where is the rink located? E. NORTHSIDE DR schedule & pricing
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2 the return of a fort worth holiday tradition! Following a hugely successful season, Panther Island Ice returns for the holiday season! The rink will be open from November 17, 2017 January 15, In addition to public skating, Panther Island Ice features figure skating exhibitions, seasonal music and other fun activities for all ages. where is the rink located? E. NORTHSIDE DR. Panther Island Ice is found within the Coyote Drive-In complex, located at 223 NE 4th Street, Fort Worth, Texas ST. ER 5 CE. ST TH 4 ST. IN MA N NW N.. ST Most of the ice rink will be located under the large shade pavilion which will provide protection from the weather and create ideal ice conditions. The REAL ice will be kept frozen by a 150 ton chiller! NW MM CO TH The ice rink will be separate from the drive-in, so a ticket to Coyote is not necessary to skate. Panther Island Ice patrons can still utilize the ample parking along with other Coyote amenities such as seating, restrooms and concessions from the popular Coyote Canteen. G KIN PAR DOWNTOWN FORT WORTH schedule & pricing Panther Island Ice will offer public skating seven days a week, including holidays such as Thanksgiving, Christmas Eve, Christmas Day, New Year s Eve and New Year s Day. Admission will be $12 and includes skate rentals. Discounts will be available to active duty military and groups of 15 or more people. Find a full ice rink season schedule with exact times at PantherIslandIce.com.
3 help us make this a success The Trinity River Vision Authority (TRVA) sought out a successful ice rink operator to bring this unique, affordable, winter tradition to Fort Worth. Revenues from the skate rentals will cover installation and staffing expenses. Any proceeds will go to programming and capital improvements on Panther Island. Community partners like you are vital to the success of TRVA s operation. With sponsor support, we can provide a family-oriented attraction that will return for years to come and offer a delightful holiday tradition for our community. the benefit to you Last year we hosted over 40,000 skaters and patrons. We expect to grow that number during this year s holiday season. Due to its prominent location at the Coyote Drive-In, you can expect thousands of spectators who will be on site watching movies or hanging out in the canteen. A multi-faceted marketing campaign will run from November through January and will provide valuable exposure. Sponsors will have the opportunity to enjoy a wide array of benefits including on-site signage, announcements/recognition, print materials, complimentary tickets and more. TRVA will actively market the rink through television, radio and print advertising as well as generate buzz throughout community partners and a social media campaign. NBC 5, 95.9 The Ranch and 92.1 Hank FM have already committed to be media sponsors. By sponsoring Panther Island Ice, Fort Worth s only outdoor ice rink, your company will gain exposure for over ten weeks through advertising and days of onsite exposure.
4 Website Demographics age demographics 13% % MALE VISITORS 28% AGE RANGES OF VISITORS 28% % % MOBILE 1% % devices accessing our site 18% 72% FEMALE VISITORS TABLETS 4% DESKTOP panther island ice site insights top web visits by location Total number of visitors to our website. 65,514 45,094 Total number of first-time visitors to our website. dallas fort worth north richland hills BURLESON grapevine weatherford houston arlington irving mansfield plano DATE RANGE: OCT 21, 2016 JAN 20, 2017 Insightful and informative website stats accumulated from pantherislandice.com
5 Facebook Demographics FACEBOOK FIGURES Total number of Facebook likes. 15,709 1,487 Total Facebook reach.* 1,285,329 16% FROM LAST YEAR 25% FROM LAST YEAR Total number of new likes. 34% FROM LAST YEAR *Reach represents the total number of people exposed to our Facebook page, BOTH by those that have liked our page directly AND via shared posts that their friends can then see. WHO's FOLLOWING US? %.6% % 2% % % % DATE RANGE: SEPT 28, 2016 JAN 19, 2017 Insightful and enlightening social media-related stats.
6 Benefits by Dollar Level Gold Sponsor - $10,000 Logo printed on 4 x 20 banner prominently displayed at ice rink Daily screen advertising at Coyote Drive-In Print advertising marketing through TRVA s database Website promotion on PantherIslandIce.com Logo on print materials: posters, flyers, TRVA newsletter Prominent mentions in aggressive social media campaign Press release mention Mention in pre-recorded PSA announcements Company promotional opportunities at the rink Opportunity for a private group party at the ice rink before it opens to the public 100 complimentary tickets Silver Sponsor - $5,000 Logo printed on two dasher boards Print advertising in 360 West marketing through TRVA s database Website promotion on PantherIslandIce.com Prominent mentions in social media campaign Logo on print materials: posters, flyers, TRVA newsletter Press release mention Mention in pre-recorded PSA announcements 50 complimentary tickets Dasher Board - $1,500 Logo printed on one dasher board marketing through TRVA s database Website promotion on PantherIslandIce.com Mention in social media campaign 20 complimentary tickets Sponsor commitments and logos must be received by October 16 th to be included in the printed materials. Contact Information Shanna Cate Trinity River Vision Authority, Programming & Development Manager call or Shanna.Cate@trinityrivervision.org
7 Onsite Advertising Opportunities gold sponsor rink banner onsite examples 20 x 4 silver sponsor dasher Board (2) 108 x 32 onsite examples provided art* *Must provide logo in vector format or custom artwork built to 108 x 32. dasher Board (1) 108 x 32 provided art* *Must provide logo in vector format or custom artwork built to 108 x 32. onsite example dasher sponsor
8 Media Coverage Examples Live Love Laugh aired on Sunday December 4 on WFAA.
9 Media Coverage Examples Star-Telegram covered Congressman Veasey's work day at the rink. Star-Telegram covered Schools on Skates event.
10 Media Coverage Examples Univision 23 at Panther Island Ice aired December 17. WFAA Good Morning Texas aired live on January 12.
11 contact information Shanna Cate Trinity River Vision Authority Programming & Development Manager
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