Partner Promotional Advertising Opportunities

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1 Partner Promotional Advertising Opportunities Automation Fair Event Process Solutions User Group Rockwell Automation Process S olutio ns User Gro u p 2017 To register for these promotional opportunities, please go to:

2 NEW! Event Promotional Poster This document details the Automation Fair event and Process Solutions User Group promotional opportunities available to exhibiting members of the Rockwell Automation PartnerNetwork. Advertisements, promotions or announcements for your company must be appropriate to your relationship with Rockwell Automation and must be in compliance with your partnership program. Partner initiatives for Strategic Alliance Partners Referenced products for Encompass Partners Unique solution experiences for Solution Partners Rockwell Automation standard machine and equipment for OEM Partners For detailed information, including deadlines, submission information and prices, see pages To register for these promotional opportunities, please go to: 2

Automation Fair is a trademark of Rockwell Automation, Inc. CSV-SP005C-EN-P May - 2016 Automation Fair and PartnerNetwork are trademarks of Rockwell Automation, Inc.

Publication CSV-SP013A-EN-P August 2016 Dinner, Drinks and Networking Copyright 2016 Rockwell Automation, Inc. All Rights Reserved. Printed in USA.

Automation Fair event. Available: May Process Solutions User Group and Automation Fair event posters and Save the Date fliers will be sent to you upon request.

Discover the Solutions You re Looking For in One Place Automation Fair, November 9-10, 2016 Georgia World Congress Center, Atlanta, GA, USA Explore how The Connected

Join Rockwell Automation and our PartnerNetwork members at the 2016 Automation Fair event celebrating its 25th anniversary. Discover the solutions you re looking Enlightened.

Unsurpassed Process Solutions User Group November 7th & 8th, 2016 Georgia World Congress Center, Atlanta, GA The Process Solutions User Group (PSUG) addresses the challenges

3 Automation Fair is a trademark of Rockwell Automation, Inc. CSV-SP005C-EN-P May Automation Fair and PartnerNetwork are trademarks of Rockwell Automation, Inc. CSV-BR003F-EN-P Copyright 2017 Rockwell Automation, Inc. All Rights Reserved. Printed in USA. Copyright 2016 Rockwell Automation, Inc. All Rights Reserved. Printed in USA. Automation Fair is a trademark of Rockwell Automation, Inc. Publication CSV-SP013A-EN-P August 2016 Dinner, Drinks and Networking Copyright 2016 Rockwell Automation, Inc. All Rights Reserved. Printed in USA. Event Promotional Poster and Save the Date Flyer Event Promotional Poster and Save the Date Flyer: Promote your participation at this year's Process Solutions User Group and Automation Fair event. Available: May Process Solutions User Group and Automation Fair event posters and Save the Date fliers will be sent to you upon request. Send to automationfair@ra.rockwell.com to request files. SAVE THE DATE Nov , 2017 GEORGE R. BROWN CONVENTION CENTER Save the Date Fliers HOUSTON 2017 HOUSTON 2017 AUTOMATIONFAIR.COM Discover All the Solutions You re Looking for in One Place. Place your logo here. See the latest technologies and solutions in action at over 150 exhibits from Rockwell Automation and our PartnerNetwork members Learn from more than 110 forums, hands-on labs and technical sessions while earning PDH credits Network with industry experts and peers Your Company Logo Here Your Rockwell Automation PartnerNetwork Logo Here Find us at Booth XXXX Connect with us. #AutoFair17 Event Posters Discover the solutions you re looking for in one place. Discover the Solutions You re Looking For in One Place Automation Fair, November 9-10, 2016 Georgia World Congress Center, Atlanta, GA, USA Explore how The Connected Enterprise can make you more globally competitive and productive with the latest smart, safe and sustainable solutions. Join Rockwell Automation and our PartnerNetwork members at the 2016 Automation Fair event celebrating its 25th anniversary. Discover the solutions you re looking Enlightened. for in Inspired. one place. Unsurpassed Process Solutions User Group November 7th & 8th, 2016 Georgia World Congress Center, Atlanta, GA The Process Solutions User Group (PSUG) addresses the challenges that impact productivity, time to market, energy consumption and total cost of ownership within the process industries. Join your peers at this industry leading event for thought provoking keynotes, insightful technical sessions and practical hands-on labs. FREE MONDAY NIGHT SOCIAL EVENT! College Football Hall of Fame Find out how the Automation Fair event can help your business. Find out how PSUG can help your business. Customers Poster and Flyer FREE NA 3

Process Solutions User Group (PSUG) Process Solutions User Group The PSUG 2017 event is held the two days prior to the Automation Fair event.

All companies participating in a PSUG session will be listed as an exhibitor on the mobile app for free.

PSUG Event Guide Highlight your expertise in the process industries with a full-page advertisement in the 2017 Process Solutions User Group Event Guide.

4 Process Solutions User Group (PSUG) Process Solutions User Group The PSUG 2017 event is held the two days prior to the Automation Fair event. It draws attendees from around the world who focus on new technologies, product and trends within the process industries. All companies participating in a PSUG session will be listed as an exhibitor on the mobile app for free. Advertisements Enhance your company's presence at PSUG by placing an advertisement on the Mobile App, Desktop Web Portal and in the Event Guide. See descriptions below. PSUG Event Guide Highlight your expertise in the process industries with a full-page advertisement in the 2017 Process Solutions User Group Event Guide. This 34+ page guide is provided to each attendee at the event. When PSUG was last held in Atlanta, these ads reached more than 780 attendees from over 30 countries. Event Guide November 7-8, 2016 Georgia World Congress Center Atlanta, GA. USA PROCESS SOLUTIONS USER GROUP (PSUG) Full-Page Advertisement Specifications: See Page Available: Process Solutions User Group Cost: $300 Hospitality Sponsor the delicious breakfast or break stations that attendees will be sure to enjoy. Your company logo will be placed on prominent signage. Monday morning continental breakfast: Cost: $500 Monday and Tuesday morning and afternoon break stations (3): Cost: $200 Note: Reserving ad space does not reserve a seat for the Process Solutions User Group event. Attendee registration is a separate process and can be found at: 4

The mobile app helps attendees stay up-to-date by instantly providing the most current event information and notifications. Download the ROK Events app from your mobile app store.

5 ROKEvents PSUG Web Portal and Mobile App The ROKEvents PSUG Web Portal and Mobile App guides customers before, during and after the PSUG event. Mobile App Attendees can download this app directly to their iphone or Android mobile device. From there they can browse sessions, exhibitors, venue maps and customize their own schedule. The mobile app helps attendees stay up-to-date by instantly providing the most current event information and notifications. Download the ROK Events app from your mobile app store. Available: Initial release late August * The ROK Events PSUG Mobile Site is available for attendees not using iphone or Android. Web Portal and Mobile App Advertisement Specifications: See Page Cost: $300 Web Portal This tool encourages customers to register and attend PSUG Attendees can browse sessions, exhibitors, venue maps and customize their own schedule from their computer. The sales force uses this tool to promote the PSUG event and encourage attendee registration. See PSUG 2016 web portal example: Available: Initial release late August Cost: $300 Event guide ad $300 Mobile app ad $300 Process Customers Desktop web portal ad $300 7/17/2017 Hospitality sponsor Monday morning continental breakfast: $500; Monday and Tuesday morning and afternoon break stations (3): $200 5

ROKEvents Web Portal and Mobile App The ROKEvents Web Portal and Mobile App

This tool encourages customers to register and attend the Automaton Fair event.

can download this app directly to their iphone or Android mobile device.

current event information and notifications.

6 ROKEvents Web Portal and Mobile App The ROKEvents Web Portal and Mobile App guides customers before, during and after the Automation Fair event Web Portal This tool encourages customers to register and attend the Automaton Fair event. Attendees can browse sessions, exhibitors, venue maps and customize their own schedule from their computer. The sales force uses this tool to promote the Automation Fair event and encourage attendee registration. See the 2016 Automation Fair event web portal example: Available: initial release August Mobile App Attendees can download this app directly to their iphone or Android mobile device. From there they can browse sessions, exhibitors, venue maps and customize their own schedule. The mobile app helps attendees stay up-to-date by instantly providing the most current event information and notifications. Download the ROKEvents app from your mobile app store. Available: initial release August Mobile Site All attendees not using iphone or Android are able to browse sessions, exhibitors and customize their schedules with the ROKEvents Mobile Site. See the 2016 Automation Fair event mobile site example: Available: initial release August 6

ROK Events Web Portal and Mobile App Exhibitor Enhancements All exhibitors will be listed on the web portal and mobile app for free; however, there are several opportunities available to enhance your

7 ROK Events Web Portal and Mobile App Exhibitor Enhancements All exhibitors will be listed on the web portal and mobile app for free; however, there are several opportunities available to enhance your company's presence in both the web portal and mobile app. A. Company Logo Add your company logo to enhance your company s presence and improve your visibility to attendees. Customers Company Logo on web portal and mobile app Do not register for the company logo enhancement if registering to be a featured exhibitor. $150 7/17/17 for initial release 9/22/17 for final release B. Featured Exhibitor (includes company logo) Become a features exhibitor and be highlighted in the exhibitor listing. Customers Featured Exhibitor on web portal and mobile app $500 7/17/17 for initial release 9/22/17 for final release See pages for deadlines, submission details, and pricing. 7

Web Portal Ad Include a vertical/skyscraper ad on

Customers Web Portal Ad $2000 7/17/17 for initial

Mobile App Ad Include a horizontal banner ad on

Customers Mobile App Ad $2000 7/17/17 for initial

8 ROK Events Web Portal and Mobile App Advertisements C. Web Portal Ad Include a vertical/skyscraper ad on the web portal. Customers Web Portal Ad $2000 7/17/17 for initial release 9/22/17 for final release D. Mobile App Ad Include a horizontal banner ad on the mobile app. Customers Mobile App Ad $2000 7/17/17 for initial release 9/22/17 for final release B. Featured Exhibitor C. Web Portal Ad A. Company Logo D. Mobile App Ad 8 See pages for deadlines, submission details, and pricing.

Product and Solution Showcase Product and Solution Showcase: The product and solution showcase allows you to highlight a product, solution or

Your submission(s) will be placed in: New Products and Solutions Directory, Web Portal and Mobile App and on automationfair.com.

All submissions need to follow your respective program guidelines (see page 3) and will be subject to review and final approval by your partner

New Products and Solutions Directory Promotional tool utilized internally by Rockwell Automation sales to highlight new products and solutions

Available to sales: August; Available to media: Automation Fair event.

event or be scheduled to launch no later than six months following the 2017 Automation Fair event.

Once at the show customers can use the mobile app as a product and show floor guide. Available: Ongoing updates beginning in August Automationfair.

9 Product and Solution Showcase Product and Solution Showcase: The product and solution showcase allows you to highlight a product, solution or service in multiple locations. Your submission(s) will be placed in: New Products and Solutions Directory, Web Portal and Mobile App and on automationfair.com. See descriptions below. You may submit up to 4 product or solution showcases at $1,500 each. Submission Guidelines: See pages for details. All submissions need to follow your respective program guidelines (see page 3) and will be subject to review and final approval by your partner program manager. New Products and Solutions Directory Promotional tool utilized internally by Rockwell Automation sales to highlight new products and solutions being shown at the Automation Fair event. This directory is also available to attending media during the event. Available to sales: August; Available to media: Automation Fair event. To qualify as a new product announcement, the product or product update should launch no earlier than six months before the 2017 Automation Fair event or be scheduled to launch no later than six months following the 2017 Automation Fair event. Web Portal and Mobile App Customers can preview what products or applications they will be able to see at the Automation Fair event. Once at the show customers can use the mobile app as a product and show floor guide. Available: Ongoing updates beginning in August Automationfair.com Customers can review all PartnerNetwork Showcases directly from automationfair.com. Available: Ongoing updates beginning in August Product and Solution Showcase New Products and Solutions Directory Automationfair.com website Web Portal and Mobile App Product Showcase Rockwell Automation Sales Customers Media Product/ Solution news release Highlight product or solutions Highlight product or solutions $1,500/per showcase (max of 4 showcases per partner for a total of $6,000) 7/17/17 for initial release 9/22/17 for final release See pages for deadlines, submission details, and pricing. 9

Literature Bag Literature Bag: Customers will see your

exhibiting partners are available on a first-come,

The Power of Collaboration Partners appearing here do not

10 Literature Bag Literature Bag: Customers will see your company logo at the Automation Fair event on the literature bag available to each attendee. Available: July Up to two additional logo slots for exhibiting partners are available on a first-come, first-served basis. The Power of Collaboration Partners appearing here do not need to re-register for this promotion. Customers Company logo $400 07/17/ See pages for deadlines, submission details, and pricing.

On-site Opportunities Promote your company on-site at the Automation Fair event.

Charging Stations The charging stations will be located in the commons area and on the show floor. Each area will allow customers a place to sit and recharge their electronic devices.

Cost: $1000 Break Stations Five break stations on the show floor and in the hands-on labs and technical sessions areas will provide complimentary light refreshments and snacks.

All companies participating in this opportunity will appear equally on all signage.

11 On-site Opportunities Promote your company on-site at the Automation Fair event. There are a number of options available on the show floor, in the commons area, and around the session rooms. Each opportunity will include your company logo and booth number on signage. Charging Stations The charging stations will be located in the commons area and on the show floor. Each area will allow customers a place to sit and recharge their electronic devices. Commons Area: There are two charging stations located in the commons area; each station contains 10 tables. Your company logo will appear with up to four other company logos on all 10 table tops in one of the two charging stations. Cost: $2000 Show Floor: There is one charging area on the show floor containing three tables. Your company logo will appear with up to four other company logos on all three table tops. Cost: $1000 Break Stations Five break stations on the show floor and in the hands-on labs and technical sessions areas will provide complimentary light refreshments and snacks. Your company logo will appear with up to four other company logos on signage within the five break station areas. All companies participating in this opportunity will appear equally on all signage. Cost: $500* Internet Lounge/Kiosks Internet kiosks will be located in the commons area and on the show floor. Your company logo will appear with up to four other company logos on signage within the internet lounge/kiosk area. All companies participating in this opportunity will appear equally on all signage. Cost: $500* *Package Price (Break Stations AND Internet Lounge/Kiosks): $900 Wireless Service Sponsor the wireless service at Automation Fair event and your company will be featured on the main landing page. Cost: $5000 Floor Decals Promote your company outside of the session rooms on the floor decals. Decals measure 4 ft x 4 ft and will include your company logo. Cost: $2500 Customers Company logo Charging Stations: $2000 (commons area); $1000 (show floor); Break Stations or Internet Kiosks: $500 each; Break Stations AND Internet Lounge/Kiosks: $900 for both; Wireless Service: $5000; Floor Decals: $2500 7/17/2017 See pages for deadlines, submission details, and pricing. 11

Press releases must be relevant to your PartnerNetwork program participation and will be reviewed by Rockwell Automation PartnerNetwork Program Management prior to posting.

12 Online Pressroom Online Pressroom: Helps media find fast, reliable information. Available: Mid October Provide up to three electronic press releases to be hosted in the Automation Fair event online press room. Press releases must be relevant to your PartnerNetwork program participation and will be reviewed by Rockwell Automation PartnerNetwork Program Management prior to posting. Note: Do not bring any printed or CD materials for the press room to the Automation Fair event. This room will only contain computer terminals for our visiting media and any materials brought into the press room will be removed. Media Press release (max. 3 per partner) FREE 9/22/ See pages for deadlines, submission details, and pricing.

13 The Journal The JOURNAL From Rockwell Automation and Our PartnerNetwork: "Video Showcase" links to approved videos on your website or YouTube. Learn more by visiting For video opportunities from The JOURNAL, contact: Michael Connaughton: Beth Rolfe:

14 REGISTRATION SITE FOR PROCESS SOLUTIONS USER GROUP AND AUTOMATION FAIR EVENT PROMOTIONAL OPPORTUNITIES: Process Solutions User Group and Automation Fair Event Promotions Pg. Audience Opportunity Unit Price Reservation and Content Deadline 2017 Process Solutions User Group and Automation Fair Event Poster and Save the Date Flyer Company Logo Mobile App/Web Portal Featured Exhibitor Mobile App/Web Portal 3 Customers Poster FREE NA 5 Customers Company Logo $150 07/17/17 for initial release 5 Customers Featured exhibitor (includes company logo) $500 9/22/17 for final release Advertisement (vertical) Web Portal Advertisement (horizontal) Mobile App 6 Customers $2000 Advertisement; including lead reporting of attendees that clicked on your banner 6 Customers $ /17/17 for initial release 9/22/17 for final release New Products and Solutions Directory New Products and Solutions Directory Web Portal and Mobile App Product and Solution Showcase 7 Rockwell Automation Sales Product/Solution news release 7 Highlight product or solutions Customers Automationfair.com Website 7 Media Highlight product or solutions $1,500/per showcase (max of 4 showcases per partner for a total of $6,000) 07/17/17 for initial release 9/22/17 for final release Process Solutions User Group Event Guide, Mobile App, Desktop Portal and Hospitality 8 Process Customers Event guide, mobile app and desktop web portal ad and hospitality Mobile App ads: $300; Desktop Portal ads: $300; Event Guide ads: $300; Hospitality: Monday morning continental breakfast: $500; Monday & Tuesday morning/afternoon break stations (3): $200 7/17/2017 Literature Bag 10 Customers Company logo $400 7/17/2017 On-site Opportunities 11 Customers Company logo, wireless and floor decals. Charging Stations (commons area): $2000 Charging Stations (show floor): $1000 Break Stations OR Internet Kiosks: $500 each Break Stations AND Internet Lounge/Kiosks: $900 for both Floor Decals: $2500 7/17/2017 Online Pressroom 12 Media Press release (maximum of 3 per partner) FREE 10/20/17 14

15 2017 Process Solutions User Group and Automation Fair Event Promotions 2017 Process Solutions User Group and Automation Fair Event Poster and Save the Date Flyer Company Logo Mobile App/Web Portal Featured Exhibitor Mobile App/Web Portal Advertisement (vertical) Web Portal Advertisement (horizontal) Mobile App Specifications Complete Adobe files of a pre-designed Automation Fair event poster will be sent to you upon request. Place your company logo in the space provided and use the poster to promote your participation in this year s event. Company logo on file with Rockwell Automation will be used. Company logo on file with Rockwell Automation will be used. Vertical banner ad must be 88 x 640 pixels. Accepted Formats: png or jpeg. Electronic files are mandatory. Web portal horizontal (skyscraper) ad must be 685 x 150 pixels. Accepted Formats: png or jpeg. Electronic files are mandatory. Submission Instructions Send to automationfair@ra.rockwell.com to request files. Ensure logo on file in Rockwell Automation database is current. Submit any new logos to your PartnerNetwork program manager. Ensure logo on file in Rockwell Automation database is current. Submit any new logos to your PartnerNetwork program manager. Upload file to Specify the event, promotion, and your company name in the subject line; e.g., AF17 Mobile App Ad_Your Company Name. Upload file to Specify the event, promotion, and your company name in the subject line; e.g., AF17 Web Portal Ad_Your Company Name. New Products and Solutions Directory Fill out template located on the Automation Fair event exhibitors portal: Upload the completed template to Specify the event, promotion, and your company name in the subject line; e.g., AF17 Showcase_Your Company Name. Process Solutions User Group Event Guide Literature Bag Process Solutions User Group Event Guide: Ad must include partnership program logo. Brochure trim size: 8.5"W x 11"H (with bleed) CMYK, all spot colors converted to process match. Accepted Format: Print-ready pdf (embed all supporting files and fonts). Electronic files are mandatory. Mobile App: Horizontal banner ad must be 640 x 88 pixels. Web portal vertical(skyscraper) ad must be 150 x 685 pixels. Accepted Formats: png or jpeg. Electronic files are mandatory. Company logo on file with Rockwell Automation will be used. Upload ads to Specify the event, promotion, and your company name in the subject line; e.g., PSUG Ad_Your Company Name. Ensure logo on file in Rockwell Automation database is current. Submit any new logos to your PartnerNetwork program manager. On-site Opportunities Company logo on file with Rockwell Automation will be used. Ensure logo on file in Rockwell Automation database is current. Submit any new logos to your PartnerNetwork program manager. Online Pressroom All press releases will be posted the week prior to the Automation Fair event. Any press releases that are not submitted by October 20, 2017 will not be placed in the online pressroom until after the Automation Fair event. Please do not bring any printed or CD materials for the pressroom to the Automation Fair event. Any materials brought into the pressroom will be removed. Accepted Format: Print-ready pdf. Submit press releases to your Rockwell Automation partner Program Manager for review. Please name your submission(s) with the title of the press release. 15

16 Payment Terms Contracts will be billed prior to the Automation Fair event starting the week of October 20. Contracts cancelled after designated space reservation deadline will be subject to a 75% cancellation fee. To register for these promotional opportunities, please go to: Allen-Bradley, Automation Fair, Encompass, LISTEN. THINK. SOLVE., PartnerNetwork, Rockwell Automation and Rockwell Software are trademarks of Rockwell Automation, Inc. Publication CSV-SP003F-EN-P August 2017 Supersedes Publication CSV-SP003E-EN-P June 2016 Copyright 2017 Rockwell Automation, Inc. All Rights Reserved. Printed in USA.

PROMOTIONAL ADVERTISING OPPORTUNITIES

PROMOTIONAL ADVERTISING OPPORTUNITIES AUTOMATION FAIR EVENT NOVEMBER 14-15 PROCESS SOLUTIONS USER GROUP NOVEMBER 1-13 PHIL ADELPHIA, PA This document details the Automation Fair event and Process Solutions