SAP Consumer Industries Summit For Partners and SAP Colleagues

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1 SAP Consumer Industries Summit For Partners and SAP Colleagues April 13 14, 2015 The Convention Centre Dublin Dublin, Ireland Exhibitor and Sponsor Information

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3 Welcome Dear partner, It is our pleasure to invite you to one of the premier industry-focused events of the year, designed with your success in mind. Building on our success at The Hague in 2014, I am thrilled to announce that we will be holding our first annual SAP Consumer Industries Summit for our colleagues and partners on April 13 14, 2015, in Dublin, Ireland. We plan to convene nearly 1,300 SAP employees and partners from retail, consumer products, wholesale distribution, and life sciences. At this summit, colleagues from across the four industries and the entire ecosystem joining together as one team have the opportunity to connect, energize, and focus on being an unrelenting innovation and growth engine for SAP and our partners. This is the event for you to network, learn, and build your credentials. Take advantage of a series of keynote and breakout sessions, successful enablement, best-practice sharing, networking, and industry thought leadership. The agenda covers our corporate strategy as well as our strategy in consumer industries, views from the outside, key success factors, and value drivers. It also offers solution-oriented presentations and customer successes that allow you to see solutions in action, exchange ideas, and get answers to your questions. You will also have the opportunity to network with colleagues and peers from across the global consumer industries community. Our partners contribute to our vital growth and to the development of a vibrant ecosystem a community of organizations and individuals focused on the common goal of customer success. With our partners, we offer highly comprehensive and consistent consumer industries solutions, enabling customers to address key business challenges, run more simply, and implement a near-perfect enterprise. 3

4 Welcome At this conference, our colleagues and partners will receive the latest information on our respective industry portfolios, go-to-market plans, key customer projects, and best practices for sales. We offer you the opportunity to showcase your solutions and services for retail, consumer products, wholesale distribution, and life sciences in an exhibitor booth and a live demo theater. Three unique exhibitor packages are available. Additional sponsorship packages are also available to further showcase your brand to our global consumer industries community. Look for details within this exhibitor and sponsor information kit. We hope that the packages we have created for you at this year s SAP Consumer Industries Summit suit your needs and give you an ideal platform on which to improve your business. Let s team up for continued success. Mark your calendar for the SAP Consumer Industries Summit for partners and SAP colleagues. We look forward to welcoming you together with our broad and diverse consumer industries teams from around the world for this stimulating event. See you in Dublin! Pat Bakey Global General Manager, Consumer Industries Craig Schertler Global Head of Consumer Industries GPO 4

5 General Information Target Group The global SAP Consumer Industries Summit is our largest enablement and community meeting, where colleagues and partners from across the world gather to gain and exchange information that can help drive success in WHO SHOULD ATTEND? The SAP Consumer Industries Summit is an established global event designed for SAP colleagues and partners to engage in business networking and learn about the latest trends, strategies, and innovations for consumer industries. The SAP Retail Summit last year attended by 600 SAP colleagues from 50 countries, together with 200 representatives from more than 100 partner companies was just the beginning. This year we start a new dimension with the SAP Consumer Industries Summit. Attendees will represent a wide range of areas that include sales and services, solution management and development, active global support, ecosystem, marketing, communications, and operations. Participation of SAP colleagues is by invitation only. All nominated SAP employees will receive an invitation from central event management containing a unique link for registration. Partners may register on the Web site given in the registration section at the end of this invitation. WHY SHOULD YOU ATTEND? The SAP Consumer Industries Summit offers an exclusive opportunity for you to learn about our current corporate strategy, receive insight into new programs and tactics that can accelerate your business growth, meet your industry peers, and network with SAP executives. It s a unique event where you can: Hear visionary updates directly from industry thought leaders, our consumer industries leadership team, speakers from premier industry institutions, and our clients Receive a firsthand look at the latest trends in consumer industries Discover unique industry solutions from SAP and partners that support best practices, benefit from in-memory computing, drive customer centricity, accelerate new business models, and, ultimately, support your growth strategies Present and learn from innovative, live industry solution demos in a live demo theater Network with peers and leaders in your industry and get to know the global team Engage with SAP partners to discuss the latest technologies that support SAP software Explore best practices and approaches from the consumer industries community Build relationships, generate new business opportunities, and strengthen global and regional collaboration between you and your peers 5

6 General Information The Conference at a Glance AGENDA MONDAY, APRIL 13, :00 a.m. Registration opens 9:00 a.m. Welcome and keynotes 10:30 a.m. Coffee break 11:00 a.m. Keynote 12:00 p.m. Lunch break 1:30 p.m. Breakout, campfire, and partner live demo sessions/exhibition opens 5:30 p.m. Keynote 8:00 p.m. Evening reception AGENDA TUESDAY, APRIL 14, :30 a.m. Registration/Exhibition opens 8:30 a.m. Keynote 9:30 a.m. Breakout, campfire, and partner live demo sessions/exhibition opens/meetings 12:00 p.m. Lunch break 1:30 p.m. Breakout, campfire, and partner live demo sessions/exhibition opens 3:30 p.m. Keynote 7:30 p.m. Evening event 6

7 General Information The Venue The Convention Centre Dublin Spencer Dock North Wall Quay Dublin 1 Ireland CONVENTION CENTRE WITH EXHIBITION, LIVE DEMO THEATER, AND PRESENTATION AND MEETING ROOMS 7

8 General Information Overview and Key Contacts We hope that the packages we have created for you at this year s summit suit your needs and give you the ideal platform on which to improve your business. EXHIBITION BY INVITATION ONLY Eligibility to exhibit and sponsor is generally limited to companies that offer a solution that has certified integration with an SAP application or to companies that have an equivalent signed partner agreement. All exhibitors must be in good credit standing with no past-due amounts. EXHIBIT OPPORTUNITY Partners invited to exhibit at the SAP Consumer Industries Summit can choose from platinum, gold, or silver packages, depending on their needs. For details, please see the next page. If you have questions, please contact Dean Smith or send an to SAP CI Summit 2015 for Partners. LIVE PARTNER DEMO THEATER We offer our exhibition partners the opportunity to present innovative demos in the live partner demo theater. Each slot is 20 minutes and runs in parallel with other tracks on the agenda, except keynotes. SPONSORSHIP OPPORTUNITIES Sponsorship options are available. If you are interested in sponsorships, please take a look at page 10 and contact Dean Smith. CONFERENCE TICKETS Partner companies may purchase an unlimited number of conference tickets, subject to availability. The price of a full conference ticket is 850 (plus 23% Irish VAT). This covers participation in the summit and includes keynotes, breakout sessions, SAP and partner exhibits, meals, and evening events. To register, please use the online registration form at /index.cfm?fuseaction=reg.reginfo&ilocationid= Note: This link is only for delegate registration; it is not for exhibition or sponsorship application. HOW TO APPLY Application for exhibition and sponsorship can be made only with the official registration form (see pages 13 14). Please scan and your signed application no later than March 25, 2015, to partner@sapevent.co.uk. If you are applying for the exhibition package and would like to present in the live partner demo theater, please send your proposal using the form at the end of this brochure. SAP representatives will review and decide on the inclusion of your proposal in the agenda. Note: Each company can apply for only one exhibition package. Booth space is limited and will be allocated on a first-come, first-served basis. Please keep the application deadline in mind to avoid losing out on the package you want. SETTLEMENT The invoice for your participation will be sent after confirmation by SAP. You must settle this invoice by the given date (prior to the first day of the conference). The invoice includes Irish VAT of 23%. KEY CONTACTS SAP is using the services of Marketing Design Partnership to support the participation of SAP partners at this conference. Sandra Chambers, Partner Liaison Manager, is your main contact. You can send all correspondence and direct any questions to partner@sapevent.co.uk or at For questions about registration, please contact sapsummits@delegate.com. Please direct any housingrelated questions to saphotels@delegate.com. 8

9 Available Participation Options Exhibition Opportunities PLATINUM LEVEL GOLD LEVEL SILVER LEVEL Example Booth Example Booth Example Booth Booth Specifications and Costs Booth size: 10 m² (demo pod and seating area) 12,000 (plus 23% Irish VAT) Booth Package Information The booth package includes: Booth in standard SAP design, graphic panel with company logo, one literature rack, one stool, electricity, and cleaning Internet connection TFT monitor, keyboard, and mouse Five full conference tickets Company logo and profile written in English (maximum of 1,500 characters) on the event Web site and the mobile app (mandatory content review by SAP) Comfortable seating for discussion (seating area) Option to speak in the live demo theater (mandatory content review by SAP) Two invitations to the VIP event Logo recognition on screen prior to keynotes One banner ad in the on-site event mobile app Please note that: Exhibitors must provide their own laptops (Wi-Fi capability). The Internet connection is not a connection to the SAP network. An unlimited number of additional conference tickets may be purchased at any time (until sold out) through the normal registration process. Booth Specifications and Costs Booth size: 10 m² (demo pod and seating area) 9,000 (plus 23% Irish VAT) Booth Package Information The booth package includes: Booth in standard SAP design, graphic panel with company logo, one literature rack, one stool, electricity, and cleaning Internet connection TFT monitor, keyboard, and mouse Four full conference tickets Company logo and profile written in English (maximum of 1,500 characters) on the event Web site and the mobile app (mandatory content review by SAP) Option to speak in the live demo theater (mandatory content review by SAP) One invitation to the VIP event Please note that: Exhibitors must provide their own laptops (Wi-Fi capability). The Internet connection is not a connection to the SAP network. An unlimited number of additional conference tickets may be purchased at any time (until sold out) through the normal registration process. Booth Specifications and Costs Booth size: 6 m² (demo pod without seating area) 5,500 (plus 23% Irish VAT) Booth Package Information The booth package includes: Booth in standard SAP design, graphic panel with company logo, one literature rack, one stool, electricity, and cleaning Internet connection TFT monitor, keyboard, and mouse Two full conference tickets Company logo and profile written in English (maximum of 1,500 characters) on the event Web site and the mobile app (mandatory content review by SAP) Please note that: Exhibitors must provide their own laptops (Wi-Fi capability). The Internet connection is not a connection to the SAP network. An unlimited number of additional conference tickets may be purchased at any time (until sold out) through the normal registration process. 9

10 Available Participation Options Sponsorships SPONSORSHIP TOOL DESCRIPTION COST Barista bar Juice bar A barista bar offering coffee specialties will be placed in the exhibition area. Your company logo will appear on a branded stand. A fresh fruit juice bar will be placed in the exhibition area. Your company logo will appear on a branded stand. 6,000 (plus 23% Irish VAT) 6,000 (plus 23% Irish VAT) 10

11 Essential to Know Important Deadlines and Details MUST ARRIVE ON OR BEFORE AT Application for exhibition package March 25, 2015 Marketing Design Partnership Scan and form to Application for sponsorship opportunities March 25, 2015 Marketing Design Partnership Scan and form to Application for presentation in live demo theater Company logo for the summit Web site and invitation flyer Company profile (in English, maximum of1,500 characters) for the SAP Consumer Industries Summit Web site March 25, 2015 March 15, 2015 March 15, 2015 Marketing Design Partnership Scan and form to Marketing Design Partnership Marketing Design Partnership Input for graphic panel at booth March 15, 2015 Marketing Design Partnership For live demo theater presentations, deliver final presentation for our content and design check Registration of booth personnel (tickets included in package) March 30, 2015 March 30, 2015 Marketing Design Partnership For questions regarding registration, please contact Registration of additional delegates March 30, 2015 Contact 11

12 Essential Information Important Deadlines and Details COMPANY LOGO Send your company logo as a vector EPS (CMYK), as a JPG file. TIF, GIF, BMP, and RGB files are not acceptable. Please send screen and printer fonts, if required. GRAPHIC PANEL A graphic panel will be attached to the side wall of your demo pod, including your logo and a short description. The panel is included in the package and will be produced by SAP, according to our design guidelines. The detailed specifications will be sent to you after we confirm your application. EXHIBITOR MANUAL The exhibitor manual will be available by early April. Carefully review this manual, as it gives you detailed information on the location of your booth and all other matters related to the booth, such as telecommunication, shipment, and so forth. It also includes the detailed show schedule as well as exhibitor move-in and move-out times. A PDF file of this manual will be sent to you by . EVENT REGISTRATION Everyone who attends the SAP Consumer Industries Summit must register. Note: Once you have registered for an exhibition package, you will receive an from the registration agency. You will be asked to submit the names of your booth personnel to the agency no later than March 30, HOUSING For any questions regarding registration, please contact sapsummits@delegate.com. For housing-related issues, please contact saphotels@delegate.com. 12

13 Application Form SAP Consumer Industries Summit April 13 14, 2015, Dublin, Ireland Exhibition and Sponsoring Please sign, scan, and this form no later than March 25, 2015, to Marketing Design Partnership at We hereby register our firm intent to exhibit at the SAP Consumer Industries Summit, to be held in Dublin, Ireland, with a: Platinum package (includes seating area and option to give a presentation in the live demo theater) at a charge of 12,000 (plus 23% Irish VAT) We will apply to give a presentation in the live demo theater. CONTACT Marketing Design Partnership Ltd. 6 Ashdown Way Wyfold Court Estate Henley on Thames RG9 5WD, England T E partner@sapevent.co.uk Gold package (includes seating area and option to give a presentation in the live demo theater) at a charge of 9,000 (plus 23% Irish VAT) We will apply to give a presentation in the live demo theater. Silver package (demo pod only) at a charge of 5,500 (plus 23% Irish VAT) Sponsorship tool: barista bar at a charge of 6,000 (plus 23% Irish VAT) Sponsorship tool: juice bar at a charge of 6,000 (plus 23% Irish VAT) We agree to the rules and regulations as described in the exhibitor information. We will be invoiced for the booth before the event. We note that payment of this invoice is essential for participation. (PLEASE USE BLOCK LETTERS) Company Contact Contact Address Phone Finance Contact Phone Invoice Address VAT Number Date and Signature Scan and to Marketing Design Partnership at partner@sapevent.co.uk. 13

14 Application Form SAP Consumer Industries Summit April 13 14, 2015, Dublin, Ireland Live Demo Theater We offer our exhibition partners the opportunity to present innovative demos within the live demo theater. Each slot is 20 minutes and runs simultaneously with the main agenda (except keynotes). The live demo theater is located within the exhibition area. Please fill in all details, sign the form, and scan and it no later than March 25, 2015, to Marketing Design Partnership at We propose the following innovative topic for a presentation in the live demo theater as part of the SAP Consumer Industries Summit in Dublin: Proposed session title, as it should appear in the agenda First bullet point Second bullet point Third bullet point Speaker (full name and title as it should appear in the agenda) Phone Company Contact Phone The inclusion of your topic is not final until you receive confirmation from SAP. Scan and to Marketing Design Partnership at partner@sapevent.co.uk. 14

15 Essential Information Rules and Regulations 1. SAP. This conference is managed by SAP SE ( SAP ). SAP used herein shall mean SAP SE and agents acting on its behalf regarding the conference. 2. Qualifications. Eligibility is generally limited to companies that have a channel or SAP partnership agreement or represent complementary software products with a certified or validated integration. 3. SAP reserves the right to reject any applicant for exhibition space for any reason. 4. Use of Space. The space contracted for is to be used solely for the Exhibitor whose name appears on the agreement, and it is agreed that the Exhibitor will not sublet or assign any portion of same without the written consent of SAP. Use of the exhibition space is subject to the terms and conditions of these Rules and Regulations. Only one booth per partner will be allowed without a written invitation from SAP to sponsor multiple booths. All demonstrations or other promotional activities must be confined to your exhibit space. Booth personnel, including models, hostesses, and any hired help, are not permitted to distribute any literature or promotional items of any kind outside the confines of the contracted exhibit. 5. Space. The distribution of any article that interferes with the activities in or obstructs access to neighboring booths or otherwise impedes aisles is prohibited. Any Exhibitor handing out literature or promotional items outside of their contract space may have their booth shut down immediately. This includes all of the Convention Centre Dublin. No animals, glitter, or helium balloons may be offered or displayed as part of the exhibit. SAP reserves the right to restrict exhibits, which because of noise, method of operation, materials, or for any other reason become objectionable. All sound systems must point inward and cannot point toward the aisles. SAP will also remove any exhibit which, in its opinion, may detract from the general character of the conference as a whole, or consists of products or services inconsistent with the purpose of the conference. The Exhibitor agrees that his or her exhibit shall be admitted and shall remain from day to day solely in strict compliance with the rules herein established. Management reserves the right to reject, eject, or prohibit any exhibition, in whole or in part, or Exhibitor or his/her representatives with or without giving cause. 6. Use of Aisles and Common Areas. The aisles, passageways, and overhead spaces remain strictly under the control of SAP. No signs, decorations, banners, advertising matter, or special exhibits will be permitted in these areas, except by special written permission of SAP. Exhibitors will not be allowed to display signs in any of the common areas of the Convention Centre Dublin, unless they are participating in a program sponsored by SAP. 7. Cancellation. A penalty of 50% of the total cost shall be assessed in the event of a cancellation before March 30. No refunds are available for cancellations after March 30. All cancellation notices must be received in writing by Marketing Design Partnership. 8. Limitation of Liability. The Exhibitor shall release and indemnify SAP and its parent and subsidiary companies from and against all claims, losses, or damages of any kind against SAP and its parent and subsidiary companies arising out of or attributable to any loss, theft, or destruction of hardware and other tangible goods; or for any injury, including death, to employees, agents, or representatives; or for any damage of any nature, including damage to its business for failure to provide exhibition space; or for failure to hold the exposition as scheduled; or for any action or omission of SAP. The Exhibitor is solely responsible for its own exhibition material and products and should insure exhibits and products from loss or damage from any cause whatsoever. It is understood that all property of an Exhibitor is in its care, custody, and control in transit to, from, or within the confines of the exhibition hall. SAP shall bear no responsibility for the safety of the Exhibitor, its personnel, employees, agents, representatives, or personal property. 9. Installation and Dismantling. Hours and dates for installing, exhibiting, and dismantling shall be those specified by SAP and will be included in the Exhibitor Manual. Exhibitors shall be liable for all storage and handling charges resulting from failure to remove exhibition material from the exhibition hall before the specified conclusion of the dismantling period set by SAP. 10. Early Tear Down. Exhibits must remain open and intact until the official closing of each show day. Early tear down is not permitted. 15

16 Essential Information Rules and Regulations 11. Damage to Property. Exhibitor is liable for any damage caused to building floors, walls, or columns; to standard booth equipment; or to other Exhibitors property. The Exhibitor may not apply paint, lacquer, adhesive, or any other coating or material to building columns, floors, walls, or to standard booth equipment. 12. Insurance and Hold Harmless Clause. The Exhibitor is responsible for obtaining exhibition insurance covering its personnel, exhibition material, and equipment for the duration of move-in, show days, and move-out, including public liability, property damage, fire, theft, and so on. 13. Flammable Materials. No flammable fluids or materials of any nature including decorative materials, the use of which is prohibited by applicable national, state, or city fire regulations may be used in any booth. 14. Noise. No noisy or obstructive work will be permitted during opening hours of the conference, nor will noisily operating displays be allowed. SAP shall have sole discretion in determining what is noisy, obstructive, and objectionable. 15. Booth Personnel. Full conference registration will be offered by SAP, which allows entrance to the conference, exhibition, and evening events. SAP reserves the right to restrict or limit the number of booth representatives. 16. Relocation and Floor Plan Revisions. SAP retains the exclusive right to revise the exhibition hall floor plan and move assigned Exhibitors as necessary. 17. Exhibit Setup. Exhibitor setup personnel are allowed on the show floor only during the published setup and tear-down schedule. 18. Refreshments, Gifts, Contests, and More. SAP reserves the right to prohibit, limit, or discontinue the distribution of gifts, giveaways, hospitality suites, or similar promotions. Tests, raffles, and drawings, if permitted under state or local laws, will be subject to written approval from SAP. SAP must receive advance written notice advising of all contests, raffles, and drawings. No announcements of an Exhibitor s contest, drawing, or raffle winner will be permitted during the conference. 19. Conference Agenda. Conference Agenda. The Exhibitor shall not plan any activities that would conflict with the conference program. This includes breakfasts, receptions, hospitality suites, or other events starting Monday, April 13, 2015, through Tuesday, April 14, Booth Space. Please note that only one booth per Exhibitor will be allowed. 21. Booth Design. All booths provided are a specifically designed shell scheme for the summit. All Exhibitors must use the booth structure provided by SAP. No pop-up stands are allowed. 22. Advertising. No advertisement is allowed on the property of the Convention Centre Dublin unless the Exhibitor is participating in a program sponsored by SAP. 23. General. All matters and questions not covered by the General Information, Rules, and Regulations or disputes concerning these rules and regulations shall be determined by SAP at its sole discretion. The General Information, Rules, and Regulations may be amended or supplemented at any time by SAP, and all such amendments or additions shall, upon reasonable notice, be as equally binding on all parties affected as the original General Information, Rules, and Regulations. 24. Payment. Payment of the invoice for the booth prior to the event is essential for participation. Companies that do not pay the invoice by the given date will not be allocated a booth. 16

17 Studio SAP 36785enUS (15/02) 2015 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices.

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