JOB DESCRIPTION. Greenpeace's goal is to ensure the ability or the earth to nurture life in all it's diversity.

Transcription

1 GREENPEACE Australia Pacific JOB DESCRIPTION Role: Multimedia Producer Department: Program Grade: 7 Date reviewed: December 2016 Responsible to: Creative Coordinator Direct Reports: Nil direct reports - works closely with contractors, interns and volunteers. Overall purpose of the role The Multimedia Producer delivers strong visual communication work to support Greenpeace and its campaigns in the Australia Pacific region, inspiring people to act for a green and peaceful future. This role will provide confident support and technical expertise in developing and producing visual material, particularly graphic design work and video for web. The position also supports internal communication on the continued development and implementation of best practice standards for multimedia production and distribution. The Multimedia Producer will work closely with the Creative Coordinator, Media and Mobilisation Campaigners, creating high quality content optimised for online media and supporters. The role also supports a high volume of graphic, photo and video production, with short turnaround times and participates in project teams, as required. Organisation Environment - Greenpeace Mission Greenpeace is an independent campaigning organisation which uses non-violent, creative confrontation to expose global environmental problems and to force the solutions which are essential to a green and peaceful future. Greenpeace's goal is to ensure the ability or the earth to nurture life in all it's diversity. Greenpeace drives change by creating and sharing content to inspire and support masses of people to act to win a healthy planet. Job Description - Multimedia Producer - December

2 Main responsibilities 1. Coordination and strategic input To collaborate with project teams, including project managing the image output for a project To advise project teams on use of visuals, particularly video, including best practice, standards and the role of videos in project, action and event planning. 2. Commissioning Commission freelancers and production companies and negotiate rates, oversee their output Brief and manage video production of freelancers and production companies Set the quality/standard of contractor output and provide evaluation Commission translation of audio-visual assets for distribution in other language markets. 3. Licensing and copyright management Evaluate requests for multimedia, negotiate rates and licensing agreements as appropriate; provide invoicing and payment information. 4. Relationship building and networking Develop and maintain effective working relationships with external allies, agencies, media contacts, artists, contractors and suppliers Develop and maintain effective working relationships with: Greenpeace network participants, volunteers and activists Greenpeace staff internationally and ensure up to date knowledge of Greenpeace s international web presence and developments. 5. Monitoring, archiving and administration Manage Greenpeace audio and visual resources and equipment, including lending, maintaining and upgrading camera and editing equipment Maintain multimedia archive for cross-departmental, network-wide and external use - including photos, footage and finished videos Contribute to the evaluation process of projects using digital analytics, and qualitative suggestions for improvement Other duties as directed 6. Responsive communication and rapid response Inform and support Greenpeace Australia Pacific response to external events or incidents that offer opportunities for the organisation and/or reputational threats to the organization, as directed Maintain components of the Greenpeace Australia Pacific website as required. Job Description - Multimedia Producer - December

3 7. Production capacity Plan, shoot, caption, edit and distribute video and photo content, including campaign videos for social media, stock images and footage for campaigns, and reactive soundbites/clips for traditional and social media, ensuring the availability of high quality images to a wide range of Greenpeace Australia Pacific communications channels Support content coordination and production for live-streaming projects. 8. Knowledge of production and technology Keep abreast of developments in video and photo production particularly in regard to cameras, editing software, transmission technologies and emerging social media platforms in order to maintain Greenpeace s cutting-edge reputation. 9. Protocols and standards Contribute to the development of policies and positions that support high quality communications output. 10. Visual writing and editing Prepare and/or edit videos, captions, slide shows, macros and other visual content for distribution across Greenpeace International channels. 11. Development of inhouse skills Share skills and provide training in basic image and video production for staff and volunteers. Skills and qualifications Essential: Professional experience in a multimedia environment A track record of achieving success in traditional and social media-driven campaigns or initiatives Deep familiarity with Internet culture along with active participation in at least three different social media platforms Exceptional self-organisation and file management An understanding of the different cultures, languages and customs of target audiences in the Australia Pacific region Ability to multitask and engage online communities across multiple networks at the same time Knowledge of video editing skills and packages, such as Premiere, Final Cut Pro Knowledge of sound engineering and packages, such as Soundbooth and Audition Experience with graphic design skills and packages, such as InDesign, Photoshop and Illustrator Experience in photo capture and editing, including editing RAW files Job Description - Multimedia Producer - December

4 Confident camera operation and sound recording skills Understanding of photo and video archiving systems, including cataloguing and key wording Knowledge of copyright and licensing Excellent negotiation, facilitation, communication and presentation skills Experience in working effectively to tight deadlines with multiple projects Exceptional written and spoken English, particularly scriptwriting and proofreading, with a second language preferred Willingness to travel frequently Flexibility around working hours Desireable Editing skills in packages, such as Premiere and Final Cut Pro Animation skills in packages, such as After Effects A strong background with social media video production and the production of short films with a low budget and fast turnaround Experience in managing a YouTube channel Experience of managing freelancers and successfully setting and evaluating their output Demonstrated skills in generating online sign-ups and digital marketing Experience summarizing quantitative and/or qualitative data in narrative form (data visualisation experience a plus). Key Behavioural Competencies 1. Achievement: A high level of personal ambition and a drive to deliver agreed goals. Sets goals for self and others, takes sustained action in the face of obstacles. Proactively seeks out relevant tasks when the current task is completed. 2. Empowering and inspiring others An understanding of how to inspire action in others - Empowers people and strives to bring out the best in them. Able to translate vision into action and creates an environment in which people feel valued, motivated and challenged. 3. Collaborative approach: Helps others to achieve their best and contributes to joint objectives. Develops cooperation and teamwork while participating in a group of people, working toward solutions that generally benefit all involved parties. Job Description - Multimedia Producer - December

5 4. Identification with Greenpeace goals and supportive of Greenpeace values: Deep understanding of and commitment to Greenpeace s Core values, and a passion for delivering Greenpeace s mission. 5. Interpersonal relationships: Ability to build and maintain strong interpersonal relationships - develops and maintains effective relationships with others in order to encourage and support effective communication and teamwork. 6. Ability to encourage and support risk taking: Appreciation of risk-taking in the context of an action-oriented organisation. 7. Appreciation of the impact and importance of people powered campaigning. A commitment to drive engagement at all levels 8. Being a role model for accountability and straightforwardness: High sense of personal accountability and the ability to hold others accountable. 9. Commitment to learning: Gaining insight into one s own strength and weaknesses; initiates actions to increase or improve one s knowledge, skills and competencies to work more effectively. 10. Specific Work Environment Based in Greenpeace Australia Pacific Offices in Sydney Occasional work in unusual hours across time-zones and on weekends, with the possibility for domestic and international travel. Job Description - Multimedia Producer - December