RECRUITMENT ADVERTISING

Transcription

1 RECRUITMENT ADVERTISING 2017

2 Table of Contents 1. Personnel Terms of Payments Classifications Audience and Circulation Policy Employment Rates A. Local Open 6B. Annual Dollar Volume 6C. Schools and Instruction 6D. Employment Staffing 6E. National Recruitment 6F. Virtual Career Fair 6G. Confidential Blind Box 6H. La Estrella En Casa 6I. Color 6J. Other 6K. Community Weeklies Newspaper Buy 6L. DFW.com INK Edition Employment Rates 7. Mechanical Requirements Deadlines Personnel Gary Wortel President and Publisher...(817) gwortel@star-telegram.com Stephanie Boggins Vice President/Advertising...(817) sboggins@star-telegram.com Carla Crow Recruitment Advertising Manager...(817) ccrow@star-telegram.com Leticia Govea Advertising Production Supervisor...(817) lgovea@star-telegram.com Address 808 Throckmorton St., Fort Worth, Texas Recruitment Line...1 (800) (JOBS) 3 Classifications Schools & Instruction Education Instruction Job Information Employment Accounting/Financial Apartment Personnel Aviation Banking Club/Lounge Personnel Computer Professions Domestic Help Employment Wanted Engineering/Technical General Help Wanted Insurance Legal Professions Medical & Dental EMPLOYMENT Employment Services Resume Service 4 Audience and Circulation Adult Readership Average Issue Cume Audience* Sunday...628, ,400 Daily...421, ,200 Source: Scarborough-DFW Study 2013 *Cumes = 5 issues daily, 4 issues Sunday ABC Audit Report (12 month average ending March 31, 2012) Nursing Care (Home Care) Office Personnel Part-Time/Temporary Production/Manufacturing Professions Restaurant/Hospitality Sales Salon Personnel Security Personnel Skills/Trade Telemarketing Truck Drivers Warehouse/Delivery Total** Core Print Avg. Sunday...230, ,965 Avg., Monday through Saturday*...205, ,728 Avg. Monday through Friday...192, ,625 Avg. Friday...150, ,040 Avg. Saturday...270, ,348 *Six-day average calculated by Star-Telegram Research Department ** Total includes Branded Editions and Digital Replicas Agency & National Recruitment FAX...(817) Local Recruitment FAX...(817) Terms of Payments Until a charge privilege has been granted, advertising will be accepted on a CASH WITH ORDER basis only. All credit account advertising statements are due and payable net 21 days from billing. If payment of any statement or statements has not been made as provided above, the Publisher may, at his option, without waiving any other rights, withhold all advertising until all past due payments are made. Any advertising agency establishing credit and placing advertising with The Star-Telegram shall be liable for payment of all media invoices. Any other written or verbal agreement or statement policy pertaining to sequential liability contained on insertion orders from the agency shall be subject to conditions stated under The Star-Telegram Credit Policy, which will be provided upon request. Should the advertising agency not wish to be held liable for payment, the advertising agency s client must present credit information. That information will be processed for credit extension as defined above. Star-Telegram 2017 Recruitment Rates star-telegram.com/mediakit 2

3 5 Policy A. Rate Increases The Star-Telegram reserves the right to revise advertising rates at any time. Current contract holders will be notified prior to rate adjustment and all contracts are accepted subject to this revision. Representatives of the Star-Telegram are not authorized to make any deviations from these published rates and regulations, orally or in writing. B. Advertising Guidelines The Star-Telegram reserves the right to reject or revise any copy for any reason deemed material by the Publisher. In all cases, the advertiser assumes liability for the content of all advertising copy printed and agrees to hold the Star-Telegram blameless from all claims arising therefrom. In the event the advertiser has prepaid for advertising which is later rejected or canceled by the Star-Telegram, the sole liability for such action by the Star-Telegram shall be a refund of the unused portion of the prepayment for such canceled advertising. Advertiser shall not be entitled to any refund or credit for prepaid advertising which is canceled by the advertiser after the first day of publication of the advertisement. Advertising set to resemble news matter must carry the word Advertisement at the top of the advertisement. Any material submitted for publication that contains multiple advertisers that are not under the same ownership should be received three weeks prior to distribution for approval. The Star-Telegram reserves the right to refuse any material that, in its opinion, contains advertising space that was sold by a third party or at a brokered rate. All advertising of a drug or medical nature must adhere to the drug and medical standards of the Publisher and must be received in sufficient time before publication for consideration by Publisher. Free standing inserts which resemble editorial content published by the Star-Telegram are subject to review by our editorial board. The Star-Telegram reserves the right to accept or reject the insert based on the editorial board s findings. Advance copies should be received three weeks prior to insertion date for review. C. Error Responsibility The Star-Telegram cannot assume responsibility for errors in advertisements unless the design room fails to correct errors clearly marked by the advertiser on proofs returned to the newspaper within deadline requirements, and then the Star-Telegram s liability for an error shall be limited to the portion of the advertisement affected by the error, and in no event shall such liability exceed the advertisement in which the error occurs. Notice of errors must be given in time for correction before additional insertions are made. Claims for error adjustment must be made within thirty (30) days of error date. In the event of non-publication of copy furnished, no liability shall exist on the part of the Star-Telegram, except that no charge shall be made therefore. On multiple insertion ads, credit for errors will be allowed on the first insertion only. All errors in advertisements must be reported to the Star-Telegram within 30 days of publication. The Star-Telegram reserves the right to adjust only those errors reported within this specific period. No allowance will be made for errors that do not materially affect the value of the advertisement. D. Printing Materials The Star-Telegram cannot be responsible for printing material left with Publisher for more than 30 days after publication unless instructions to return at advertiser s expense are furnished with the order. G. Advertising Responsibility Advertiser and/or advertising agency will assume liability for all content, including text and illustrations, and also assume responsibility for any claims arising therefrom made against Publisher. H. Acceptance Forwarding of an order is construed as acceptance of all rates and conditions under which advertising space is at time sold by the Publisher. I. Ad Position Classified display position is at the option of the Publisher, but will run as closely as possible to desired classification. In no event will adjustment, rerun or refund be made because of the position in which the advertisement has been published. J. Double Truck Requirements Minimum double truck ad is 9 columns wide. Gutter is charged as full column. K. Commission Classified employment rates are commissionable at 15% to recognized advertising agencies whenever the agency is billed directly for insertions. To qualify as an advertising agency and receive the 15% agency commission, the advertising agency must represent a minimum of 3 clients and the billings of their major client cannot exceed 50% of their total annual billings. L. Terms of Payments Until a charge privilege has been granted, advertising will be accepted on a cash with order basis only. All advertising statements are due and payable upon receipt. If payment of any statement or statements has not been made as provided above, the Publisher may, at his option, without waiving any other rights, withhold all advertising until all past due payments are made. Any advertising agency establishing credit and placing advertising with The Fort Worth Star-Telegram shall be liable for payment of all media invoices. Any other written or verbal agreement or statement policy pertaining to sequential liability contained on insertion orders from the agency shall be subject to conditions stated under The Fort Worth Star-Telegram Credit Policy, which will be provided upon request. M. Rate Requirements Charges for in-column classified ads are charged on a computer generated count line basis. Minimum charge for in-column ads is three lines. To earn multiple insertion rates, in-column ads must appear on consecutive days without copy change. Classified display ads are charged on a measured inch basis to the nearest quarter inch in depth. O. Early Sunday Edition Display Ads Sunday display advertising does not appear in the Early Sunday editions delivered on Saturday. E. Width and Depth Requirements All display ads must be at least as many inches deep as they are columns in width, and must be a minimum of four column inches or more in size. F. Billed Space Requirements Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 1/2 inches, although actual printed depth is 21 inches. Tabloid ads over 9 1/2 inches deep will be billed at 11 inches. 3 Star-Telegram 2017 Recruitment Rates star-telegram.com/mediakit

4 6 Employment Rates A. Local Open Rates In-column: * Per line, Per insertion 1 time Sunday $64.76 Consecutive Multiple Daily Insertions: 2 times...$ times...$ times...$ times...$ times...$ times...$ times...$8.27 Display: * Daily (1x) Sunday (1x) Repeat in 7 days inches $ $ $ inches $ $ $ inches $ $ $ Ads picked up from Sunday to Wed. Career Showcase use $20,000 contract 7 day Pick-up rate $93.91 B. Annual Dollar Volume Contracts Annual contracts apply to Classified accounts only and include all products. Contract must be signed before advertising is reserved. Advertiser not fulfilling contract level will be re-billed at actual earned rate. In-Column: * Daily (1x) $2,500 $62.16 $8.78 $5,000 $60.85 $8.52 $10,000 $58.21 $8.52 $20,000 $48.53 $8.52 $30,000 $40.43 $8.52 $40,000 $33.70 $8.52 $50,000 $30.64 $8.52 $100,000 $28.36 $8.52 $150,000 $24.37 $8.52 $250,000 $22.03 $8.52 $300,000 $20.95 $8.52 $400,000 $19.92 $8.52 $500,000 $18.91 $8.52 Display: * Daily (1x) Sunday(1x) FREE Process Color Ads per Year $2,500 $ $ $93.91 $5,000 $ $ $93.91 $10,000 $ $ $93.91 $20,000 $ $ $93.91 $30,000 $ $ $ ad $40,000 $ $ $ ads $50,000 $ $ $ ads $100,000 $ $ $ ads $150,000 $ $ $ ads $250,000 $ $ $ ads $300,000 $ $ $ ads $400,000 $ $ $ ads $500,000 $ $ $ ads C. Schools and Instruction In-Column: * Daily (1x) Open Rate $29.50 $7.98 Display: ** Daily (1x) Sunday (1x) Open Rate $ $ $87.95 D. Employment Staffing Rate In-Column: * Daily (1x) Open Rate $48.42 $8.38 Display: ** Daily (1x) Sunday (1x) Open Rate $ $ $92.35 E. National Rates In-Column...$66.97 Daily Display...$ Sunday Display...$ Ads for positions in Texas earn local rate. Ads must state that the position is in Texas. All ads for positions outside Texas earn the National rate. National Annual Dollar Volume Contracts In-Column: * Daily (1x) $100,000 $30.13 $10.00 $150,000 $25.93 $10.00 $250,000 $23.44 $10.00 $300,000 $22.30 $10.00 $400,000 $21.16 $10.00 $500,000 $20.09 $10.00 Display: * Daily (1x) Sunday(1x) Repeat w/in 7 days FREE Process Color Ads per Year $100,000 $ $ $ ads $150,000 $ $ $ ads $250,000 $ $ $ ads $300,000 $ $ $ ads $400,000 $ $ $ ads $500,000 $ $ $ ads F. Virtual Career Fair Rate An interactive online job fair that will involve multiple companies over a 3-week period. Basic Package...$ Premium Package...$ G. Confidential Blind Box Charges Picked up at our offices...$ Mailed...$ * All Employment ads will be placed on CareerBuilder for 30 days. * CareerBuilder charges are non-refundable regardless of early cancellation. * All Sunday display ads will be charged at the normal Sunday rate regardless of multiple insertions. Star-Telegram 2017 Recruitment Rates star-telegram.com/mediakit 4

5 6 Employment Rates (Continued) H. La Estrella En Casa Liner Rates (prices per line) 1x 2x 3x 4x $9.00 $8.00 $7.00 $6.00 Display Rates (prices per column inch) $83.33 $75.00 $66.66 Source: Certified Audit of Circulations average daily press runs from March 2005 to March For most recent circulation information, ask your local La Estrella EnCasa advertising representative. I. Color Charges In addition to black and white line rate add the following color charge. 50 inch minimum. Black and 1 color...$ Black and 2 or 3 colors...$1, J. Other Charges Boldprint Charge...$1.00 per line per day extra charge Front Page Color Per Column Inch...$35.00 K. Community Weeklies Newspaper Buys Includes Keller Citizen, Southlake Journal, Colleyville Courier, Grapevine Courier, The Times-Register, Arlington Citizen-Journal, Mansfield News-Mirror & Weatherford Telegram weeklies. Total distribution is approximately 239,200 copies. Repeat from Star-Telegram only: In-column... $7.40 per line Display... $76.27 per column inch L. DFW.COM Street Edition Employment Rates Pick up pricing for employment ads available. Reach potential job candidates by featuring your ad in DFW.com Print Edition. Approximately 55,000 copies are distributed free every Thursday at over 2,200 locations across all of Dallas-Fort Worth. Ad Size 1x 13x 26x 52x 1 col x 3.24 $ $91.60 $84.79 $ col x col x col x col x col x col x , col x , , , , Space Deadline : Friday, Noon Digital Deadline : Monday, 5pm 5 Star-Telegram 2017 Recruitment Rates star-telegram.com/mediakit

6 Star-Telegram Advertising Deadlines (All Times Are CST) Retail / Classified Display Ad Copy Proof Due Proof Due No Proof / Digital Ads Deadlines Proof Deadline OUT BACK SPACE DEADLINE DigXpan / Scans MONDAY Main News, Metros, Sports, Work & Money, Your Life Wed 5pm Fri am Fri 5pm Thur 5pm Thur 5pm Classified Wed 5pm Fri am Fri 5pm Fri 5pm Fri NOON SPACE Thur 5pm TUESDAY Main News, Metros, Sports, Work & Money Wed 5pm Fri am Fri 5pm Fri 5pm Fri 5pm Your Life Wed 5pm Fri am Fri 5pm Thur 5pm Fri 5pm Classified Thur 5pm Fri am Fri 5pm Fri 5pm Fri 5pm WEDNESDAY Main News, All Metros, Work & Money, Sports Fri 5pm Mon am Mon 5pm Mon 5pm Mon 5pm Your Life & Food Thur 5pm Mon am Mon 5pm Fri 5pm Fri 5pm Classified Fri 5pm Mon am Mon 5pm Mon 5pm Mon 5pm Weatherford Telegram - Retail Tues 5pm Thur am Fri 5pm Thur 5pm Fri 5pm Weatherford Telegram - Classified Tues 5pm Thur am Fri NOON Thur 5pm Fri NOON Arlington Citizen Journal Wed 5pm Fri am Fri 5pm Thur 5pm Fri 5pm week prior week prior week prior week prior week prior Mansfield News Mirror - Retail & Classified Wed 5pm Fri am Fri 5pm Thur 5pm Fri 5pm week prior week prior week prior week prior week prior Keller/Times Reg/Southlake/Colleyville/Grapevine Wed 5pm Fri am Fri 5pm Thur 5pm Fri 5pm Retail / Classified / Real Estate week prior week prior week prior SPACE Thur NOON week prior Star-Telegram Express Wed NOON Thur am Thur 5pm Wed NOON Thur 5pm week prior week prior week prior week prior week prior THURSDAY Main News, All Metros, Sports, Work & Money Fri 5pm Tues am Tues 5pm Tues 5pm Tues 5pm Your Life Fri 5pm Tues am Tues 5pm Mon 5pm Mon 5pm Classified Mon 5pm Tues am Tues 5pm Tues 5pm Tues 5pm FRIDAY Main News, All Metros, Sports, Work & Money Tues NOON Wed am Wed 5pm Wed 5pm Wed 5pm DFWink in Paper & Street Mon 5pm Tues NOON Wed NOON Tues 5pm Tues 5pm Classified, Drive, Deals on Wheels Tues 5pm Wed am Wed 5pm Wed 5pm Wed 5pm SATURDAY Main News, All Metros, Work & Money, Sports Wed NOON Thur am Thur 5pm Wed 5pm Thur 5pm Your Life & Home Tues 5pm Wed NOON Thur NOON Wed 5pm Wed 5pm Classified, Drive Wed NOON Thur am Thur 5pm Thur 5pm Thur 5pm SPACE Wed 5pm DFW Existing Homes Mon 5pm Tues am Wed 5pm Wed NOON Wed NOON SPACE Tues 5pm La Estrella Encasa EAST / WEST / FULL Run Fri 5pm Tues am Tues 5pm Mon 5pm Tues 5pm week prior - NO TRANS NO TRANSLATIONS NO TRANSLATIONS NO TRANSLATIONS NO TRANSLATIONS All Translations Wed 5pm Fri am Fri 5pm Thur 5pm ALL ENCASA Translations Due for any zone week prior week prior week prior week prior SUNDAY Main News, Full Run Metro, Work & Money, Sports Wed NOON Thur NOON Fri NOON Thur 5pm Thur 5pm Arlington & Northeast Metro Tues 5pm Wed NOON Thur NOON Wed 5pm Thur 5pm Life & Arts, Travel Mon NOON Tues am Tues 5pm Tues 5pm Wed 10am Careers, Misc Classified Wed 5pm Fri am Fri 5pm Fri 5pm Fri 5pm DFW Existing Homes, DFW New Homes Tues 5pm Wed am Thur 3pm Wed NOON Wed NOON SPACE Tues 5pm TV Star Tues 5pm Thur am Thur 5pm Wed NOON Wed 5pm 12 Days Prior to Pub. Date 10 days prior 10 days prior 11 days prior 11 days prior Star Values Mon 5pm Wed am Thur NOON Wed NOON Wed 5pm 13 Days Prior to Pub. Date 11 days prior 10 days prior 11 days prior 11 days prior Comics / Flysheet Mon 5pm Wed am Wed 5pm Wed 5pm Wed 5pm 13 Days Prior to Pub. Date 11 days prior 11 days prior 11 days prior 11 days prior Sunday Select "YES" Fri 5pm Tues am Tues 5pm Mon 5pm Mon 5pm WEEKLY INSERT WRAPS Monday thru Friday Mon 5pm Wed am Thur 5pm Wed NOON Wed NOON ads running any day of that week 2 weeks prior to pub week 2 weeks prior to pub week 2 weeks prior to pub week 2 weeks prior to pub week 2 weeks prior to pub week SPADEA/GATEFOLD Space/PP Notf. Monday-Main News Mon 5pm Wed am Wed 5pm Mon 5pm Wed 5pm Tuesday-Main News Tue 5pm Thur am Thur 5pm Tue 5pm Thur 5pm Wednesday-Main News, Life, Community, ST Xpress Tue 5pm Thur am Thur 5pm Tue 5pm Thur 5pm Thursday-Main News Thur 5pm Mon am Mon 5pm Thur 5pm Mon 5pm Friday-Main News, Life Thur 5pm Mon am Mon 5pm Thur 5pm Mon 5pm Saturday-Main News Fri 5pm Tues am Tues 5pm Fri 5pm Tues 5pm Sunday-Main News, Sunday Select Thur 5pm Mon am Mon 5pm Thur 5pm Mon 5pm Star-Telegram 2017 Recruitment Rates star-telegram.com/mediakit 6

7 Digital Ad Requirements effective 10/25/11 DEADLINE The deadline for submitting digital files to the Star-Telegram is the Digital Copy deadline as indicated in the Star-Telegram Rate Book. The Star-Telegram assumes NO responsibility for files submitted late, incomplete, or incorrectly. TECHNICAL SPECS For newsprint or our 50/80 paper stock: 85 linescreen Pages output to 1016 dpi imagesetter Recommended values for toning are: Highlights, 0%-3%; Shadows, 80%; Midtones, 30% Maximum recommended ink density percentages: Cyan, 68; Magenta, 60; Yellow, 60; Black, % press dot 50% dot For other paper stocks, please contact your Star-Telegram Account Executive or Ad Design Team. DESIGN REQUIREMENTS DO NOT use black defined to contain other inks (rich black). One ad per file. Ads should be built to the correct publication size. Extraneous information, boxes, etc., should be removed from the document and pasteboard. Color images must be CMYK tiffs or eps s with binary compression. Rescreened halftones must be 100% to avoid moire. Use other +/- 20%. Artwork not meeting this requirement should be resized in its native application or rescanned. For newsprint, resolution is pixels/inch. For coated stocks, resolution is 300 pixels/inch. Colors should be defined as process (not spot). Use specific typefaces; do not adjust fonts in style menu. 10 point minimum size for reverse type. Avoid reversing condensed and italic fonts. 1 point minimum border size. Avoid hairline borders. FILE DELIVERY (follow the instructions for file upload on the site) Star-Telegram FTP Site Hostname: ftp.star-telegram.com Username: adservice Password: ads AdSend (Site ID TXFOR) Other internet-based ad delivery services: Fastchannel - fastchannel.com AdTransit - adtransit.com Both offer easy registration, low-cost ad transmission, reliable delivery, and other benefits. Instructions are available at the web sites. CD Include hard copy proof of ad and printout of media contents - extra/unneeded ads, art, fonts, etc. should be removed. Media should be labeled with Advertiser Name, Insertion Date, and Star-Telegram Account Executive s name. FILE FORMATS Adobe Acrobat PDF Preferred - (Acrobat 5.0/pdf 1.4 level compatibility) Ensure pdf is not password-protected and other security permissions are not enabled. Some pre-loaded Distiller job options may not create a suitable pdf. For more info contact (817) Type I fonts recommended, and all fonts MUST BE EMBEDDED. Other File Types: Macintosh Format Only: QuarkXPress up to 7.x InDesign up to CS5* Illustrator CS4* eps (outline fonts) Photoshop CS4* eps (recommended for art only) EPS files created from other programs require approval from Digital Services. * NOTE: for all Adobe Applications the option to set Implement Overprinting must be selected. If it is not selected the Star-Telegram assumes NO responsibility if the ad publishes incorrectly. NAMING CONVENTIONS Use the advertiser name (or abbreviation), the insertion date, and the file extension for document names. (Example: an ad for AllStar Pizza for May 1st: allstar0501.pdf) When sending a file other than a pdf include: An art folder containing all images used A font folder containing all printer and screen fonts used. No sublevel folders. CONTACTS If you have specific questions or need to send a test file contact your Star-Telegram Account Executive or contact Ad Production at (817) Star-Telegram 2017 Recruitment Rates star-telegram.com/mediakit