2018 Census Engagement Lead Culturally and Linguistically Diverse Te Kaiārahi Whakawarea Tatauranga 2018

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1 2018 Census Engagement Lead Culturally and Linguistically Diverse Te Kaiārahi Whakawarea Tatauranga 2018 Location Reporting to Team Auckland Census Engagement Manager Te Kaiwhakahaere Whakawarea Tatauranga Census Engagement Team Te Tīma Whakawarea Tatauranga Business unit/branch 2018 Census Group Operations Occupational stream People Leader Delegations Financial: Refer to delegations policy Human Resources: Refer to delegations policy Number of reports Direct: 2-4 (TBC) Indirect: 0 Who we are Statistics New Zealand Tatauranga Aotearoa aims to unleash the power of data to change lives by adding value to New Zealand s most important data, and we strive towards the goal of improving outcomes for all New Zealanders by: Doubling the value of the data provided by Statistics NZ to New Zealand by 2018 Creating a tenfold increase in the power of the data provided to New Zealand by 2030 Across the public sector we have four primary roles: Provider provide independent and trusted data Enabler Enable New Zealand decision makers Innovator Innovate to drive value for customers Steward Steward data now and for the future As an organisation we are: Inquisitive Driven Agile Resilient Engaging You can find out more about Statistics NZ Tatauranga Aotearoa at Our commitment to the Treaty of Waitangi Statistics NZ works to ensure that the statistical needs of Māori are identified and progressively met. This complies with the principles for government action on the Treaty of Waitangi.

2 The purpose of this role Your Group The Operations Group s purpose is to sustainably collect and efficiently process data to support Statistics New Zealand s customer focus. We are also responsible for the 2018 Census and the provision of census, business demography and geospatial products and services. The Operations Group is made up of four branches: Collection Operations, Operations Strategy & Development, Data Operations, and the 2018 Census. Your Business Unit The strategy for the 2018 Census is to alter the mix of modes used in the census data collection model by promoting a very high online response by introducing the mail-out of internet access codes, and not delivering paper forms to every dwelling. At the same time the 2018 Census must maintain the accuracy of basic counts achieved in recent censuses. The new multi-modal census design will enhance census operations, support improved interactions between the public and government, and reduce the real cost of census data collection over time. Marketing, communications and engagement activities for the 2018 Census needs to reach all New Zealanders to increase awareness of the value of census and call people to complete their census forms. Additionally, we will inform New Zealanders about the new collection model and encourage as many New Zealanders as possible to complete their census forms on-line. Engaging with communities, particularly those in danger of not participating in the 2018 Census is a specific focus for Census Engagement team. The overarching objectives for 2018 Census communications and marketing activity is to: achieve the highest possible response for the 2018 Census The 2018 Census Communications, Marketing and Engagement campaign will be judged on its success in driving response rates for the 2018 Census. The campaign has three goals: 1. Achieve a total response of 94% for the 2018 Census 2. Achieve a 70% self-response rate 3. Achieve a 70% online response rate Given the magnitude of the planned change and the risk involved to the quality of the census counts, a thorough development and testing programme is required. Your role Culturally and linguistically diverse communities generally refer to those that originate from countries in which English is not the main language spoken at home. This group have common demographic, cultural, and situational characteristics that suggest that there should be a dedicated team focussed on engaging, inspiring and equipping them to participate in the 2018 Census. You will be part of the 2018 Census Engagement Lead Team responsible for two objectives: 1. To provide specialist engagement knowledge and community intelligence to support marketing and communications to engage with and inspire culturally and linguistically diverse communities to participate in the 2018 Census.

3 2. To use your extensive cultural and practise leadership to support Census Engagement advisors to engage with and equip communities to influence participation in the 2018 Census. You will provide strong practise and operational leadership to the 2018 Census Engagement Strategy. You will lead a focus on: Building trust within culturally and linguistically diverse communities that their information will be safe and secure and their information remains anonymous and is not shared with external organisations. Increasing relevance of the census for culturally and linguistically diverse communities by showing the connection to their lives and community. Improving accessibility towards completing the census by gaining an understanding of, and ways to reduce the barriers for culturally and linguistically diverse, making it easy for them to participate digitally and building motivation to participate. Your broad role will be to: use your experience, networks and professional understanding of culturally and linguistically diverse communities to coordinate and support the engagement of culturally and linguistically diverse communities in the 2018 Census; support the development of regionally specific tactical plans that empower culturally and linguistically diverse communities to inspire 2018 Census participation; support key stakeholder relationships with culturally and linguistically diverse communities of influence; in partnership with the HR team, recruit and lead a culturally and linguistically diverse Engagement Advisor Team, and use your professional experience and knowledge to strengthen their engagement practise and competency; balance the need for national consistency and standards of practise while empowering your team to respond to regional needs; work with your engagement team colleagues to deliver culturally and linguistically diverse engagement tactical plans. deliver results and achieve pre-determined key performance indicators working within strict timeframes and budget; coordinate engagement activity with culturally and linguistically diverse that promotes confidence in the operation of the 2018 Census; respond to issues escalated from the regionally dispersed advisor team, and report to the Census Engagement Manager and/or the Marketing and Communications Leadership team (as required); champion an integrated approach by working closely with internal teams both within the census branch and across Statistics New Zealand; lead and take responsibility of Health, Safety and Wellbeing for your regionally dispersed team; and Travel (within New Zealand) will be required for this role. During the peak operation, you will have approximately 2-4 Census Engagement Advisors reporting to you and based throughout New Zealand.

4 Key deliverables/accountabilities You will be expected to: Develop and lead implementation of regionally specific Culturally and Linguistically Diverse engagement tactical plans You will achieve this by: Utilising your extensive networks, professional experience and culturally and linguistically diverse community intelligence, develop regionally specific tactical plans for engagement. Ensure the culturally and linguistically diverse tactical plan is aligned to the 2018 Census Engagement Strategy and objectives. Ensure the plan acknowledges the multiple realities of culturally and linguistically diverse communities. Contribute to the collective leadership of the Engagement Leadership Team. Implement the tactical plan. Identify and mitigate operation risks and ensure your team works to the Census Engagement operational approach. Understand the logistical requirements for culturally and linguistically diverse engagement and liaise with Engagement team coordinator to support your team administration needs. Work with other Engagement Leads and coordinate the launch of Census Engagement events in Build effective internal and external stakeholder relationships Support the recruitment and lead an Engagement Advisor Team Support the identification and management of stakeholder relationships with culturally and linguistically diverse communities of influence. Develop effective relationships with internal and external stakeholders and being responsive to their needs. Ensure effective collaboration with other Field Operations Regional Managers, census teams and key internal stakeholders, especially the Targeted Operations Area Manager. Build strong relationships with internal partners, in particular other Engagement Leads, Engagement Team Coordinator, Targeted Operations Manager and Regional Managers and seek every opportunity to connect with them and anticipate their future needs or issues. Be responsive to culturally and linguistically diverse customers and stakeholders and their information management needs. Challenge thinking to foster innovation in people and represent ideas to be included in wider engagement team discussions and decisions Support discussions with the HR team to recruit a culturally and linguistically diverse Engagement Advisor team. Contribute to the development of the Census Engagement Advisor role.

5 Lead professional engagement practise. Participate as required in the training and on-boarding activities of your staff, contribute to their training and capability development and ensure they are ready and able to work effectively in culturally and linguistically diverse communities. Ensure your staff have the tools and resources necessary to perform their role, including any health and safety requirements. Apply sound general management practices so that your team is able to operate effectively and efficiently. Identify and implement continuous improvements within your sphere of influence. Empower staff and delegate full authority, responsibility and accountability to suitable levels. Monitor and manage the performance of your team and addressing poor performance in line with organisational policies and processes as required. Drive team performance continuously striving for excellence and responsiveness to meet KPIs. Lead, influence, and support your staff to exercise professional expertise, decision making and judgement. Provide professional supervision, mentoring and support to your staff. Identify areas needing practice improvement and work with your staff to implement strategies/plans to strengthen engagement practice Facilitate the implementation of practice innovation/initiatives/tools/systems. Develop and train engagement advisors to be informed, effective and professional communicators when representing Statistics NZ. Implement processes to effectively identify and manage issues relating to census engagement during the operational period. Ensure practice policies are promoted, enhanced and adhered to. Ensure a clear focus on key strategic engagement priorities and operational approach. Proactively support other Engagement leads to develop a community of engagement practise. Communicate effectively Communicate ideas and information that is responsive. Communicate clearly and concisely in all written and oral communications Share information and knowledge with others in a proactive, timely way that is fit for purpose. Demonstrate a proactive awareness of Health and Safety in the workplace Understand and comply with own responsibilities and obligations to self and others with regards to maintaining a healthy and safe working environment

6 Understand and comply with Statistics NZ s policies and procedures for reporting accidents, incidents and managing hazards. Person specification Core competencies i Customer focused Drive for results Dealing with ambiguity Learning on the fly Interpersonal savvy Responsiveness to Māori Be focused on understanding the needs of customers and on delivering value to them. Consistently delivers results beyond expectations Be flexible and deal confidently and positively with change and uncertainty. Be open to the unfamiliar, ready to experiment and quick to learn. Relate well to all kinds of people and build effective relationships. Understand the Treaty of Waitangi s relevance to own role as a public servant. Seek opportunities to better meet the information needs of Māori. Actively apply knowledge of te reo Māori and tikanga, and build knowledge of te Ao Māori. Support initiatives to increase responsiveness to Māori. Functional or role-specific competencies Problem solving/dealing with paradox Balances conflicting demands, being focused yet flexible, strong yet compassionate. Innovation Management Planning Motivating others Managing and measuring work Building effective teams Encourages innovative thinking and is good at assessing the potential of new ideas. Scopes projects and tasks effectively, creates effective plans, identifies potential difficulties and risks, monitors progress and evaluates results. Is someone people like working for and who motivates people by utilising their strengths, involving and empowering them, and recognising the contributions they make. Achieves results by clearly assigning tasks and responsibilities, setting specific and measurable objectives, monitoring progress, reviewing outputs and evaluating outcomes. Builds strong, high performing team Intellectual horsepower Is intellectually agile and capable of dealing with the concepts and complexities inherent in the position

7 Strategic agility Looks ahead, makes credible predictions of likely future scenarios, and develops strategies and plans that address those scenarios. Action oriented Formative qualifications, knowledge and/or experience Is proactive and energetic, welcomes challenges and seizes opportunities. Have significant experience, networks and understanding of the migrant, refugee and new New Zealanders. Possess a relevant tertiary qualification or the equivalent relevant experience for this role. Have at least five years experience with culturally and linguistically diverse stakeholder or community engagement Have experience managing staff, finance and resources, preferably in an operational environment. Be intellectually, analytically and conceptually agile and experienced in dealing with complex matters. Be a strong operational people leader. i Core and functional competencies Copyright 1992, 1996, by Lominger Limited, Inc. a Korn Ferry Company. ALL RIGHTS RESERVED. These qualities are derived from the LEADERSHIP ARCHITECT Competency Sort Cards developed and copyrighted by Robert W Eichinger and Michael M Lombardo for Lominger Limited, Inc. Without the prior written permission of Lominger Limited, Inc., no part of this work may be used, reproduced or transmitted in any form or by any means, by or to any party outside of Statistics New Zealand.