard). Color is available on both sides at the same price. *Fees are separate for printing and inserting. If you wish to print inserts on your own, mail them to HNE Printers, c/o Ball State Daily News 22 West New Road Greenfield, IN Please include date to be inserted. SPECIALTY ADS SPADEA: $1,895 A spadea wraps around the newspaper, offering nearly three pages of full color advertising. DIMENSIONS: Flaps (Front & Back) 3.25 in x 21.5 in Full Page (Front & Back) in x 21.5 in ADSCAPE: $150 + original price of ad An adscape is a creative advertisement that has a nontraditional border and breaks into the editorial content of the newspaper. The text wraps to the edge of the ad. Begin designing with a standard ad size in mind (for initial pricing) and let your creativity run wild. POST-IT STICKER: $450 /1 full run Post-It stickers are full color, sticky notes placed on the front page of a newspaper edition. They can also be peeled off and stuck somewhere else as a reminder of your business or promotion. DIMENSIONS: 3 in. x 3 in. 3+ full runs: $399/each run SPONSORSHIP & DISCOUNTED RATES FRONT PAGE ADS QUANTITY DISCOUNTS front page ads $ per front page ad front page ads $ per front page ad front page ads $ per front page ad PUZZLES SPONSORSHIP QUANTITY DISCOUNTS puzzles $45 per puzzle puzzles $40 per puzzle 51+ puzzles $35 per puzzle $350 PER FRONT PAGE AD Signing up for multiple front page ads gets you a lower rate! $75 PER PUZZLE Signing up for multiple puzzles gets you a lower rate! *puzzle ads are black and white only HOROSCOPE SPONSORSHIP QUANTITY DISCOUNTS 9 horoscopes $200 total ( $22.22/horoscope) 18 horoscopes $375 total ( $20.83/horoscope) $35 PER HOROSCOPE Signing up for multiple horoscopes gets you a lower rate! *horoscope ads are black and white only

5 SPECIAL PACKAGES SENIOR PACKAGE One full page or two half pages in The Daily News* per month Top Leaderboard position on the home page at BallStateDaily.com Video: Short narrative video to be used at client s discretion; featured on BallStateDaily.com Full page, full color in Ball Bearings Magazine (1X)** SOPHOMORE PACKAGE $1,650/MONTH $2,507 VALUE Two quarter pages or one half page in The Daily News* per month Banner ad on BallStateDaily.com Video: Short narrative video to be used at client s discretion; featured on BallStateDaily.com $850/MONTH $1,301 VALUE JUNIOR PACKAGE Two quarter pages or one half page in The Daily News* per month Banner ad on BallStateDaily.com Video: Short narrative video to be used at client s discretion; featured on BallStateDaily.com Full page, full color in Ball Bearings Magazine (1X)** HOUSING PACKAGE $1,100/MONTH $1,726 VALUE Housing Guide on BallStateDaily.com Full page in Renter s Guide or Ball Bearings** Two quarter pages or one half page in The Daily News* per month Banner ad on BallStateDaily.com $1,195/MONTH $2,422 VALUE Pricing for the Senior, Junior and Sophomore packages available for a 4-month Fall or Spring contract. Fall: September-December; Spring: January-April. Regular color charges apply: see The Daily News: Broadsheet Rates page for color charge amounts. Banner ads are run of site. Copy may change monthly. *The Daily News refers to non special sections only. **Ball Bearings publishes in the fall and spring and excludes premium front and back covers. UNIQUE PRODUCT OFFERINGS BALL BEARINGS MAGAZINE Campus magazine that publishes in November and April Full page ads available only Premium positions available (inside front & back covers and back cover) $275 FULL PAGE & FULL COLOR $500 for inside cover $700 for back cover BUSINESS SPOTLIGHT COMMERCIAL Short narrative video with a professional voice over to be displayed on BallStateDaily.com and given to the customer to be used at their discretion (on websites, social media, etc.) $275 Shafer Tower

6 BALLSTATEDAILY.COM ONLINE DISPLAY AD RATES BallStateDaily.com is the central online hub of all Unified Media organizations and includes news, sports, features, multimedia and more. AD FORMAT 1-3 MONTHS SERVICES GUIDE 4-8 MONTHS ADD $100/MONTH FOR FIXED EXCLUSIVE HOMEPAGE LEADERBOARD Database of local services that don t fit the housing or dining classification searchable on BallStateDaily.com/Services. $69/MONTH FOR 1-3 MONTHS $59/MONTH FOR 4-8 MONTHS $49/MONTH FOR 9+ MONTHS This is a new product for Fall 2015 and prices are subject to change. 9 MONTHS LEADERBOARD $350 $325 $300 BANNER $375 $350 $325 POP UP $100/day HOUSING GUIDE Database of local housing options searchable on BallStateDaily.com/Housing. Includes photos, contact info, links, and specials. NUMBER OF BEDROOMS MONTHS MONTHS MONTHS LESS THAN 10 $89 $79 $69 10 TO 50 $99 $89 $79 50 TO 100 $119 $109 $ TO 149 $129 $119 $ $149 $139 $129 $225/MONTH FOR FEATURED LISTING & ONLINE BANNERS DINING GUIDE Database of local restaurants searchable on BallStateDaily.com/Dining. Includes menu, contact info, links, hours, and specials. $25/MONTH FOR 12 MONTHS $30/MONTH FOR 6 MONTHS $100/MONTH FOR FEATURED LISTING SIZING & SPECIFICATIONS BANNER: 300 px x 250 px LEADERBOARD: 728 px x 90 px POP UP: 550 px x 480 px COLOR: RGB RESOLUTION: 72 DPI FORMAT: JPG, PNG, GIF, SWF L.A. Pittenger Student Center

7 BALL STATE DAILY MOBILE APP PREMIUM TILE AD Exclusive placement on the main tile board screen. $325/MONTH Native feel Single tile or combined tiles Variable response: tap-to-url or tap-to-call AD DIMENSIONS: Single tile: 424 px x 404 px PNG FILE ONLY BANNER ADS In rotation throughout the content pages of the app and generally in-line with content. In-line/scrollable In rotation with other campaigns Response: tap-to-url AD DIMENSIONS: Standard banner: 640 px x 100 px Expanded banner: 640 px x 200 px Medium banner: 600 px x 500 px PNG, JPG, OR GIF FILE SCROLLABLE: $250/MO. BOTTOM: $150/MO. *BOTTOM BANNER TABLET ONLY FULL-SCREEN INTERSTITIAL ADS Displayed to the app user after every 10 page views in an app session. Screen Taker after page view meter In rotation with other campaigns Response: tap-to-url $200/MONTH AD DIMENSIONS: Phone interstitial: 640 px x 960 px ipad interstitial: 1536 px 1536 px PNG, JPG, OR GIF FILE Sponsor the banner ad that appears when BallStateDaily.com is viewed on a mobile device web browser, separate from the Ball State Daily downloadable app. AD DIMENSIONS: 300 px x 50 px PNG OR JPG FILE MOBILE RESPONSIVE SITE $325/MONTH LIMITED TO TWO ADVERTISERS PER MONTH

8 Ball State Unified Media DN SIZING & SPECIFICATIONS AD SIZES Our daily broadsheet pages are 11 inches wide by inches tall with inch margins. Ads must be at least one column (1.6 inches) by two inches. Those ads which exceed inches tall will be charged for the full inches of ad space. RESOLUTION 300 dpi is preferred. 200 dpi is the minimum resolution for image files at 100%. DO NOT use art from your website, as 72 dpi web images print poorly. COLOR FOUR-COLOR PROCESS: Verify that your ad is in CMYK mode, not RGB, so the colors will separate correctly. GRAY SCALE: Verify that your ad will print on only ONE black plate; no color plates are allowed. FORMATTING.EPS Encapsulated PostScript file.pdf Test-open your ad in Adobe Acrobat to be sure it will open for us once we receive it. Illustrator, InDesign, and Photoshop. Please include all linked files and convert text to outlines. ADOBE FILES:.AI,.INDD,.PSD You may files directly to: We ask that you please make the subject line your account name. 2 inches For an example of all broadsheet ad sizes, please see The Daily News page. For online sizes, please see BallStateDaily.com page. one column (exact size) All display advertisements must be at least two column inches: one column wide by two inches deep. DISPLAY COLUMN INCHES COLUMNS = = = = = = INCHES *If a customer sends in a camera ready ad that is not the required file type, Unified Media Advertising reserves the right to reject the ad. UM also cannot guarantee the quality of the printed ad if the format is incorrect. Bracken Library

9 ADVERTISING POLICIES Revise/Reject Unified Media reserves the right to revise or reject advertisements. Advertisements that discriminate on the basis of race, creed, color, gender, national origin or sexual preference will not be accepted. Advertisements containing false or misleading statements will be rejected. Advertisements for products, services or promotions illegal in the state of Indiana, or that violate U.S. Postal Service regulations, will be rejected. Page Positioning With the exception of certain special issues, no page position for any advertisement will be sold or guaranteed. Requests will be honored when possible in the daily issues. Unified Media assumes no financial responsibility for failure to honor page position or placement request, nor will Unified Media be held liable for failure to notify an advertiser when such requests can not be honored. Unified Media assumes no financial responsibility for the placement or page position of an advertisement in relation to other advertisements contained in the publication, including but not limited to, competitors advertisement and advertisements of similar size or design style. No class of paid advertisement is accompanied by news stories or free notices. Publication of Ad Unified Media assumes no liability for failure to publish an advertisement or for the financial loss of business for failure to publish an advertisement. If the University closes for an emergency, Unified Media reserves the right to still publish the paper. All ads will run as is and as scheduled unless we receive a phone: call by the deadline to pull the ad. Copyright and Liability The advertiser and/or advertising agency assumes liability for all content (including text representation, illustration and appropriations considerations) of advertisements published and assumes responsibility for any claims arising against Unified Media. School identifiers are not allowed to be used in outside client advertisements. Identifiers include, but are not limited to, Benny, Charlie Cardinal, Ball State s logo, and the Ball State s Homecoming logo. Political and Editorial Ads Advertisements having the appearance of editorial material must be identified as paid advertisement. All political advertising must be paid in advance, and must be identified as paid political advertisement, and include the name of the person or organization that paid for the ad. RESTRICTIONS Upside-down or sideways advertisements are not accepted. If copy is supplied in this manner, Unified Media will alter the copy into a normal vertical format prior to publication. Unified Media is not responsible for photographs or other materials which are left with us for more than 10 days after the first publication. Advertisers wishing to have photographs or other materials returned must notify Unified Media of this request when materials are submitted. The advertiser and/or advertising agency is responsible for obtaining photo releases from anyone whose picture or likeness appears in an advertisement. The ad cannot be pulled the day before the ad runs. OBLIGATIONS Contracts All contracts are subject to approval by Unified Media advertising director. Contracts signed after August 18, 2014, will not be retroactive. An advertising contract is a guarantee on the rate, but does not imply credit has been granted. Contract rates apply only to advertisements inserted during the time specified in the contract (August 18, April 24, 2015). Contract Adjustments Advertisers who fail to fulfill their contract will be charged for actual inches used at the applicable rate. For example: (contracted rate-actual inches used) x actual number of inches used=adjusted total. Advertisers who fail to fulfill contract obligations due to delinquent charges will forfeit all discounts previously earned under the contract. CORRECTIONS Make-Good Ads Unified Media assumes no financial responsibility for errors in advertisements beyond the cost of space occupied by the advertisement in the first issue in which the error is made. Make-good ads will run, when appropriate, before billing adjustments are made. Such adjustments will not be considered if a proof of the ad was delivered and advertiser failed to call in corrections by the stated deadline. Errors in an ad do not automatically qualify for a make-good ad. Credit Adjustments Credit will not be considered if Unified Media advertising director is not notified within 15 days of the invoice date. Billing adjustments will be based on what percentage the error detracts from the effectiveness of the total advertising message, as determined by Unified Media advertising director. Adjustments will be noted on the next statement. Any/all make-good ads and credit adjustments will be determined by the advertising director. Unified Media is not responsible for errors in ad if copy is turned in after deadline. Proofs Proofs go out daily as soon as the ad is designed but no later than 10 a.m. the day before publication. It is the responsibility of the advertiser to provide correct information for where and to whom the proof needs to be sent. Proof Corrections Unified Media is not liable for errors in original copy received from advertiser or corrections or copy substitutions submitted after deadline. Deadline for corrections is 2 p.m. one day prior to publication or Friday by 2 p.m. for Monday publication. Special Section proof deadlines will vary. If Unified Media does not hear from the client by proof deadline the ad will run as is; Unified Media is not responsible for errors in an ad if the client received a proof and did not contact us. It is up to the discretion of the production supervisor and/or advertising director to accept ads after deadline. If an ad is accepted Unified Media does not guarantee a proof will be sent out and Unified Media is not responsible for any errors that may occur in the ad. PAYMENT TERMS Payments We accept cash, check, money order Visa or Mastercard for all billed accounts. There will be a $35 service fee assessed for every returned check. Pre-Pay Accounts Payment is due on ad copy deadline day. Unified Media will pull ads that do not have payment in on time. We accept cash, check, money order, Visa or Mastercard for payment. Billing Conditions Advertisers requesting to be billed must complete a credit application for consideration. Accounts are billed the last day of the month. All advertising invoices must be paid in full within 30 days of invoice date. Accounts unpaid after 45 days will be granted additional advertising only at the discretion of Unified Media advertising director. Accounts unpaid after 60 days will be considered delinquent and no further ads will be accepted until the delinquent amount is paid. Accounts more than 90 days in arrears may be placed on a pre-pay basis. Once invoices become days old, departments will be notified that a letter will be sent to the customer by Bursar and Loan Administration notifying them that, unless payment or an arrangement to pay is received within 30 days, the account will be referred to a collection agency for collection. This means that the customer will incur additional charges to reimburse the collection agency for their efforts. Once invoices become days old, they will be referred to a collection agency for collection.

10 Why Ball State Unified Media? Students involved with Unified Media work across disciplines to produce the most relevant, compelling and informative content something students, faculty and staff expect and rely on for the latest in campus, local and national news. There is no better way to reach the diverse population of Ball State University than by advertising in the multiple award-winning products created by Unified Media. Beneficence

11 DN DISTRIBUTION LOCATIONS Denotes Distribution Location Bethel Avenue 40+ DISTRIBUTION LOCATIONS BOTH ON & OFF CAMPUS McKinley Avenue New York Avenue 8,000 COPIES IN CIRCULATION EACH PUBLICATION DAY Neely Avenue Riverside Avenue University Avenue N^

12 PUBLICATION DATES Publication Date Non-Publication Date Special Section Publication Date AUGUST NOVEMBER FEBRUARY MAY SEPTEMBER DECEMBER MARCH JUNE NEWSPAPER DEADLINES PUBLICATION DAY Monday Wednesday Friday DEADLINE Thursday, 4 p.m. Monday, 4 p.m. Wednesday, 4 p.m. OCTOBER JANUARY APRIL JULY The Daily News publishes Monday, Wednesday and Friday during the fall and spring semesters and Wednesday during the summer sessions. Fall and spring semesters DN circulation is 8,000 per day and summer sessions DN circulation is 4,000 per day. SPECIAL SECTIONS ROLL CALL Thursday, Aug. 20, 2015 Broadsheet format FALL HOUSING FAIR & RENTER S GUIDE Wednesday, Sept. 16, 2015 Tabloid format CAMPUS GREEN GUIDE Friday, Sept. 18, 2015 Mini Tabloid format HOMECOMING Friday, Oct. 2, 2015 Broadsheet format FAMILY WEEKEND Friday, Oct. 23, 2015 Broadsheet format HOLIDAY SHOPPING GUIDE Monday, Nov. 23 & Dec. 7, 2015 Spadea format SEMESTER IN REVIEW Friday, Dec. 11, 2015 Tabloid format WELCOME BACK Monday, Jan. 11, 2016 Broadsheet format BEST OF BALL STATE VOTING GUIDE Wednesday, Feb. 10, 2016 Tabloid format DN DEALS: SPRING BREAK Monday, Feb. 29, 2016 Spadea format BEST OF BALL STATE WINNER S PAGES Wednesday, March 2, 2016 Broadsheet format BRACKET CHALLENGE March 17-April 5, 2016 Online format SPRING HOUSING FAIR & GUIDE Wednesday, April 13, 2016 Tabloid format YEAR IN REVIEW Friday, April 29, 2016 Tabloid WELCOME TO BALL STATE Monday, June 6, 2016 Mini Tabloid format *All special section publication dates are subject to change. Sales and creative deadlines will vary per special section publication.