MARKETING LAUNCH KIT EVERYTHING YOU NEED TO GET STARTED

Transcription

1 MARKETING LAUNCH KIT EVERYTHING YOU NEED TO GET STARTED

2 SWRV: The 24/7 Music Network YOU Control SWRV Viewers Don t Just Watch The first multi-platform music video network that allows this generation (18-34) to participate in and control their own network They participate in programming by hosting shows, dedicating videos, sharing comments and photos, voting, rating and more online and mobile Level 10 SWRV Takeover Majority Rules

3 SWRV: Overview Viewers decide what plays next by voting, rating, or sending in UGV (User generated video) to host their own show 87% have interacted with SWRV 100K interactions daily 2,400 unique users daily New shows debut Oct 29 th Crowned spins the hottest hip-hop and R&B hits Freq is the ultimate late night and weekend dance party Unrated highlights the most talented rappers Sources: VIEWER STATISTICS: SWRV Viewer Study, Music Choice/Horowitz Associates, Inc., October 2010, Base=P13-34;INTERACTIONS: SAS, Feb 2010-Jan 2012.

4 SWRV: 2013 Marketing Priorities February Cupid Sucks! Valentine s Day Special Love to hate Valentine s Day? Then check out SWRV for all things anti-valentine s Day including some of the greatest heartbreaker music videos, exclusive clips of artists and viewers talking about their worst Valentine s Day, and more. June/July Summer Survival Campaign Get geared up for the heat with SWRV s Summer Survival Guide. SWRV will be playing the hottest music videos for your summer soundtrack and feature exclusive clips from artists talking about all things summer this season. Plus, you could score a trip to one of the summer s best music festivals! July 4th of July Top 25 of 2013 So Far We re counting down the Top 25 Videos of 2013 So Far on SWRVdown! You voted all week, now find out who made it to #1 on the SWRVdown special edition. November Thanksgiving Level 10 Marathon This Thanksgiving SWRV is dishing out a Level 10 marathon! your fill of your favorite music videos all week long voting for the artists you want to see play next on Level 10. Get by December SWRVdown Top 25 of 2013 Celebrate the holidays with SWRV! You voted all year long and now see which music videos made the top 25 of 2013 on SWRVdown. New Year s Eve Retrograde Marathon (NYE) Ring in the New Year with SWRV! Take a look back at your favorite music videos from 2001 to 2013 with the special NYE Retrograde Marathon.

5 Marketing Overview SWRV has local marketing covered from every direction Digital Marketing: Social Media Onsite presence at Local Events/Artist Tie-ins Targeted On-Screen Advertising Marketing Materials

6 DIGITAL MARKETING/ SOCIAL MEDIA

7 Social Media Facebook and Twitter top the list of social media outlets that have become the primary source for news and promotions for consumers Digital media enables us to direct market to consumers via dedicated micro-sites and social footprints including; Twitter, Facebook, Instagram, Viddy etc. SWRV can work with you to execute national and local sweeps using Facebook and Twitter from your own pages. SWRV can provide prizing like signed artist merch, concert tickets, etc. Targeted Ad buys around launch, promotions and sweeps SWRV s Facebook has over 458K fans we can speak to directly to announce launches, special programming, drive tune-in, cross promote products, etc. Our turn-key content can help provide your consumers exclusive SWRV content through your facebbok page. Like us! Gain more traffic on your pages and build a bigger customer base. Use promotional web banners and our content to build up content on your corporate or local webpage. facebook.com/swrv.tv Twitter

8 Social Media Value Connect with over 510K MC Fans and 272K SWRV fans! MC Facebook - $204/post Twitter - $39/tweet SWRV Facebook - $108/post Twitter - $15/tweet MCU (college-targeted audience) Facebook - $3/post Twitter - $.40/tweet facebook.com/musicchoice Twitter

9 Social Media Examples Promote programming priorities through your social media pages with compelling content from SWRV.

10 Social Media Examples Execute sweepstakes and giveaways on Facebook & Twitter with SWRV SWRV can provide prizing like local concert tickets, backstage access, artist experiences (meet and greets) and signed artist merch (autographed ipod, microphone, headphones)

11 Social Media Examples SWRV & Blue Ridge Communications teamed up to run a sweeps for a signed Gym Class Heroes ipod Sweeps The sweeps featured promotion provided by SWRV in a number of different mediums to drive Blue Ridge customers to the sweeps on their website: Facebook cover photo and posts blast to consumers Set-top/On Hold messaging, Weather Channel crawl copy Ladi Panel to ran on MC linear channels TV ad ran on Blue Ridge local news channel

12 Social Media Examples Taylor Swift Facebook Sweeps SWRV teamed up with Taylor Swift for the debut of a her new album release, RED. Grand Prize Included Trip for two to NYC (Winner + Guest) Two round trip airfare tickets. Two night s hotel accommodations in NYC. Tickets to a live Taylor Swift performance A copy of the new album

13 Digital Marketing SWRV E-Blast Consumers who sign up receive bi-weekly newsletters with all the latest updates and programming announcements from SWRV. They re kept up to date on exclusive content, sweepstakes, favorite artists takeovers, and much more.

14 To help protect your privacy, PowerPoint prevented this external picture from being automatically downloaded. To download and display this picture, click Options in the Message Bar, and then click Enable external content. Digital Marketing SWRV APP on ipad and iphone The SWRV app allows consumers to vote and comment on their favorite shows like "Level 10" and "Faceoff" all from the comfort of ur iphone and ipad! Users can also upload their personal pics or videos for the chance to be on TV along-side their favorite artists. Download it... Don't Just Watch.

15 ONSITE PRESENCE AT LOCAL EVENTS & ARTIST TIE INS

16 Onsite Presence Connect with your customers and give them an unforgettable music experience via SWRV SWRV can provide you with product information, premiums, and street team support. Artist access can be provided to help drive traffic or promote initiatives (local events, MSO initiatives, etc.) SWRV has sponsored and had presence at music events like Lollapalooza and SXSW festival SWRV is your connection to partner with artists Use artist star power to drive your contests, sweepstakes, social media exposure and on-site presence

17 Onsite Presence Retail Partnership SWRV Teamed up with Cox New Orleans to promote and upsell new SWRV services in their retail store on LSU campus SWRV set up shop at the COX retail store on the LSU campus and provided premiums and urged consumers to interact with products

18 Onsite Presence- Festival Activation SWRV Partnered with AT&T U-verse to promote services at SXSW Music Festival MC provided trip giveaway and meet and greet access to artists MC provided local street teams and premiums Presented live stream through MC/SWRV and AT&T U-verse facebook pages with live artist interviews

19 TARGETED ONSCREEN ADVERTISING

20 LADI Panels LADI (Local Addressable Data Inserter) Panels give you the control to schedule your own targeted ads MC provides you with 2 minutes each hour on any of the 46 music channels at your disposal. (4) :30 panels each hour Customize messaging allows you to brand and market your system initiatives/products to targeted audiences Support SWRV from the MC linear channels Visit our affiliate site for more information on target demos for our music channels and how to effectively use your LADI Panels neral_affiliate_info.asp Insert corporate/local messaging

21 MARKETING MATERIALS

22 Marketing Materials We provide you with templates to create your own materials and turn-key resources Print tactics such as post cards, direct mail pieces, one-sheets and Free-standing inserts allow you to reach consumers from another angle. Movie-sized posters for payment centers, lobbies, etc. SWRV can provide print templates/approved artwork SWRV provides :30 customized cross channel spots Premiums for local events